Alliance Indoor Golf
Alliance Indoor Golf operates a single 24/7 fully automated indoor golf simulator facility in Barrie, Ontario, using Uneekor sensors and GSPro software to offer 260+ courses on an hourly, pay-as-you-go basis to local golfers.
- Company typePrivate
- Founded-
- HeadquartersBarrie, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alliance Indoor Golf does
Alliance Indoor Golf operates a single, fully automated indoor golf simulator facility at 33 Alliance Blvd, Unit 3, Barrie, Ontario, Canada. The venue runs 24 hours a day, 7 days a week without on-site staff; customers self-book time slots through the Skedda online platform and receive an automated email containing a door-access link that enables entry at any hour. The facility is equipped with top-of-the-line Uneekor golf simulators, which track ball speed, spin, launch angle, and distance, paired with GSPro software providing access to over 260 golf courses including notable Canadian layouts. Each private bay accommodates up to four golfers, indoor shoes are required, and the company supplies marked golf balls recognized by the sensor system.
The business operates a pure direct-to-consumer, usage-based revenue model. Pricing varies seasonally and by daypart: Winter rates (November 20 – April 30) are $18.99/hour Monday–Thursday and $24.99/hour Friday–Sunday; an off-hour special runs $9.99/hour from midnight to 8am; standard/summer rates start from $19.99/hour. There are no subscriptions, memberships, or enterprise contracts referenced, and the company's primary marketing and acquisition surface is its own website (allianceindoorgolf.com). The customer base consists of local golf enthusiasts in and around Barrie seeking year-round, weather-independent practice and play, with a particular draw during Canada's cold winter months.
Forward-looking product development is limited: the company has publicly indicated that golf lessons and coach-booking functionality will be added to the booking system in the future, but no launch date is provided. There are no disclosed funding rounds, partnerships, named leadership, parent entities, or expansion plans beyond the single Barrie location, and the ownership structure is opaque, suggesting founder or small-group ownership of a private, for-profit Canadian business operating in the recreational sports segment.
Alliance Indoor Golf firmographics
Firmographics- Name
- Alliance Indoor Golf
- Legal name
- Alliance Indoor Golf
- Website
- https://allianceindoorgolf.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alliance Indoor Golf operates a single 24/7 fully automated indoor golf simulator facility in Barrie, Ontario, using Uneekor sensors and GSPro software to offer 260+ courses on an hourly, pay-as-you-go basis to local golfers.
- Ownership category
- akta.pro rank
Alliance Indoor Golf industry classification
Industry- Product category
- Indoor Golf Simulators
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
Keywords
Where Alliance Indoor Golf is headquartered
LocationHeadquarters
- HQ city
- Barrie
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Alliance Indoor Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hourly Golf Simulator Bay Rental: Customers pay an hourly rate to reserve a private golf simulator bay (max 4 golfers per bay). Pricing varies by day of week and time of day, with seasonal rate differences. Off-peak nighttime hours offer a discounted rate. Revenue is purely usage-based with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Winter Weekday Rate (Mon–Thu) |
| Usage-based | Pay-as-you-go | Winter Weekend Rate (Fri–Sun) |
| Usage-based | Pay-as-you-go | Off-Hour Special (Midnight–8am) |
| Usage-based | Pay-as-you-go | Standard/General Season Rate (Starting Price) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Alliance Indoor Golf product offering
Product offeringCore offering
Alliance Indoor Golf operates a single, fully automated 24/7 indoor golf simulator facility in Barrie, Ontario, where customers reserve private simulator bays by the hour via the Skedda booking platform. Each bay accommodates up to 4 golfers and runs on top-of-the-line Uneekor sensors paired with the GSPro platform, which delivers access to more than 260 virtual golf courses including notable Canadian courses.
Product overview
Alliance Indoor Golf operates as a single-location automated golf simulator facility in Barrie, Ontario. The core offering is a 24/7 automated golf simulator experience using Uneekor golf simulators and GSPro software, which together provide access to over 260 golf courses. The facility features private bays accommodating up to 4 golfers per session, with booking managed through a third-party Skedda platform. Pricing varies by season (Winter: $18.99-$24.99/hour; Off-Hour Special: $9.99/hour) and indoor shoes are required.
Differentiator
Problem solved
Functional benefit
Products and services
- 24/7 Automated Golf Simulator Bay Rental Private hourly rental of an indoor golf simulator bay at Alliance Indoor Golf's Barrie, Ontario facility, accommodating up to 4 golfers. Customers self-book through the Skedda platform, receive an automated door access link via email, and play on Uneekor simulators running GSPro with access to 260+ virtual courses. Targeted at recreational and amateur golfers seeking year-round, weather-independent practice or social play.
Quantifiable outcome
- 260+ golf courses available via GSPro
- +2 more outcomes
Companies that use Alliance Indoor Golf
Customer profileSegments1 record
Ideal customer profiles1 record
Alliance Indoor Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alliance Indoor Golf partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Alliance Indoor Golf competitors and assessment
Company assessmentOthers
- Foresight Sports: Foresight Sports manufactures launch monitors and simulators (GCQuad, GCHawk, Bushnell) used in many indoor golf venues. Comparable as a hardware ecosystem peer and potential alternative supplier to Uneekor.
- TrackMan: TrackMan is a leading golf simulator and launch monitor vendor used by many indoor golf venues, teaching pros, and ranges. Relevant as the principal alternative supplier to Uneekor and as a category benchmark for simulator accuracy.
- AboutGolf: AboutGolf is a simulator and virtual golf software/hardware provider selling to indoor golf facilities, ranges, and home users. Comparable as a technology ecosystem player that Alliance could potentially partner with or switch to.
- Uneekor: Uneekor is the manufacturer of the high-end launch-monitor and simulator hardware Alliance Indoor Golf uses. Not a competitor, but the dominant supplier for this category and a key dependency for the business.
Direct peers
- Five Iron Golf: Five Iron Golf is an urban indoor golf bar concept offering simulator bays, lessons, leagues, and food/beverage in a hospitality setting. Comparable to Alliance in bay-rental model, though Five Iron adds full bar service and multi-city footprint.
- Golfzon Leadbetter: Golfzon Leadbetter is a premium indoor golf simulator chain built on Golfzon hardware with coaching, club-fitting, and bay rentals. Comparable in premium-simulator positioning, hourly pricing, and lesson add-on strategy.
- X-Golf: X-Golf operates a global chain of indoor golf simulator venues with private bays, league play, and food/beverage service. It is the most direct comp to Alliance Indoor Golf in customer experience, bay-based hourly pricing, and target golfer demographic.
- Swing Theory Golf: Swing Theory operates indoor golf simulator facilities in Ontario and other Canadian markets with similar hourly bay rentals, lesson offerings, and leagues. Directly comparable geography, customer segment, and offering mix.
Broad incumbents
- Drive Shack: Drive Shack operates indoor golf entertainment venues under the Puttery and Drive Shack brands. Adjacent in golf-entertainment venue category but skews toward competitive social dining rather than serious practice.
- Topgolf: Topgolf is the dominant golf entertainment venue operator with multi-level driving-range simulators, food/beverage, and events. It overlaps in golf-as-entertainment target customer but operates a fundamentally different physical footprint and pricing model than Alliance.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Alliance Indoor Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Indoor Golf leadership team
Management profileNumber of profiles
Profiles1 record
Alliance Indoor Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Indoor Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Indoor Golf
What does Alliance Indoor Golf do?
Alliance Indoor Golf operates a single, fully automated 24/7 indoor golf simulator facility in Barrie, Ontario, where customers reserve private simulator bays by the hour via the Skedda booking platform. Each bay accommodates up to 4 golfers and runs on top-of-the-line Uneekor sensors paired with the GSPro platform, which delivers access to more than 260 virtual golf courses including notable Canadian courses.
Is Alliance Indoor Golf a public or private company?
Alliance Indoor Golf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alliance Indoor Golf founded?
Alliance Indoor Golf was founded in -1. It employs 11 to 50 people.
Where is Alliance Indoor Golf based?
Alliance Indoor Golf is headquartered in Barrie, Canada, in the North America region.
How does Alliance Indoor Golf make money?
One revenue line is on record: hourly Golf Simulator Bay Rental.
Who are Alliance Indoor Golf's main competitors?
Others on record are Foresight Sports, TrackMan, AboutGolf and Uneekor. Direct peers are Five Iron Golf, Golfzon Leadbetter, X-Golf and Swing Theory Golf. Broad incumbents are Drive Shack and Topgolf.
Does Alliance Indoor Golf have an API?
No public API is recorded for Alliance Indoor Golf.
What industry is Alliance Indoor Golf in?
Alliance Indoor Golf's product category is Indoor Golf Simulators. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 713910 and its SIC code is 7900.