KELLE OIL COMPANY

What KELLE OIL COMPANY does

Kelle Oil Company is a family-owned tire and fuel services business headquartered at 102 N. Broadway in Braman, Oklahoma, in continuous operation since 1925. The company sells tires from eleven major brands (Cooper, Mastercraft, BFGoodrich, Bridgestone, Falken, Firestone, Goodyear, Hankook, MICHELIN, Toyo, Yokohama) covering passenger, truck, SUV, commercial, and farm applications, and offers complementary mechanical services including oil changes, three-axle alignments, brake repair, engine diagnostics, and preventive maintenance. It also operates a 24/7 retail gas station at the Braman location and runs a separate mobile tire repair service that travels to customer sites.

Beyond the storefront, Kelle Oil Company runs a delivery business providing gasoline, diesel, heating oil, propane, and bulk oil to residential, commercial, and agricultural customers across Braman, Blackwell, Newkirk, Tonkawa, and Ponca City in Oklahoma and Arkansas City, Kansas. The company has a related sub-brand, Kelle Repair & Tire Center (kellerepair.com), which separates the mechanical and tire service identity from the fuel and propane business while remaining under the same family ownership. There is no proprietary technology stack; the public-facing website is powered by Net Driven / LeadVenture and provides an online tire quoting tool searchable by license plate, vehicle make/model, or tire size.

Commercially, the business operates as a traditional direct-to-consumer local services retailer. It has 1-10 employees, no disclosed external institutional investors, no parent holding company, and no M&A history. Pricing is quote-based and not publicly disclosed; promotional activity is concentrated in manufacturer tire rebates (Bridgestone, Firestone, Mickey Thompson, Yokohama). Lead generation relies on the website, manufacturer rebate programs, and local word-of-mouth in a small rural catchment, with no enterprise sales motion, no SaaS or subscription revenue, and no recurring contract revenue disclosed.

Name

KELLE OIL COMPANY

Legal name

Kelle Oil Company

Website

https://kelleoil.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Kelle Oil Company is a family-owned tire and fuel business in Braman, Oklahoma, operating since 1925. It sells 11 major tire brands, runs a 24/7 gas station, and delivers fuel, propane, and bulk oil to retail, commercial, and agricultural customers across northern Oklahoma and southern Kansas.

Ownership category

akta.pro rank

Product category

Automotive Tire and Fuel Services

NAICS

Other Gasoline Stations (457120), Fuel Dealers (4572)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro industry

PRIMARYEUALAIAA

Retail Service Station Operations (Company-Owned & Dealer-Operated)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAD

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAJ

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

Keywords

• Tire sales service
• Automotive repair
• Fuel delivery
• Propane delivery
• Gas station retail

Headquarters

HQ city

Braman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales: Retail sale of tires for passenger vehicles, trucks, SUVs, commercial vehicles, and farm equipment. Carries major tire brands including Cooper, Mastercraft, BFGoodrich, Bridgestone, Falken, Firestone, Goodyear, Hankook, MICHELIN, Toyo, and Yokohama.
2. Automotive Repair Services: Mechanical services including oil changes, 3 axle alignments, brake repair, engine diagnostics, preventive maintenance, and other repair services. Also offers mobile tire repair services.
3. Gas Station Retail: 24/7 gas station operation selling gasoline and diesel fuel to retail consumers at the Braman, OK location.
4. Fuel and Propane Delivery: Delivery of heating oil, diesel, and propane to residential, commercial, and agricultural customers in Braman, OK, Newkirk, OK, Tonkawa, OK, and surrounding areas. Also offers bulk oil services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kelle Oil Company is a family-owned tire and fuel service business established in 1925 in Braman, OK. It sells and services tires (passenger, truck/SUV, commercial, and farm), operates a 24/7 retail gas station, performs mechanical repairs (oil changes, alignments, brake work), and delivers gasoline, diesel, propane, and bulk oil to residential, commercial, and agricultural customers across northern Oklahoma and southern Kansas.

Product overview

Kelle Oil Company operates as a family-owned tire and fuel service business established in 1925, offering a unified portfolio of tire sales and automotive services alongside fuel delivery. The core offering centers on Tire Services (passenger, truck/SUV, farm, and commercial tires) complemented by Mobile Tire Repair and Mechanical Services including oil changes and axle alignments. The fuel division encompasses Gas & Diesel Delivery, Propane services, and Bulk Oil Services, with a 24/7 retail Gas Station as an additional revenue channel. The company distributes tires from eleven major brands (Cooper, Mastercraft, BFGoodrich, Bridgestone, Falken, Firestone, Goodyear, Hankook, MICHELIN, Toyo, Yokohama) and serves customers across Braman, OK, Blackwell, OK, Ponca City, OK, and Arkansas City, KS.

Differentiator

Problem solved

Functional benefit

Brands

• Kelle Repair & Tire Center: Related auto repair and tire service center operated by the same family, accessible at kellerepair.com

Products and services

• Tire Services Comprehensive tire sales, installation, balancing, rotation, and alignment services for passenger vehicles, trucks, SUVs, commercial vehicles, and farm equipment, carrying eleven major brands including Cooper, BFGoodrich, Bridgestone, Firestone, Goodyear, Hankook, MICHELIN, and Yokohama.
• Mobile Tire Repair On-site tire repair and replacement services delivered to the customer's location for added convenience, serving individual drivers, commercial fleets, and farms in the Braman, OK area.
• Mechanical Services Automotive mechanical work including oil changes, 3-axle alignments, brake repair, engine diagnostics, preventive maintenance, and general vehicle repair for local drivers.
• 24/7 Gas Station Round-the-clock retail fuel station at 102 N. Broadway, Braman, OK, selling gasoline and diesel to walk-in retail customers.
• Gas and Diesel Delivery Bulk and small-container delivery of gasoline and diesel fuel to residential, commercial, and agricultural customers in Braman, Newkirk, Tonkawa, OK and surrounding areas.
• Propane Delivery Propane delivery for residential heating, commercial use, agricultural operations, and forklift services in Braman, Newkirk, Tonkawa, OK and surrounding areas.
• Bulk Oil Services Bulk oil sales and delivery for commercial and agricultural customers needing large-volume lubricants.
• Farm Tires Specialized tires for agricultural equipment and farm machinery, sold and serviced for farming operations in the region.
• Commercial Tires Heavy-duty tires for commercial fleet vehicles, delivery trucks, and industrial applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Cooper TirescoreChannel Partner/ Reseller/ DistributorCooper Tire & Rubber Company is a major tire manufacturer. Kelle Oil Company is an authorized retailer of Cooper tires, selling and servicing Cooper brand tires to customers.
• Mastercraft TirescoreChannel Partner/ Reseller/ DistributorMastercraft is a tire brand owned by Cooper Tire. Kelle Oil Company carries Mastercraft tires as part of its product lineup.
• BFGoodrichcoreChannel Partner/ Reseller/ DistributorBFGoodrich Tire Company is a well-known tire manufacturer. Kelle Oil Company is an authorized dealer of BFGoodrich tires, offering their full product line including All-Terrain, Mud-Terrain, and performance tires.
• BridgestonecoreChannel Partner/ Reseller/ DistributorBridgestone Corporation is one of the largest tire manufacturers globally. Kelle Oil Company participates in Bridgestone's rebate program ($80 rebate offers) and sells Bridgestone tires.
• Falken TirecoreChannel Partner/ Reseller/ DistributorFalken Tire Corporation is a tire manufacturer. Kelle Oil Company carries Falken brand tires as part of its diverse tire brand offerings.
• FirestonecoreChannel Partner/ Reseller/ DistributorFirestone Tire and Rubber Company is a major tire manufacturer. Kelle Oil Company participates in Firestone's rebate program ($70 rebate offers) and sells Firestone tires.
• Goodyear Tire & Rubber CompanycoreChannel Partner/ Reseller/ DistributorGoodyear is one of the largest tire manufacturers in the world. Kelle Oil Company carries Goodyear tires as part of its product offerings.
• Hankook TirecoreChannel Partner/ Reseller/ DistributorHankook Tire is a global tire manufacturer. Kelle Oil Company offers Hankook tires including their Dynapro, Ventus, Optimo, and winter tire lines.
• MICHELINcoreChannel Partner/ Reseller/ DistributorMICHELIN is a premium global tire manufacturer. Kelle Oil Company carries MICHELIN tires as part of its product lineup.
• Toyo TirecoreChannel Partner/ Reseller/ DistributorToyo Tire U.S.A. Corporation is a tire manufacturer. Kelle Oil Company is an authorized dealer of Toyo tires.
• Yokohama Tire CorporationcoreChannel Partner/ Reseller/ DistributorYokohama Tire Corporation is a global tire manufacturer. Kelle Oil Company participates in Yokohama's rebate programs and carries Yokohama tires including the Geolandar H/T4 model.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casey's General Stores: Operator of small-format convenience stores with fuel retail, primarily in rural and small-town Midwestern markets. Directly comparable to Kelle Oil as a rural fuel retailer with adjacent services.
• QuikTrip: Private convenience and fuel retailer with dense small-format locations across the South, Midwest, and Plains states. Compares to Kelle Oil on small-format fuel retail and convenience services.
• Murphy USA: Operates small-format fuel stations (typically attached to Walmart Supercenters) plus convenience retail across small and mid-sized U.S. markets — directly comparable as small-format rural fuel retailer.
• Big O Tires: National franchised tire and auto-service retailer offering multi-brand tire sales, alignments, and mechanical work for passenger, commercial, and farm vehicles — directly comparable to Kelle Oil's core tire and repair business.
• Discount Tire (America's Tire): Largest independent tire retailer in the U.S., selling multiple major tire brands with installation, rotation, and balancing — direct competitor in Kelle Oil's multi-brand tire retail and service offering.
• Mavis Tire Express: Regional tire and automotive service chain combining tire sales with oil changes, alignments, and mechanical repairs across small-format locations — directly mirrors Kelle Oil's tire-plus-mechanical-services model.

Broad incumbents

• Pilot Flying J: Largest North American travel-center network with fuel, tires, mechanical service, and roadside assistance. Competes with Kelle Oil in commercial/fleet fueling, tires, and propane, but operates at far greater scale.
• RaceTrac: Private convenience-store and fuel retailer operating across the Southeast and Midwest with small-format stores. Comparable as a multi-format fuel and convenience competitor with overlapping rural/small-town footprint.
• Love's Travel Stops: National chain of travel stops offering fuel, tires, mechanical service, and propane across highway corridors. Overlaps with Kelle Oil on fuel retail, tire sales, mechanical repair, and propane services, but at much larger scale.
• Kwik Trip: Midwest-based private convenience and fuel retailer with dense small-town presence. Comparable as a regionally focused fuel and convenience chain serving markets similar to Kelle Oil's Oklahoma/Kansas geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kelle-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KELLE OIL COMPANY