Harcourts Twentythree Sales & Property Management

What Harcourts Twentythree Sales & Property Management does

Harcourts Twentythree Sales & Property Management is a franchise office operating under Harcourts Group Ltd, the franchisor of one of New Zealand's largest real estate agency networks. The franchise delivers residential property sales, rental letting, property management, and auction services to buyers, sellers, landlords, and tenants across its local market, while operating within a national network that also serves rural, commercial, and business-property segments.

The underlying platform combines a cloud-based property listing and search system with digital appraisal tools (both agent-conducted and computer-generated estimates based on recent sales, rental history, and suburb reports), plus investor-facing financial calculators for rental yield and vacancy. Distribution is hybrid: hundreds of physical franchise offices across New Zealand deliver face-to-face service and local market expertise, while a digital self-service portal captures top-of-funnel demand. Marketing spans content/SEO, email newsletters, regional community presence, and the Harcourts Foundation charitable initiative.

Revenue mechanics are commission-based on sales (typically 3-4% of NZ residential sale price), percentage-based property management fees (5-10% of collected rent or fixed monthly fees), and ancillary transaction fees from tenant placement and lease administration. A referral partnership with Mortgage Express extends monetization into home loan origination. The company is privately held, regulated under New Zealand's Real Estate Agents Act 2008, and reports no public revenue or funding data.

Name

Harcourts Twentythree Sales & Property Management

Legal name

Harcourts Group Ltd

Website

https://harcourts.co.nz

Company type

Private

Operating status

Operating

Short description

Harcourts Twentythree Sales & Property Management is a New Zealand franchise office under Harcourts Group Ltd, providing residential real estate sales, rental, property management, and auction services to buyers, sellers, landlords, and tenants through a national franchise network and digital platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate
• Property management
• Real estate sales
• Property rentals
• Real estate auctions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees earned when properties are sold. Real estate agents facilitate transactions between buyers and sellers, earning a percentage of the sale price as commission.
2. Property Management Fees: Ongoing property management services for landlords including tenant sourcing, rent collection, property maintenance coordination, and compliance management, charged as a percentage of rental income or fixed fee.
3. Rental Transaction Fees: Fees from facilitating rental transactions between landlords and tenants, including tenant placement and lease administration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Harcourts Twentythree Sales & Property Management delivers residential real estate sales, rental, and management services, alongside property auction and commercial property services, to individual consumers, homeowners, tenants, and investors. The firm operates as a local franchise of the Harcourts network, providing end-to-end services for buying, selling, leasing, and managing residential and commercial properties.

Product overview

Harcourts New Zealand operates as a real estate agency network offering a unified platform for property transactions. The core offering consists of property selling, buying, renting, and management services across residential, rural, and commercial property categories. Supporting the transaction services are digital tools including a property search platform with filtering capabilities, property appraisal tools (both computer-generated digital estimates and agent-conducted appraisals), and financial calculators for investment analysis (rental yield and vacancy calculators). A home loans referral service connects customers with Mortgage Express for financing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales
• Property Management
• Residential Rentals Tenant placement and rental listing services connecting prospective tenants with landlords for residential lease agreements.
• Property Auctions
• Commercial Property Services
• Property Appraisal and Market Appraisal Tool
• Investment Advisory and Buyer's Advocacy Advisory services supporting property investors and buyers with investment calculators, market analysis, and buyer's advocacy support to inform purchase decisions.

Quantifiable outcome

• 14 consecutive years as Most Trusted Real Estate Brand in New Zealand (Readers Digest Trusted Brands Awards)
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Mortgage ExpressminorGTM or Marketing PartnerReferral partnership for home loan products. Harcourts refers property buyers to Mortgage Express for mortgage financing, creating a complete property purchase journey from search to financing. The partnership is featured on Harcourts website under the Buy section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barfoot & Thompson: Auckland-headquartered, NZ-owned real estate agency offering residential sales, rentals, and property management — the closest geographic and service-line competitor to Harcourts Twentythree in the Auckland market.
• Ray White New Zealand: Largest real estate franchise group operating across New Zealand with residential sales, property management, and auctions under a franchise model — directly comparable offering and structure to Harcourts NZ.
• LJ Hooker New Zealand: Franchise-based real estate network in New Zealand delivering residential and commercial sales, rentals, and management — same franchise-driven model and product mix as Harcourts.
• Property Brokers: NZ-founded real estate company with strong regional presence in rural and provincial markets, offering sales, auctions, and property management — comparable full-service offering with similar geographic spread.
• Mike Pero Real Estate: NZ-wide real estate group offering residential and lifestyle sales plus property management — comparable services and target segments, smaller scale than Harcourts.
• First National New Zealand: Network of independent real estate offices across NZ providing residential sales, rentals, and management — directly comparable franchise/cooperative model.
• Bayleys Realty Group: NZ-wide full-service real estate firm covering residential, rural, and commercial sales plus property management — comparable breadth and customer segments.
• RE/MAX New Zealand: Global real estate franchise operating in NZ with residential and commercial sales plus property management — directly comparable franchise structure and customer base.

Others

• OneRoof: NZ property listing and data platform owned by NZME — competes indirectly with the Harcourts property search platform by aggregating listings and capturing consumer attention upstream of agent engagement.

Emerging players

• Tall Poppy Real Estate: Newer NZ real estate brand operating on a low-commission / flat-fee model — comparable customer base but differentiated pricing model that challenges traditional full-service agencies like Harcourts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harcourts Twentythree Sales & Property Management