What Influence4You does

Influence4You is a Paris-based B2B SaaS platform that operates in the influencer marketing category, serving brands, advertising agencies, and local businesses. The platform is built around four modular pillars — Discovery (search and analytics across approximately 275 million influencer profiles with native HypeAuditor brand-safety scoring), Project.AI (campaign management with AI recommendations, automated reporting, budget tracking and YouSign-enabled digital contracting), Marketplace (a community of 250,000 micro and nano-influencers who apply directly to brand campaigns, with product shipment, gift card and Shopify workflows), and UGC (video content sourcing from a 250,000-creator pool via competition or classic-selection modes). The product surface also includes a free Chrome and Firefox browser plugin, an EMV (Earned Media Value) calculator, an influencer-rate cost calculator, and an AI campaign-idea generator, all of which act as top-of-funnel acquisition tools. The platform supports Instagram, TikTok, YouTube and Twitch via the YouTube API Services and Facebook Graph API.

Underlying technology combines a large proprietary profile/index layer, third-party platform API integrations (YouTube, Facebook, Shopify, HypeAuditor), and AI features spanning generative text, recommendation and automated reporting. The company claims 10+ years of category experience, approximately 20,000 campaigns executed since 2015, and 10,000+ monthly active users. Named enterprise customers include Bandai Namco, Lalalab, Celio, Publicis Group, Prime Video, ASUS, Deezer, Air France, Pierre Ricaud, Arkopharma, Pierre Fabre, Intersport, Fitness Park and Jennyfer — concentrated in France and Western Europe.

The business model is primarily subscription-based across four monthly tiers priced from approximately €490 to €1,990 per month depending on commitment length, with discounts for longer terms and a -50% rate for freelancers, startups and NGOs; an onboarding fee of €490 applies to Project.AI and Marketplace tiers. A separate Local Influence vertical suite is priced at €299 per month, and the UGC Video Ads module is offered on a zero-subscription, per-video basis (videos from €150) with the company retaining a 25% transaction commission when payment is processed through the platform. Distribution combines a self-serve SaaS web app, a free-influencer marketplace, and direct enterprise sales supported by demo requests via HubSpot. The company is privately held, structured as a French SAS with registered office in Paris, reported as bootstrapped with no disclosed external funding rounds, and operates with a reported headcount of around 9 employees — implying a small, capital-efficient organisation relative to platform scale.

Name

Influence4You

Legal name

Influence4You

Website

https://influence4you.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Influence4You is a Paris-based influencer marketing SaaS platform serving brands, agencies, and local businesses. It combines a 275M-profile discovery database with AI campaign tools, a 250,000-micro-influencer marketplace, and UGC video sourcing, monetised via subscription tiers and transaction commissions.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing platform
• Campaign management software
• Micro-influencer marketplace
• UGC video creation
• Social media analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Monthly and annual subscription fees for platform access across four tiers: Discovery (influencer search), Project.AI (campaign management), Marketplace (micro-influencer campaigns), and Full Influence (all modules). Discounts available for longer commitments.
2. UGC Video Ads Commission: Zero subscription for UGC video ads; platform takes 25% commission on video payments when processed through the platform. Videos priced from €150 each.
3. Marketplace Influencer Payments: Platform facilitates payments between brands and influencers in the Marketplace module, retaining margin on transactions. Influencers paid via platform receive prorated compensation based on brief compliance.
4. Local Influence Subscriptions: Specialized vertical subscriptions at €299/month for hotels, restaurants, gyms, local businesses, and local activities targeting geo-localized micro-influencer campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Influence4You is a cloud-based SaaS influencer marketing platform that enables brands and agencies to discover influencers from a database of 275 million profiles, run and manage campaigns, and access a marketplace of 250,000 micro and nano influencers. The platform combines AI-powered campaign tools, HypeAuditor-integrated audience quality data, UGC video creation, and end-to-end campaign workflow features including budgeting, digital contracting, and reporting.

Product overview

Influence4You is a modular influencer marketing SaaS platform built around four core product pillars: Discovery (influencer search and analytics), Project.AI (campaign management with AI), Marketplace (micro-influencer community of 250,000), and UGC (video content creation). The platform also offers free standalone tools including a Browser Plugin for Chrome/Firefox, EMV Calculator, IA Buddy (AI campaign idea generator), Influencer Rates calculator, and Magic Casting (AI-powered casting). Local influence vertical packs are available for specific business types (hotels, restaurants, gyms, shops, activities). All modules can be subscribed individually or bundled via the Pack Full Influence. The platform supports Instagram, TikTok, YouTube, and Twitch, with integrated data from HypeAuditor and integrations with YouTube API, Facebook Graph API, Shopify, and YouSign.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery
• Project.AI AI-powered campaign project management suite for collaborating with macro influencers, including unlimited projects, AI influencer recommendations, automated reporting, campaign budget management, and integrated YouSign digital contract signing. Priced from €990 to €1,190 per month ex-VAT with a €490 onboarding fee.
• Marketplace Micro-influencer marketplace that connects brands with a community of 250,000 micro and nano influencers. Brands post campaigns and influencers apply, with features for product shipment management, gift card distribution, influencer payments, rights management, and Shopify integration. Priced from €1,290 to €1,490 per month ex-VAT with a €490 onboarding fee.
• UGC Video Ads User-generated content module enabling brands to source video content from 250,000 creators for social media posts or ad campaigns. Supports both competition mode and classic creator selection, with brief assistance, payment management, and rights cession. No subscription; videos priced from €150 with a 25% platform commission when payment is processed through the platform.
• Local Influence Vertical Packs Specialized micro-influence subscription packages for local businesses across five verticals: hotels, bars and restaurants, gyms, local shops, and local activities. Each vertical pack is priced at €299 per month ex-VAT and targets geo-localized micro-influencer campaigns.
• Browser Plugin (Chrome & Firefox) Free browser extension for Chrome and Firefox that displays influencer statistics and HypeAuditor data directly on Instagram, TikTok, YouTube, and Twitch without leaving the social platform.
• EMV Calculator Free standalone tool that calculates the Earned Media Value (EMV) of an influencer marketing campaign.
• IA Buddy Free AI-powered influence assistant that generates campaign ideas and creative briefs for influencer marketing campaigns.
• Influencer Rates (Cost Calculator) Free standalone tool that estimates the price of a post on Instagram, YouTube, or TikTok based on influencer metrics.
• Magic Casting Free standalone AI-powered feature that automatically creates influencer castings in minutes by matching influencers to campaign criteria.

Quantifiable outcome

• 275 million influencer profiles accessible for campaign targeting
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• HypeAuditorcoreTechnology or IntegrationIntegration providing fake follower detection and brand safety analysis for all influencer profiles in the database. Enables verification of influencer authenticity before campaign engagement.
• YouSigncoreTechnology or IntegrationDigital contract signing integration within Project.AI for dematerialized influencer contracts. Enables legally binding electronic signatures for campaign agreements.
• YouTube (Google)coreTechnology or IntegrationYouTube API Services integration for accessing influencer channel data including subscriber counts, view counts, video metrics, and audience analytics. Governed by YouTube Terms of Service.
• Facebook (Meta)coreTechnology or IntegrationFacebook Graph API integration for accessing Instagram account data and page information when influencers connect their accounts.
• LUMICCcoreStrategic or Co-development PartnerFounding member of LUMICC, an organization promoting responsible influence marketing and ethical practices in the industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CreatorIQ: Enterprise influencer marketing SaaS platform offering creator discovery, campaign management, analytics, and brand-safety tools — closely aligned with Influence4You's Discovery, Project.AI, and Marketplace modules, and competing for the same global brand and agency customers.
• Grin: Creator marketing platform built for DTC and ecommerce brands, combining influencer CRM, content management, and affiliate payouts — overlapping with Influence4You's Marketplace and Shopify-integrated workflows.
• Klear (Meltwater): Influencer marketing platform with a large indexed creator database, campaign management, and analytics — now part of Meltwater, offering overlapping discovery and analytics functionality to Influence4You's enterprise buyers.
• NeoReach: Influencer marketing platform serving brands and agencies with discovery, campaign workflow, and analytics — an enterprise-focused peer targeting the same customer base as Influence4You's higher tiers.
• Aspire (formerly AspireIQ): Creator marketplace and campaign management SaaS serving brands and agencies with influencer discovery, content workflow, and affiliate tools — a near-direct competitor in product scope and target customer.
• Traackr: Enterprise influencer marketing platform focused on creator discovery, relationship management, and performance measurement — competing for the same brand-side RFPs with comparable Discovery and analytics modules.
• Influencer.com (IZEA): End-to-end influencer marketing platform combining marketplace access, campaign management, and AI-powered creator discovery — directly comparable to Influence4You's bundled Full Influence offering.
• Upfluence: Influencer search, outreach, and campaign management SaaS with a marketplace of opt-in creators — a French-headquartered competitor with very similar Discovery + Marketplace + Campaign Management product pillars.

Emerging players

• Modash: Creator discovery and analytics SaaS with a large indexed database and content/usage-rights tools — a more recent entrant with narrower scope than Influence4You but increasingly competitive on the Discovery module.

Others

• HypeAuditor: Fake-follower detection, audience quality, and brand-safety analytics — directly integrated into Influence4You's profiles, but operates as an independent vendor/partner and competes for the same measurement budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJqpIVC-5RxkP3xTableT5pA
• LinkedInlinkedin.com/company/influence4you-influence4brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influence4You