YOURWINE

What YOURWINE does

YOURWINE (Yourwine.ch) is a Geneva-based direct-to-consumer online wine retailer founded in 2016, specializing in grand crus and old vintages (viejos millésimes) sourced primarily from auctions and private cellars. The core catalogue of approximately 155 SKUs spans vintages from 1900 to 2023 across France, Italy, Switzerland, Spain, the USA, and several smaller origins, with bottles priced from roughly CHF 15 to CHF 14,500. The company sells through its own e-commerce platform built on PrestaShop with MyPOS payment integration (Visa, Mastercard, Amex and others), accepts orders by phone and email, and operates a 24/7 pickup storefront at Rue Général-Dufour 20 in Geneva. Free delivery applies within Geneva canton; paid shipping covers the rest of Switzerland and most EU countries on request, with the buyer bearing customs and VAT.

Revenue mechanics combine three streams: (i) one-time online wine and fine food sales at fixed unit prices, (ii) on-demand private tasting events for groups of six or more, and (iii) a small accessory and Épicerie Fine add-on basket (gourmet boxes, olive oil, panettone, and a branded sommelier corkscrew for old vintages). The target customer is a wealthy collector or enthusiast seeking rare authenticated bottles from prestigious appellations, with concerns about provenance and storage that the company addresses through controlled conditions (12-14°C, 70-80% humidity) and rigorous selection criteria. Marketing is organic, relying on Instagram, Facebook, LinkedIn, and email newsletters, with no paid acquisition infrastructure or third-party logistics partnerships disclosed. The business is privately held and founder-operated, with no institutional investors, acquisitions, or leadership changes disclosed in the source material.

Name

YOURWINE

Legal name

Yourwine.ch

Website

https://yourwine.ch

Company type

Private

Founded year

2016

Operating status

Operating

Short description

YOURWINE (Yourwine.ch) is a Geneva-based online retailer founded in 2016 that sells grand crus and old vintages, sourced from auctions and private cellars, to wealthy wine collectors across Switzerland and the EU via a PrestaShop e-commerce site and a 24/7 Geneva pickup store.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Online Wine Sales: Yourwine generates revenue through direct online sales of wines and fine food products via their e-commerce platform. Products are sold at fixed prices displayed on the website. The company sources wines primarily from auctions and private cellars, and all products listed are held in stock.
2. Private Tasting Events: The company organizes private wine tasting events upon request for groups starting from 6 people, generating additional service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YOURWINE (Yourwine.ch) operates an online wine retail platform based in Geneva, Switzerland, specializing in the sale of Grand Crus and old vintages (vieux millésimes) sourced primarily from auctions and private cellars. The company sells approximately 155 wines spanning vintages from 1900 to 2023, held in stock under controlled temperature (12-14°C) and humidity (70-80%) conditions. It complements its wine catalog with a fine food épicerie, sommelier accessories, and on-demand private tasting events for groups of six or more.

Product overview

YOURWINE is a Geneva-based wine e-commerce platform founded in 2016, specializing in Grand Crus and Vintage Wines sourced from auctions and private cellars. The core offering is the Grands Vins & Vieux Millésimes retail service, complemented by fine food products (Épicerie Fine), sommelier accessories (Tire-bouchon Bilame), and private tasting services. All wines are stored in optimal conditions and selected based on rigorous quality criteria. The platform operates as a PrestaShop-based e-commerce store with MyPOS payment integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Grands Vins & Vieux Millésimes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sotheby's Wine: Auction and retail arm of Sotheby's dealing in fine and rare wines globally. Comparable to YOURWINE through auction-sourced rare-vintage supply, collector customer base, and authentication value proposition, but operating at global auction-house scale.
• Berry Bros. & Rudd: Historic London-based fine wine and spirits merchant (founded 1698) selling premium and aged wines directly to consumers via online and physical channels. Comparable to YOURWINE in target customer (collectors and high-end enthusiasts), product mix (grand crus and old vintages), and DTC model, though at materially larger scale and global reach.

Direct peers

• Bordeaux Index: UK-based online fine wine merchant specializing in en primeur Bordeaux and aged Burgundies sold directly to collectors and investors. Directly comparable to YOURWINE in product focus (grand crus, old millésimes), customer persona (wealthy collectors), and DTC e-commerce model, with broader geographic reach across Europe and Asia.
• Acker Merrall & Condit: One of the largest US wine auction houses, also operating retail of rare and vintage wines. Comparable to YOURWINE in auction-sourced rare-vintage inventory and collector customer base, with much larger auction scale.
• Baur au Lac Vins: Swiss luxury wine merchant headquartered in Zurich, offering rare and aged wines directly to collectors and hospitality. Closely comparable to YOURWINE in Swiss-market focus, premium-positioning, and collector customer base, with broader assortment and B2B hospitality supply.
• Cult Wines: London-headquartered fine wine investment and trading platform offering curated portfolios of investment-grade wines. Overlaps with YOURWINE in collector/investor audience and focus on grand cru Bordeaux and Burgundy, though differentiated by an explicit investment-management wrapper rather than pure retail.
• Vinfolio: US-based online fine wine retailer and bonded storage provider selling rare and aged wines to collectors. Comparable in DTC fine-wine retail, controlled-humidity storage value proposition, and collector-targeted customer base, though primarily serving the US market.
• Zachys: US-based wine auction house and retailer specializing in fine and rare wines from Bordeaux, Burgundy, and beyond. Comparable to YOURWINE through auction-sourced premium inventory and collector-focused retail, with larger auction operations.

Regional players

• Flatiron Wines & Spirits: New York-based specialty wine shop with deep Burgundy, Bordeaux, and Champagne focus sold through retail and online channels. Comparable to YOURWINE in fine-wine specialization and collector orientation, though concentrated in the US market and a broader price spectrum than ultra-premium.
• Mövenpick Wein: Major Swiss wine retailer with multi-location stores and online sales across Switzerland. Comparable to YOURWINE in Swiss market presence and DTC wine retail, though broader assortment and lower average price point, making it a broader-incumbent comparison in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourwine.ch
• LinkedInlinkedin.com/in/yourwine
• Instagraminstagram.com/yourwine.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOURWINE