Good 2 Go Stores, Llc
Good 2 Go Stores, LLC is a privately held convenience store and fuel station chain operating over 80 locations across 7 US Mountain West states, serving general consumers with fuel, snacks, beverages, and a digital loyalty program.
- Company typePrivate
- Founded2012
- HeadquartersIdaho Falls, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Good 2 Go Stores, Llc does
Good 2 Go Stores, LLC is a privately held convenience store and fuel station operator headquartered in Idaho Falls, Idaho. Founded in 2012, the company operates over 80 retail locations across 7 states in the US Mountain West region, offering fuel, snacks, beverages, coffee, and daily essentials to general consumers. The company is recognized as a Top 100 US convenience store chain and supports selected locations with franchised food-service partners including Burger King, Wendy's, and Subway to drive in-store traffic.
Good 2 Go Stores, Llc firmographics
Firmographics- Name
- Good 2 Go Stores, Llc
- Legal name
- Good 2 Go Stores, LLC
- Website
- https://good2gostores.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Good 2 Go Stores, LLC is a privately held convenience store and fuel station chain operating over 80 locations across 7 US Mountain West states, serving general consumers with fuel, snacks, beverages, and a digital loyalty program.
- Ownership category
- akta.pro rank
Good 2 Go Stores, Llc industry classification
Industry- Product category
- Convenience Store & Fuel Retail
- NAICS
- Gasoline Stations with Convenience Stores (457110)
- SIC
- Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)
- akta.pro secondary industries
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Alcohol & Tobacco-Led Convenience Stores (CRAHABAI)
Keywords
Where Good 2 Go Stores, Llc is headquartered
LocationHeadquarters
- HQ city
- Idaho Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good 2 Go Stores, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Convenience Store Retail Sales: In-store merchandise sales including snacks, beverages, and daily essentials. Customers can use Rewards 2 Go points and cash rewards for discounts on eligible purchases.
- Fuel Sales: Fuel sales at pump locations across 80+ stores. Rewards 2 Go members receive fuel discounts (20 cents off per gallon for first four fill-ups, 3 cents off per gallon thereafter). Points can be redeemed for fuel discounts.
- Loyalty Program Engagement: Digital loyalty program driving customer retention and frequency. While the loyalty program itself is free to join, it generates revenue by driving repeat purchases and customer data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Rewards 2 Go loyalty program - free membership with fuel and merchandise discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Good 2 Go Stores, Llc product offering
Product offeringCore offering
Good 2 Go Stores operates a chain of 80+ convenience retail and fuel station locations across 7 US Mountain West states, selling gasoline along with in-store merchandise such as snacks, beverages, coffee, and daily essentials. The retail footprint is supported by the Rewards 2 Go loyalty program and its companion mobile app, which offer points-based rewards, instant fuel discounts, digital punch cards, referral bonuses, and promotional communications to drive repeat customer traffic.
Product overview
Good 2 Go Stores operates a convenience retail platform centered on its Rewards 2 Go loyalty program and mobile app. The core offering combines over 80 convenience store locations across the Mountain West with a points-based rewards system that allows members to earn discounts on fuel and in-store merchandise purchases. The Rewards 2 Go program integrates with the mobile app for QR code access, birthday rewards, and referral bonuses, while also supporting phone number and Alt ID identification at register and pump terminals.
Differentiator
Problem solved
Functional benefit
Products and services
- Good 2 Go Convenience Stores & Fuel Stations Convenience store chain operating 80+ retail locations across 7 US Mountain West states, offering fuel, snacks, beverages, coffee, and daily essentials to individual consumers and travelers.
- Rewards 2 Go Loyalty Program Digital loyalty program enabling customers to earn points on merchandise and fuel purchases, redeemable for discounts on fuel and in-store items. Includes QR code scanning, phone number identification, digital punch cards, referral bonuses, and birthday rewards.
- Rewards 2 Go Mobile App Dedicated iOS and Android mobile application enabling Rewards 2 Go members to manage accounts, track points, redeem rewards, access birthday rewards, and participate in the referral program.
Quantifiable outcome
- 20 cents off per gallon on first four fill-ups for new Rewards 2 Go members
- +4 more outcomes
Companies that use Good 2 Go Stores, Llc
Customer profileSegments2 records
Ideal customer profiles2 records
Good 2 Go Stores, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Good 2 Go Stores, Llc partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Good 2 Go Stores, Llc competitors and assessment
Company assessmentDirect peers
- Wawa: Privately held Mid-Atlantic c-store chain known for prepared food and a strong loyalty app. Comparable business model combining fuel, food, and digital engagement, and serves as a relevant benchmark for how a regional chain can differentiate beyond commodity fuel through food and tech.
- RaceTrac: Privately held regional c-store chain operating hundreds of fuel-and-convenience locations across the South and Midwest. Comparable store format, fuel-led revenue mix, and investments in loyalty and food.
- QuikTrip: Privately held regional c-store chain operating hundreds of stores across the Midwest, South, and parts of the Mountain West. Closely aligned with Good 2 Go on format, fuel-led model, and in-store fresh food programs, and competes for similar on-the-go consumer trips.
- Sheetz: Privately held Mid-Atlantic c-store chain famous for made-to-order food and a modern loyalty app. Comparable fuel-plus-foodservice model and demonstrates how a regional chain can build differentiation through proprietary food and digital ordering.
- Casey's General Stores: Large publicly traded c-store chain with thousands of stores across the Midwest and South. Highly comparable in core offering (fuel, prepared food, in-store merchandise) and Casey's Rewards loyalty program mirrors Rewards 2 Go functionally, providing a direct benchmark for scale and unit economics.
- Pilot Flying J: One of the largest travel center and c-store operators in North America, now owned by Berkshire Hathaway. Comparable combined fuel, convenience, and foodservice model at larger scale, particularly relevant for any future Good 2 Go expansion along interstate corridors.
- Kwik Trip: Midwest-based privately held c-store chain with a strong loyalty program and proprietary food brands. Comparable on store format, fuel-plus-merchandise revenue mix, and regional density-driven economics.
- Maverik: Regional convenience-store and fuel chain with hundreds of locations concentrated in the Mountain West. Most direct competitor to Good 2 Go by geography, store format, and customer base, with the larger Adventure Club loyalty program as a comparable digital offering.
- Love's Travel Stops: Large private travel-center chain offering fuel, c-store, and QSR across the U.S. Comparable integrated fuel-and-convenience format with strong foodservice partnerships, and a relevant competitor if Good 2 Go expands along Mountain West interstate corridors.
Broad incumbents
- 7-Eleven: Largest c-store chain in the world, owned by Seven & i Holdings. Operates a broadly overlapping fuel-and-convenience format and 7Rewards loyalty program; not a niche Mountain West player but the dominant incumbent Good 2 Go competes against for consumer mindshare and supplier negotiations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Good 2 Go Stores, Llc social profiles
Digital presenceGood 2 Go Stores, Llc compliance and trust
Trust signalCompliance1 record
Good 2 Go Stores, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good 2 Go Stores, Llc leadership team
Management profileNumber of profiles
Good 2 Go Stores, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good 2 Go Stores, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good 2 Go Stores, Llc
What does Good 2 Go Stores, Llc do?
Good 2 Go Stores operates a chain of 80+ convenience retail and fuel station locations across 7 US Mountain West states, selling gasoline along with in-store merchandise such as snacks, beverages, coffee, and daily essentials. The retail footprint is supported by the Rewards 2 Go loyalty program and its companion mobile app, which offer points-based rewards, instant fuel discounts, digital punch cards, referral bonuses, and promotional communications to drive repeat customer traffic.
Is Good 2 Go Stores, Llc a public or private company?
Good 2 Go Stores, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good 2 Go Stores, Llc founded?
Good 2 Go Stores, Llc was founded in 2012. It employs 501 to 1,000 people.
Where is Good 2 Go Stores, Llc based?
Good 2 Go Stores, Llc is headquartered in Idaho Falls, United States, in the North America region.
How does Good 2 Go Stores, Llc make money?
Three revenue lines are on record. Convenience Store Retail Sales are the primary driver. The others are fuel Sales and loyalty Program Engagement.
Who are Good 2 Go Stores, Llc's main competitors?
Direct peers on record are Wawa, RaceTrac, QuikTrip, Sheetz, Casey's General Stores, Pilot Flying J, Kwik Trip, Maverik and Love's Travel Stops. 7-Eleven is listed as a broad incumbent.
Does Good 2 Go Stores, Llc have an API?
No public API is recorded for Good 2 Go Stores, Llc.
What industry is Good 2 Go Stores, Llc in?
Good 2 Go Stores, Llc's product category is Convenience Store & Fuel Retail. Its primary akta.pro industry code is CRAHABAB, Forecourt Convenience Stores (Fuel-Integrated), with a secondary code of EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 457110 and its SIC code is 5412.