Bien Fait Paris

What Bien Fait Paris does

Bien Fait Paris is a French wallpaper brand that designs and sells bespoke, eco-conscious wallpapers and wall murals under the parent company Gimmersta Wallpaper AB. Founded by textile designer Cécile Figuette, the brand is headquartered in Paris for design and creative direction, with all manufacturing and global shipping operated from a production facility in Borås, Sweden. The company offers approximately 298 wallpaper and mural designs across seven categories (Graphical, Artistic, Botanical, Floral, Playful, Timeless, Striped), created in collaboration with 21+ named artists and illustrators. Its core product technology centers on digital printing onto three proprietary paper substrates: Bien Mattic (paste-the-wall non-woven), Bien Mattic Peel & Stick (PVC-free self-adhesive), and Bien Commercial Grade (paper-backed vinyl for high-traffic environments). All products are made-to-order to exact customer-specified measurements, printed on 50 cm wide numbered panels, and shipped worldwide via UPS.

Bien Fait operates a direct-to-consumer e-commerce model through bien-fait-paris.com, with global shipping to the US, EU, and rest-of-world markets and delivery typically within 2-7 business days. Revenue is generated through one-time purchases of custom wall murals (priced per square meter), repeating wallpaper rolls, and A3 samples, supplemented by a dedicated trade account program offering interior designers and architects exclusive discounts, free samples, free shipping, and free customizations including color works, scaling, and bespoke design creation. The company has established a US subsidiary (Gimmersta Wallpaper US Inc) in Greensboro, North Carolina to manage domestic fulfillment. Customer segments include residential consumers (primary), interior designers and architects (trade), and commercial spaces requiring fire-rated and durable wallcoverings.

The business model is asset-light and on-demand: made-to-order production eliminates inventory waste, eco-conscious materials (PVC-free, solvent-free inks, responsibly sourced paper) support the premium positioning, and the brand's French heritage combined with curated artist collaborations drives differentiation in a fragmented market. The company discloses no external funding, operates with 1-10 employees, and maintains no physical retail presence.

Name

Bien Fait Paris

Legal name

Gimmersta Wallpaper AB / Gimmersta Wallpaper US Inc

Website

https://bien-fait-paris.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bien Fait Paris is a French boutique wallpaper brand designing and selling bespoke, eco-conscious wallpapers and murals via direct-to-consumer e-commerce, serving residential consumers and interior design professionals globally with made-to-measure products.

Ownership category

akta.pro rank

Product category

Designer Wallpaper & Wall Murals

NAICS

Blind and Shade Manufacturing (337920)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Architectural & Decorative Coatings (IMAEAGAA)

Keywords

• Bespoke wallpapers
• Custom wall murals
• Designer wallcoverings
• Eco-conscious wallpaper
• Artist-designed interiors

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Wall Murals: Made-to-measure panoramic murals printed to exact wall dimensions. Priced per square meter with minimum order of 1 m². Wall murals delivered in numbered rolls/pans for easy installation.
2. Digital Wallpaper Rolls: Repeating pattern wallpapers printed on 50 cm wide sheets and delivered as rolls. Customers use roll calculator to determine quantity needed based on wall dimensions.
3. Wallpaper Samples: A3-size samples allowing customers to preview patterns, colors, and materials before purchasing full orders. Non-refundable.
4. Trade/Professional Accounts: Dedicated professional services including color works, scaling, HD scan, and custom design creation from briefs for interior design professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bien Fait Paris designs, manufactures, and sells bespoke eco-conscious wallpapers and custom panoramic wall murals to consumers and trade professionals worldwide. Products are made-to-measure and produced on-demand in collaboration with 21+ artists. The offering spans approximately 298 designs across categories (Artistic, Botanical, Floral, Graphical, Playful, Striped, Timeless) and is sold directly through the brand's e-commerce site with worldwide shipping.

Product overview

Bien Fait Paris is a French wallpaper and wall mural brand offering high-end, bespoke wallpapers designed in Paris. The core product portfolio includes three main wallpaper material types: Bien Mattic™ (standard paste-the-wall non-woven paper), Bien Commercial Grade™ (premium paper-backed vinyl for commercial/high-traffic use), and Bien Mattic Peel & Stick™ (self-adhesive removable wallpaper). These are available across multiple design categories including Graphical (65+), Artistic (119), Botanical (32), Floral (77), Playful (44), Striped (53), and Timeless (34) designs, totaling approximately 298 wall murals and repeating wallpaper products. All products are made-to-order with custom sizing, eliminating overproduction and stock waste. The company also offers custom design services for bespoke creations, wallpaper samples (A3), and related accessories including dry wallpaper paste and installation tool kits. Products are printed in Sweden with eco-conscious materials including non-toxic, PVC-free inks and paper sourced from responsibly managed forests.

Differentiator

Problem solved

Functional benefit

Brands

• Bien Mattic™: Paste-the-wall, non-woven paper ideal for first-timers and DIY enthusiasts.
• Bien Mattic Peel & Stick™
• Bien Commercial Grade™

Products and services

• Custom Wall Murals Custom-sized panoramic wall murals printed to fit exact wall dimensions, including Fully Repeatable, Horizontally Repeatable, and Non-Repeatable pattern types. Printed on 50cm wide panels, numbered for easy installation. Sold globally direct-to-consumer with worldwide shipping.
• Designer Wallpapers (repeating patterns) Repeating pattern wallpapers printed on 50cm wide sheets and delivered as rolls across approximately 298 designs spanning Artistic, Botanical, Floral, Graphical, Playful, Striped, and Timeless categories. Customers use a roll calculator to determine quantity needed based on wall dimensions.
• Bien Mattic™ Wallpaper (Standard) A paste-the-wall non-woven paper wallpaper, ideal for first-timers and DIY enthusiasts looking to add a distinctive look to their homes. Reinforced with nylon fibers for stability, allowing adhesive to be applied directly to the wall.
• Bien Commercial Grade™ Wallpaper A premium paper-backed vinyl wallpaper with a canvas-like texture and matte finish, suitable for residential or commercial projects requiring higher durability, water and stain resistance, and high fire certifications for high-traffic spaces and public areas.
• Bien Mattic Peel & Stick™ Wallpaper A self-adhesive, PVC-free peel-and-stick non-woven paper with a matte finish and water-based adhesive, suitable for rented spaces or regular redecorating. VOC and solvent-free, removable, and easy to install without paste.
• Wallpaper Samples A3-size samples allowing customers to preview patterns, colors, and materials before purchasing full orders. Non-refundable. Includes a technical Peel & Stick Sample option to test material compatibility with surfaces.
• Wallpaper Paste (Dry) Dry wallpaper paste specifically formulated for non-woven wallpapers. Sold separately for use with standard wallpaper application.
• Wallpaper Tools Kit A complete kit containing all necessary tools for wallpaper installation, including felt scrapers, rollers, brushes, and other application equipment.
• Custom Design Service Bespoke wallpaper service allowing customers to commission custom designs tailored to their vision, including color adjustments, scaling, and creation from briefs. Delivered through the company's in-house graphic studio and projects team, with trade-account customers receiving free customizations.

Quantifiable outcome

• 30-day return window
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core, parent company and regional entity.

• AdyencoreTechnology or IntegrationLeading global payment provider processing all transactions on bien-fait-paris.com. Supports wide range of payment methods including Apple Pay, Mastercard, Visa, Klarna, American Express, and region-specific options (Bancontact, iDeal, Blik, Girocard, etc.).
• Gimmersta Wallpaper ABparent companyOthersParent company based in Borås, Sweden (556459-4561, VAT No: SE556459456101). Responsible for processing of personal data and overall company operations. Manufacturing and shipping facility for all products.
• Gimmersta Wallpaper US Incregional entityOthersUS operations entity (38-4367474) handling US shipping and customer relations. Located at 7 Corporate Center Court, Suite B, Greensboro, NC 27408, United States.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pierre Frey: French luxury textile and wallpaper maison with a deep artist-and-designer heritage; comparable brand positioning, Parisian creative roots, and trade/designer customer base.
• Farrow & Ball: British heritage paint and wallpaper maker known for artisanal, color-led designer wallcoverings; competes with Bien Fait in the premium residential and designer-specifier space and offers a much broader paints-plus-wallpaper portfolio.

Direct peers

• Calico Wallpaper: US-based bespoke wallpaper studio offering custom-printed, artist-designed wallcoverings for residential and hospitality projects; directly comparable made-to-measure, artist-driven luxury model.
• Tempaper: US peel-and-stick wallpaper brand focused on removable, renter-friendly designer wallcoverings; directly comparable to Bien Fait's Bien Mattic Peel & Stick line on product format and DIY/renter use case.
• Cole & Son: Historic British wallpaper manufacturer offering designer and heritage wallcoverings to residential and trade customers; overlaps with Bien Fait in the high-end pattern wallpaper category and trade specifier channel.
• Murals Wallpaper: Large-scale custom mural and wallpaper e-commerce brand with custom sizing and worldwide shipping; competes head-on in the made-to-measure wall mural category with similar DTC fulfillment model.
• House of Hackney: London-based luxury wallpaper and homeware brand built on bold artist-led prints and sustainability positioning — a near-direct comp to Bien Fait's artist-collaboration, eco-conscious, made-to-order model.
• Designers Guild: UK designer-led home brand with a strong wallpaper collection sold via DTC and trade channels; comparable on designer-driven patterns, trade programs, and global online distribution.
• Flavor Paper: Brooklyn-based designer wallpaper company producing custom-printed wallcoverings in collaboration with artists; matches Bien Fait on bespoke digital printing, artist partnerships, and US/global shipping.

Emerging players

• Spoonflower: Custom digital printing platform for fabric and peel-and-stick wallpaper with a marketplace of independent designers; parallels Bien Fait's on-demand print model and artist/designer ecosystem, though more mass-market and DIY-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BienFaitParis
• Facebookfacebook.com/bienfaitparis
• Instagraminstagram.com/bienfaitparis
• Pinterestpinterest.com/bienfaitparis
• LinkedInlinkedin.com/company/bien-fait

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bien Fait Paris