LOISIBIKE

What LOISIBIKE does

LOISIBIKE is a French specialist retailer of electric bicycles (vélos à assistance électrique, or VAE) operating under the legal entity LOISIBIKE 57 (SASU, registered in Metz, share capital €20,000, SIRET 904 266 095 000 10). The company sells a curated portfolio of premium e-bike brands — Moustache, Cube, Riese & Müller, Kalkhoff, Haibike, Lapierre, Flyer, Norco, and others — across categories that include electric mountain bikes (VTT/VTTAE semi-rigide and tout suspendu), urban/commuter (VTC/Ville), cargo, road/gravel, lightweight VAE, 45 km/h speed pedelecs, children's e-bikes, tandems, and tricycles. Its core technology layer is third-party rather than proprietary: motors and batteries come primarily from Bosch eBike Systems (Performance Line, CX, SX, Smart System), with supplementary systems from Shimano Steps, Enviolo, and Pinion.

The business operates a hybrid D2C model combining a national e-commerce storefront (loisibike.fr) with six physical retail locations: Metz-Augny (headquarters and primary showroom), Les Gets, Besançon, Côte d'Azur, Réunion (Saint-Leu), and Luxembourg. E-commerce shipping is limited to metropolitan France. Pricing spans from entry-level bikes around €1,299 to ultra-premium models above €8,999, and the company layers ancillary revenue and conversion levers around the unit sale: FLOA bank installment financing (3x/4x up to €6,000; 10x up to €3,000), BicyTrust theft insurance, a VAE trade-in/reprise program, pre-assembled ready-to-ride home delivery, and phone-based expert consultations. BNP Paribas handles payment processing, while FUTUROSOFT provides ERP/inventory tooling.

LOISIBIKE's go-to-market combines bottom-of-funnel e-commerce with top-of-funnel content marketing (educational blog on battery/motor/pedal-sensor technology) and mid-funnel community engagement via participation in major French cycling events (Vélo Vert Festival, Megavalanche, Pass'Portes du Soleil, Roc d'Azur) and on-Reunion local rides. Ownership is founder-led (Julien Gavillon, Responsable), with no disclosed venture, private equity, or institutional investor involvement.

Name

LOISIBIKE

Legal name

LOISIBIKE 57

Website

https://loisibike.fr

Company type

Private

Operating status

Operating

Short description

LOISIBIKE is a French specialty e-bike retailer selling premium electric bicycles from Moustache, Cube, Riese & Müller, and others through loisibike.fr and six retail stores across France, Luxembourg, and Réunion, with financing, insurance, and trade-in services.

Ownership category

akta.pro rank

Product category

Electric Bicycles Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Electric bicycles
• E-bike retail
• Cycling accessories
• Online bike store
• Electric mountain bikes

Headquarters

HQ city

Metz (Augny)

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electric Bicycle Sales: Primary revenue from direct sales of electric bicycles and accessories through e-commerce website and physical stores. Product categories include VTT (mountain bikes), VTC/city bikes, cargo bikes, road/gravel bikes, speed bikes, and children's e-bikes.
2. Accessories Sales: Sales of e-bike accessories including locks, bags, helmets, components, lighting, tires, bike racks, protections, trailers, and backpacks
3. Financing Services Revenue: Partnership with FLOA bank enables installment payment options (3x, 4x, 10x) generating transaction-based revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LOISIBIKE is a French specialist retailer of electric bicycles (VAE) selling across mountain, urban, cargo, road/gravel, speed, children's, tandem and tricycle categories through an e-commerce website and 6 physical retail stores. The catalog features 17+ premium e-bike brands including Moustache, Cube, Riese & Müller, Kalkhoff, Haibike, Lapierre and Flyer, with most bikes powered by Bosch motors. The company complements hardware sales with ready-to-ride delivery, accessories, installment financing (via FLOA), theft insurance (via BicyTrust) and a VAE trade-in program.

Product overview

LOISIBIKE is a French specialist retailer of electric bikes (VAE/vélos électriques) operating both online and through physical stores in France (Metz, Les Gets, Besançon, Côte d'Azur) and Réunion. The company sells a comprehensive portfolio of electric bikes across multiple categories: electric mountain bikes (VTT/VTTAE including semi-rigid and full-suspension), urban/commuter bikes (VTC/Ville), cargo bikes, road/gravel bikes, lightweight VAE bikes, speed bikes (45km/h), children's e-bikes, tandems, and tricycles. The product lineup includes accessories (locks, bags, helmets, components, lighting, tires, bike racks, protections, trailers) and used/special occasion bikes. Key branded partners include Moustache, Cube, Riese & Muller, Kalkhoff, Haibike, Flyer, Lapierre, Focus, GasGas, Granville, KTM, Norco, Raymon, Rotwild, VeloDeVille, Winora, Rock Machine, and Crussis. LOISIBIKE differentiates through services including home delivery with ready-to-ride setup, ongoing maintenance support, bicycle insurance (via BicyTrust), VAE trade-in programs, and multi-payment options through FLOA financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Mountain Bikes (VTT / VTTAE)

Quantifiable outcome

• 5-year frame warranty and 2-year parts warranty on all bikes
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, minor and primary.

• BNP PARIBAScoreTechnology or IntegrationBanking partner for credit card payment processing during online transactions. BNP processes card payments securely and does not share complete card details with Loisibike.
• FLOAcoreTechnology or IntegrationFinancial technology partner providing installment payment solutions (3x, 4x, 10x) for e-bike purchases. FLOA handles credit assessment and manages repayment schedules.
• BicyTrustminorStrategic or Co-development PartnerBicycle insurance partner offering theft coverage for electric bikes purchased through Loisibike
• Bosch eBike SystemscoreTechnology or IntegrationPrimary e-bike motor and battery technology provider. Majority of bikes sold feature Bosch motors including Performance Line, Performance Line CX, and Performance Line SX Smart System
• Moustache BikesprimaryChannel Partner/ Reseller/ DistributorPremium French e-bike manufacturer and key brand partner, featuring extensively in product catalog with models across all categories (VTT, VTC, cargo, speed bikes)
• CubeprimaryChannel Partner/ Reseller/ DistributorGerman e-bike manufacturer featuring prominently in catalog with Stereo Hybrid, Reaction Hybrid, Touring Hybrid, Nuride, and Jarifa model lines
• Riese & MullerprimaryChannel Partner/ Reseller/ DistributorPremium German e-bike manufacturer featuring Culture, Charger, Nevo, Multicharger, and Homage model lines in catalog
• KalkhoffprimaryChannel Partner/ Reseller/ DistributorGerman e-bike manufacturer featuring Endeavour, Entice, and IMAGE model lines
• HaibikeprimaryChannel Partner/ Reseller/ DistributorGerman e-MTB specialist featuring AllTrack, HyBE, Trekking, and LYKE model lines
• LapierreprimaryChannel Partner/ Reseller/ DistributorFrench e-bike manufacturer featuring Overvolt, Edge, and Spicy model lines for VTT and all-terrain use
• FlyerminorChannel Partner/ Reseller/ DistributorSwiss e-bike manufacturer featuring Gotour models for trekking and urban use
• NorcominorChannel Partner/ Reseller/ DistributorCanadian e-MTB manufacturer featuring Sight VLT and Norza models
• JOLIFISH EUROPEminorOthersWeb development and technical services provider handling website maintenance, statistical analysis tools, and internal backup storage
• FUTUROSOFTminorOthersManagement tool provider for inventory control, invoice generation, and customer relationship management
• OVH SAS / WASABI SASminorOthersData hosting services on French servers (DC France) without direct access to customer information

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intersport: International sporting goods retail chain with strong French presence and growing e-bike category. Comparable as a mass-market channel competing for the same mid-market consumer.
• Decathlon: France's dominant sporting goods retailer with own-brand e-bikes (Btwin, Riverside) plus premium ranges and hundreds of stores. Overlaps heavily on category and customer but competes at much broader scale.

Direct peers

• Cyclable: French specialty bike retailer network with a strong e-bike focus and multiple urban stores. Highly comparable on product mix (premium e-bikes, cargo, urban) and city-level retail strategy.
• Probikeshop: French online bike retailer owned by Decathlon, offering road, MTB, and e-bikes from premium brands. Directly competes with LOISIBIKE's online channel and shares the same brand portfolio logic.
• Alltricks: French online-first multi-category sports retailer (formerly Wheel'n) with a strong bike and e-bike assortment and own fulfillment. Directly comparable to LOISIBIKE on product range, target consumer, and channel mix.
• Culture Vélo: Cooperative network of independent bike shops across France with shared brand portfolio and online catalog. Closest comparable on the physical-store-plus-web hybrid model LOISIBIKE runs.
• Easybike: French pure-play e-bike specialist retailer (online + showrooms). Same core vertical specialization on electric bicycles with curated multi-brand catalog.

Emerging players

• Hollandbikeshop.com: European online bike and e-bike retailer shipping across borders. Comparable on online-first multi-brand e-bike assortment and accessory attach model.

Regional players

• Velobike: Independent French e-bike and urban bike retailer operating primarily in specific French regions. Comparable specialist positioning but more geographically constrained.

Others

• Moustache Bikes: Premium French e-bike manufacturer and key LOISIBIKE brand partner. Relevant as both a supplier and as a vertical-integration comparison if the retailer ever moves upstream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOISIBIKE