Greene Naftali Gallery
Greene Naftali Gallery is a privately held contemporary art gallery in New York's Chelsea district, founded in 1995, representing an established roster of artists and selling primary-market works to private collectors and major museums worldwide.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Greene Naftali Gallery does
Greene Naftali Gallery is a privately held contemporary art gallery founded in 1995 and headquartered in New York City's Chelsea arts district, operating two exhibition floors at 508 West 26th Street (Ground Floor and 8th Floor). The gallery represents an established roster of contemporary artists working across painting, sculpture, video, installation, and performance — including Lubaina Himid (selected to represent Great Britain at the 2026 Venice Biennale), Steffani Jemison, Paul P., Cora Cohen, Allen Ruppersberg, Diamond Stingily, Tony Conrad, Paul Chan, and Tony Cokes — and functions as their primary-market agent, placing works with major museums and private collectors.
The gallery's core operations are exhibition programming, artist representation, museum placement services, and publication sales. Revenue derives primarily from negotiated one-time sales of artworks by represented artists through gallery exhibitions, private viewings, and participation in international art fairs, with a secondary revenue stream from the online sale of exhibition catalogues, monographs, and artist books (priced from $10 for zines to $60 for retrospective catalogues) produced in partnership with publishers including Gregory R. Miller & Co., Verlag der Buchhandlung Walther und Franz König, Dancing Foxes Press, and Primary Information. Pricing for primary-market art is private and not publicly disclosed.
The gallery serves two primary customer segments: private art collectors (high-net-worth individuals and family offices acquiring contemporary works) and museums and cultural institutions (MoMA, The Met, Whitney, Guggenheim, Tate, SFMOMA, and Studio Museum in Harlem among named partners). Marketing and distribution rely on a combination of the gallery website, Instagram (@greenenaftali), email newsletter, editorial coverage in publications such as Artforum and The New York Times, and physical exhibitions. The business model is sales-led and relationship-driven, with no public financial disclosures, no external funding, and no parent company.
Greene Naftali Gallery firmographics
Firmographics- Name
- Greene Naftali Gallery
- Legal name
- Greene Naftali
- Website
- https://greenenaftaligallery.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greene Naftali Gallery is a privately held contemporary art gallery in New York's Chelsea district, founded in 1995, representing an established roster of artists and selling primary-market works to private collectors and major museums worldwide.
- Ownership category
- akta.pro rank
Greene Naftali Gallery industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Greene Naftali Gallery is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greene Naftali Gallery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Primary Art Market Sales: Direct sales of artworks by represented artists through gallery exhibitions, private sales, and art fair participation.
- Publication Sales: Sale of exhibition catalogues, monographs, and artist books through the gallery's online shop. Price points range from $10 for zines to $60 for comprehensive catalogues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Zines and small publications |
| Unit Pricing | Pay-as-you-go | Standard catalogues and monographs |
| Unit Pricing | Pay-as-you-go | Comprehensive scholarly publications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Greene Naftali Gallery product offering
Product offeringCore offering
Greene Naftali Gallery operates contemporary art exhibitions and artist representation from two gallery floors (Ground Floor and 8th Floor) at 508 West 26th Street in New York's Chelsea district. The gallery represents a roster of contemporary artists across painting, sculpture, video, and installation, facilitates primary-market sales of their artworks to private collectors and museums, and produces and sells scholarly publications including exhibition catalogues, monographs, and artist books through its online shop.
Product overview
Greene Naftali Gallery is a New York-based contemporary art gallery operating from two spaces (Ground Floor and 8th Floor) at 508 West 26th Street. The gallery operates three core offerings: (1) gallery exhibitions showcasing represented and invited artists across painting, sculpture, video, and installation; (2) artist representation with a roster including Steffani Jemison, Cora Cohen, Lubaina Himid, Paul P., Gedi Sibony, Allen Ruppersberg, Josef Strau, and Diamond Stingily; and (3) publications and catalogues (sold through the shop) featuring monographs, exhibition catalogues, and artist books. The gallery also facilitates museum exhibition placements at major institutions including MoMA, SFMOMA, Tate Modern, and the Venice Biennale.
Differentiator
Problem solved
Functional benefit
Products and services
- Gallery Exhibitions Contemporary art exhibitions displayed at the gallery's two Chelsea exhibition spaces (Ground Floor and 8th Floor), featuring represented and invited artists across painting, sculpture, video, and installation.
- Artist Representation Ongoing representation and promotion of a contemporary artist roster (including Steffani Jemison, Cora Cohen, Lubaina Himid, Paul P., Gedi Sibony, Allen Ruppersberg, Josef Strau, and Diamond Stingily) through gallery exhibitions and museum placement services.
- Publications and Catalogues Gallery-published art books, monographs, and exhibition catalogues sold through the gallery's online shop, featuring works by represented artists and special projects; prices range from $10 for zines to $30-$60 for exhibition catalogues and major retrospective catalogues.
- Museum Exhibition Placement Facilitation of represented artists' exhibitions at major museums and institutions worldwide, including placements at MoMA, SFMOMA, Tate Modern, Whitney Museum, Guggenheim, and the Venice Biennale.
Companies that use Greene Naftali Gallery
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Greene Naftali Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greene Naftali Gallery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Venice Biennale / British PavilionflagshipLubaina Himid, represented by Greene Naftali, was selected to represent Great Britain at the 61st Venice Biennale in 2026 with solo exhibition 'Predicting History: Testing Translation' at the British Pavilion.
- Major Museum PartnerscoreOngoing relationships with major institutions including MoMA, The Met, Whitney, Guggenheim, Tate, SFMOMA, and Studio Museum in Harlem for exhibitions, acquisitions, and loans of works by represented artists.
- Publishing PartnerscoreCollaborations with publishers including Gregory R. Miller & Co., Verlag der Buchhandlung Walther und Franz König, Dancing Foxes Press, and Primary Information for exhibition catalogues and artist monographs.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Greene Naftali Gallery competitors and assessment
Company assessmentDirect peers
- David Zwirner: Chelsea-based contemporary art gallery representing blue-chip international artists. Directly comparable as a leading NYC contemporary gallery with a similar mix of primary-market sales, scholarly publishing, and institutional museum placements.
- Pace Gallery: Major Chelsea contemporary art gallery with a global footprint and historically rigorous program. Closely comparable in scale of artist representation, museum placement record, and international art-fair participation.
- Petzel Gallery: Chelsea-based contemporary gallery representing established international artists with significant museum and institutional exhibition histories. Comparable in artist tier, curatorial profile, and primary-market focus.
- Marian Goodman Gallery: Long-established NYC contemporary gallery with a Midtown/Chelsea presence representing conceptually rigorous international artists. Comparable in curatorial seriousness, museum-placement record, and long-tenure artist relationships.
- Tanya Bonakdar Gallery: Chelsea contemporary gallery known for rigorous representation of internationally active contemporary artists. Comparable in museum placement pipeline and international art-fair presence.
- Casey Kaplan: Chelsea contemporary gallery representing an international roster of contemporary artists with strong museum and biennial placements. Comparable in program type, scale, and Chelsea operating model.
- Bortolami: Downtown/Chelsea-adjacent contemporary gallery representing established and mid-career artists with strong institutional exhibition records. Comparable in curatorial approach, scholarly publishing, and primary-market focus.
- 303 Gallery: Chelsea-based contemporary gallery with a similarly tight roster and high museum placement rate. Closely comparable in size, Chelsea location, and focus on conceptually rigorous mid-career and established contemporary artists.
Broad incumbents
- Hauser & Wirth: Global mega-gallery with NYC locations, representing blue-chip contemporary and modern artists. Comparable in working with historically significant contemporary artists and producing scholarly catalogues, but materially larger in scale.
- Gagosian: The world's largest contemporary art gallery, with a Chelsea flagship and global locations. Comparable as a major NYC contemporary art gallery with scholarly publishing, but operates at materially greater scale than Greene Naftali.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Greene Naftali Gallery social profiles
Digital presenceGreene Naftali Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greene Naftali Gallery leadership team
Management profileNumber of profiles
Profiles1 record
Greene Naftali Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greene Naftali Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greene Naftali Gallery
What does Greene Naftali Gallery do?
Greene Naftali Gallery operates contemporary art exhibitions and artist representation from two gallery floors (Ground Floor and 8th Floor) at 508 West 26th Street in New York's Chelsea district. The gallery represents a roster of contemporary artists across painting, sculpture, video, and installation, facilitates primary-market sales of their artworks to private collectors and museums, and produces and sells scholarly publications including exhibition catalogues, monographs, and artist books through its online shop.
Is Greene Naftali Gallery a public or private company?
Greene Naftali Gallery is a private company. It is classified as unknown and is currently operating.
When was Greene Naftali Gallery founded?
Greene Naftali Gallery was founded in 1995. It employs 11 to 50 people.
Where is Greene Naftali Gallery based?
Greene Naftali Gallery is headquartered in New York, United States, in the North America region.
How does Greene Naftali Gallery make money?
Two revenue lines are on record. Primary Art Market Sales are the primary driver. The others are publication Sales.
Who are Greene Naftali Gallery's main competitors?
Direct peers on record are David Zwirner, Pace Gallery, Petzel Gallery, Marian Goodman Gallery, Tanya Bonakdar Gallery, Casey Kaplan, Bortolami and 303 Gallery. Broad incumbents are Hauser & Wirth and Gagosian.
Does Greene Naftali Gallery have an API?
No public API is recorded for Greene Naftali Gallery.
What industry is Greene Naftali Gallery in?
Greene Naftali Gallery's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.