KLIPY

What KLIPY does

KLIPY (legal entity KIKLIKO, Inc.) operates a B2B2C API platform that provides platforms and developers with access to a library of more than 10 million expressive digital media assets — including GIFs, stickers, memes, short video clips, and AI-generated content. The platform processes more than 5 billion API requests monthly across approximately 8,000 integrated applications and serves nearly 10,000 developers and 40,000+ creators. Core technology consists of the Expression API (with endpoints for trending, search, categories, and AI emoji generation) plus a Monetization API that programmatically serves ads between content slots and tracks CPM, CTR, and fill rate through the Partner Panel.

KLIPY monetizes through three streams: usage-based API licensing for enterprise platforms, content library licensing, and ad revenue sharing with platform partners. Distribution is primarily OEM/embedded — KLIPY is integrated into WhatsApp as a Tenor replacement, Microsoft SwiftKey and Outlook, Canva, Figma, Slack, Miro, Intercom, BeReal, and Baidu, and operates consumer-facing touchpoints (mobile apps, Chrome extension, Slack/Canva/Figma marketplace listings) that are free to end users. The company is headquartered in San Francisco with origins in Tbilisi, Georgia, and was founded by former Tenor co-founders (Frank Nawabi, Givi Beridze, Waska Chaduneli) — a pedigree directly relevant to its positioning as the successor to Google's decommissioned Tenor GIF platform. KLIPY has raised approximately $5 million in cumulative funding across three rounds, including a $3.8 million seed in June 2026 led by Google's AI Futures Fund.

Name

KLIPY

Legal name

KIKLIKO, Inc.

Website

https://klipy.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

KLIPY provides an API platform serving a 10M+ asset library of expressive media (GIFs, stickers, memes, clips, AI-generated content) to platform operators and developers, with usage-based and ad-revenue-share monetization across 8,000+ integrated applications.

Ownership category

akta.pro rank

Product category

Media API Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Short-Form User-Generated Video Platforms (MPACABAB)

Keywords

• Expressive media API
• GIF API platform
• Content monetization API
• AI content generation
• Developer API integration

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Transaction / Platform Licensing: KLIPY provides its API to platforms and developers, generating revenue through API usage fees, likely tiered by request volume. The Partner Panel manages API key generation and production access, suggesting enterprise licensing and volume-based pricing.
2. Advertising Monetization: Platforms integrate programmatic ads between content (Trending/Search results) using KLIPY's ad API. KLIPY shares ad revenue with platform partners, generating income from CPM, CTR, and fill rate metrics tracked in the Partner Panel. Ads are served in the 3rd or 4th content slot for best UX.
3. Content Library Licensing: Access to over 10 million animated assets (GIFs, stickers, memes, clips) licensed to platform integrators. The content library spans 15 million+ animated assets with localization across markets.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

KLIPY operates an enterprise API platform that provides developers and platforms access to a library of over 10 million localized GIFs, stickers, memes, and clips. The platform includes AI-powered content generation (AI Emoji and AI Meme APIs), programmatic advertising monetization, content filtering and moderation, country-level localization, and a Tenor migration toolkit for drop-in replacement. KLIPY is positioned as infrastructure for messaging, social, productivity, and creative platforms seeking expressive visual content and built-in revenue generation.

Product overview

KLIPY operates as a unified platform-plus-modules architecture built around an enterprise API for expressive digital media. The core offering consists of the KLIPY Platform providing a GIFs, Stickers & Rich Media API and a Monetization API, which together enable platforms to access expressive content and generate revenue through programmatic ads. The platform is augmented by AI-powered features including an AI Emoji Generation tool and an AI Meme Generator for instant content creation. KLIPY extends its reach through a suite of apps and integrations spanning mobile (iOS/Android), browser extensions (Chrome), productivity tools (Slack, Microsoft Outlook, Miro), design platforms (Canva, Figma), and automation services (Zapier, Pipedream, Integrately). The platform processes billions of API requests weekly across nearly 10,000 developers and 40,000 creators, serving major platforms including BeReal, Baidu, Canva, Figma, Microsoft SwiftKey, and Intercom, and is now being added as a GIF provider to WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• KLIPY Expression API (GIFs, Stickers & Rich Media API) REST API for expressive digital media (GIFs, Memes, Stickers, Clips) with endpoints for trending, search, categories, recent items, content sharing, and reporting. Designed for developers and platform operators integrating expressive content into messaging, social, productivity, and creative applications.
• Monetization API Programmatic advertising API that serves ads from top ad networks between content in Trending or Search results. Enables platforms to generate revenue through CPM, CTR, and fill rate metrics tracked in the Partner Panel. Ads are placed in the 3rd or 4th content slot for best UX.
• AI Emoji Generation API Generates emojis from text prompts using AI, allowing users to create custom expressive content. Part of KLIPY's AI-powered content creation suite available via API for integration into platforms.
• AI Meme Generator AI-powered tool for instantly creating viral memes through text-to-meme generation. Enables faster, funnier, and more strategic meme creation for users and creators.
• KLIPY Mobile App Mobile application available on iOS App Store and Google Play for sharing GIFs, Clips, and Stickers across messaging and social platforms. Includes content search, creation tools, and seamless sharing capabilities for end users.
• KLIPY Chrome Extension Browser extension for Chrome enabling users to discover, filter, explore tags, copy links, and share GIFs, Clips, and Stickers without leaving the browser or current tab.
• KLIPY Content Creation Tools Web-based creation tools for generating GIFs (up to 15MB, GIF/MP4/WebM), Clips (up to 70MB, MP4/MOV/WebM), and Stickers (up to 15MB, GIF/WebM) from uploaded files or media URLs. Supports AI-powered generation of memes and emojis.
• KLIPY Partner Panel Dedicated partner portal for API key generation, production access requests, content and ad filtering configuration, category and keyword controls, and revenue monitoring (CPM, CTR, fill rate). Serves enterprise platform operators integrating KLIPY's expressive media APIs.

Quantifiable outcome

• Personalized content using KLIPY's localized GIFs, clips, and stickers boosts user engagement by 8 to 10 times in messaging and keyboard apps
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Meta / WhatsAppflagshipTechnology or IntegrationMeta is adding KLIPY as WhatsApp's new GIF provider in an upcoming Android beta, with plans to extend to iOS. This follows Google's Tenor announcement that its official API will shut down on July 1, 2026. KLIPY replaces Tenor as WhatsApp's second GIF provider, maintaining the platform's GIF functionality for its billions of users.
• BeRealcoreTechnology or IntegrationBeReal integrates KLIPY's expression API to provide GIFs and stickers within its reverse-camera social messaging app, serving millions of daily active users globally.
• BaiducoreTechnology or IntegrationChinese technology giant Baidu integrates KLIPY's expressive media API for GIFs and stickers, providing Chinese users access to KLIPY's content library.
• CanvacoreTechnology or IntegrationKLIPY is available as an app in the Canva App Marketplace. Canva users can search and drag-and-drop free stickers, GIFs, and clips into designs without needing Canva Pro. KLIPY benefits from Canva's 100M+ monthly active users as a distribution channel.
• FigmacoreTechnology or IntegrationOfficial KLIPY plugin listed in the Figma Community marketplace, enabling designers to search and drag-and-drop GIFs, clips, and stickers into Figma design files for enriched UX/UI mockups.
• Microsoft SwiftKeycoreTechnology or IntegrationMicrosoft's mobile keyboard app integrates KLIPY's GIF and sticker API, enabling SwiftKey users to send expressive content directly from the keyboard across messaging apps.
• SlackcoreTechnology or IntegrationKLIPY is listed on the Slack Marketplace. Teams can install KLIPY to search and share GIFs and clips using /klipy-gif and /klipy-clip slash commands directly in Slack channels and direct messages.
• MirocoreTechnology or IntegrationKLIPY app is available on the Miro Marketplace with 4.2 stars from 5 reviews and 542 users. Enables teams to add GIFs, clips, and stickers to Miro boards for more dynamic brainstorming, retrospectives, and workshops.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GIPHY: The dominant GIF and short-form media platform, now owned by Shutterstock following Meta's forced divestment. Direct competitor to KLIPY in the expressive media API space, serving many of the same platform customers including Meta properties, Slack, and consumer-facing apps.
• Tenor: Google's GIF platform, founded by the same team that founded KLIPY, and the incumbent expressive media API that KLIPY is positioning to replace. Tenor's planned API shutdown in July 2026 is the central event driving KLIPY's displacement opportunity.
• Imgur: Image hosting and sharing platform that also operates a GIF discovery and sharing community. Comparable as a consumer-facing expressive media destination and as a source of viral visual content, though Imgur does not primarily operate an enterprise API business like KLIPY.

Broad incumbents

• Cloudinary: Established media management and delivery API platform for images and video, serving enterprise developers with upload, transformation, and optimization tooling. Comparable as a media infrastructure API provider serving developer audiences, though broader in scope than KLIPY's expressive media focus.
• Mux: Video infrastructure API for developers, providing video streaming, encoding, and analytics. Comparable as a developer-first media API platform, though focused on long-form and live video rather than short-form expressive media like GIFs and stickers.
• Pexels: Stock photo and video platform owned by Canva, providing free licensed visual content to creators and platforms. Comparable as a content library licensor targeting platform integrators, though focused on stills and video rather than expressive short-form media.
• Picsart: Creative platform providing AI-powered image and video editing tools, including a large library of stickers and visual assets. Comparable in providing expressive media libraries and creation tools to creators and platforms, with broader creator-economy reach.

Emerging players

• LottieFiles: Platform for animated Lottie graphics used by designers and developers, with a focus on lightweight animations. Comparable in the short-form animated media API category, though focused on designer-grade motion graphics rather than user-generated GIFs and stickers.
• Imgflip: Meme and GIF creation platform with a large library of user-generated content. Comparable as a source of viral short-form visual content, though primarily a consumer destination rather than an enterprise API platform.
• Rive: Interactive animation tool and runtime for designers and developers, enabling real-time animated graphics. Comparable as a developer-facing animation platform, though focused on interactive design rather than user-generated expressive content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/KLIPY-com
• Facebookfacebook.com/klipyco
• LinkedInlinkedin.com/company/klipyco
• Instagraminstagram.com/itsklipy
• Xx.com/itsklipy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLIPY