Gotain.se
Gotain is a Swedish e-commerce company selling made-to-measure curtains, roman shades, tracks, rods, and related accessories to homeowners and commercial customers through online ordering, consultations, and showrooms, with international delivery.
- Company typePrivate
- Founded2017
- HeadquartersOpheusden, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gotain.se does
Gotain AB is a privately held Swedish e-commerce company founded in 2017 that sells made-to-measure window treatments primarily to residential homeowners and also serves commercial customers. Its range includes hand-sewn drapery panels, roman shades, café curtains, blackout, sheer, and heavy curtains, along with custom tracks, rods, hooks, weights, and selected interior details. The company reports more than 100,000 curtains delivered globally since 2017, two Swedish showrooms, and a spring 2025 US launch that produced more than 1,000 US deliveries.
Gotain configures curtains to customer measurements and sews them in its own atelier in southern Sweden using a curated set of OEKO-TEX certified fabrics woven in Spain and Turkey. The construction system includes a folding band with predetermined hook spacing, pleating tape usable with tracks or rods, and optional weight pockets. The revenue model is based on one-time direct unit sales: US examples span $230 for a single-width sheer panel, $290-$440 for common woven-linen double-width configurations, and $520-$960 or more for roman shades, with customs duties included; accessories, commercial projects, planning, and installation services provide additional sales. The go-to-market model combines direct e-commerce, free digital planning, swatches, educational content, and assisted showroom sales.
Gotain.se firmographics
Firmographics- Name
- Gotain.se
- Legal name
- Gotain AB
- Website
- https://gotain.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gotain is a Swedish e-commerce company selling made-to-measure curtains, roman shades, tracks, rods, and related accessories to homeowners and commercial customers through online ordering, consultations, and showrooms, with international delivery.
- Ownership category
- akta.pro rank
Gotain.se industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Curtain and Linen Mills (31412), Blind and Shade Manufacturing (337920)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)
- akta.pro secondary industry
- Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
Keywords
Where Gotain.se is headquartered
LocationHeadquarters
- HQ city
- Opheusden
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Gotain.se business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Custom Curtain Sales: One-time sale of made-to-measure curtains tailored to exact customer specifications. Products include drapery panels, roman shades, blackout curtains, sheer curtains in various fabrics (linen, velvet, bouclé, voile). Pricing varies by fabric type, width (single/double), and blackout lining option.
- Accessories and Hardware: Sale of complementary products including curtain tracks, curtain rods, curtain hooks, curtain weights, and wall mounts. Custom-length tracks and rods are also made to measure.
- B2B Commercial Curtain Solutions: Tailored curtain solutions for businesses including offices, hotels, restaurants, and retail spaces. Includes digital planning consultations and custom fabric options including flameproof treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sheer/Voile Curtains - Entry level |
| Unit Pricing | Pay-as-you-go | Woven Linen Curtains - Mid-range |
| Unit Pricing | Pay-as-you-go | Premium Fabric Curtains |
| Unit Pricing | Pay-as-you-go | Roman Shades |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Shipping Fees |
| Unit Pricing | Pay-as-you-go | Curtain Swatches |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Gotain.se product offering
Product offeringCore offering
Gotain designs and sells made-to-measure curtains hand-sewn to exact customer measurements in its own atelier in Southern Sweden. The offering spans drapery panels, roman shades, blackout, sheer, and heavy curtains in multiple fabric types (woven linen, sheer linen, voile, embroidered voile, velvet, bouclé), complemented by curtain hooks, custom tracks, custom rods, and B2B commercial curtain solutions. The company also provides free curtain planning consultations, swatch sampling, and installation services in Sweden.
Product overview
Gotain is a made-to-measure curtain specialist offering a curated collection of custom window treatments. The core product line includes Drapery Panels (Woven Linen, Sheer Linen, Voile, Embroidered Voile, Velvet, Bouclé), Roman Shades, Blackout Curtains, Sheer Curtains, and Heavy Curtains—all hand-sewn to exact measurements in the company's Swedish atelier. The Cottage Collection and The Color Chapters are sub-brands offering exclusive fabric and color options. Gotain also provides complementary services including Free Curtain Planning, Curtain Swatches, and Installation Services (in Sweden), along with accessories like Custom Curtain Tracks, Custom Curtain Rods, and Curtain Hooks. For commercial clients, the B2B division offers bespoke curtain solutions for offices, hotels, restaurants, and retail spaces worldwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100,000+ custom curtains delivered globally since 2017
- +1 more outcomes
Companies that use Gotain.se
Customer profileNamed customers5 records
Segments3 records
Gotain.se technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gotain.se partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gotain.se competitors and assessment
Company assessmentDirect peers
- Smith & Noble: Custom window treatments (curtains, shades, blinds) sold DTC with measurement guidance and in-home consultation — direct comparable in product category, customization model, and target homeowner.
- The Shade Store: US-based custom window-treatment specialist selling made-to-measure drapery, roman shades, and blinds DTC and through showrooms — the closest functional analog to Gotain's premium custom-curtain model, just at larger US scale.
- Parachute Home: DTC premium home brand anchored in linen and natural-fiber textiles, sold direct online and through own showrooms — comparable premium-positioning, DTC + showroom omnichannel, and linen-led product narrative.
- DrapeStyle: US-made custom drapery specialist offering made-to-measure curtains in linen, velvet, silk and similar premium fabrics — directly comparable product, made-to-order model, and price-band positioning to Gotain.
- Brooklinen: DTC premium home-textiles brand (sheets, towels, loungewear) built on direct e-commerce, considered-purchase storytelling, and a curated product line — comparable GTM motion, customer demographic, and DTC home-brand playbook to Gotain.
Broad incumbents
- Hunter Douglas: Established global leader in custom window coverings (blinds, shades, shutters) with deep dealer network — overlapping category and customization model, but focused on hard window treatments rather than fabric drapery.
- West Elm: Large national home-furnishings retailer with a broad curtain and window-treatment assortment; overlapping customer and category but offering ready-made panels at lower price points rather than custom.
- IKEA: Global mass-market home furnishings leader with a wide curtain range including some made-to-measure services in select markets — adjacent competitor on price and category, but operating at the opposite end of the price/customization spectrum.
- CB2: Crate & Barrel's design-forward home brand with a curtain assortment and strong design-brand cachet — adjacent competitor for design-conscious homeowners shopping for window treatments.
Emerging players
- MagicLinen: Smaller DTC linen home-textiles brand selling curtains, bedding and table linens direct-to-consumer — comparable material focus (linen) and DTC-only model, though smaller scale and less custom-made than Gotain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Gotain.se social profiles
Digital presenceGotain.se compliance and trust
Trust signalCompliance3 records
Gotain.se financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gotain.se leadership team
Management profileNumber of profiles
Gotain.se funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gotain.se M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gotain.se
What does Gotain.se do?
Gotain designs and sells made-to-measure curtains hand-sewn to exact customer measurements in its own atelier in Southern Sweden. The offering spans drapery panels, roman shades, blackout, sheer, and heavy curtains in multiple fabric types (woven linen, sheer linen, voile, embroidered voile, velvet, bouclé), complemented by curtain hooks, custom tracks, custom rods, and B2B commercial curtain solutions. The company also provides free curtain planning consultations, swatch sampling, and installation services in Sweden.
Is Gotain.se a public or private company?
Gotain.se is a private company. It is currently operating.
When was Gotain.se founded?
Gotain.se was founded in 2017. It employs 1 to 10 people.
Where is Gotain.se based?
Gotain.se is headquartered in Opheusden, Netherlands, in the Europe region.
How does Gotain.se make money?
Three revenue lines are on record. Custom Curtain Sales are the primary driver. The others are accessories and Hardware and B2B Commercial Curtain Solutions.
Who are Gotain.se's main competitors?
Direct peers on record are Smith & Noble, The Shade Store, Parachute Home, DrapeStyle and Brooklinen. Broad incumbents are Hunter Douglas, West Elm, IKEA and CB2. MagicLinen is listed as an emerging player.
Does Gotain.se have an API?
No public API is recorded for Gotain.se.
What industry is Gotain.se in?
Gotain.se's product category is Custom Window Treatments. Its primary akta.pro industry code is CRAIAKAC, Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances), with a secondary code of CRAIALAD, Curtains & Drapery Panels Retail (Textile Window Coverings). Its NAICS code is 31412 and its SIC code is 2300.