grato.vc

What grato.vc does

Grato (legal name: Grato Visual Content) is a privately held boutique visual content agency founded in 2010 and headquartered in São Paulo, Brazil. The company specializes in transforming complex information into high-impact visual stories for enterprise clients, offering four integrated service categories: presentation design (PowerPoint, Keynote, Prezi, PDF, video formats), video production (motion graphics, live action, testimonial, institutional, video-case), infographic design (iconography, illustration, animated infographics), and graphic design (annual reports, branding, visual identity, print, web design). The firm is led by founding partners Paulo Pereira and Marcela Maezono, both creative directors with extensive prior experience at major global advertising agencies including JWT, DPZ, Grey, Dentsu, Ogilvy, and Publicis.

The company's technology stack consists of standard creative production tools — design software for static and motion graphics, video editing for live action and motion graphics, and presentation platforms. There is no proprietary software, platform, or API; all output is bespoke creative services delivered through direct client engagement. The business model is professional services / B2B creative agency: projects are scoped and priced per engagement with no publicly disclosed pricing, no subscription product, and no recurring platform revenue. The firm does not appear to have raised external capital and remains founder-owned and operated.

Grato serves a diversified enterprise client base of 30+ organizations across at least ten verticals, including Schindler Group, Embraco, KitchenAid, Estadão, GfK, Magazine Luiza, RPC, RBS Group, Whirlpool, and O Boticário, with projects ranging from sales convention videos and trade fair presentations to large-scale rebranding engagements. Go-to-market is sales-led direct engagement, supplemented by website portfolio marketing, client referrals, and international creative award recognition (NY Festival, London Festival, Epica, FIAP). Distribution is regional (Brazil) with demonstrated capability to deliver cross-border projects for North American clients.

Name

grato.vc

Legal name

Grato Visual Content

Website

https://grato.vc

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Grato is a São Paulo-based boutique visual content agency that designs presentations, videos, infographics, and graphic materials for enterprise clients across diverse industries in Brazil and internationally. Founded in 2010, the firm is led by senior creative directors with backgrounds at top global advertising agencies.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Presentation design services
• Video production services
• Infographic design
• Graphic design agency
• Visual content creation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: B2B agency providing custom visual content creation services including presentations, videos, infographics and graphic design for enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grato is a Brazilian visual content agency that creates visual content for businesses, offering four integrated service categories: Presentation Design (PowerPoint, Keynote, PDF, Prezi, video formats), Video Production (Motion Graphics, Live Action, Testimonial, Institutional, Video-case), Infographic Design (Iconography, Illustration, Animated Infographic), and Graphic Design (Annual Reports, Branding, Visual Identity, Print, Web Design). The agency transforms complex information, tables, Excel spreadsheets and ROI projections into high-impact visual stories for enterprise clients.

Product overview

Grato is a visual content agency offering four integrated service categories: Presentation Design (PowerPoint, Keynote, PDF, Prezi, video formats), Video Production (Motion Graphics, Live Action, Testimonial, Institutional, Video-case), Infographic Design (Iconography, Illustration, Animated Infographic), and Graphic Design (Annual Reports, Branding, Visual Identity, Print, Web Design). These services work together to transform complex information into high-impact visual stories for their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Presentation Design Design and creation of professional presentations using PowerPoint, Keynote, PDF, Prezi, and Google Presentation formats, with video integration capabilities. Transforms complex information, tables, Excel spreadsheets, and ROI projections into high-impact visual presentations for enterprise clients.
• Video Production Creation of videos including Motion Graphics, Live Action, Testimonial, Institutional, and Video-case formats combining images and sounds for brand communication. Includes production of sales convention videos, product launches, and crisis management presentations for enterprise clients.
• Infographic Design Design services using Iconography, Illustration, and Animated Infographic techniques to communicate complex information visually. Visual storytelling using icons, illustrations, photos and movement to make communication more attractive, intelligent and relevant.
• Graphic Design Comprehensive graphic design services including Annual Reports, Branding, Visual Identity, Print Projects, and Web Design. Covers end-to-end brand launch support including naming, visual identity, and communication planning.

Quantifiable outcome

• Presentations become shorter and more interesting, allowing presenters to motivate and engage audiences more effectively
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Studio ShoyucoreStrategic or Co-development PartnerStudio Shoyu served as visual direction and motion graphics partner on multiple projects including Atlas Schindler Brazilian crises video and Yes Manifesto video. They are credited as incredible partners for video production requiring animation and motion graphics.
• GDM AgencyminorStrategic or Co-development PartnerPartnership with GDM agency for Manager app projects - GDM provided script and creative direction while Grato handled audio production and direction.
• Brainbox Design AgencyminorStrategic or Co-development PartnerPartnership with Brainbox design agency for ANJ Newspaper Marketplace conceptual and tutorial video.
• Allard van Wielink (2020 Studios)minorStrategic or Co-development PartnerPhotographer and scenery director at 2020 Studios partnered for 4th Settimana della Cucina Regionale Italiana video, bringing photography and scene direction expertise.
• Cereja MotionminorStrategic or Co-development PartnerMotion graphics partner for Embraco institutional video production, completing the video in 4 days.
• AlfapressminorStrategic or Co-development PartnerPartnership on Yes Manifesto video project alongside Studio Shoyu.
• Sergio MaldonadominorStrategic or Co-development PartnerScriptwriter for Yes Manifesto video with inspired script contribution.
• Giusti ComunicaçãominorStrategic or Co-development PartnerCommunication agency partner on Desafio Cannes video project.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Duarte: US-based presentation design and visual storytelling firm that pioneered the corporate presentation design niche. Most directly comparable to Grato on presentation design service line and enterprise storytelling positioning.
• Killer Infographics: US-based infographic and visual content design agency serving brands and agencies. Overlaps with Grato on infographic design, motion graphics, and visual content production for marketing teams.
• The Visual Agency: UK-based agency specializing in infographics, data visualization, and visual content for enterprise clients. Comparable on infographic design service line and B2B complex-information use cases.

Emerging players

• Beautiful.ai: AI-powered presentation design platform targeting business users. Represents the emerging self-service threat to Grato's presentation design service line by enabling enterprise teams to produce presentations in-house.
• Canva: Mass-market DIY design platform with strong presentation, infographic, and video capabilities. Increasingly competes for the same enterprise visual content budget that Grato addresses through custom services.

Broad incumbents

• DPZ+T: Heritage Brazilian creative agency with strong enterprise relationships. Provides broad creative services overlapping with Grato's portfolio, video, and presentation work, but at full-service network scale.
• F.biz: Independent Brazilian creative agency serving major enterprise clients with full-service brand communications. Competes with Grato for visual content and creative briefs at the enterprise tier in Brazil.
• Wieden+Kennedy: Global creative agency with a São Paulo office that competes for the same premium enterprise brand work. Paulo Pereira's previous agency experience overlaps with this category of incumbents.
• AlmapBBDO: One of the largest Brazilian creative agencies, part of the BBDO/Omnicom network. Competes with Grato for major Brazilian enterprise creative budgets but operates at significantly greater scale and broader service scope.

Regional players

• Studio Bossa: Brazilian motion graphics and design studio. Comparable on video production and visual content services for Brazilian enterprise and media clients, serving a similar niche with overlapping motion graphics delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grato-design-estrategico

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grato.vc