What Benor Electric does

Benor Electric Inc. is a privately held, family-run licensed electrical services contractor founded in 2014 and headquartered in Ottawa, Canada. The company provides a comprehensive suite of residential, commercial, specialty, maintenance, and 24/7 emergency electrical services to homeowners and businesses across the Ottawa metropolitan area, including suburbs such as Nepean, Kanata, Orleans, and Barrhaven. Its core offerings span wiring and rewiring, electrical repairs, lighting installation, panel upgrades, safety inspections, EV charger installation (Level 1, Level 2, and DC fast chargers), smart home system integration, surge protection, scheduled maintenance, and rapid-response emergency troubleshooting. All work is performed by licensed electricians in compliance with the Ontario Electrical Safety Code, and the company holds ECRA/ESA License #2323232, Master Electrician Certification, WSIB coverage, and full liability insurance.

The company's underlying technology stack is service-delivery oriented rather than software-centric: it relies on licensed electrician labor, electrical trade tools, and ESA regulatory processes, with a WordPress-based website providing online booking calendars and quote request forms as its primary digital customer-acquisition channel. It operates as a direct-to-consumer service business with no software products, APIs, mobile applications, or disclosed data assets. Revenue is generated through one-time project billing across most service lines, supplemented by recurring maintenance contracts; pricing is primarily quote-based, with limited public disclosure of standardized pricing (e.g., 100-amp panel upgrades starting at approximately CAD $1,500, 200-amp panel upgrades in the CAD $1,500-$4,000 range). Customer segments are split horizontally between residential homeowners and small-to-mid commercial businesses, with no enterprise anchor accounts or large contract vehicles disclosed.

The business model is operationally simple: direct service delivery within a single Canadian metropolitan market, marketed through a content-driven blog, website CTAs, phone, and email. The company is independently owned with no external institutional investors, no funding history, no acquisitions, no partnerships, and no subsidiaries. Brand and regulatory licensing are its primary competitive differentiators, supported by 10+ years of local operating history and customer word-of-mouth referrals.

Name

Benor Electric

Legal name

Benor Electric Inc.

Website

https://benorelectric.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Benor Electric is a privately held, family-run licensed electrical services contractor founded in 2014 in Ottawa, Canada. It delivers residential, commercial, specialty, maintenance, and 24/7 emergency electrical services to homeowners and small businesses across the Ottawa metropolitan area.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)

akta.pro secondary industry

Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI)

Keywords

• Residential electrical services
• Commercial electrical contracting
• EV charger installation
• Smart home electrical systems
• Emergency electrical services

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Residential Electrical Services: One-time service revenue from residential electrical work including wiring, rewiring, lighting installation, electrical repairs, panel upgrades, and safety inspections for homeowners in Ottawa.
2. Commercial Electrical Services: Contract-based electrical services for businesses including office electrical systems, data cabling, smart office integration, backup generators, safety inspections, and lighting solutions for commercial properties.
3. Specialty Electrical Services: Premium services including EV charger installation (Level 1, Level 2, DC fast chargers), smart home system integration, and whole-home surge protection systems for residential and commercial properties.
4. Electrical Maintenance Services: Ongoing maintenance contracts and power quality assessments for residential and commercial properties, including scheduled inspections, proactive repairs, and efficiency optimization.
5. Emergency Electrical Services: 24/7 emergency response services for urgent electrical issues including power outages, electrical fires, overloaded circuits, and damaged wiring.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Benor Electric Inc. is a licensed electrical contractor delivering residential, commercial, specialty, maintenance, and 24/7 emergency electrical services to homeowners and businesses in Ottawa and surrounding areas. Services include wiring and rewiring, electrical panel upgrades, lighting installation, EV charger installation (Level 1, Level 2, DC fast), smart home integration, surge protection, scheduled maintenance, safety inspections, and rapid-response emergency repairs.

Product overview

Benor Electric offers a unified suite of electrical services for residential and commercial customers in Ottawa. The core offerings include Residential Electrical Services (wiring, repairs, lighting, panel upgrades), Commercial Electrical Services (office systems, safety inspections, commercial lighting), Specialty Electrical Services (EV charger installation, smart home systems, surge protection), Electrical Maintenance Services (inspections, power quality assessments), and Emergency Electrical Services (24/7 rapid response). These services are delivered as integrated offerings by licensed electricians, with specialty services building on the core residential and commercial capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Comprehensive residential electrical services for Ottawa homeowners including wiring and rewiring, electrical repairs, lighting installation, electrical panel upgrades, and safety inspections.
• Commercial Electrical Services Professional electrical solutions for commercial properties including office electrical systems, data cabling, smart office integration, backup generators, safety inspections, and lighting solutions for offices, retail stores, restaurants, hospitals, and industrial facilities.
• Specialty Electrical Services Advanced specialty services including certified EV charger installation (Level 1, Level 2, and DC fast chargers), smart home electrical systems integration, and whole-home surge protection systems for residential and commercial properties.
• Electrical Maintenance Services Comprehensive electrical maintenance including scheduled inspections, proactive repairs, efficiency optimization, and power quality assessments with custom maintenance packages for homes and businesses.
• Emergency Electrical Services 24/7 rapid-response emergency electrical services for power outages, electrical fires, overloaded circuits, and damaged wiring with on-the-spot troubleshooting by licensed electricians.

Quantifiable outcome

• Save an average of $225 per year on energy bills by switching to LED lighting
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Electric: International franchise of residential and commercial electrical services offering installation, repair, and specialty work. Closely comparable to Benor in service mix (residential, commercial, maintenance, emergency) and in operating as a multi-trade licensed electrical contractor serving end customers.
• Mister Sparky Electric: Large franchised electrical services brand delivering residential and commercial electrical work, repairs, and emergency response with similar on-demand booking and quote-based pricing models. Closely aligned with Benor's services and go-to-market approach.

Emerging players

• ChargePoint: EV charging hardware and network provider whose commercial customers need certified electrical installation. Comparable as the upstream equipment counterpart that Benor installs for in commercial EV-charger projects.
• Blink Charging: EV charging hardware and turnkey infrastructure provider whose commercial deployments require certified installers. Comparable as an adjacent participant in the EV-charging value chain where Benor's specialty services are positioned.

Broad incumbents

• Tesla Energy: Tesla's energy business sells EV chargers and increasingly directs installation through preferred-installer networks. Comparable as a competing channel for the EV-charger specialty revenue that Benor has explicitly built into its service line.
• Comfort Systems USA: Large publicly-traded commercial mechanical and electrical contractor serving industrial and institutional customers. Comparable in the commercial electrical contracting and maintenance business where Benor competes for project work.
• Reliance Home Comfort: Canadian home-services provider (HVAC, plumbing, electrical, water heating) with multi-trade service and maintenance contracts. Comparable as a broader home-services incumbent whose electrical scope competes directly with Benor's residential maintenance offerings in Canada.
• ServiceMaster Restore: National facility-services and restoration company with electrical scope in commercial and disaster-response settings. Comparable in the 24/7 emergency response and commercial electrical maintenance verticals where Benor operates.
• The Home Depot Home Services: Major retailer with an installation-services marketplace that includes electrical work (EV chargers, lighting, panel upgrades). Comparable as a scaled channel competing for the same residential electrical and EV-charger installation jobs.
• Enercare: Major Canadian home and commercial services company providing HVAC, plumbing, electrical, and water-heater rentals across Ontario. Comparable as a broad home-services incumbent with multi-trade recurring revenue that overlaps with Benor's residential/commercial electrical and maintenance services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BenorElectricInc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benor Electric