SOLUNE
- Company typePrivate
- Founded-
- HeadquartersTangerang Selatan, Indonesia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
SOLUNE firmographics
Firmographics- Name
- SOLUNE
- Legal name
- PT Trisixty Karya Bersama Co., Ltd
- Website
- https://lifeofsolune.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
SOLUNE industry classification
Industry- Product category
- Loungewear and Sleepwear
- NAICS
- Apparel Manufacturing (315)
- SIC
- Retail-Women's Clothing Stores (5621), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Loungewear (Home Comfort Basics) (CRAAAIAF)
- akta.pro secondary industries
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where SOLUNE is headquartered
LocationHeadquarters
- HQ city
- Tangerang Selatan
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
SOLUNE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Solune generates revenue through direct-to-consumer sales of loungewear, sleepwear, and athleisure products. The company sells individual items (t-shirts, sweatpants) and curated sets (pajama sets) at fixed price points. All transactions occur through the Shopify-powered online store with prices listed in Indonesian Rupiah (IDR).
- Affiliate Program: Solune operates a manually-reviewed affiliate program where partners earn commissions on verified sales. Affiliate applications are evaluated based on brand suitability, content quality, audience relevance, and promotional methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Essentials - Basic Tshirt at Rp 208,000 |
| Unit Pricing | Pay-as-you-go | Kozi Series - Tops and Bottoms from Rp 188,000 to Rp 328,000 |
| Unit Pricing | Pay-as-you-go | Premium Sets - Loungewear sets from Rp 388,000 to Rp 468,000 |
| Unit Pricing | Pay-as-you-go | Petaline Collection - Premium cotton sets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SOLUNE product offering
Product offeringCore offering
SOLUNE designs and sells womenswear and menswear pajamas and loungewear through its Shopify-powered e-commerce storefront. The product line includes pajama sets (Petaline, Butterveil, Ease, Petaline Men, Tygo Men), t-shirts (Basic Tshirt, Kozi Series Tshirt), and sweatpants (Kozi Series Long Sweatpants, Kozi Series Short Sweatpants) priced in Indonesian Rupiah. The brand positions its loungewear as an 'everyday uniform' that bridges day and night comfort using premium materials such as Guraisu Silk, textured cotton, cotton blends, and French Terry.
Product overview
Solune is a sleepwear and loungewear brand offering a unified collection of pajamas and everyday comfort apparel for both women and men. The product portfolio centers on three main women's pajama/loungewear sets (Petaline Set, Butterveil Set, Ease Set), two men's pajama sets (Petaline Men Set, Tygo Men Set), and a broader clothing range including t-shirts (Basic Tshirt, Kozi Series Tshirt) and bottoms (Kozi Series Long Sweatpants, Kozi Series Short Sweatpants). The Kozi Series represents the newest arrivals, expanding beyond traditional sleepwear into everyday wear. The brand emphasizes versatile, oversized silhouettes crafted from materials like cotton blend synthetic, textured cotton, Guraisu Silk, and French Terry, positioning its offerings as an 'everyday uniform' that bridges day and night comfort.
Differentiator
Problem solved
Functional benefit
Products and services
- Solune - Petaline Set
Companies that use SOLUNE
Customer profileSegments3 records
Ideal customer profiles3 records
SOLUNE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SOLUNE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and major.
- Affiliate PartnersminorIndependent affiliates who promote Solune products through their own channels in exchange for commission on verified sales. Subject to manual approval and ongoing compliance monitoring.
- PT Trisixty Karya BersamacoreParent company and legal entity that owns and operates the Solune brand. All intellectual property, content, and business operations are conducted under this entity.
- ShopifycoreE-commerce platform provider powering the Solune online store. Shopify enables the direct-to-consumer sales infrastructure including website hosting, payment processing, order management, and customer data processing.
- DHL ExpressmajorInternational shipping carrier for all international orders outside Indonesia. Provides express delivery services with 1-7 business day delivery windows to worldwide destinations.
- Indonesian Logistics PartnersmajorDomestic shipping partners including JNE, J&T Express, SiCepat, AnterAja, and Paxel for order fulfillment within Indonesia.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
SOLUNE competitors and assessment
Company assessmentEmerging players
- Hill House Home: Lifestyle and home brand whose Nap Dress popularized the 'comfort-as-everyday-wear' positioning Solune echoes. Comparable in narrative positioning (softness, home-outside versatility) rather than exact product category.
Broad incumbents
- Intimissimi: Established global loungewear, sleepwear, and intimates retailer with strong physical and online presence. Comparable as a broad incumbent competing for the same Indonesian and regional consumer in loungewear/sleepwear.
Direct peers
- Eberjey: Premium sleepwear and intimates brand with a strong DTC e-commerce presence and a focus on soft, elevated fabrics. Comparable to Solune in product category, premium-feel positioning, and reliance on own storefront for direct consumer sales.
- SKIMS: Direct-to-consumer loungewear, sleepwear, and shapewear brand selling premium comfort apparel at accessible price points. Highly comparable in channel (own e-commerce), positioning (comfort-as-everyday-wear), and category overlap (pajamas/loungewear).
- Sleeper: Premium DTC loungewear and sleepwear brand offering feminine pajama sets crafted from natural fabrics. Comparable in product positioning (elevated everyday loungewear), channel (own online storefront), and target use case (home-to-outdoor wear).
- Lunya: Direct-to-consumer premium sleepwear and loungewear brand built around elevated fabrics (including silk) sold via own e-commerce. Closely comparable to Solune's Guraisu Silk and textured-cotton pajama set strategy and DTC-only model.
- Desmond & Dempsey: DTC premium pajama and loungewear brand selling women's and men's matching sets via its own e-commerce site. Comparable in product (women's and men's pajama sets), channel (DTC), and branding (lifestyle-driven, premium-feel positioning).
Regional players
- Cottonink: Indonesian fashion brand selling women's apparel via own e-commerce. Comparable as a direct regional peer in the Indonesian DTC apparel market with overlapping target customer (Indonesian women seeking comfortable, stylish everyday wear).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
SOLUNE social profiles
Digital presenceSOLUNE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOLUNE leadership team
Management profileNumber of profiles
SOLUNE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOLUNE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOLUNE
What does SOLUNE do?
SOLUNE designs and sells womenswear and menswear pajamas and loungewear through its Shopify-powered e-commerce storefront. The product line includes pajama sets (Petaline, Butterveil, Ease, Petaline Men, Tygo Men), t-shirts (Basic Tshirt, Kozi Series Tshirt), and sweatpants (Kozi Series Long Sweatpants, Kozi Series Short Sweatpants) priced in Indonesian Rupiah. The brand positions its loungewear as an 'everyday uniform' that bridges day and night comfort using premium materials such as Guraisu Silk, textured cotton, cotton blends, and French Terry.
Is SOLUNE a public or private company?
SOLUNE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOLUNE founded?
SOLUNE was founded in -1.
Where is SOLUNE based?
SOLUNE is headquartered in Tangerang Selatan, Indonesia, in the Asia region.
How does SOLUNE make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are affiliate Program.
Who are SOLUNE's main competitors?
Hill House Home is listed as an emerging player. Intimissimi is listed as a broad incumbent. Direct peers are Eberjey, SKIMS, Sleeper, Lunya and Desmond & Dempsey. Cottonink is listed as a regional player.
Does SOLUNE have an API?
No public API is recorded for SOLUNE.
What industry is SOLUNE in?
SOLUNE's product category is Loungewear and Sleepwear. Its primary akta.pro industry code is CRAAAIAF, Loungewear (Home Comfort Basics), with a secondary code of CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns). Its NAICS code is 315 and its SIC code is 5621.