Growth Labs Marketing Ltda

What Growth Labs Marketing Ltda does

Growth Labs Marketing Ltda is a Brazilian boutique B2B growth advisory firm founded by CEO Anderson Palma, headquartered in São Paulo and operating with 1–10 employees. The firm designs and operates full-funnel demand generation and revenue marketing programs for B2B companies with complex sales cycles, high ticket sizes, and multiple decision-makers — explicitly positioning against generic Silicon Valley playbooks that target self-service SaaS. Its core offering is the proprietary 'Demand-to-Revenue' methodology, structured around three integrated pillars: Revenue Architecture (funnel diagnostics and growth planning), Growth Engineering (CRM, automation, landing pages, and dashboards), and Acquisition Operations (paid media, structured outbound, social selling, and content distribution). Delivery is provided either as an embedded 'Plug & Play' Growth Squad or via modular 'Lego' service packages on monthly retainer terms, with an additional lifecycle layer spanning Retention and Re-engagement.

The underlying technology stack is platform-agnostic and spans multiple CRM, marketing automation, analytics, and AI-assisted tools — including HubSpot, RD Station, Ploomes, ActiveCampaign, Close, GA4, Hotjar, Microsoft Clarity, Intercom, Mautic, OneSignal, and Google Tag Manager. Growth Labs does not own proprietary software; its competitive asset is the methodology (Demand-to-Revenue and A.P.E. — Analysis, Planning, Execution) combined with senior practitioner delivery. Supplementary revenue lines include educational products such as the Formation in Growth Marketing program, the E10X AI Prompt Engineering course (2024), corporate trainings and talks, and free top-of-funnel assets including the Growth Box podcast, the GHM WhatsApp community, a healthcare-marketing course, and a free tools/templates library.

The firm serves enterprise and mid-market clients in Brazil and selectively in South America. Named clients include Faber-Castell, iFood, Tenda, Sinqia, PJBank, Suno Research, Mid Falconi, ABC Geradores, and Sales Hackers. Distribution is direct-sales-led: a free 30-minute diagnostic meeting funnels prospects into customized retainer proposals, supplemented by content marketing, paid media, community, and large-scale ABM events (e.g., 1500-participant event with 89 ERP integrations). The firm has no external investors, no disclosed parent company, and no disclosed revenue figures; case-study outcomes cited (e.g., 58% client revenue increase, ROAS growth from 600% to 2,257%, CPA reduction from R$60 to R$3) reflect client results rather than Growth Labs' own financial performance.

Name

Growth Labs Marketing Ltda

Legal name

Growth Labs

Website

https://growthlabs.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth Labs Marketing Ltda is a Brazilian boutique B2B growth advisory firm that designs and operates full-funnel demand generation and revenue marketing programs for mid-market and enterprise clients with complex, high-ticket sales cycles, delivered via embedded Growth Squads or modular services under a proprietary Demand-to-Revenue methodology.

Ownership category

akta.pro rank

Product category

B2B Marketing Advisory Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B marketing advisory
• Demand generation services
• Revenue marketing consulting
• Growth engineering services
• Sales enablement consulting

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Advisory and Consulting Services: Full-funnel B2B demand generation advisory services with proprietary Demand-to-Revenue methodology. Services include revenue architecture, growth engineering, and acquisition operations. Operates as medium to long-term partnership with ongoing engagement.
2. Training and Education: Growth marketing training programs, workshops, and corporate education including Formation in Growth Marketing, AI Prompt Engineering (E10X), and public speaking engagements.
3. Course Sales: Educational courses such as 'Marketing para Profissionais de Saúde' (20 lessons) and other digital course offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Growth Labs Marketing Ltda is a B2B growth advisory firm that designs and implements demand generation and revenue marketing programs for companies seeking predictable revenue growth. The firm combines strategy, technology, and execution through proprietary methodologies such as the Demand-to-Revenue framework and the APE Framework to deliver end-to-end growth solutions for B2B clients.

Product overview

Growth Labs is a boutique B2B demand generation and growth marketing consultancy operating as a full-funnel Growth Squad (assessoria). Its core offering is the proprietary Demand-to-Revenue Methodology — a structured approach that transforms acquisition into a predictable revenue line for B2B companies with complex sales cycles, high ticket sizes, and multiple decision-makers. The service is delivered through three integrated pillars: (1) Revenue Architecture (strategic funnel planning and diagnostics), (2) Growth Engineering (CRM, automation, and systems setup), and (3) Acquisition Operations (paid media, outbound, and social selling execution). Supplementary to the core advisory services, Growth Labs offers educational products including E10X AI Prompt Engineering, a Formation in Growth Marketing program, and Training & Talks. The company also distributes free resources including a free course on Marketing for Healthcare Professionals, the Growth Box podcast, a community (GHM), and a library of tools/templates. The A.P.E. (Analysis → Planning → Execution) methodology underpins all service delivery, ensuring data-driven feedback loops and continuous optimization toward revenue outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Growth Box: Podcast by Growth Labs featuring Anderson Palma covering growth marketing topics

Products and services

• Revenue Architecture
• Growth Engineering
• Acquisition Operations
• Training Programs
• AI Prompt Engineering

Quantifiable outcome

• Revenue increase of 58% for B2B client (food accessories sector) in 6 months
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Lincoln Murphy / Sixteen VenturescoreStrategic or Co-development PartnerLincoln Murphy, known as the 'Papa' of Customer Success and CEO of Sixteen Ventures, is featured prominently on the Growth Labs website and chatbot. He is referenced as a trusted authority figure with Anderson Palma described as 'the best Growth Marketer I've worked with - not just in Brazil but worldwide.' The partnership involves co-marketing and thought leadership collaboration.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Demandbase: Demandbase is a leading ABM/demand-generation platform and services provider serving mid-market and enterprise B2B companies with complex sales cycles — the same ICP Growth Labs targets. Both sell outcome-oriented demand-gen solutions combining technology, data, and advisory, albeit at vastly different scale.
• Klientboost: Klientboost is a performance-driven B2B demand-generation agency running paid media, CRO, and outbound campaigns with documented client ROI lifts. Like Growth Labs, it publishes case studies with quantified ROAS/CPA improvements and targets growth-stage B2B firms that need predictable pipeline.
• Velocity Partners: Velocity Partners is a B2B marketing agency specializing in demand generation and ABM for software and technology companies. Both firms emphasize full-funnel B2B demand generation, sales/marketing alignment, and measurable pipeline outcomes for complex-sale clients.
• Kalungi: Kalungi is a B2B SaaS-focused growth advisory firm providing fractional CMO, GTM strategy, and demand-generation services. Like Growth Labs, it explicitly targets SaaS and B2B companies with high-ticket, multi-stakeholder sales and sells packaged advisory engagements rather than hourly services.
• 6sense: 6sense is a B2B revenue intelligence and demand-gen platform that helps companies identify in-market buyers and orchestrate multi-channel campaigns. Like Growth Labs, it targets B2B organizations with complex sales cycles, multiple stakeholders, and long deal cycles requiring scientific, data-driven pipeline generation.
• Ironpaper: Ironpaper is a US-based B2B growth marketing agency focused on demand generation, ABM, and content marketing for complex B2B sales cycles — directly comparable in offering, ICP (mid-market/enterprise B2B), and full-funnel advisory model to Growth Labs' Demand-to-Revenue methodology.

Regional players

• Rock Content: Rock Content is a Brazilian-founded content marketing and demand-gen services firm with both agency services and a SaaS marketplace (WriterAccess/Velocify). It is the closest major Brazilian competitor to Growth Labs, serving B2B brands with content + demand-gen offerings across the same geography.
• Resultados Digitais (RD Station): Resultados Digitais operates RD Station, Brazil's leading marketing automation platform, and runs an agency partner program that delivers B2B demand-generation services. Both companies serve Brazilian mid-market B2B with marketing automation + demand-gen expertise, though Resultados Digitais is product-led while Growth Labs is advisory-led.

Broad incumbents

• CI&T: CI&T is a large Brazilian digital and technology consultancy offering strategy, design, and growth services to enterprise B2B clients. It competes with Growth Labs for complex B2B demand-gen and digital transformation mandates, but at far greater scale and with broader scope across consulting and engineering.
• TOTVS: TOTVS is Brazil's largest enterprise software company and runs in-house demand-gen operations and partner programs for B2B SaaS sales targeting complex-sale verticals. While primarily a software vendor, its go-to-market motion and use of agency partners for demand generation overlap with the market Growth Labs addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AndersonPalma
• LinkedInlinkedin.com/company/growth-labs-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Labs Marketing Ltda