BUBO INITIATIVE
Bubo Initiative (Bubo Cybersec) develops and operates Bubo365, a Microsoft 365 security monitoring platform designed for SMEs and mid-sized businesses lacking dedicated cybersecurity teams. Founded in 2021 in Gardanne, France.
- Company typePrivate
- Founded2021
- HeadquartersGardanne, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BUBO INITIATIVE does
BUBO INITIATIVE, commercially known as Bubo Cybersec, is a privately held cybersecurity firm founded in 2021 and headquartered in Gardanne (13120), France. The company develops and operates Bubo365, a centralized monitoring and management platform purpose-built for Microsoft 365 environments. The platform integrates natively with Azure and the Microsoft 365 suite (Exchange, Teams, SharePoint, OneDrive) and delivers real-time visibility into user access and authentication, collaboration activity, external file sharing, permissions and access rights, plus customizable alerts, an event log, a security score, and exportable PDF reports. Bubo365 is designed for IT teams without dedicated cybersecurity specialization, with deployment typically completed in under one day.
Complementing the core platform, Bubo Initiative offers three modular service lines — SENTRY, HUNT, and AUDIT SI — together with an optional managed operations service in which the Bubo team handles monitoring, alert qualification, weekly reviews, and remediation recommendations. The company serves French-speaking small and medium-sized enterprises (PME) and mid-sized businesses (ETI) that use Microsoft 365 but lack in-house cybersecurity expertise, and helps them demonstrate cybersecurity posture to leadership, clients, partners, and investors.
Revenue is generated through three streams: a quote-based annual subscription to Bubo365, recurring managed operations services, and one-off professional services engagements (notably security audits). The go-to-market is hybrid, combining a self-serve/product-led motion (free audits, personalized demos, rapid deployment), direct enterprise sales via the website, and a certified partner network that delivers deployment, configuration, and reporting support. The company is founder-led (Renaud Alliod, Président et fondateur; Lila Valat, Directrice générale) and bootstrapped, with no disclosed institutional funding rounds, parent entity, or M&A activity.
BUBO INITIATIVE firmographics
Firmographics- Name
- BUBO INITIATIVE
- Legal name
- BUBO Initiative
- Website
- https://bubo-cybersec.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bubo Initiative (Bubo Cybersec) develops and operates Bubo365, a Microsoft 365 security monitoring platform designed for SMEs and mid-sized businesses lacking dedicated cybersecurity teams. Founded in 2021 in Gardanne, France.
- Ownership category
- akta.pro rank
BUBO INITIATIVE industry classification
Industry- Product category
- Microsoft 365 Cloud Security Monitoring
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Investigation and Security Services (5616)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Collaboration Security for Chat & Messaging (Teams/Slack) (HDADAKAF)
- akta.pro secondary industries
- SaaS Security Posture Management (SSPM) (HDABAHAE), Security Operations Center (SOC) as a Service (BPAEADAB)
Keywords
Where BUBO INITIATIVE is headquartered
LocationHeadquarters
- HQ city
- Gardanne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BUBO INITIATIVE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bubo365 Subscription: Subscription-based SaaS platform for Microsoft 365 security monitoring. Pricing is quote-based and tailored to organization size and configuration. Includes initial setup, dashboard configuration, and ongoing monitoring capabilities.
- Managed Operations Services: Optional delegated operations service where Bubo Cybersec handles monitoring, alert qualification, weekly reviews, and recommends concrete actions. Customers retain control while saving time.
- Security Audits: Microsoft 365 environment analysis including vulnerability identification, security level assessment with scores, and actionable recommendations delivered as a shareable report.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organization size and Microsoft 365 configuration |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
BUBO INITIATIVE product offering
Product offeringCore offering
Bubo365 is a SaaS cybersecurity monitoring platform purpose-built for Microsoft 365 environments, providing a centralized cockpit that delivers real-time visibility into user access, authentication, collaboration tool activity, permissions, and external file sharing across email, Teams, SharePoint, and OneDrive. It is complemented by SENTRY (delegated managed operations), HUNT (proactive threat hunting), and AUDIT SI (security audit and vulnerability assessment) services, all aimed at SMEs and mid-sized businesses without dedicated cybersecurity teams.
Product overview
BUBO INITIATIVE (Bubo Cybersec) operates as a cybersecurity consulting company offering a portfolio that centers on Bubo365 as the core product — a unified Microsoft 365 security monitoring and management platform. The product integrates natively with Azure and Microsoft 365 services (email, Teams, SharePoint, OneDrive) to provide real-time visibility, anomaly detection, customizable alerts, and security scoring. Complementing Bubo365, the company provides three additional service offerings: SENTRY, HUNT, and AUDIT SI, which together form a comprehensive suite of cybersecurity solutions designed for SMEs and mid-sized businesses. The architecture is a single core platform (Bubo365) supported by modular service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Bubo365 Centralized SaaS security monitoring platform for Microsoft 365, providing real-time visibility into user access, authentication, collaboration tool activity, permissions, and external file sharing across email, Teams, SharePoint, and OneDrive. Designed for SMEs and mid-sized businesses without dedicated cybersecurity teams, with native Azure and Microsoft 365 integration, customizable alerts, security scoring, and exportable PDF reports.
- SENTRY Managed operations service in which the Bubo Cybersec team handles monitoring, alert qualification, weekly reviews, and recommends concrete actions on the customer's Bubo365 environment. Allows customers to retain control of their Microsoft 365 security posture while outsourcing execution.
- HUNT Proactive threat hunting service offered as part of BUBO Initiative's cybersecurity portfolio, complementing the Bubo365 monitoring platform for SME and mid-sized business customers.
- AUDIT SI Security audit service that analyzes the customer's Microsoft 365 environment, identifies vulnerabilities, and provides a security level assessment with scores by category and actionable recommendations delivered as a shareable report.
Quantifiable outcome
- Deployment time: typically less than one day to connect Microsoft 365 environment and configure initial dashboards
- +1 more outcomes
Companies that use BUBO INITIATIVE
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
BUBO INITIATIVE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature12 records
BUBO INITIATIVE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Aix-Marseille Provence RegionminorRegional partner supporting innovation and cybersecurity ecosystem development in the Aix-Marseille region of France.
- Marseille InnovationminorInnovation support organization in Marseille supporting Bubo Cybersec's growth and ecosystem presence.
- Campus Cyber SudminorSouthern France cybersecurity campus fostering collaboration and innovation in cybersecurity among member organizations.
- ZeBoxminorInnovation ecosystem partner supporting technology ventures in the region.
- Certified PartnerscorePartner network for Bubo365 deployment, configuration, and report generation. Partners assist with quick setup and help organizations maximize platform value from day one.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
BUBO INITIATIVE competitors and assessment
Company assessmentDirect peers
- Spin.AI: Spin.AI offers SaaS security posture management and backup for M365 and Google Workspace. It is comparable to Bubo as a focused SSPM/security platform for SMEs running Microsoft 365 collaboration suites.
- Reco: Reco is an SSPM vendor that provides continuous monitoring of SaaS applications including Microsoft 365. It is comparable because it targets the same SaaS security visibility and governance use case for mid-market and enterprise customers.
- Material Security: Material Security provides email and collaboration security for M365 and Google Workspace, focusing on data exposure, account takeover, and phishing. It is comparable because it addresses the same M365 collaboration-tool threat surface with similar detection and response capabilities.
- Coreview (Cayosoft): Coreview (now part of Cayosoft) is a Microsoft 365 administration and security monitoring platform. It is a direct peer because, like Bubo365, it provides centralized visibility, governance, and security management specifically for Microsoft 365 tenants.
- AppOmni: AppOmni is a leading SaaS Security Posture Management (SSPM) vendor covering M365, Salesforce, Google Workspace and other SaaS. It competes directly with Bubo in the M365 SSPM niche with broader platform coverage.
- Adaptive Shield (CrowdStrike): Adaptive Shield is an SSPM vendor (acquired by CrowdStrike) focused on misconfiguration, identity, and data exposure monitoring across SaaS apps including M365. It is a direct competitor in the same SSPM-for-Microsoft-365 category.
Emerging players
- Abnormal Security: Abnormal Security uses behavioral AI to detect email and account takeover threats in M365 and Google Workspace. It is comparable as an emerging player addressing a subset (email/identity threats) of the same M365 collaboration security surface Bubo monitors.
Broad incumbents
- Microsoft Defender for Cloud Apps: Microsoft Defender for Cloud Apps is Microsoft's native CASB/SSPM for M365 and other SaaS apps. It is the most important adjacent competitor — bundled into Microsoft 365 E5 — that directly overlaps Bubo's monitoring and posture management value proposition.
- Hornetsecurity: Hornetsecurity is a European email and Microsoft 365 security provider offering backup, compliance, and security services to SMBs and mid-market. It is comparable as a broader incumbent serving the same M365 security buyer in Europe with adjacent capabilities.
- Avanan (Check Point): Avanan, now part of Check Point, secures email and cloud collaboration apps including Microsoft 365. It is comparable as an incumbent collaboration-security vendor whose product overlaps Bubo's external sharing, account takeover, and M365 monitoring scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BUBO INITIATIVE social profiles
Digital presenceBUBO INITIATIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUBO INITIATIVE leadership team
Management profileNumber of profiles
Profiles4 records
BUBO INITIATIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUBO INITIATIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUBO INITIATIVE
What does BUBO INITIATIVE do?
Bubo365 is a SaaS cybersecurity monitoring platform purpose-built for Microsoft 365 environments, providing a centralized cockpit that delivers real-time visibility into user access, authentication, collaboration tool activity, permissions, and external file sharing across email, Teams, SharePoint, and OneDrive. It is complemented by SENTRY (delegated managed operations), HUNT (proactive threat hunting), and AUDIT SI (security audit and vulnerability assessment) services, all aimed at SMEs and mid-sized businesses without dedicated cybersecurity teams.
Is BUBO INITIATIVE a public or private company?
BUBO INITIATIVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BUBO INITIATIVE founded?
BUBO INITIATIVE was founded in 2021. It employs 1 to 10 people.
Where is BUBO INITIATIVE based?
BUBO INITIATIVE is headquartered in Gardanne, France, in the Europe region.
How does BUBO INITIATIVE make money?
Three revenue lines are on record. Bubo365 Subscription is the primary driver. The others are managed Operations Services and security Audits.
Who are BUBO INITIATIVE's main competitors?
Direct peers on record are Spin.AI, Reco, Material Security, Coreview (Cayosoft), AppOmni and Adaptive Shield (CrowdStrike). Abnormal Security is listed as an emerging player. Broad incumbents are Microsoft Defender for Cloud Apps, Hornetsecurity and Avanan (Check Point).
Does BUBO INITIATIVE have an API?
No public API is recorded for BUBO INITIATIVE.
What industry is BUBO INITIATIVE in?
BUBO INITIATIVE's product category is Microsoft 365 Cloud Security Monitoring. Its primary akta.pro industry code is HDADAKAF, Collaboration Security for Chat & Messaging (Teams/Slack), with a secondary code of HDABAHAE, SaaS Security Posture Management (SSPM). Its NAICS code is 518 and its SIC code is 7372.