TD Sport

What TD Sport does

TD Sport (ТДСпорт) is a Kyiv-based Ukrainian online sports goods retailer founded in 2012, operating as a private sole proprietor (FOP) on the simplified tax regime. The company sells authentic branded sports footwear, apparel, protective equipment, balls, and accessories — with a primary focus on volleyball and running — through its own e-commerce site (tdsport.com.ua) and a 12-year-old storefront on the Prom.ua/Bigl.ua marketplace. Its catalog of more than 5,000 SKUs spans global brands including Mizuno, Asics, Hoka, Nike, Mikasa, Wilson, Head, Macron, Devold, and Saucony, sourced exclusively from official Ukrainian distributors and, for specialty items, directly from suppliers in Europe, America, and Japan (notably hand-assembled Mizuno Morelia and Alpha football boots Made in Japan).

The business model is direct-to-consumer retail with three revenue streams: standard e-commerce sales of in-stock branded inventory priced at SKU level with seasonal discounts up to 50% off; custom/made-to-order imports of team uniforms and specialty footwear requiring 100% prepayment and sold as non-returnable; and indirect monetization of consumer financing through partnerships with PrivatBank (0% installment up to 6 months, 2.9% monthly up to 24 months) and CreditMarket (consumer credit from UAH 1,000 to 100,000 over 3-36 months). Logistics rely on Nova Poshta for 1-4 day nationwide delivery, with a single try-before-buy pickup point in Kyiv and free delivery threshold of UAH 5,000.

TD Sport serves four customer segments: volleyball and indoor court athletes (primary), running and athletics enthusiasts, sports clubs and organizations ordering team gear, and general family consumers. Distribution is single-country (Ukraine), and the company operates no physical retail stores. There is no proprietary technology platform, no AI/ML capability, no external funding, and no disclosed headcount. Strategic emphasis is on brand-authenticity differentiation, content-driven SEO acquisition via a sports blog, and selective category expansion into adjacencies such as padel tennis and premium custom football boots.

Name

TD Sport

Legal name

TD Sport (FOP)

Website

https://tdsport.com.ua

Company type

Private

Founded year

2012

Operating status

Operating

Short description

TD Sport (ТДСпорт) is a Kyiv-based Ukrainian e-commerce retailer founded in 2012, selling 5,000+ SKUs of authentic branded sports footwear, apparel and equipment — primarily for volleyball and running — via its own website and the Prom.ua marketplace, with installment financing and custom team-order services.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE), Soccer Equipment Retail (CRAMAEAC), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Sports equipment retail
• Athletic footwear
• Running shoes
• Team sports gear
• Online sports store

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail sales of sports footwear, apparel, and equipment: TD Sport generates revenue through direct retail sales of branded sports goods (footwear, apparel, accessories, balls, equipment) via its own e-commerce website and Prom.ua/Bigl.ua marketplace storefront. Revenue is primarily one-time transaction-based, supplemented by installment payment processing fees and custom order services.
2. Custom / made-to-order products: The company sources and imports individual/custom orders from official suppliers in America and Europe (e.g., Mizuno Made in Japan football boots, team uniforms with custom branding), charging a premium for this white-glove sourcing service. Orders require 100% prepayment and cannot be returned.
3. Installment and financing processing: TD Sport processes installment payments via PrivatBank ('Оплата частинами' at 0% and 'Миттєва розстрочка' at 2.9% monthly), as well as consumer credit through CreditMarket. The company earns indirectly through increased order values enabled by financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TD Sport (ТДСпорт) is a Ukrainian online sports goods retailer (operating as an FOP individual entrepreneur based in Kyiv) that sells athletic footwear, running shoes, volleyball equipment, football boots, and outdoor/winter sports gear across more than 5,000 SKUs. The store carries premium international brands such as Mizuno, Asics, Hoka, Nike, Mikasa, Puma, Select, Wilson, Head, Macron, Devold, Mammut, Burton, Dakine, and Vaude, and additionally offers a custom Mizuno football-boot ordering service with production in Japan. Customers can pay via installment plans through partner Ukrainian banks and receive orders through Nova Poshta delivery.

Product overview

TD Sport is an online sports equipment retailer specializing in volleyball and running footwear, apparel, and accessories. The company operates a multi-brand e-commerce platform offering over 5,000 products from global sports brands including Mizuno, Asics, Hoka, Nike, Mikasa, Wilson, Head, and Devold. The product portfolio centers on volleyball shoes (Asics GEL-ROCKET and Upcourt series, Mizuno Wave Momentum and Wave Lightning series), running shoes (Asics, Hoka, Mizuno, Saucony), team uniforms, protective gear (knee pads, arm sleeves), sports balls, padel tennis equipment, cycling shoes, martial arts gear, and thermal clothing. TD Sport also provides custom team uniform ordering with logo customization and professional size consultation services. The company positions itself as an expert in volleyball equipment with 100% original branded products sourced from official distributors in Ukraine.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic and running footwear (Mizuno, Asics, Hoka, Nike, Puma) Branded men's and women's running, training, and athletic shoes from international premium brands (Mizuno, Asics, Hoka, Nike, Puma), sold online to individual Ukrainian athletes and runners.
• Volleyball equipment (Mizuno shoes, Mikasa balls, Select accessories) Specialty volleyball footwear (Mizuno), official match balls (Mikasa), and Select brand volleyball accessories, targeted at volleyball players, school teams, and amateur clubs in Ukraine.
• Custom Mizuno football boots (Japan-made) Bespoke Mizuno-brand football boots custom-ordered by the buyer and manufactured in Japan, with delivery to Ukraine through the TD Sport channel. Targeted at competitive footballers seeking custom-fit Mizuno boots unavailable through standard Ukrainian retail.
• Tennis and racket sports equipment (Wilson, Head) Tennis rackets, balls, strings, and related racket-sports accessories from Wilson and Head, sold online to Ukrainian tennis and racket-sports players.
• Football/team sports apparel and gear (Macron) Team kits, training wear, and football apparel from the Macron brand, targeted at amateur and semi-professional football teams and individual players in Ukraine.
• Outdoor and winter sports apparel (Devold, Mammut, Vaude) Outdoor base layers, insulation, technical apparel, and gear from Devold (Norwegian merino), Mammut (Swiss mountaineering), and Vaude (German outdoor), sold to Ukrainian hikers, climbers, and winter-sports participants.
• Winter sports and lifestyle gear (Burton)

Quantifiable outcome

• Up to 50% savings through seasonal sales and competitive pricing
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered primary, secondary and minor.

• Mizuno (Official Distributor)primaryChannel Partner/ Reseller/ DistributorTD Sport is an official distributor of Mizuno sports equipment in Ukraine, sourcing products directly from the brand's official distributors. The partnership enables TD Sport to offer authentic Mizuno volleyball shoes, running shoes, martial arts gear, football boots (including Made in Japan custom orders), and apparel.
• Asics (Official Distributor)primaryChannel Partner/ Reseller/ DistributorTD Sport sources Asics products exclusively from the brand's official Ukrainian distributors, ensuring 100% authenticity. Asics is a top-selling brand in the catalog with dedicated sub-categories for running, volleyball, and tennis shoes.
• Hoka (Official Distributor)primaryChannel Partner/ Reseller/ DistributorTD Sport is an authorized distributor of Hoka running and athletic footwear in Ukraine, regularly featuring Hoka products in promotional campaigns and seasonal sales.
• Nike (Official Distributor)secondaryChannel Partner/ Reseller/ DistributorNike products are sourced from official distributors in Ukraine. Nike volleyball and athletics shoes are listed in the catalog, though the primary focus brands are Mizuno and Asics.
• Mikasa (Official Distributor)secondaryChannel Partner/ Reseller/ DistributorTD Sport offers authentic Mikasa volleyballs and team uniforms sourced from official brand distributors, as reflected in the promotional catalog PDFs available on the website.
• Prom.ua / Bigl.ua Marketplace PlatformprimaryTechnology or IntegrationTD Sport operates its primary storefront on the Prom.ua marketplace platform (Ukraine's largest e-commerce marketplace) and is also listed on Bigl.ua. The platform provides the e-commerce infrastructure, payment processing (Prom-oplata escrow), customer review system, and marketplace traffic. The company has operated on Prom.ua for 12 years.
• PrivatBank (ПриватБанк)primaryGTM or Marketing PartnerTD Sport integrates PrivatBank's 'Оплата частинами' (0% installment, up to 6 months) and 'Миттєва розстрочка' (2.9% monthly, up to 24 months) payment options, enabling customers to purchase higher-value sports goods on installment plans. This partnership increases average order value and accessibility.
• CreditMarket (КредитМаркет)minorGTM or Marketing PartnerCreditMarket provides consumer credit lending services to TD Sport customers, enabling loans from 1000 to 100,000 UAH for terms of 3 to 36 months, for customers who prefer or need credit financing rather than installment payments.
• Nova Poshta (Нова Пошта)primaryChannel Partner/ Reseller/ DistributorNova Poshta is the primary logistics partner for TD Sport's nationwide delivery across Ukraine (1-4 day delivery), and also serves as the local order pickup point (branch 453 in Kyiv) where customers can try products before final payment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Epicentr (Епіцентр): Large Ukrainian home and sporting goods hypermarket chain with both online and extensive physical footprint. While primarily known for home goods, its sports assortment overlaps with TD Sport on mainstream footwear, apparel, and team sports equipment at typically lower price points.
• Allo: Large Ukrainian online marketplace and electronics retailer with sporting goods listings. Overlaps with TD Sport on footwear and accessories distribution, and represents a comparable marketplace-style alternative for Ukrainian consumers shopping for sports goods online.
• INTERSPORT Ukraine: Global sporting goods retail brand operating in Ukraine with a broad multi-category assortment (footwear, apparel, equipment) across team and individual sports. Overlaps TD Sport in volleyball, running, and tennis categories but at much greater scale and with a wider assortment including non-sports items.
• Foxtrot: Major Ukrainian electronics and lifestyle retailer with a growing sporting goods category online. Competes in branded athletic footwear and accessories, leveraging strong logistics and broad marketplace-style assortment rather than sports-specific curation.
• Rozetka Sports: Ukraine's largest general online marketplace with a substantial sporting goods sub-category. Provides competing marketplace listings for the same Mizuno/Asics/Hoka/Nike SKUs that TD Sport sells, and exerts pricing pressure via its scale and Prom-oplata-style marketplace protection.

Direct peers

• SportCity (СпортСіті): Ukrainian retailer specializing in running shoes and athletic apparel from international brands. Directly comparable on running footwear depth and brand partnerships, competing for the same Kyiv and nationwide customer base.
• Maverick: Ukrainian sporting goods retailer with both online and offline presence, focused on branded athletic footwear and apparel. Overlaps TD Sport's running and team sports categories, particularly in Mizuno, Asics, and Nike.
• Sportmaster Ukraine: Large multi-brand sporting goods retailer operating in Ukraine (originated from the Sportmaster chain). Directly competes with TD Sport across footwear, apparel, and team sports equipment, and shares similar pricing and promotional mechanics. Closest comparable by product mix, though at significantly larger scale.
• 4Run: Ukrainian specialty running store (online and physical) carrying premium international running brands including Asics, Mizuno, Hoka, and Saucony. Highly comparable on running shoe assortment and sizing expertise, and a head-to-head competitor in the running category.
• ProSport (ПроСпорт): Ukrainian online sporting goods retailer selling branded footwear, apparel, and equipment across running, football, and team sports. Comparable e-commerce-only model and similar reliance on international brands, making it a directly substitutable competitor for Ukrainian consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/intent/tweet?text=TDSport+-+%D1%81%D0%BF%D0%BE%D1%80%D1%82%D0%B8%D0%B2%D0%BD%D0%B8%D0%B9+%D0%B2%D0%BE%D0%BB%D0%B5%D0%B9%D0%B1%D0%BE%D0%BB%D1%8C%D0%BD%D0%B8%D0%B9++%D1%96%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B0%D0%B3%D0%B0%D0%B7%D0%B8%D0%BD+https%3A%2F%2Ftdsport.com.ua%2Fua%2F+%23prom_ua
• Facebookfacebook.com/share.php?u=https://tdsport.com.ua/ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TD Sport