La Recette Digitale
La Recette Digitale is a Paris-based influencer marketing agency that provides brand clients with end-to-end campaign services spanning influencer casting, strategy, activation, and ROI analysis on a project or retainer basis.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What La Recette Digitale does
La Recette Digitale is a Paris-based influencer marketing agency structured as a French SAS (Société par actions simplifiée) that delivers end-to-end influencer campaign services to brand clients. The company operates a four-stage service portfolio covering Casting (influencer selection aligned to brand identity), Stratégie (campaign definition with objectives and KPIs), Activation (creative collaboration management and ongoing relationship follow-up), and Analyse (performance reporting and ROI measurement). Services are delivered via a direct B2B sales-led model in which the agency engages brand clients to scope campaigns, manage execution, and report on impact. The company does not disclose any proprietary technology platform, app, API, or software product, and its technology stack is limited to a Vercel-hosted marketing website with no data collection or tracking cookies. The revenue model is professional services — agency fees on a project or retainer basis — with no publicly disclosed pricing, no app store revenue, no advertising, and no marketplace commissions. Geographically, the agency operates solely within Paris, France, and serves no international markets. The company is led by Maxime Doyen as Président and Corentin Ratier as Directeur général; no other team members, external investors, or parent entities are disclosed, and the entity shows no publicly disclosed funding rounds, awards, patents, partnerships, or named customer relationships.
La Recette Digitale firmographics
Firmographics- Name
- La Recette Digitale
- Legal name
- LA RECETTE DIGITALE
- Website
- https://larecettedigitale.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Recette Digitale is a Paris-based influencer marketing agency that provides brand clients with end-to-end campaign services spanning influencer casting, strategy, activation, and ROI analysis on a project or retainer basis.
- Ownership category
- akta.pro rank
La Recette Digitale industry classification
Industry- Product category
- Influencer Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Strategy & Campaign Management (MPAAAHAA)
- akta.pro secondary industries
- Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where La Recette Digitale is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Recette Digitale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Influencer Marketing Services: Agency fees for managing influencer marketing campaigns including casting, strategy development, campaign activation, and performance analysis. Services are project or retainer-based for brand clients seeking influencer collaboration management.
Go-to-market motion1 record
Distribution channels1 record
La Recette Digitale product offering
Product offeringCore offering
La Recette Digitale is a Paris-based influencer marketing agency that provides end-to-end campaign management services to brands. Its core service portfolio spans four stages: Casting (selecting influencers adapted to the brand), Stratégie (defining campaign objectives and KPIs), Activation (managing influencer collaborations, creativity, and follow-up), and Analyse (reporting, impact measurement, and ROI). The agency delivers these services on a project or retainer basis rather than via a software product.
Product overview
La Recette Digitale is an influencer marketing agency offering a four-stage service portfolio: Casting (influencer selection), Stratégie (campaign strategy and KPIs), Activation (collaboration management and creativity), and Analyse (reporting and ROI measurement). The company operates as a service-based agency rather than a software product company, providing end-to-end influencer marketing services for brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Casting
Companies that use La Recette Digitale
Customer profileSegments1 record
Ideal customer profiles1 record
La Recette Digitale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Recette Digitale partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
La Recette Digitale competitors and assessment
Company assessmentDirect peers
- Reech: French influencer marketing agency offering strategy, casting, campaign management, and analytics to brands. Directly comparable as a Paris-based full-service influencer agency with a similar B2B brand-client focus.
- Kolsquare: French influencer marketing SaaS platform with agency services for campaign management and analytics. Comparable on influencer discovery, campaign execution, and reporting capabilities.
- Hivency: Paris-based influencer marketing platform and agency that helps brands run end-to-end influencer campaigns. Closely comparable service model targeting the same French brand buyer segment.
- Octoly: Influencer marketing platform and agency connecting brands with creators for sponsored content campaigns. Comparable on influencer campaign management and analytics, with overlap in the European brand market.
- Influence4You: French influencer marketing platform and agency providing creator marketplaces and campaign management tools for brands. Directly comparable as a Paris-rooted influencer marketing service provider.
- Buzzer: French influencer marketing agency acquired by Eskimoz, providing influencer campaign strategy, casting, and reporting for brands. Directly comparable in service scope and French market focus.
- KR Media: Paris-based influencer and social media marketing agency serving brand clients with strategy and activation services. Comparable as a French specialist influencer agency targeting brand budgets.
Broad incumbents
- Eskimoz: Larger French digital marketing agency offering SEO, SEA, and influencer marketing among broader services. Comparable because it competes for the same French brand influencer marketing budgets within a wider marketing services portfolio.
- Marcel (Publicis Groupe): Paris-based creative agency under Publicis Groupe with social and influencer marketing capabilities. Comparable because it competes for the same French brand influencer briefs as part of a broader creative portfolio.
Regional players
- Talents du Web: French influencer marketing platform connecting brands with creators. Comparable on influencer discovery and campaign enablement, operating in the same French market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
La Recette Digitale social profiles
Digital presenceLa Recette Digitale financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Recette Digitale leadership team
Management profileNumber of profiles
Profiles2 records
La Recette Digitale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Recette Digitale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Recette Digitale
What does La Recette Digitale do?
La Recette Digitale is a Paris-based influencer marketing agency that provides end-to-end campaign management services to brands. Its core service portfolio spans four stages: Casting (selecting influencers adapted to the brand), Stratégie (defining campaign objectives and KPIs), Activation (managing influencer collaborations, creativity, and follow-up), and Analyse (reporting, impact measurement, and ROI). The agency delivers these services on a project or retainer basis rather than via a software product.
Is La Recette Digitale a public or private company?
La Recette Digitale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Recette Digitale founded?
La Recette Digitale was founded in 2020. It employs 1 to 10 people.
Where is La Recette Digitale based?
La Recette Digitale is headquartered in Paris, France, in the Europe region.
How does La Recette Digitale make money?
One revenue line is on record: influencer Marketing Services.
Who are La Recette Digitale's main competitors?
Direct peers on record are Reech, Kolsquare, Hivency, Octoly, Influence4You, Buzzer and KR Media. Broad incumbents are Eskimoz and Marcel (Publicis Groupe). Talents du Web is listed as a regional player.
Does La Recette Digitale have an API?
No public API is recorded for La Recette Digitale.
What industry is La Recette Digitale in?
La Recette Digitale's product category is Influencer Marketing Agency Services. Its primary akta.pro industry code is MPAAAHAA, Influencer Strategy & Campaign Management, with a secondary code of BPAFAHAE, Influencer Discovery, Vetting & Due Diligence Services. Its NAICS code is 541810 and its SIC code is 7311.