VOO CONSEIL

Name

VOO CONSEIL

Legal name

VOO CONSEIL SAS

Website

https://voo-conseil.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fleurieux-sur-l'arbresle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting engagements for digital strategy and e-commerce transformation. Revenue derived from advisory services, project management, and ongoing coaching engagements with PME/ETI clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

VOO CONSEIL is a solo French consulting practice that advises PME and ETI (small and mid-sized enterprises) on building and transforming their digital and e-commerce businesses. The firm offers four integrated service areas: e-commerce strategy (audits, business plans, launch/redesign, acquisition and retention), digital transformation (omnichannel strategy, CRM, marketing automation, process digitization, project budgeting), procurement assistance (RFPs, vendor selection and negotiation, partner challenge), and training/coaching (executive coaching, team workshops, digital skills training). Engagements are delivered personally by founder François Barjon on a project, retainer, or coaching basis with no proprietary software product.

Product overview

VOO CONSEIL offers digital and e-commerce consulting services delivered as a unified service offering by a single consultant (François Barjon). The portfolio consists of four interconnected service areas: Strategy e-commerce (for building online businesses), Digital transformation (for modernizing processes), Purchase assistance (for procurement support), and Training & coaching (for professional development). These services work together as a comprehensive consulting engagement, typically following a methodology from initial audit through implementation to launch support.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie e-commerce Consulting service for building and developing a solid online business: complete audits and strategic plan, e-commerce creation or launch, ergonomic and graphic redesign to improve conversion, digital business plan, and customer acquisition and retention strategies. Targeted at French PME/ETI leadership.
• Transformation digitale Consulting service to modernize business processes and unify sales channels: omnichannel strategy definition, CRM deployment or optimization, marketing automation setup, digitization of business processes, and digital project budgeting and planning. Targeted at French PME/ETI leadership.
• Aide à l'achat Procurement assistance service helping businesses gain mastery and independence in their digital choices: RFP assistance, support for website or digital tools redesign, vendor selection and negotiation, challenging existing partners, and optimizing the quality/price/value ratio. Targeted at French PME/ETI leadership.
• Formation & coaching Professional development service for upskilling teams and strengthening leaders: individual executive coaching, operational team support, digital skills training, and interactive practical workshops. Targeted at French PME/ETI executives and operational teams.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keyweo: French digital marketing agency offering SEO, SEA, and e-commerce acquisition services to mid-market clients. Overlaps with VOO on Google Ads execution and digital acquisition strategy.
• Webqam: Lyon-based digital agency specializing in e-commerce, web platforms, and digital strategy for PME/ETI in Auvergne Rhône-Alpes. Direct overlap with VOO on both geography and the e-commerce consulting/launch service line.
• 1ère Position: Long-standing French SEO and digital marketing agency with offices in Paris and Lyon. Closely comparable on geography (Lyon presence) and target market of French SMEs seeking digital acquisition and e-commerce support.
• Digimood: Independent French digital marketing and e-commerce agency serving mid-market and enterprise brands with SEO, SEA, and analytics services. Overlaps with VOO on digital acquisition strategy and Google Ads execution.
• Eskimoz: French digital performance marketing agency offering SEO, SEA, and e-commerce acquisition services to PME/mid-market clients. Comparable as a French digital marketing services provider competing in the same buyer pool as VOO CONSEIL.
• Insign: French consulting firm focused on digital transformation, customer experience, and CRM for mid-market clients. Comparable on digital transformation advisory and CRM deployment services offered by VOO CONSEIL.
• Lemon Interactive: French digital agency providing web strategy, e-commerce, and inbound marketing services to SME clients. Comparable as a French mid-sized digital services provider targeting similar buyers.

Broad incumbents

• Accenture Song: Global experience and commerce consultancy inside Accenture, delivering e-commerce, martech, and digital transformation for enterprise clients. Broad incumbent offering many of the same strategic e-commerce and CRM services as VOO at vastly greater scale.
• Capgemini Invent: Digital transformation and strategy consulting arm of Capgemini serving large enterprises in France and globally. Broad incumbent offering overlapping digital strategy and CRM capabilities at much larger scale than VOO CONSEIL.
• Publicis Sapient: Global digital transformation consultancy with strong Paris presence, serving large enterprises on strategy, experience, engineering, and CRM. Overlaps with VOO's transformation digitale and CRM deployment offerings as a large incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/voo-conseil

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOO CONSEIL