Grupo Mosqueteiros

What Grupo Mosqueteiros does

Grupo Mosqueteiros is a Portuguese multi-brand retail distribution group operating through three core banners: Intermarché (food retail), Bricomarché (home improvement and DIY), and Roady (automotive service centers). As of 2024, the group operates 367 points of sale across Portugal, serving end consumers and small businesses across grocery, construction/renovation, and vehicle maintenance categories. The combined Portuguese business generated a volume of business of 3,076 million EUR in 2024, a 2.9% year-over-year increase, and the group is the Portuguese subsidiary of the French ITM Entreprises (Les Mousquetaires), which operates more than 4,361 stores across Europe and reported a global volume of business of 55.6 billion EUR in 2024.

The group's distinctive business model is built on independent entrepreneur-owners ("aderentes"), with 3,163 such members across the three banners in Portugal. This decentralized ownership structure ties store-level profitability to merchant entrepreneurship, while the central organization provides collective purchasing, private-label product development, and brand management. Revenue mechanics derive from retail markups on food and non-food merchandise, fuel distribution, and a growing e-commerce channel. The customer base is fragmented: individual consumers shopping for groceries, home improvement materials, and automotive parts, with no visible concentration in any single account.

The competitive position rests on a dense physical network, multi-format coverage, and centralized scale. In 2024, the group launched the "Feito Aqui" fresh and local product concept, expanded e-commerce and home delivery, and committed to a 240 million EUR investment plan for 2025-2029, alongside a parent-group European investment plan of 4.5 billion EUR. The group's strategic posture is steady physical-and-digital expansion in a mature consumer retail market, financed internally rather than via external funding rounds.

Name

Grupo Mosqueteiros

Legal name

Grupo Mosqueteiros

Website

https://mosqueteiros.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

10,001+ employees

Short description

Grupo Mosqueteiros is a Portuguese multi-brand retail group operating 367 Intermarché (food), Bricomarché (DIY), and Roady (automotive) stores through 3,163 independent entrepreneur-owners, serving consumers and small businesses with 3,076 million EUR in 2024 volume of business.

Ownership category

akta.pro rank

Product category

Multi-brand retail distribution

NAICS

Grocery and Convenience Retailers (4451), General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Multi-brand retail
• Food retail
• Home improvement retail
• Automotive services
• Independent entrepreneurs

Headquarters

HQ city

Alcanena

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail sales - Intermarché: Food and non-food retail through Intermarché supermarkets. Revenue from product sales to consumers. Intermarché generated 1.87 billion euros in 2024.
2. Retail sales - Bricomarché: Home improvement, construction materials, and garden retail. Bricomarché generated over 201 million euros in 2024.
3. Retail sales - Roady: Automotive center retail and services. Roady generated 51 million euros in 2024.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Mosqueteiros operates a multi-brand retail distribution platform through three core brands: Intermarché (food and non-food supermarkets, 269 stores), Bricomarché (home improvement and DIY retail, 61 stores), and Roady (automotive services and products, 37 centers). The group runs 367 stores in Portugal through a network of 3,163 independent entrepreneur-owners (aderentes) who manage individual points of sale while sharing brand strength, collective purchasing power, and centralized infrastructure.

Product overview

Grupo Mosqueteiros operates a multi-brand retail distribution platform consisting of three core retail chains: Intermarché (supermarkets with 269 stores), Bricomarché (home improvement/DIY with 61 stores), and Roady (auto centers with 37 stores). The company operates 367 total points of sale in Portugal and 4,361 across Europe. The portfolio includes proprietary private label products under the PorSi brand, innovative in-store food preparation concepts like 'Feito Aqui', and sustainability-focused initiatives including e-commerce expansion and store sustainability features. The model is built on independent entrepreneurs (3,163 allied business owners) who manage individual stores while sharing brand values and infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• PorSi: Private label brand offering quality products at competitive prices, featured under the 'PorSi' concept that reinforces group cohesion in pricing strategy.

Products and services

• Intermarché Supermarket chain offering diversified food and non-food products with proximity-based service, convenience, and quality. Operates 269 stores in Portugal as the primary retail brand of Grupo Mosqueteiros.
• Bricomarché Home improvement and DIY retail chain specializing in equipment, materials for construction, home, and garden. Operates 61 stores in Portugal as part of the group's multi-brand retail strategy.
• Roady Auto center chain providing automotive services, fuel stations, and related retail products. Operates 37 centers in Portugal, marking 28 years in the country as of 2026.
• PorSi Private Label Grupo Mosqueteiros' own private label brand offering quality products at competitive prices across the group's retail network. Featured as a key priority in the group's product and pricing strategy.

Quantifiable outcome

• 3.076 billion euros volume of business in Portugal in 2024 (+2.9% YoY growth)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Rock in Rio LisboaflagshipGTM or Marketing Partner · 1 January 2026Intermarché serves as Official Supermarket of Rock in Rio Lisboa 2026, with prominent presence in Cidade do Rock naming the Market Square and providing ready-to-eat products.
• RFM SOMNIAcoreGTM or Marketing Partner · 1 January 2026Intermarché as Naming Sponsor of RFM SOMNIA festival (12th edition) for the third consecutive year, one of the largest electronic music festivals in Portugal.
• Feira Nacional da Agricultura / CNEMAcoreStrategic or Co-development Partner · 1 January 2026Intermarché organizes the 10th edition of Prémio Intermarché Produção Nacional at the national agriculture fair in Santarém, celebrating Portuguese producers.
• Prevenção Rodoviária Portuguesa (PRP)minorStrategic or Co-development Partner · 1 January 2016Roady associated with the 'Seja Visto' campaign promoting the use of retroreflective materials by pedestrians, especially children up to 14 years old.

Scale indicators12 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Brico Dépôt: Brico Dépôt is a warehouse-style home-improvement retailer serving DIY customers and professionals, with a product set similar to Bricomarché. Its format and value positioning make it a direct category peer, including in Portugal.
• Norauto: Norauto operates automotive service centers and sells maintenance products, overlapping with Roady's vehicle repair, fuel, and automotive retail offering. It is a direct peer for Roady's service-and-accessories model.
• Leroy Merlin: Leroy Merlin operates home-improvement and DIY stores, directly overlapping with Bricomarché's construction, renovation, and garden assortment. It is a broad incumbent in the same category and customer use cases.
• Feu Vert: Feu Vert provides automotive maintenance, repair, and related retail services across Europe. It is a direct adjacent competitor to Roady in vehicle-owner services and automotive accessories.
• Auchan Retail: Auchan Retail operates hypermarkets, supermarkets, and convenience formats across Europe, directly overlapping with Grupo Mosqueteiros' food and multi-format retail footprint. Its broad store network and private-label offering make it a relevant scale and format peer.
• Continente (Sonae): Continente is a major Portuguese food and general-merchandise retailer owned by Sonae, serving the same Portuguese consumers through supermarkets and adjacent categories. It is a direct regional competitor to Intermarché and a useful benchmark for the group's home-market scale.
• E.Leclerc: E.Leclerc is a cooperative retail network whose member entrepreneurs operate stores while sharing purchasing and brand infrastructure. Its cooperative and entrepreneur model is especially comparable to Grupo Mosqueteiros' aderente structure.
• Lidl: Lidl is a large discount grocery retailer with a broad European footprint and private-label assortment. It is directly comparable on value-oriented food retail and price positioning, although its operating model is more centrally scaled.
• Pingo Doce (Jerónimo Martins): Pingo Doce operates a Portuguese supermarket chain focused on food, household, and convenience products. It competes directly with Intermarché for Portuguese grocery spend and provides a close food-retail comparison.

Broad incumbents

• Carrefour: Carrefour is a large incumbent operating supermarkets, hypermarkets, and convenience formats across Europe. It overlaps with Grupo Mosqueteiros' multi-format food and non-food retail but operates at a broader international scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mosqueteiros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Mosqueteiros