What Global's Make Some Noise does

Global's Make Some Noise is a UK registered charity (Charity Commission registered, established 2014 within the broader Global Charities structure dating to 2001) operated by Global Media & Entertainment Limited. It functions as the official charity of 11 major UK radio stations — Heart, Capital, Classic FM, Smooth, LBC, Radio X, Capital XTRA, Capital Dance, BT 40, Global, and LBC News — and uses this media platform to fund small charities operating at the local community level across the United Kingdom. Since 2014 the charity has funded 566 projects, supported 100+ small charities, and reports changing 248,000 lives.

The charity generates income through four principal mechanisms: (1) Text-to-Donate (SMS) appeals broadcast across the partner radio stations, with the 2025 appeal raising a record £4.8 million versus £3.8 million in 2024; (2) recurring monthly giving via the Backstage Team program, including Alexa-enabled voice donation; (3) corporate partnerships and sponsorships with major brands such as Furniture Village (£175k headline), PureGym (£100k), Players of Postcode Lottery (£500k), giffgaff (£50k), Universal Pictures (£100k via The Wild Robot), Shaftesbury Capital (£80k via Winter Wonderland), Digby Brown, and Omaze (£750k in 2022); and (4) event fundraising including Disney's Hercules, Stagecoach, Hackney Half Marathon 2027, and the British Travel Awards (£100k guaranteed minimum). The organization distributes funds via grants to small UK charities, with no proprietary technology platform, AI capability, or SaaS revenue model disclosed; it operates as a media-enabled grantmaking charity with 11–50 employees.

Name

Global's Make Some Noise

Legal name

Global Charities

Website

https://makesomenoise.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Global's Make Some Noise is the official charity of 11 UK radio stations (Heart, Capital, Classic FM, LBC, etc.), using broadcast reach to raise funds and grant money to small local charities across the United Kingdom.

Ownership category

akta.pro rank

Product category

Charitable fundraising and grant-making

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

Public Media Fundraising & Membership (Pledge Drives, Major Gifts) (MPABADAJ), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Charity fundraising appeals
• Small charity grants
• Community charity funding
• Radio charity partnerships
• Corporate charity sponsorship

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Text-to-Donate: Donors can send SMS with keywords GIVE30 (£30), GIVE20 (£20), or GIVE10 (£10) to shortcode 70766. 100% of donations go to Global's Make Some Noise. Maximum £40 daily limit via SMS.
2. Monthly Giving (Backstage Team): Regular monthly donations from the 'Backstage Team' community of recurring givers, providing predictable recurring revenue for the charity.
3. Corporate Partnerships & Sponsorship: Corporate partners (Furniture Village, PureGym, Stagecoach, Digby Brown, giffgaff, etc.) provide sponsorship fees, donations, and cause-marketing activations. Partners receive brand visibility across Global's radio networks.
4. Event Fundraising: Celebrity-led challenges, charity events (Hackney Half Marathon), Omaze house draws, and annual Make Some Noise Day generate donations and brand partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Global's Make Some Noise is a charitable appeal operated by Global Charities (registered in England & Wales 1091657 and Scotland SC041475) that raises funds through donations, corporate partnerships, and celebrity-led events, then awards grants to small UK charities delivering frontline services in local communities. The appeal leverages the reach of 11 Global-owned radio stations (Heart, Capital, Classic FM, Smooth, LBC, Radio X, Capital XTRA, Capital Dance, BT 40, Global, LBC News) to drive donations and awareness. Since 2014 it has funded 566 vital projects and helped change 248,000 lives across the UK.

Product overview

Global's Make Some Noise is a charitable appeal operated by Global Charities (registered charity in England & Wales No. 1091657 & Scotland No. SC041475) that serves as the official charity of multiple Global media brands including Capital, Classic FM, Heart, LBC, Radio X, Smooth, Capital XTRA, Capital Dance, BT 40, and LBC News. The organization's primary offering is a fundraising platform that channels donations to vital projects delivered by small charities across UK local communities. Services include text-to-donate (SMS), online donations, Alexa voice-activated donations, and the Backstage Team monthly giving programme. The appeal has funded 566 vital projects since 2014, with 248,000 lives changed, and currently supports over 100 small charities. Partnership opportunities include celebrity-led challenges, event sponsorship, workplace fundraising, and purpose-led partnerships with brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Text-to-Donate SMS donation service enabling UK supporters to donate £10, £20, or £30 by texting GIVE10, GIVE20, or GIVE30 to shortcode 70766, with 100% of donations going to the charity (subject to a £40 daily SMS limit).
• Online Donation Portal Web-based donation platform on makesomenoise.com allowing supporters to make one-time or recurring donations to fund small UK charities, accessible 24/7.
• Alexa Voice Donation Voice-activated donation service via Amazon Alexa, allowing users to request a donation link by saying 'Alexa, ask Global Player to send me a link to donate to Global's Make Some Noise'.
• Backstage Team Monthly Giving Recurring monthly giving programme that turns one-time donors into a community of regular givers providing sustained, predictable income to fund small UK charities and the projects they deliver.
• Small Charity Funding (Grants Programme) Grant programme that awards funding to small charities in the UK delivering frontline projects in areas such as mental health, bereavement counselling, illness support, food insecurity, domestic abuse, homelessness, disability, and employment programmes; supports 100+ small charities currently.
• Hackney Half Marathon 2027 Event Entry Fundraising event participation offering charity places in the HOKA Hackney Half Marathon 2027 (a 13.1-mile closed-road run through East London past Broadway Market and Olympic Park) for supporters raising money on behalf of Make Some Noise.

Quantifiable outcome

• 248,000 lives changed since 2014
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Furniture VillageflagshipGTM or Marketing PartnerFurniture Village is a family-run business serving as the Official 2025/2026 Appeal Headline & Winter Partner. As the hero sponsor of the 2024 appeal, they played a pivotal role in raising £3.8 million with a £175,000 donation. Their ongoing commitment since 2023 helps fund vital projects delivered by small charities across the UK.
• StagecoachcoreGTM or Marketing PartnerStagecoach partnered with Make Some Noise in 2026 and beyond, driving change through fundraising, volunteering, and community initiatives.
• Players of Postcode LotterycoreGTM or Marketing PartnerPlayers of Postcode Lottery raised £500,000 as part of Small Charity Week 2025, in partnership with Big Give and NCVO. Funding was awarded through Postcode Trusts including People's Postcode Trust, Postcode Neighbourhood Trust, Postcode Society Trust, Postcode Places Trust, and Postcode Local Trust.
• Disney's HerculesflagshipGTM or Marketing PartnerTo celebrate Disney's Hercules coming to London's West End in 2025, Heart Breakfast took on four epic Herculean challenges (abseiling Spinnaker Tower, snake pit, suspended 60m in air, featured in the show) for Make Some Noise. The partnership drove ticket sales and raised funds across the Heart network.
• PureGymflagshipGTM or Marketing PartnerPureGym teamed up with Capital for Kem Cetinay's 24-hour padel challenge in support of Make Some Noise, Capital's biggest charity activation of 2025. PureGym pledged £50,000, doubling to £100,000 when Kem completed his challenge.
• Hyde Park Winter WonderlandflagshipGTM or Marketing PartnerPartnership for 2 years running (2024-2025) with Winter Wonderland for London's Hyde Park festive experience. Includes Winter Wishes Day creating magical accessible experiences for beneficiaries and their families.
• Digby BrownflagshipGTM or Marketing PartnerDigby Brown, a specialist family law firm, joined as official sponsor of Heart Scotland's 2024 Challenge (Des' Great Walk to Glasgow) and 2025 Granite to Glasgow handcycle challenge. Partnership includes brand presence across Heart Scotland for 6 weeks.
• giffgaffcoreGTM or Marketing PartnerIn 2025, giffgaff addressed environmental impact through a purpose-led Ad Net Zero campaign focused on refurbished devices and tackling e-waste. Campaign ran on Radio X and Capital XTRA. giffgaff donated £50,000 to Make Some Noise supporting projects including 'Digital Pathways' and 'Staying Connected'.
• VinteriorminorGTM or Marketing PartnerVinterior teamed up with Classic FM and LBC in support of Global's Make Some Noise, promoting pre-loved furniture and sustainable consumption. Campaign included on-air content and £1,000 voucher competition.
• BarclaycardcoreGTM or Marketing PartnerBarclaycard is the official headline sponsor of Global's Make Some Noise Night event.
• British Travel AwardscoreGTM or Marketing PartnerGlobal's Make Some Noise was the official charity partner of British Travel Awards 2025. Smooth Radio hosted the partnership which raised £80,000 through prizes and guaranteed minimum £100,000 for the charity.
• Hillier HopkinsminorGTM or Marketing PartnerHillier Hopkins, an accountancy firm, selected Global's Make Some Noise as their official Charity Of The Year partner for 2025. Team challenges, staff fundraisers, and partner donations support local communities.
• BerryplantsminorGTM or Marketing PartnerBerryplants is a longstanding supporter of Global's Make Some Noise, sharing the company's commitment to supporting small charities.
• English Tea ShopminorGTM or Marketing PartnerEnglish Tea Shop, a leading independent speciality and organic tea company, partnered with Make Some Noise and committed to raising £10,000.
• Big FeastivalcoreGTM or Marketing PartnerBig Feastival supported Global's Make Some Noise for the third year running, making a positive impact in the local area through their festival event.
• Evergreen Extras Insurance ServicesminorGTM or Marketing PartnerUK-based, family-run insurance broker that donates up to 25% of commission to selected charities including Global's Make Some Noise, allowing clients to choose the charity.
• OmazeflagshipGTM or Marketing PartnerIn 2022, Make Some Noise was the chosen charity for the Omaze Million Pound House Draw in Kent. The partnership raised a staggering £750,000 with one lucky winner winning a £2.5 million beachfront house. Omaze donated 80% of net proceeds to Make Some Noise.
• Universal Pictures (The Wild Robot)flagshipGTM or Marketing PartnerUniversal Pictures' The Wild Robot supported Amanda Holden's Big Ride to Work in October 2024, a 250-mile cycling challenge. The partnership included co-branded content trails and The Wild Robot donated £100,000.
• Shaftesbury CapitalflagshipGTM or Marketing PartnerShaftesbury Capital partnered for Carnaby Street (2024) and expanded in 2025 to include Covent Garden. Partnership included Christmas lights switch-on events, competitions, and raised £80,000 for Make Some Noise.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Help for Heroes: UK military charity with heavy corporate partnership and event-driven fundraising (including celebrity challenges). Comparable mid-sized UK charity scale and partnership-led GTM.
• Lloyds Bank Foundation: UK grantmaking foundation specifically funding small and medium-sized charities tackling complex social issues. Comparable grantmaking focus and target beneficiary profile.
• National Lottery Community Fund: Largest funder of community projects in the UK, distributing grants to small charities and community groups — closely aligned to Make Some Noise's grantmaking-to-small-charities model.
• BBC Children in Need: Annual televised appeal raising money for disadvantaged children across the UK via BBC broadcasting and corporate partnerships. Same media-tied annual appeal model with similar donor acquisition mechanics.
• Comic Relief: Operates Red Nose Day and Sport Relief, the UK's most prominent media-driven charitable appeals tied to BBC broadcasting. Closest direct comparator in scale, model, and UK mass-media fundraising approach.
• Sport Relief: Sibling brand to Comic Relief, run on alternate years. Celebrity-led challenges, BBC partnership, mass participation events — near-identical operating model to Make Some Noise's celebrity challenge engine.
• BBC Radio 4 Appeal: Charity appeal segments aired across BBC Radio 4 featuring different charities weekly. Closest direct peer in the radio-station-tied charitable appeal format.

Broad incumbents

• RNLI (Royal National Lifeboat Institution): Large UK charity with extensive corporate partnership portfolio, event-based fundraising, and high public recognition. Broader incumbent with overlapping partnership-led fundraising playbook.
• The Prince's Trust: Major UK youth charity with celebrity ambassadors, corporate partnerships, and event-led fundraising. Comparable scale, beneficiary narrative approach, and corporate activation model.
• Macmillan Cancer Support: Much larger UK charity with mature corporate partnership model, celebrity ambassador programme, and mass-event fundraising. Broader incumbent with similar GTM mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/globals-makesomenoise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global's Make Some Noise