HoopFrog
HoopFrog is a Canadian dating app founded in 2023 that matches verified single adults in Canada through pose-challenge selfie verification, Trust Scores, and values-based compatibility, with in-app voice and video calls on VIP.
- Company typePrivate
- Founded2023
- HeadquartersSaint Albert, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What HoopFrog does
HoopFrog monetizes exclusively through a single VIP subscription priced at $12.99 USD per month (auto-renewing, 30-day free trial may apply), billed through Apple (iOS), Google (Android), or PayPal (web); a free tier exists for browsing, profile creation, the compatibility questionnaire, and limited daily likes. The platform is offered via the hoopfrog.com website, a Google Play Android app (com.hoopfrog), and direct APK download, with the iOS app in final testing for upcoming App Store release. Customer acquisition leans on a founding-member waitlist, in-person speed dating and singles mixers in Alberta cities, and an organic content-marketing blog covering dating safety and scam awareness; paid acquisition channels and external funding are not disclosed in the available data. As of 2026, the company operates with 1-10 employees, no disclosed institutional investors, and no reported revenue figures.
HoopFrog firmographics
Firmographics- Name
- HoopFrog
- Legal name
- HoopFrog Inc.
- Website
- https://hoopfrog.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HoopFrog is a Canadian dating app founded in 2023 that matches verified single adults in Canada through pose-challenge selfie verification, Trust Scores, and values-based compatibility, with in-app voice and video calls on VIP.
- Ownership category
- akta.pro rank
HoopFrog industry classification
Industry- Product category
- Online Dating
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Audio Social Monetization (Tips, Subscriptions, Gifting) (MPACAEAJ)
Keywords
Where HoopFrog is headquartered
LocationHeadquarters
- HQ city
- Saint Albert
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
HoopFrog business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- VIP Subscription (Premium Upgrade): The primary revenue stream is a VIP subscription ($12.99 USD/month) unlocking unlimited messaging, seeing who liked you, private photos, voice notes, Flare (super like), Stealth mode (invisible browsing), read receipts control, and in-app voice/video calling. Subscriptions auto-renew monthly. Billing is handled by Apple (iOS), Google (Android), or PayPal (web). A 30-day free trial may be available through app stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan — browse, create profile, and basic discovery |
| Subscription | Monthly | VIP — full premium access at $12.99 USD/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
HoopFrog product offering
Product offeringCore offering
HoopFrog operates a privacy-focused, verified online dating platform for adults 18+ in Canada, delivered as a web app and Android app (iOS in final testing). Users create free profiles, complete a values and lifestyle questionnaire, undergo multi-layer identity verification (email, phone, optional selfie pose-challenge with AWS-backed facial matching), and are matched on compatibility via a geometric-mean scoring algorithm rather than swipe-based appearance matching. The platform adds free voice and video greetings, WebRTC-based in-app voice and video calling for VIP subscribers, an anti-ghosting nudge system, and a multi-layer safety stack (Microsoft PhotoDNA, Project Arachnid Shield, AWS Rekognition, automated scam scanning with human review). Revenue is generated primarily through a single US$12.99/month VIP subscription that unlocks unlimited messaging, voice and video calls, private photos, Flare, Stealth browsing, and read-receipts control.
Product overview
HoopFrog is a Canadian dating platform built around verified identity and values-based compatibility. The core product is the HoopFrog Dating App (available on Android and web, with iOS in development), offered through two subscription tiers: a Free Plan with basic discovery features and a VIP Subscription ($12.99 USD/month) unlocking unlimited messaging, voice/video calling, private photos, and advanced features. The platform's key differentiators include the Trust Score verification system (email, phone, selfie verification with public scores), the Glow Interaction System (replacing swipes with Pass/Like/Flare buttons), built-in Voice & Video Calling (WebRTC-based), the Anti-Ghosting System (automated conversation nudge/reminder feature), and the Openers ice-breaker feature. The ecosystem extends to in-person Events & Mixers (speed dating and community events in Alberta) and a Founding Member Waitlist for city-based rollout.
Differentiator
Problem solved
Functional benefit
Products and services
- HoopFrog Dating App Verified Canadian dating platform for adults 18+, delivered as a web app and Android app (iOS in final testing). Members complete a values and lifestyle questionnaire, verify identity through email, phone, and optional selfie pose-challenges, and connect with one profile at a time using Pass/Like/Flare buttons; voice/video greetings are free and WebRTC-based in-app voice/video calling is included with VIP.
- HoopFrog In-Person Events and Mixers Offline extension of the HoopFrog dating platform: hosted speed dating nights and community singles mixers in Alberta cities that bring the app's verification-first approach into real-world, in-person settings for singles who want to meet face to face.
Quantifiable outcome
- Facial geometry data destroyed within 7 days after selfie verification; selfie images not stored permanently.
- +1 more outcomes
Companies that use HoopFrog
Customer profileSegments2 records
Ideal customer profiles2 records
HoopFrog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature12 records
HoopFrog partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and supporting.
- VerifyMycoreVerifyMy is a regulated UK-based identity verification provider integrated into HoopFrog's age assurance process. When enhanced age checks are required, VerifyMy conducts document verification and database checks. HoopFrog receives only a pass/fail result, age band (18+), and an anonymised reference token — not identity documents. VerifyMy's privacy policy governs its own data handling.
- Project Arachnid Shield (Canadian Centre for Child Protection)coreProject Arachnid is a program of the Canadian Centre for Child Protection Inc. that provides Shield by Project Arachnid — a service that detects and removes known child sexual abuse material (CSAM) from internet services. HoopFrog accesses this service to facilitate CSAM detection, using non-reversible image hashes for matching without transmitting the image itself. HoopFrog Inc. formally acknowledges this collaboration in its Child Safety Policy and Privacy Policy.
- Microsoft PhotoDNAcoreMicrosoft PhotoDNA is used by HoopFrog to compare a non-reversible hash of uploaded images against a database of known child sexual abuse material (CSAM). The image itself is not transmitted; only a digital fingerprint is compared. This is a key component of HoopFrog's pre-publication CSAM screening, alongside Project Arachnid Shield.
- PayPalcorePayPal serves as the web payment processor for VIP subscriptions purchased on the HoopFrog website. HoopFrog does not store full payment card details. Subscriptions billed via PayPal can be cancelled through the dashboard or by contacting [email protected].
- AWS (Amazon Web Services) — Rekognition & TranscribecoreAWS Rekognition is used for automated photo and video content moderation (nudity, violence, exploitative content detection). AWS Transcribe provides speech-to-text transcription of voice notes and video greetings for safety moderation and caption generation. Both services are processed in the EU (Ireland) region under AWS Data Processing Addendum. Data processed through AWS is excluded from AWS AI/ML training.
- St. Albert & District Chamber of CommerceminorHoopFrog Inc. is a proud member of the St. Albert & District Chamber of Commerce, the local business association in its home city of St. Albert, Alberta. The membership is listed on the website footer.
- CloudflaresupportingCloudflare provides CDN and DDoS protection services for hoopfrog.com, routing traffic through US and EU points of presence. IP addresses and HTTP metadata are processed under Standard Contractual Clauses (SCCs, 2021/914 Module 2).
- OVHcloudsupportingOVHcloud provides VPS hosting for HoopFrog's infrastructure, with data hosted in Beauharnois, Quebec, Canada. A Data Processing Agreement is in place. Rspamd for spam filtering is also self-hosted on OVHcloud VPS.
- TwiliosupportingTwilio delivers SMS messages for two-factor authentication (2FA) and phone verification. Receives phone number and OTP message content only. Data processed under SCCs for EU/UK users.
- Postmark (ActiveCampaign)supportingPostmark handles transactional email delivery for HoopFrog. SOC 2 compliant and EU-US Data Privacy Framework certified. Receives recipient email address and message content for delivery only.
- Google (OAuth, GTM, Firebase Cloud Messaging)supportingGoogle provides OAuth sign-in, Google Tag Manager for tag management, and Firebase Cloud Messaging for push notification delivery. Meta Pixel and TikTok Pixel were removed in March 2026 due to the sensitive nature of dating app data.
- Apple (OAuth)supportingApple provides OAuth sign-in functionality for HoopFrog users who prefer to sign up with their Apple ID.
- MapboxsupportingMapbox provides map tiles for location-based features on HoopFrog. Receives only anonymized map tile requests; no user identity data is shared.
- KLIPY (Kikliko, Inc.)supportingKLIPY (Kikliko, Inc., San Francisco) replaced Google Tenor as the GIF search provider on July 21, 2026. HoopFrog's server sends search words to KLIPY (not the user's IP), and the GIF image is loaded directly from KLIPY's servers by the user's device. Governed by KLIPY's own API terms and privacy policy.
- rsync.netsupportingrsync.net provides encrypted off-site backup storage for HoopFrog. Data is AES-256 encrypted at rest, and rsync.net has no access to decryption keys. Governed by SCCs.
- Grafana Cloud (Grafana Labs)supportingGrafana Cloud provides infrastructure monitoring and alerting. Receives only server metrics; no user personal data is transmitted. Processed under SCCs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HoopFrog competitors and assessment
Company assessmentDirect peers
- Plenty of Fish (Match Group): Plenty of Fish is a free, ad-supported dating app with strong Canadian user share and a paid upgrade tier; it competes head-on with HoopFrog in the same geography on freemium dating.
- Hinge (Match Group): Hinge is a relationship-focused dating app owned by Match Group and marketed as 'designed to be deleted'; it targets the same singles tired of swipe culture that HoopFrog's values-based compatibility and anti-ghosting features are built for.
- Tinder (Match Group): Tinder is the largest swipe-based dating app globally and operates across Canada with a freemium subscription tier; it is the incumbent HoopFrog explicitly positions against with its non-swipe Glow Interaction System and verification-led approach.
- Bumble: Bumble is a global dating and social-networking app where women make the first move; it is one of the most direct competitors to HoopFrog in Canada, competing for the same singles seeking real relationships through a mobile-first subscription product.
- Coffee Meets Bagel: Coffee Meets Bagel is a curated dating app emphasizing meaningful connections over endless swiping, similar to HoopFrog's values-first positioning and limited high-signal Flare feature.
- Badoo: Badoo is a global dating-focused social network with freemium subscriptions and a strong presence across multiple regions; comparable to HoopFrog in freemium model, mobile-first UX, and global expansion ambitions.
- Match.com (Match Group): Match.com is one of the original relationship-focused dating platforms with subscription-based matching; it is comparable to HoopFrog in targeting singles seeking long-term compatibility rather than casual encounters.
- eHarmony: eHarmony is a long-standing compatibility- and values-based dating service with a detailed questionnaire, directly paralleling HoopFrog's values/lifestyle questionnaire and geometric-mean compatibility scoring.
Emerging players
- Hily: Hily is an AI-driven dating app with built-in video and safety features, making it a useful comparable for HoopFrog's voice/video greetings and AI moderation stack.
- The League: The League is a selective dating app with verification and curated admission; its emphasis on verified, intent-driven matching overlaps with HoopFrog's Trust Score and serious-relationship positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HoopFrog social profiles
Digital presenceHoopFrog compliance and trust
Trust signalCompliance10 records
HoopFrog financial estimates
Financial estimateRevenue estimate
Valuation estimate
HoopFrog leadership team
Management profileNumber of profiles
HoopFrog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HoopFrog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HoopFrog
What does HoopFrog do?
HoopFrog operates a privacy-focused, verified online dating platform for adults 18+ in Canada, delivered as a web app and Android app (iOS in final testing). Users create free profiles, complete a values and lifestyle questionnaire, undergo multi-layer identity verification (email, phone, optional selfie pose-challenge with AWS-backed facial matching), and are matched on compatibility via a geometric-mean scoring algorithm rather than swipe-based appearance matching. The platform adds free voice and video greetings, WebRTC-based in-app voice and video calling for VIP subscribers, an anti-ghosting nudge system, and a multi-layer safety stack (Microsoft PhotoDNA, Project Arachnid Shield, AWS Rekognition, automated scam scanning with human review). Revenue is generated primarily through a single US$12.99/month VIP subscription that unlocks unlimited messaging, voice and video calls, private photos, Flare, Stealth browsing, and read-receipts control.
Is HoopFrog a public or private company?
HoopFrog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HoopFrog founded?
HoopFrog was founded in 2023. It employs 1 to 10 people.
Where is HoopFrog based?
HoopFrog is headquartered in Saint Albert, Canada, in the North America region.
How does HoopFrog make money?
One revenue line is on record: VIP Subscription (Premium Upgrade).
Who are HoopFrog's main competitors?
Direct peers on record are Plenty of Fish (Match Group), Hinge (Match Group), Tinder (Match Group), Bumble, Coffee Meets Bagel, Badoo, Match.com (Match Group) and eHarmony. Emerging players are Hily and The League.
Does HoopFrog have an API?
No public API is recorded for HoopFrog.
What industry is HoopFrog in?
HoopFrog's product category is Online Dating. Its primary akta.pro industry code is MPACAEAJ, Audio Social Monetization (Tips, Subscriptions, Gifting). Its NAICS code is 5132 and its SIC code is 7990.