What Bussin Birria Tacos does

Bussin Birria Tacos is a fast-casual Mexican restaurant concept founded in 2022 in Bloomington, Minnesota, that specializes in birria-centric cuisine. Rather than offering birria as a single item on a broader Mexican menu, the brand positions birria as the entire premise of the restaurant, with menu items including QuesaBirria Tacos, Street Tacos, Mulitas, Quesadillas, Nachos, Fireside Soups, Esquites, churros, and horchata. Protein options span beef, chicken, and vegan varieties, and the company sources from local Mexican-owned businesses.

The company operates two standalone physical restaurant locations in the Minneapolis-St. Paul metro area: the original site at Mall of America in Bloomington (3rd floor, Culinary on North Court), which opened in 2022, and a second location in Uptown Minneapolis at 3100 Excelsior Blvd that recently opened. Revenue is generated primarily through direct-to-consumer food and beverage sales at these two retail storefronts under a unit-pricing model (items range from $4.75 to $39.99), supplemented by online ordering for pickup via the Square platform. The website is built on BentoBox, and marketing relies on organic social (Facebook, Instagram) and earned local press coverage in Twin Cities food media.

Bussin Birria Tacos is locally created, owned, and operated; there is no evidence of external investment, institutional funding rounds, or parent company involvement, and the business appears to be founder-owned. The company has no proprietary technology platform, no AI/ML capabilities, and no patents or trademarks disclosed, relying instead on standard restaurant POS and ordering infrastructure.

Name

Bussin Birria Tacos

Legal name

Bussin Birria Tacos

Website

https://bussinbirriatacos.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Bussin Birria Tacos is a locally owned fast-casual Mexican restaurant founded in 2022 in Bloomington, MN, specializing in birria-focused tacos, quesadillas, mulitas, nachos, and soups, operating two Twin Cities locations with online pickup ordering via Square.

Ownership category

akta.pro rank

Product category

Mexican Fast-Casual Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican restaurant
• Fast casual dining
• Birria tacos
• Taco restaurant
• Quick service restaurant

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue generated from direct food and beverage sales at two physical restaurant locations. Customers purchase birria tacos, street tacos, quesadillas, nachos, soups, sides, desserts, and beverages. Online ordering available via Square for pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bussin Birria Tacos operates a fast-casual Mexican restaurant concept whose entire menu is built around birria-centric dishes, including QuesaBirria Tacos, Street Tacos, Mulitas, Quesadillas, Nachos, and Fireside Soups offered in Beef, Chicken, and Vegan varieties, complemented by sides, desserts, and Mexican beverages. The company sells these items directly to individual consumers through two physical restaurant locations (Mall of America and Uptown Minneapolis) and via Square online ordering for pickup.

Product overview

Bussin Birria Tacos is a locally-created, owned and operated Mexican restaurant specializing in birria-focused cuisine. The company operates as a single unified restaurant concept with two physical locations (Mall of America and Uptown Minneapolis) and online ordering via Square. The core product portfolio centers on birria protein dishes including QuesaBirria Tacos, Street Tacos, Mulitas, Quesadillas, and Nachos, complemented by Fireside Soups, Sides, Desserts, and Beverages. The restaurant sources items from local Mexican-owned businesses and emphasizes birria as the central focus, differentiating from traditional Mexican restaurants by making birria the whole point of the menu.

Differentiator

Problem solved

Functional benefit

Products and services

• QuesaBirria Tacos

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• bartaco: Upscale fast-casual Mexican concept emphasizing tacos, quesadillas, and small plates with a single-product focus similar to Bussin's birria-centric approach.
• Condado Tacos: Fast-casual build-your-own taco concept with premium ingredients and a dedicated taco focus; comparable in positioning, menu format, and price point to Bussin.
• Fuzzy's Taco Shop: Fast-casual taco-focused concept with a bar atmosphere and emphasis on tacos as the centerpiece of the menu. Closely aligned with Bussin's taco-centric, casual positioning.
• QDOBA Mexican Eats: National Mexican fast-casual chain serving tacos, quesadillas, nachos, and burrito bowls with counter-service ordering. Directly comparable in format, menu structure, and target customer, though at vastly larger scale.
• Torchy's Tacos: Fast-casual chain built around creative, chef-inspired tacos with premium ingredients and a dedicated taco-specialist identity. Highly comparable to Bussin's creative-birria-specialist positioning.
• Moe's Southwest Grill: Fast-casual Mexican chain offering tacos, quesadillas, and nachos with a similar counter-service, customizable-order model. Comparable in operational format and target diner, though broader menu scope.

Broad incumbents

• Taco John's: Regional Mexican QSR chain operating in the Midwest including Minnesota; competes for the same value-conscious taco customer in the Twin Cities trade area.
• Taco Bell: Mass-market Mexican QSR with broad appeal at lower price points; competes for taco occasions, particularly with younger customers, though positioned as value QSR versus Bussin's premium fast-casual.
• Chipotle Mexican Grill: Largest US Mexican fast-casual chain; competes broadly for the same customer occasion (lunch/dinner Mexican meal) but offers a different assembly-line format with broader menu and far greater scale.

Emerging players

• Birria-Landia: NYC-based birria-taco specialist food truck/restaurant that helped popularize the birria-taco trend nationally; conceptually aligned as a single-product birria specialist at small scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bussinbirriatacosmn
• Instagraminstagram.com/bussinbirriatacos_mn/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bussin Birria Tacos