Green Pastures Living Inc

What Green Pastures Living Inc does

Green Pastures Living, Inc. is a Wisconsin-based 501(c)-style non-profit corporation (EIN# 85-0964916) headquartered in Oregon, WI, that develops and intends to operate small-scale independent senior housing in rural communities near Madison, Wisconsin. The organization was founded by Anne Michels, a human-services professional with more than five years of at-home senior living experience, after she encountered a lack of rural senior housing options while searching for housing for her aging father. Its primary product is a pilot duplex housing project — a 2-bedroom, 2-bathroom, 1,350 sq. ft. unit with open living room and kitchen, garage, storage, and accessible design — targeted to middle-income rural seniors, a demographic the organization characterizes as "the forgotten group" that is too wealthy for low-income programs but cannot afford market-rate senior housing.

The core offering is augmented by a Retirement Viewpoint educational program that advises seniors and families on housing transitions, and a volunteer program that recruits community members to serve as guides and advisors. There is no proprietary technology platform; operations rely on standard off-the-shelf tools including Thryv for contact forms, scheduling, and payment processing; PayPal Giving and Donor Advised Fund Direct for donations; Thrivent Choice for member-directed giving; Walmart Spark Good for charitable registry; and Google Analytics for website measurement. Marketing is conducted through a Facebook page, website content, a monthly email newsletter, and direct community engagement via the Badger State Housing Alliance and the local Oregon Chamber.

The business model is currently donation- and grant-funded, with planned future revenue from housing payments (purchase prices targeted to the middle-class market) and stable monthly maintenance fees once the pilot is operational. Pricing is not publicly disclosed. The organization holds a 2026 Platinum Seal of Transparency from Candid and founder Anne Michels was honored as a 2025 BRAVA Magazine Women to Watch. Governance is provided by a board including Treasurer Scott Michels (20+ years financial services), Secretary Kelli Outhouse (25+ years nursing/healthcare), and Walt Timm (former Thrivent Financial Advisor and retired Lutheran Outdoor Ministry executive director). The service area is approximately a one-hour radius from the Oregon, WI headquarters, with stated intent to expand to additional local communities following completion of the first project.

Name

Green Pastures Living Inc

Legal name

Green Pastures Living, Inc

Website

https://greenpasturesliving.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Pastures Living Inc is a Wisconsin-based non-profit developing small-scale independent duplex housing for middle-income rural seniors in communities near Madison, WI, supplemented by an educational program and volunteer-based advisory services, funded through donations and grants.

Ownership category

akta.pro rank

Product category

Senior Independent Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Senior housing services
• Independent living
• Aging in place
• Rural community housing
• Affordable housing

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Donations: The organization accepts donations through multiple channels including PayPal, Thryv payment processor, and check. Donor Advised Fund (DAF) contributions are accepted through DAF Direct.
2. Grants: Green Pastures Living supplements costs with grants as part of their non-profit funding model to provide housing for the missing middle income demographic.
3. Housing Payments: Once the pilot housing project is complete, the organization will collect housing payments from residents including purchase prices targeted to middle-class market and monthly maintenance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Green Pastures Living Inc develops and plans to provide small-scale, independent duplex housing for middle-income seniors in rural communities near Madison, Wisconsin. The pilot project features 2-bedroom, 2-bathroom, 1,350 sq. ft. accessible units with open living rooms, kitchens, garages, storage, and utility rooms, paired with consultative guidance to help seniors age in place and remain rooted in their small-town communities.

Product overview

Green Pastures Living is a non-profit organization providing small-scale independent senior housing in rural communities. Their core offering is a pilot duplex housing project in Dane County, Wisconsin, featuring 2-bedroom, 2-bathroom units (1,350 sq. ft.) with accessible design targeted to middle-class seniors. The organization supplements its housing mission with an educational Retirement Viewpoint program and a volunteer program that recruits community members to guide seniors through housing transitions. The company positions itself as a trusted guide for aging in place rather than a traditional nursing or assisted living facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Pilot Duplex Housing Project Small-scale independent duplex housing in rural Dane County, Wisconsin for middle-income seniors. Units are 2 bedroom, 2 bathroom, 1,350 sq. ft., with open living room and kitchen, garage, storage space, utility room, and easy maneuverability for aging-in-place. Pricing is targeted to the middle-class market with a stable monthly maintenance fee.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Badger State Housing AlliancecoreStrategic or Co-development PartnerAnne Michels is active with the Badger State Housing Alliance and other advocacy groups. This partnership supports the organization's mission to provide affordable senior housing through collaborative advocacy efforts.
• ThriventminorGTM or Marketing PartnerThrivent members can donate through their Thrivent Choice dollars program. Green Pastures Living encourages donors to use Thrivent as Thrivent covers processing fees for donations.
• CandidcoreOthersCandid (formerly GuideStar) provides the Platinum Seal of Transparency, verifying Green Pastures Living as a fiscally responsible non-profit organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Presbyterian Homes & Services: Faith-based nonprofit operating independent living, assisted living, and memory care communities across the Upper Midwest. Comparable geographic footprint (Minnesota/Wisconsin) and nonprofit senior-housing operating model.
• Lutheran Services in America: National network of 300+ faith-based Lutheran health and human services organizations, many serving seniors in rural areas. Comparable mission alignment, rural senior focus, and nonprofit governance model.
• Volunteers of America: National faith-based nonprofit operating senior housing, assisted living, and aging-in-place programs nationwide. Comparable as a similarly mission-driven nonprofit serving older adults with housing and supportive services.
• Pacific Retirement Services: Nonprofit organization operating continuing care retirement communities and senior housing across multiple states. Comparable nonprofit operator of senior residential communities with supportive service programming.
• National Church Residences: Largest nonprofit provider of affordable senior housing and services in the U.S. Operates independent living, assisted living, and home- and community-based services across multiple states, with a mission orientation comparable to Green Pastures Living's nonprofit, gap-targeting approach.

Direct peers

• Village to Village Network: Membership network of 'villages' that help older adults age in place in their own homes and communities. Directly comparable mission of enabling rural/small-town seniors to remain rooted in familiar settings with supportive services.

Regional players

• Well-Spring: Nonprofit continuing care retirement community in Greensboro, NC. Comparable nonprofit operator of independent living and supportive senior housing with a mission-driven, community-anchored model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenpasturesliving
• LinkedInlinkedin.com/company/green-pastures-living-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Pastures Living Inc