Gloss Makeup and Beauty Studio

What Gloss Makeup and Beauty Studio does

Gloss Makeup and Beauty Studio (operating as GLOSS Makeup & Beauty Studio) is a privately held, single-location beauty salon headquartered at 9867 S Santa Monica Blvd, Beverly Hills, California. Founded by Natalie Saraf at age 21 and now led by her as owner and lead artist with over 20 years of experience, the studio delivers a comprehensive suite of premium beauty services across makeup application, hair styling and color, lash and brow treatments, skincare facials, spray tanning, bridal and event styling, and mobile house-call services. The studio also offers AI-assisted paramedical tattooing and inkless scar revision performed in collaboration with world-renowned plastic surgeons, positioning a portion of the offering as medical-grade aesthetics rather than standard cosmetic services.

The studio is staffed by a small team of five specialists — Natalie Saraf (owner/lead artist, also medical aesthetics), Mary Cameron (beauty artist, ex-Hunger Games), Juliana Hoyos (hairstylist, ex-co-owner of a Beverly Hills salon), Sheila Hannah (hair stylist), and Sama Jafari (hair and makeup artist with catwalk credits for Dolce & Gabbana, Versace, Piaget, Vogue, and Emmy/Grammy looks at the Waldorf Astoria Beverly Hills). Service prices range from approximately $15 to $350 per appointment, with wedding and bridal pricing custom-quoted via [email protected] and mobile services priced from $150 with geographic adjustments.

Gloss operates a direct-to-consumer go-to-market targeting affluent Beverly Hills and greater Los Angeles clientele, supplemented by enterprise work for film productions, luxury fashion houses, magazines, and brand events. Customer acquisition is driven by organic channels (Instagram @glossbh, Yelp, Google Business), local SEO, word-of-mouth referrals, earned media (Giggster Top 10 Makeup Artists in Beverly Hills, Galia Lahav Bride of the Week feature), and bridal-industry partnerships. All appointments are booked exclusively by phone or text (310.553.6505) under a 24-hour cancellation policy with a 50% fee, and the studio maintains Monday–Saturday hours of 9AM–6PM with Sunday and after-hours appointments by request. Revenue is purely transactional with no subscription or recurring contract component.

Name

Gloss Makeup and Beauty Studio

Legal name

Gloss Makeup and Beauty Studio

Website

https://glossbh.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gloss Makeup and Beauty Studio is a privately held Beverly Hills premium beauty salon offering makeup, hair, lash/brow, skincare, bridal, event, and mobile house-call services to affluent Los Angeles consumers and entertainment-industry clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Beauty Services: One-time service fees for makeup, hair, lash/brow, skincare, and tanning services. Revenue is transaction-based with per-visit pricing ranging from $15 to $350 depending on service type. No recurring subscription model; customers pay per appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gloss Makeup and Beauty Studio is a premium Beverly Hills beauty salon providing makeup application, hair styling, lash and brow treatments, skincare facials, spray tanning, and scar revision services. The studio also offers house call and hotel mobile services throughout the Los Angeles area, and specializes in bridal, event, editorial, and on-location film/TV beauty work. Owner Natalie Saraf performs advanced scar revision using AI-assisted paramedical tattooing in collaboration with plastic surgeons.

Product overview

Gloss Makeup and Beauty Studio is a beauty salon offering a comprehensive suite of professional beauty services from its Beverly Hills location. The studio operates as a unified service offering rather than a platform architecture, providing standalone and combined treatments across makeup, hair, skincare, and brow/lash services. Core service categories include Makeup Application, Hair Services (color, cuts, styling, keratin), Lash & Brow Bar (lifts, tinting, lamination), Skin Care/Spa Services (facials, microneedling, LED therapy), Scar Revision with AI-assisted paramedical tattooing, Wedding Services, Events styling, and House Calls/Mobile Services (mobile spray tanning and on-location glam). Services are delivered by a team of specialized artists and stylists, with pricing varying by individual stylist.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Care / Spa Services

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• World-Renowned Plastic SurgeonscoreStrategic or Co-development PartnerNatalie Saraf works alongside world-renowned plastic surgeons to perform advanced scar revision procedures. This partnership enables the studio to offer medical-grade aesthetic services combining paramedical tattooing, AI technology, and surgical expertise for scar treatment outcomes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Glamsquad: Mobile on-demand beauty services platform bringing hair and makeup to clients' homes, hotels, and events in major US metros. Direct peer for Gloss's mobile/house-call hair and makeup offering and its target of affluent, time-sensitive clients.
• Nine Zero One Salon: West Hollywood and Malibu luxury hair and beauty salon offering cuts, color, extensions, and bridal/event styling with celebrity clientele. Closely comparable to Gloss in premium LA positioning, full-service hair and beauty offerings, and high-end event work.
• Chris McMillan Salon: Iconic Beverly Hills salon specializing in color and luxury hair services with a celebrity clientele. Directly comparable in Beverly Hills luxury positioning, premium pricing, and reputation-led demand from affluent and entertainment-industry clients.

Emerging players

• Amazing Lash Studio: Largest US franchise of lash-focused beauty studios offering lash extensions, lifts, and brow services. Comparable on the lash and brow service line that Gloss also offers, though operating at a mass-premium rather than luxury tier.

Broad incumbents

• DreamDry: Multi-location blowout and beauty bar concept with strong LA and New York presence. Comparable in the hair-styling and special-occasion beauty category, particularly for brides and events, with a more standardized service model.
• Blushington: Multi-location beauty lounge chain focused on makeup, lashes, and brows for everyday and special-occasion clients. Comparable as a broader beauty-services brand in the same lash/brow and makeup-application category, with greater scale but a less exclusive positioning.
• Frédéric Fekkai Salon & Spa: Luxury hair and beauty brand with salon and spa locations serving affluent clientele nationwide. Comparable as a broader luxury beauty incumbent with overlapping high-end hair, color, and styling services at premium price points.
• Sally Hershberger Salon: Multi-location luxury salon brand with a flagship on Rodeo Drive in Beverly Hills offering cuts, color, and styling. Comparable as a broader luxury incumbent serving the same Beverly Hills/LA affluent demographic with overlapping premium services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/glossbh/?hl=en
• LinkedInlinkedin.com/company/gloss-makeup-and-beauty-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloss Makeup and Beauty Studio