Mercado Latino, Inc.
- Company typePrivate
- Founded1963
- HeadquartersSan Antonio, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Mercado Latino, Inc. firmographics
Firmographics- Name
- Mercado Latino, Inc.
- Legal name
- Mercado Latino, Inc.
- Website
- https://mercadolatino.biz
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mercado Latino, Inc. industry classification
Industry- Product category
- Specialty Latin Food Distribution
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449), Food Manufacturing (311)
- SIC
- Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)
- akta.pro primary industry
- Ethnic & International Foods Distribution (CRAOABAG)
- akta.pro secondary industries
- Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)
Keywords
Where Mercado Latino, Inc. is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mercado Latino, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution of Latin Food Products: Mercado Latino generates revenue by manufacturing, importing, and distributing authentic Latin food and specialty non-food products to retail grocers and foodservice companies across the Western United States. They offer full, LTL, and mixed truckload programs for most items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale/B2B pricing - quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Mercado Latino, Inc. product offering
Product offeringCore offering
Mercado Latino, Inc. manufactures, imports, and distributes a full line of authentic Latin food products and specialty non-food products to retail grocers and foodservice companies across the Western United States. The company operates as a one-stop Total Latin Food Solution, supplying an extensive product catalog (oils, rice, beans, spices, snacks, canned goods, seafood, cookware, religious candles, charcoal) under multiple proprietary and private-label brands such as FARAON, MILPAS, PAYASO, TASCAL, SOL-MEX, and PRECIOSA, and delivers them through a Direct Store Door (DSD) network spanning 9 distribution centers in 10 Western U.S. states.
Product overview
Mercado Latino, Inc. is a food and specialty non-food products distribution company operating as manufacturer, importer, and full service distributor. The company offers a Total Latin Food Solution TM through its core distribution service, which is supported by multiple proprietary and private-label product sub-brands. The FARAON brand serves as the primary food products line featuring oils, rice, beans, vegetables, and Latin specialty items. MILPAS provides spices, dried chilies, and herbs. PAYASO offers confectionery and snacks. TASCAL supplies Latin cooking equipment. The company also carries religious candles under SANCT, CARISMA, ROSARY, and VISA brands, plus SIESTA charcoal products. Services include Direct Store Door Delivery through 9 distribution centers serving 10 Western U.S. states, with full truckload, LTL, and mixed programs available. The company has been serving the retail industry since 1963.
Differentiator
Problem solved
Functional benefit
Brands
- FARAON: Brand name used for various food products including beans, rice, oils, vinegars, and canned goods
- MILPAS
- PAYASO
- SOL-MEX
- XARAON
- PRECIOSA
- FUTURO
- TASCAL
- SANCT
- CARISMA
- ROSARY
- VISA
- SIESTA
- OLA
- SAHARA
- XILPAS
- SUNSUN
- XUAYAQUIL
- GUAYAQUIL
- ARTESA
Products and services
- Authentic Latin Food Products Distribution Full-service wholesale distribution of authentic Latin food and specialty non-food products—including canned goods, dry goods, beverages, snacks, spices, seafood, cookware, religious candles, and charcoal—to retail grocers and foodservice companies throughout the United States. Carried under proprietary and private-label sub-brands such as FARAON, MILPAS, PAYASO, TASCAL, SOL-MEX, XARAON, PRECIOSA, SANCT, CARISMA, ROSARY, VISA, and SIESTA.
- Direct Store Door (DSD) Delivery Services
Companies that use Mercado Latino, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Mercado Latino, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mercado Latino, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mercado Latino, Inc. competitors and assessment
Company assessmentDirect peers
- Goya Foods: Largest U.S. Hispanic food manufacturer, importer, and distributor with a national footprint across retail and foodservice. Directly comparable as a vertically integrated Latin food supplier serving mainstream grocers.
- Productos Don Julio: Hispanic food manufacturer and distributor specializing in authentic Mexican and Latin products to retail and foodservice. Comparable operating model and customer base to Mercado Latino.
- Marquez Brothers International: Manufacturer and distributor of Hispanic dairy, beverages, and foods serving U.S. retail and foodservice channels. Comparable as a multi-category Latin food brand owner and distributor.
- Iberia Foods: Distributor of Latin American and Caribbean food products across the U.S. retail and foodservice channels. Directly comparable in ethnic foods wholesale distribution model.
- La Fe Foods: Manufacturer and distributor of Hispanic frozen foods and refrigerated products serving retail grocers. Comparable in multi-category Latin food production and U.S. distribution.
Broad incumbents
- McLane Company: Large wholesale grocery and foodservice distributor supplying convenience stores, grocers, and restaurants nationwide. Comparable in grocery distribution infrastructure and retail customer base, but operates broader non-specialized portfolio.
- US Foods: Major U.S. broadline foodservice distributor competing for the same foodservice operators that Mercado Latino serves. Comparable in foodservice distribution model, but operates at much larger scale and breadth.
- Mission Foods (GRUMA): Subsidiary of GRUMA, the world's largest tortilla manufacturer, with broad U.S. distribution of Mexican food products. Comparable as a major branded Hispanic food manufacturer operating at larger scale than Mercado Latino.
- Sysco Corporation: Largest U.S. broadline foodservice distributor with an expanding Latin and ethnic assortment serving restaurants. Overlaps with Mercado Latino's foodservice channel as a much larger competitor.
Emerging players
- El Sembrador Foods: Smaller-scale distributor of authentic Latin American and Hispanic products serving retail and foodservice on the U.S. West Coast. Comparable in product focus but smaller in scale and distribution reach than Mercado Latino.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercado Latino, Inc. social profiles
Digital presenceMercado Latino, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercado Latino, Inc. leadership team
Management profileNumber of profiles
Mercado Latino, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercado Latino, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercado Latino, Inc.
What does Mercado Latino, Inc. do?
Mercado Latino, Inc. manufactures, imports, and distributes a full line of authentic Latin food products and specialty non-food products to retail grocers and foodservice companies across the Western United States. The company operates as a one-stop Total Latin Food Solution, supplying an extensive product catalog (oils, rice, beans, spices, snacks, canned goods, seafood, cookware, religious candles, charcoal) under multiple proprietary and private-label brands such as FARAON, MILPAS, PAYASO, TASCAL, SOL-MEX, and PRECIOSA, and delivers them through a Direct Store Door (DSD) network spanning 9 distribution centers in 10 Western U.S. states.
Is Mercado Latino, Inc. a public or private company?
Mercado Latino, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercado Latino, Inc. founded?
Mercado Latino, Inc. was founded in 1963. It employs 51 to 100 people.
Where is Mercado Latino, Inc. based?
Mercado Latino, Inc. is headquartered in San Antonio, United States, in the North America region.
How does Mercado Latino, Inc. make money?
One revenue line is on record: wholesale Distribution of Latin Food Products.
Who are Mercado Latino, Inc.'s main competitors?
Direct peers on record are Goya Foods, Productos Don Julio, Marquez Brothers International, Iberia Foods and La Fe Foods. Broad incumbents are McLane Company, US Foods, Mission Foods (GRUMA) and Sysco Corporation. El Sembrador Foods is listed as an emerging player.
Does Mercado Latino, Inc. have an API?
No public API is recorded for Mercado Latino, Inc..
What industry is Mercado Latino, Inc. in?
Mercado Latino, Inc.'s product category is Specialty Latin Food Distribution. Its primary akta.pro industry code is CRAOABAG, Ethnic & International Foods Distribution, with a secondary code of AFAIAIAA, Ethnic Groceries & Shelf-Stable Foods Wholesale. Its NAICS code is 42449 and its SIC code is 5141.