KEA CONSULTING

What KEA CONSULTING does

KEA Consulting (legally K. Edmiston & Associates Inc.) is a privately held, founder-owned Canadian business and management consulting firm headquartered in Edmonton, Alberta. Founded in 2012 by Kristen Edmiston, a former PICU nurse and healthcare executive with an MBA, the firm delivers professional services across four pillars: Strategy Partnership (1:1 engagements with business owners and entrepreneurs), Facilitation and Strategic Support (organizational development for corporate, government, and non-profit clients), Education and Training (workshop series on strategic planning, quality improvement, sales excellence, creative thinking, leadership, change management, and mindset), and Project Coordination and Program Development. The company also operates the Inside Edge, a year-long cohort membership program for small business owners with cohorts capped at five members, complemented by a 5-Month Bootcamp variant.

The firm's intellectual property is concentrated in proprietary consulting frameworks rather than software: these include the LET'S GO Sales Strategy Model, the ONE Theory and accompanying 2021 publication 'The ONE Book,' a Strategic Planning Facilitation Method, a Change Management Framework, a Process Review Methodology, and a structured 6-step Strategy Partnership Engagement Model. A future program, The ONE Program, is in development. No software platform, mobile application, or AI/ML capabilities are disclosed.

KEA operates a direct, sales-led go-to-market motion: new clients enter via free discovery calls ([email protected]), followed by needs assessment and package sales. Pricing is publicly disclosed and excludes GST, with Strategy Partner Sessions priced at $399-$2,399 per package, Accountability subscriptions at $169-$189/month, and Inside Edge annual membership at $1,999. Revenue is generated entirely through founder-delivered professional services and program subscriptions. Marketing relies on word-of-mouth referrals, the Inside Edge and Creative Circle community programs, a private Facebook group, and inbound discovery-call inquiries. The firm is bootstrapped with no external funding, operates exclusively in Canada, and has no disclosed employees beyond the founder.

Name

KEA CONSULTING

Legal name

K. Edmiston & Associates Inc.

Website

https://keaconsulting.ca

Company type

Private

Founded year

2012

Operating status

Operating

Short description

KEA Consulting (K. Edmiston & Associates Inc.) is an Edmonton-based, founder-owned Canadian consulting firm delivering strategy partnership, facilitation, training, and project coordination services to small-medium businesses, public sector organizations, and charitable organizations. Founded in 2012 by Kristen Edmiston.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Business management consulting
• Strategic planning facilitation
• Leadership development training
• Change management consulting
• Small business strategy coaching

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Facilitation and Strategic Support Services: Professional facilitation services for leadership retreats, team building, employee engagement, focus groups, and keynote presentations, combined with strategic support engagements in strategic planning, change management, workplace culture, quality and process improvement, and organizational design. Billed per session or project engagement.
2. Education and Training Programs: Workshop and training programs including Strategic Planning (annual November workshop), Quality Improvement (3-part series), Sales Excellence (one-day workshop), Creative Circle (mini-workshop series), Leadership Excellence (half-day workshop), Change Management (3-part series), and Mindsetset (half-day workshop). Offered 1-3 times per year or on-demand for team-specific engagements.
3. Strategy Partner Sessions: One-on-one strategy partnership sessions for business owners and entrepreneurs. Offered as single sessions or packages (4 or 8 sessions). Includes mind maps, tools, and resources tailored to the client's needs. Also includes Accountability Partner Sessions on a monthly subscription basis.
4. Inside Edge Cohort Program: Year-long cohort membership program for small business owners covering business strategy fundamentals, delivered through full-day quarterly sessions, monthly group Zoom calls, and self-guided learning. Membership includes a complimentary 1:1 strategy session, a copy of The ONE Book, and 20% discount on other KEA offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KEA Consulting (K. Edmiston & Associates Inc.) is a business and management consulting firm providing facilitation and strategic support, education and training, in-depth strategy partnerships, and project coordination and program development for small-to-medium private-sector businesses, public-sector/government agencies, and charitable organizations. Its flagship recurring offering is The Inside Edge, a year-long small-group cohort program for small business owners, supplemented by a 5-month Bootcamp variant, plus standalone workshops (Strategic Planning, Quality Improvement, Sales Excellence, Creative Circle, Leadership Excellence, Change Management, Mindsetting) and 1:1 Strategy Partner and Accountability Partner Sessions.

Product overview

KEA Consulting is a business and management consulting firm offering a portfolio of consulting services, training workshops, and structured cohort programs. The core offerings include Strategy Partner Sessions and Accountability Partner Sessions (1:1 engagements), Facilitation and Strategic Support services for organizational development, and the Inside Edge Cohort Program as a flagship year-long membership. The company also delivers various workshops including Sales Excellence (using the 'LET'S GO' model), Creative Circle, Strategic Planning, Quality Improvement, Leadership Excellence, Change Management, and Mindsetting. The ONE Program, based on the 'ONE Theory' from founder Kristen Edmiston's book, represents an additional philosophical framework program. The Inside Edge program comes in two formats: a 5-month bootcamp with cohorts of 5 or fewer members, and an annual cohort program for small business owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Inside Edge Cohort Program Year-long membership program for small business owners covering business strategy fundamentals through full-day quarterly sessions, monthly group Zoom calls, self-guided learning, and a complimentary 1:1 Strategy Partner Session, with $1,999 + GST annual membership.
• Inside Edge 5-Month Bootcamp Intensive 5-month bootcamp variant of the Inside Edge Cohort Program for small business owners, with cohorts of 5 or fewer members, monthly self-guided learning packages, 2.5-3 hour group sessions, and 1-hour monthly accountability calls.
• Facilitation Services Professional facilitation bringing people together for meaningful dialogue including leadership retreats, team building, employee engagement, focus groups, and keynote presentations for organizations and government agencies.
• Strategic Support Services External strategic support engagements in strategic planning, change management, workplace culture, quality and process improvement, and organizational design for organizations and small-medium businesses.
• Project Coordination + Planning Services External project coordination and planning support including process review, new product launch support, special projects management, and program development for businesses and organizations.
• Strategy Partner Sessions 1:1 strategy partner sessions (in person or online) working through business challenges or opportunities including new product lines, strategic planning, team building, and growth or exit strategies; available as a single 2-hour session ($399 + GST), a 4-session package ($1,399 + GST), or an 8-session package ($2,399 + GST).
• Accountability Partner Sessions Monthly 1-hour accountability sessions exploring goals, strategizing on reaching them, creating mini-plans, and providing motivational support, offered at $189 + GST/month for 6 months or $169 + GST/month for 12 months, with optional ICOE (in case of emergency) texts and calls.
• Sales Excellence Workshop One-day workshop using the proprietary 'LET'S GO' sales strategy model, designed to build confidence and long-term sales success through relationship-building rather than transaction-chasing; offered 2-3 times per year or on demand for team-specific engagements.
• Creative Circle Workshop Series Mini-workshop series teaching creative problem-solving techniques using fun and engaging exercises to help participants think differently, break molds, and tap into creative thinking for professional innovation.
• Strategic Planning Workshop Annual one-day workshop held every November, tailored for small business owners covering vision, mission, purpose, values, goal-setting, strategy development, and planning steps to prepare a roadmap for the year ahead.
• Quality Improvement Workshop Series 3-part workshop series exploring fundamentals of continuous quality improvement (CQI) and process improvement, designed to challenge the status quo and find ways to make processes better, easier, and faster.
• Leadership Excellence Workshop Half-day workshop focusing on defining personal leadership styles, principles, and exploring leadership legacy, with emphasis on communication, motivation, and emotional intelligence best practices.
• Change Management Program 3-part workshop series preparing business owners and leaders to anticipate and plan for change using various tools while exploring the psychology behind change and strategies for thriving through transitions.
• Mindsetting Workshop Half-day workshop focused on self-discovery and breaking through self-imposed limitations through impactful reframing exercises to shift thinking from scarcity to abundance.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EOS Worldwide: Entrepreneurial Operating System provider delivering facilitated strategy, vision, and traction workshops to SMB leadership teams. Directly comparable to KEA's strategic planning facilitation, organizational design, and Inside Edge cohort offerings for small business owners.
• Strategic Coach: Dan Sullivan's entrepreneur coaching firm offering structured, membership-based strategy programs for SMB owners and entrepreneurs. Closely comparable to KEA's Inside Edge cohort in format, pricing tier, and target audience of growth-oriented business owners.
• ActionCOACH: Global business coaching franchise offering 1:1 coaching, workshops, and accountability sessions for SMB owners. Highly comparable to KEA's Strategy Partner Sessions, Accountability Partner subscriptions, and Sales Excellence workshop model.
• Michael Hyatt & Company: Leadership coaching and productivity training company serving SMB owners and leaders with group cohorts, courses, and 1:1 coaching. Comparable to KEA's leadership development workshops, Inside Edge cohort, and founder-led content model.
• Gazelles International (Verne Harnish): Growth strategy consulting and coaching firm built around Rockefeller Habits and Scaling Up methodology for SMBs. Directly comparable to KEA's strategic planning facilitation, growth strategy partnership, and ONE Theory positioning around scale.

Broad incumbents

• Vistage Worldwide: Large peer-advisory and executive coaching platform serving SMB CEOs and senior leaders through facilitated group meetings and 1:1 coaching. Overlaps with KEA's strategy partnership and facilitation offerings but at much greater scale and broader geographic footprint.
• The Alternative Board (TAB): Peer advisory board franchise for SMB owners providing monthly facilitated meetings with peers and advisors. Comparable to KEA's Inside Edge cohort and Accountability Partner model, but structured as a national/international franchise network.

Emerging players

• Predictable Profits: SMB-focused growth consulting and coaching firm offering strategy workshops and 1:1 advisory for small business owners. Comparable to KEA's Strategy Partner Sessions, Sales Excellence workshop, and Inside Edge program for the same SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEA CONSULTING