What Razzleberries AB does

Razzleberries AB is a privately held Swedish company (Aktiebolag) founded in 2017 that operates as an Official Minecraft Marketplace Partner, designing and publishing digital content for Minecraft Bedrock Edition. Its product portfolio spans six categories — skin packs, add-ons, adventure worlds, mini game worlds, survival spawn worlds, and resource packs — with more than 300 items currently listed on the Minecraft Marketplace. Flagship products include the Architect add-on (over 500 architectural models with Paintbrush and Saw customization tools), the Decocraft add-on (over 1,500 placeable decorations), and the licensed Hello Kitty and Friends adventure world developed under a partnership with Sanrio. The company has no public AI/ML infrastructure; its technology centers on manual content authoring, 3D asset creation, game mechanics, and world generation tailored to Bedrock's add-on and resource pack frameworks.

Razzleberries generates revenue exclusively through one-time purchases of DLC content priced in Minecoins, the virtual currency of the Minecraft Marketplace, with prices ranging from free to 1,340 Minecoins per item. Distribution is entirely via Minecraft.net, with no direct-to-consumer e-commerce, supplemented by a Discord community and social media for marketing and engagement. The company's customer base consists of individual Minecraft players — primarily creative builders, adventure seekers, and mini game enthusiasts — plus fans of licensed IP such as Sanrio's Hello Kitty. Marketing and promotional reach is amplified by cross-promotion from key partners including Mojang, Microsoft, NVIDIA, CreeperHost, and Sanrio.

Name

Razzleberries AB

Legal name

Razzleberries AB

Website

https://razzleberri.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Razzleberries AB is a Swedish Official Minecraft Marketplace Partner that designs and publishes skin packs, add-ons, adventure worlds, mini game worlds, survival spawn worlds, and resource packs for Minecraft Bedrock Edition, serving individual players and licensed-IP fans via the Minecraft.net marketplace.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Minecraft Marketplace Content Sales: One-time purchases of DLC content including skin packs, add-ons, adventure worlds, mini game worlds, and survival spawn worlds. Products are priced in Minecoins and sold through the Minecraft Marketplace on Minecraft.net. Revenue is generated through transaction fees from content sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Razzleberries AB is an Official Minecraft Marketplace Partner that creates and sells downloadable content for Minecraft Bedrock Edition. The portfolio spans skin packs, add-ons, adventure worlds, mini game worlds, survival spawn worlds, and resource packs, distributed exclusively through the Minecraft Marketplace on Minecraft.net and priced in Minecoins.

Product overview

Razzleberries AB is an Official Minecraft Marketplace Partner that creates a diverse portfolio of Minecraft content. The product line consists of six core content types: Skinpacks (character skins), Add-Ons (gameplay modifications with craftable blocks/items), Adventure Worlds (story-driven exploration maps), Mini Game Worlds (competitive game modes), Survival Spawn Worlds (starting base maps), and Resource Packs (texture modifications). The portfolio includes licensed properties like Hello Kitty and Friends, alongside original creations spanning themes from gothic architecture (Architect) to home decoration (Decocraft), pirate adventures, cyberpunk skin packs, dinosaur experiences, and farming simulations. Content is sold through the Minecraft Marketplace using Minecoins as currency, with prices ranging from free to 1,510 Minecoins per item.

Differentiator

Problem solved

Functional benefit

Products and services

• Architect Architecture-focused add-on providing over 500 models of building components including pillars, roofs, shingles, windows, cornices, arches, and trims. Users can customize blocks using Paintbrush & Saw tools to recreate styles from gothic to modern. Sold to Minecraft Bedrock Edition players.
• Hello Kitty and Friends Licensed Hello Kitty themed adventure world where players build a cozy farm, grow crops, raise animals, upgrade houses with cute furniture, and enjoy seasonal events like egg hunts and pumpkin carving. Sold to Minecraft Bedrock Edition players and Sanrio IP fans.
• Decocraft Home decoration add-on with over 1500 placeable decorations including modern, functional, and animated furniture items for personalizing Minecraft worlds. Sold to Minecraft Bedrock Edition players.
• Mur's Circus Circus-themed skinpack featuring colorful, cartoony character designs. Sold to Minecraft Bedrock Edition players.
• Tootie Fruity Colorful skinpack featuring costume and cute character designs with fantasy themes. Sold to Minecraft Bedrock Edition players.
• Dragon's Crater Dragon-themed skinpack featuring colorful character designs with dragons. Sold to Minecraft Bedrock Edition players.
• Cherry Dream House Survival spawn world featuring a cherry-themed dream house with bikes and custom consumables. Sold to Minecraft Bedrock Edition players.
• Great Pirate Sea Pirate-themed survival spawn world featuring fortress and adventure elements on the sea. Sold to Minecraft Bedrock Edition players.
• Neon Glam Cyberpunk-themed skinpack featuring cool, colorful neon character designs. Sold to Minecraft Bedrock Edition players.
• Pixel Pets: Ocean Aquatic-themed survival spawn world featuring pixel pet creatures and collectible animals. Sold to Minecraft Bedrock Edition players.
• Football Soccer Mini game world featuring football/soccer gameplay with competitive challenges. Sold to Minecraft Bedrock Edition players.
• Purple Enigma Dark fantasy skinpack featuring gothic and monster character designs. Sold to Minecraft Bedrock Edition players.
• Level=Layer Challenging adventure world with difficult, extreme gameplay experiences. Sold to Minecraft Bedrock Edition players.
• Supplementaries Building add-on providing craftable blocks and custom tools for enhanced construction. Sold to Minecraft Bedrock Edition players.
• City Roleplay! City-themed skinpack for roleplay featuring costume designs based on pop culture. Sold to Minecraft Bedrock Edition players.
• Decocraft Nature Nature-themed expansion of Decocraft featuring craftable blocks and furniture for outdoor decoration. Sold to Minecraft Bedrock Edition players.
• Farming Valley Farming adventure world featuring farm animals, farming activities, and textured environments. Sold to Minecraft Bedrock Edition players.
• Hide or Hunt by RyanNotBrian Collaborative adventure world featuring island exploration, boss battles and fights. Sold to Minecraft Bedrock Edition players.
• Area 51: Rescue Mission Science fiction adventure world featuring aliens, artificial intelligence, and choose your own adventure gameplay. Sold to Minecraft Bedrock Edition players.
• Slimey Boyos Pet-focused add-on featuring craftable colorful slimes with breed and capture mechanics. Sold to Minecraft Bedrock Edition players.
• Skyblock 2 Challenging skyblock mini game featuring hardcore gameplay with lucky blocks and infinity challenges. Sold to Minecraft Bedrock Edition players.
• Streamer Simulator Mini game simulating streaming/gaming content creator experiences with colorful and epic gameplay. Sold to Minecraft Bedrock Edition players.
• Dinos Dinosaur-themed adventure world featuring advanced custom terrain, dinosaurs, and music. Sold to Minecraft Bedrock Edition players.
• One Block Tycoon Survival spawn world combining one block gameplay with tycoon mechanics featuring difficult and fun challenges. Sold to Minecraft Bedrock Edition players.
• Unicorns Fantasy adventure world featuring cute unicorn exploration and magic. Sold to Minecraft Bedrock Edition players.

Quantifiable outcome

• 500+ architectural models in Architect add-on
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• MojangcoreTechnology or IntegrationMojang, the developer of Minecraft, is the primary platform partner for Razzleberries AB. As an Official Minecraft Partner, Razzleberries creates content specifically designed for Minecraft and distributes it through the Minecraft Marketplace. This partnership provides access to the Minecraft player base and platform infrastructure.
• MicrosoftcoreTechnology or IntegrationMicrosoft owns Minecraft through its acquisition of Mojang. Razzleberries AB operates as an Official Minecraft Partner under Microsoft's umbrella, with access to Xbox infrastructure, marketplace distribution, and platform promotion.
• NVIDIAminorGTM or Marketing PartnerNVIDIA partnership provides promotional visibility and potential platform integration for Razzleberries content, likely through NVIDIA's gaming ecosystem and promotional channels.
• SanrioflagshipOEM/ Whitelabel/ Licensing PartnerSanrio has licensed the Hello Kitty and Friends brand to Razzleberries AB for exclusive Minecraft DLC content. The Hello Kitty and Friends adventure world is a flagship product featuring branded content including farm gameplay, seasonal events, and character customization.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Squeakcraft: Squeakcraft is a Minecraft Marketplace creator focused on themed adventure maps and survival content for Bedrock. Comparable to Razzleberries for content type (adventure/survival worlds) and Marketplace-only distribution model.
• Imaginary Studios: Imaginary Studios is a Minecraft Marketplace content creator producing adventure worlds and add-ons. Comparable as a small Official Partner competing in the same content categories as Razzleberries.
• Pathway Studios: Pathway Studios is a Minecraft Marketplace content creator producing adventure worlds and DLC experiences. Comparable as a Marketplace Partner operating with a similar small-studio model on Bedrock Edition.
• Noxcrew: Noxcrew is a well-known Official Minecraft Marketplace Partner producing adventure worlds, mini games, and custom game modes. It is the closest direct peer to Razzleberries given the same distribution channel, partnership tier, and content format (adventure/skin/mini-game packs).
• Blockworks: Blockworks is a Minecraft Marketplace creator producing adventure maps, skin packs, and resource packs. Comparable to Razzleberries for Marketplace-first distribution and similar content categories (adventure and creative content).
• Team Visionary: Team Visionary is an Official Minecraft Marketplace Partner producing adventure maps and mini game worlds. Comparable for Marketplace-native distribution and similar small-team creative content operations.
• Everbloom Games: Everbloom Games is an Official Minecraft Marketplace Partner that creates themed adventure worlds, texture packs, and skins for Minecraft Bedrock. Directly comparable as a curated Marketplace studio targeting the same end customers.

Broad incumbents

• Roblox Corporation: Roblox operates a much larger UGC content marketplace where third-party creators monetize virtual goods. Comparable as a broad incumbent platform that defines the user-generated content marketplace model that Minecraft Marketplace emulates at smaller scale.
• 4J Studios: 4J Studios is the studio that developed the console editions of Minecraft under Mojang. While not a Marketplace content peer, it is a directly adjacent incumbent in the Minecraft ecosystem with deep platform relationships relevant to Marketplace economics.

Emerging players

• Manticore Games (Core): Manticore Games operates Core, a UGC game platform where creators monetize game experiences. Comparable as an emerging platform alternative whose growth represents a structural threat to Bedrock Marketplace's relevance over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RazzleberriesAB
• LinkedInlinkedin.com/company/razzleberries-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Razzleberries AB