NAOTEC
NAOTEC is a French manufacturer of specialized viticultural machinery — including trimmers, shredders, prepruners, and custom equipment — and the SANODEV chemical-free crop protection technology platform, serving wine-grape vineyards plus adjacent kiwifruit, nursery, and international customers via a France-wide dealer network and direct export sales.
- Company typePrivate
- Founded-
- HeadquartersPons, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NAOTEC does
NAOTEC is a privately held French manufacturer (S.A.S., registered in France, RCS Saintes) that designs, builds, and distributes specialized viticultural machinery and crop protection equipment from its headquarters and manufacturing facility in Pons, France. The company's core product portfolio covers the full vineyard maintenance cycle and includes trimmers (Rogneuses), shredders (Broyeurs), prepruners (Prétailleuses), vine shoot removers (Épampreuses), leaf strippers (Effeuilleuses), tool carrier masts (Mâts), electric-powered models, and custom machines for adjacent crops and geographies (kiwifruit, plant nurseries, Australian vineyards). All products are manufactured in France with stated full control over material and finishing choices.
Underlying the equipment business is the SANODEV proprietary technology platform, developed over approximately 10 years, which delivers chemical-free crop protection and plant reinforcement using UV, pulsed light, and infrared methods. SANODEV is operationalized through two sub-products — AgroActiv (medium-pressure UV plant reinforcement) and AgroProtect (infrared-based pest control) — and is positioned as a differentiated alternative to traditional pesticides in viticulture.
NAOTEC generates revenue through one-time equipment sales priced ex-works with staged B2B payment terms (30% on order, 50% on acceptance, balance within 30 days of invoice). Go-to-market combines a France-wide dealer network covering all 96 departments with dedicated regional sales management (Export Sales Manager, Technical Sales Manager for Southern France, North Sector contact) and direct export sales to international markets supported by a multi-language website in six European languages. End-customers are primarily wine-grape vineyard operators, with secondary vertical exposure to kiwifruit growers, plant nurseries, and specialty international markets. The company employs between 11 and 50 staff and is independently owned with no disclosed institutional investment, funding rounds, or parent company.
NAOTEC firmographics
Firmographics- Name
- NAOTEC
- Legal name
- NAOTEC S.A.S.
- Website
- https://naotec.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NAOTEC is a French manufacturer of specialized viticultural machinery — including trimmers, shredders, prepruners, and custom equipment — and the SANODEV chemical-free crop protection technology platform, serving wine-grape vineyards plus adjacent kiwifruit, nursery, and international customers via a France-wide dealer network and direct export sales.
- Ownership category
- akta.pro rank
NAOTEC industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Vineyard Mechanization & Equipment Operations (Tractors, Sprayers, Harvesters) (AFAGAJAF)
- akta.pro secondary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
Keywords
Where NAOTEC is headquartered
LocationHeadquarters
- HQ city
- Pons
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
NAOTEC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vineyard Equipment Sales: Sale of vineyard maintenance equipment including trimmers, shredders, prepruners, vine shoot removers, leaf strippers, masts, and custom machines. Products designed and manufactured in France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Equipment purchase with staged payment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
NAOTEC product offering
Product offeringCore offering
NAOTEC designs, manufactures, and distributes a complete range of vineyard maintenance machinery — trimmers (rogneuses), shredders (broyeurs), prepruners (prétailleuses), vine shoot removers (épampreuses), leaf strippers (effeuilleuses), tool carrier masts, electric-powered models, and custom machines — for use with inter-row tractors, straddle tractors, and crawlers. The company also sells the proprietary SANODEV chemical-free crop protection technology platform using UV, pulsed light, and infrared solutions for disinfection and pest control, including the AgroActiv and AgroProtect sub-products.
Product overview
NAOTEC is a French manufacturer of vineyard equipment offering a comprehensive portfolio of agricultural machinery. The product range includes trimmers (Rogneuses), shredders (Broyeurs), prepruners (Prétailleuses), vine shoot removers (Épampreuses), leaf strippers (Effeuilleuses), tool carrier masts (Mâts), electric-powered models, and custom machines (Spéciales). The products are designed for straddle tractors, inter-row tractors, and crawlers used in viticulture. Additionally, NAOTEC offers the SANODEV crop protection technology platform featuring UV, pulsed light, and infrared-based solutions for chemical-free disinfection and pest control, including the AgroActiv (plant reinforcement) and AgroProtect (pest control) sub-products. All products are designed and manufactured in France.
Differentiator
Problem solved
Functional benefit
Brands
- SANODEV: Crop protection technology brand featuring UV disinfection (AgroActiv for plant reinforcement, AgroProtect for pest control using infrared technology), pulsed light, and other chemical-free disinfection solutions for agriculture.
- Coup'eco Viti
Products and services
- Trimmers (Rogneuses)
Companies that use NAOTEC
Customer profileSegments4 records
Ideal customer profiles4 records
NAOTEC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
NAOTEC partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
NAOTEC competitors and assessment
Company assessmentDirect peers
- FALC: Italian manufacturer of vineyard and orchard machinery including shredders, trimmers, and inter-row equipment. Competes with NAOTEC in Southern European wine markets.
- Pellenc: French vineyard and agricultural equipment manufacturer and clear category leader. Directly comparable in trimmers, prepruners, leaf strippers, and battery-powered viticulture tools, and an obvious SANODEV rival as it invests in non-chemical crop care.
- BOBARD: Long-established French vineyard equipment maker with a broad range of trimmers, prepruners, and inter-vine implements. Direct French competitor to NAOTEC's home-market dealer footprint.
- BRAUN Maschinenbau: German manufacturer of vineyard and orchard machinery including prepruners, trimmers, and leaf removers. Overlaps with NAOTEC's core mechanical range and serves similar viticulture customers.
- CLEMENS: German manufacturer of vineyard, orchard, and specialty crop mechanization. Comparable product breadth in shoot removal, trimming, and spraying under the same one-stop specialist model.
- ERO Gerätebau: German specialist in vineyard pre-pruners, trimmers, and shoot removers. Competes head-to-head with NAOTEC on core mechanical implements for straddle and inter-row tractors in European wine regions.
- Ideal (France): French vineyard equipment manufacturer focused on trimmers, prepruners, and inter-vine tools. Direct French alternative to NAOTEC across mechanical maintenance categories.
Broad incumbents
- John Deere: Global agricultural equipment leader whose vineyard/orchard tractors and implements overlap at the fleet level. Brings deep R&D and dealer investment, including emerging precision and non-chemical crop-care technologies.
- New Holland Agriculture: Global full-line agricultural machinery brand with vineyard-compatible tractors and implements. Larger incumbent that competes for fleet standardization rather than specialty implements, but routinely displaces specialist suppliers on dealer scale.
- KUHN Group: Major European agricultural machinery group with a presence in vineyard maintenance, shredders, and sprayers. A broader-portfolio incumbent that competes for cross-selling across mixed-fleet customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NAOTEC social profiles
Digital presenceNAOTEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAOTEC leadership team
Management profileNumber of profiles
Profiles4 records
NAOTEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAOTEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAOTEC
What does NAOTEC do?
NAOTEC designs, manufactures, and distributes a complete range of vineyard maintenance machinery — trimmers (rogneuses), shredders (broyeurs), prepruners (prétailleuses), vine shoot removers (épampreuses), leaf strippers (effeuilleuses), tool carrier masts, electric-powered models, and custom machines — for use with inter-row tractors, straddle tractors, and crawlers. The company also sells the proprietary SANODEV chemical-free crop protection technology platform using UV, pulsed light, and infrared solutions for disinfection and pest control, including the AgroActiv and AgroProtect sub-products.
Is NAOTEC a public or private company?
NAOTEC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAOTEC founded?
NAOTEC was founded in -1. It employs 11 to 50 people.
Where is NAOTEC based?
NAOTEC is headquartered in Pons, France, in the Europe region.
How does NAOTEC make money?
One revenue line is on record: vineyard Equipment Sales.
Who are NAOTEC's main competitors?
Direct peers on record are FALC, Pellenc, BOBARD, BRAUN Maschinenbau, CLEMENS, ERO Gerätebau and Ideal (France). Broad incumbents are John Deere, New Holland Agriculture and KUHN Group.
Does NAOTEC have an API?
No public API is recorded for NAOTEC.
What industry is NAOTEC in?
NAOTEC's product category is Agricultural Machinery. Its primary akta.pro industry code is AFAGAJAF, Vineyard Mechanization & Equipment Operations (Tractors, Sprayers, Harvesters), with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 333111 and its SIC code is 3523.