DELECROIX
DELECROIX (SAS Delecroix Harvesting) is a French B2B manufacturer of agricultural harvesting equipment — harvesting belts/conveyors, vegetable trailers, and floretting machines — serving professional vegetable producers primarily through a dealer-partner network in France with export capability.
- Company typePrivate
- Founded2003
- HeadquartersBailleul, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DELECROIX does
DELECROIX (legally SAS Delecroix Harvesting) is a French industrial manufacturer of agricultural harvesting equipment, headquartered in Bailleul, France. Founded in 2003 by Denis Delecroix and taken over in 2011 by Jean-François Toubeaux, who transitioned the business from an artisanal to an industrial model, the company employs 23 people and produces three core product lines: (i) modular and PVC band harvesting belts/conveyors for multi-vegetable harvesting, (ii) vegetable and transport trailers that integrate with the conveyor system to enable in-field produce handling, and (iii) mobile and fixed floretting machines (pareuses) for cauliflower and broccoli processing. The company maintains an in-house design office for custom engineering projects, adapting conveyor lengths, straddle axle heights, and other specifications to specific farm layouts, and positions its equipment as doubling or tripling harvest rates with a payback period of approximately three years and an operating lifespan exceeding 20 years.
The commercial model is built on direct capital equipment sales plus a rental contract option and a direct spare parts business (48-hour preparation, in-stock items). Pricing is quote-based for custom equipment, with a 30% deposit for domestic orders and 50% for exports. Delecroix sells primarily through an authorized dealer-partner network responsible for first start-up and operator training, with direct inquiry via website and phone for custom projects and an export channel shipping globally. End customers are professional agricultural producers growing vegetables, with the dealer network itself acting as a secondary business customer segment. Marketing relies on a content-driven website (product videos, pre-budget simulator, FAQ, downloadable brochures) supplemented by organic social media (Facebook, Instagram, LinkedIn, YouTube) and a monthly opt-in newsletter.
The company operates as a private SAS with €196,160 of registered share capital, no disclosed external investment, no subsidiaries, and no M&A activity. Geographic footprint is primarily France with explicit export capability, and the product portfolio is concentrated in vegetable harvesting mechanical equipment with no software, AI, or digital platform component.
DELECROIX firmographics
Firmographics- Name
- DELECROIX
- Legal name
- SAS Delecroix Harvesting
- Website
- https://delecroix-harvesting.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DELECROIX (SAS Delecroix Harvesting) is a French B2B manufacturer of agricultural harvesting equipment — harvesting belts/conveyors, vegetable trailers, and floretting machines — serving professional vegetable producers primarily through a dealer-partner network in France with export capability.
- Ownership category
- akta.pro rank
DELECROIX industry classification
Industry- Product category
- Agricultural Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Food Product Machinery Manufacturing (333241)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Harvesting & Forage Equipment (IMAHACAD)
- akta.pro secondary industry
- Agricultural Processing Equipment (On-farm) (IMAHACAL)
Keywords
Where DELECROIX is headquartered
LocationHeadquarters
- HQ city
- Bailleul
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
DELECROIX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Sales: Sale of harvesting belts, vegetable trailers, and floretting machines as one-time capital purchases. Orders require written firm agreement with 30% deposit (50% for exports), balance paid upon factory departure.
- Equipment Rental: Rental contracts available with specific terms governed by dedicated rental contracts between Delecroix and lessees.
- Spare Parts: Spare parts sold directly with 48-hour preparation time and indicated as in-stock items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Equipment Orders |
| Unit Pricing | Pay-as-you-go | Spare Parts |
| Subscription | Multi-year contract | Equipment Rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DELECROIX product offering
Product offeringCore offering
DELECROIX manufactures and sells agricultural harvesting equipment, specifically harvesting belts/conveyors (modular band belts and PVC band belts), vegetable trailers integrated with harvesting belts, and floretting machines (mobile and fixed) for in-field cauliflower and broccoli processing. The company also offers custom design engineering, equipment rental, and spare parts to professional vegetable producers and agricultural equipment dealers.
Product overview
Delecroix manufactures a product portfolio of three core agricultural equipment lines: harvesting belts/conveyors for multi-vegetable harvesting, vegetable trailers that integrate with the conveyor system, and floretting machines for cauliflower and broccoli processing. The company offers both standard modular products and custom-designed equipment to meet specific producer needs. Equipment payback is achieved in an average of 3 years by doubling to tripling harvest rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Belts / Conveyors (Tapis/Convoyeurs) Harvesting belts designed for multi-vegetable harvesting, available in modular band belts and PVC band belt configurations. The belts adapt to specific producer needs and are claimed to double or triple harvest rates. Targeted at professional vegetable producers.
- Vegetable Trailers (Remorques Légumières) Vegetable trailers and transport trailers equipped to accommodate a harvesting belt, optimizing the working conditions of pickers and improving the quality of harvested products by reducing handling. Targeted at professional vegetable producers.
- Floretting Machines (Pareuses) Floretting machines (pareuses/étrogneuses) that perform floretting of cauliflower and broccoli directly in the field, available in mobile and fixed versions to enhance producer productivity. Targeted at professional vegetable producers.
Quantifiable outcome
- 2-3x increase in harvest rate
- +3 more outcomes
Companies that use DELECROIX
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
DELECROIX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DELECROIX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Service Providers and SubcontractorscoreSubcontractors and service providers who intervene in order management and have access to customer personal data (identity, postal address, telephone number, email) necessary for order fulfillment. They act only on Delecroix's instruction per GDPR requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
DELECROIX competitors and assessment
Company assessmentDirect peers
- AVR: Belgian manufacturer of potato and vegetable harvesting and storage equipment. Comparable product range (harvesters, conveyors, handling/handling lines) and shared focus on root and brassica crop producers across Europe.
- Tong Engineering: UK manufacturer of vegetable handling, grading, washing, and storage equipment. Comparable as a sibling specialist in the post-harvest / in-field-to-packhouse equipment chain serving European vegetable producers.
- Baselier: Dutch manufacturer specializing in vegetable harvesting machines, toppers, and conveyor/belt systems. Closest direct competitor in modular band-belt and PVC-belt harvesting equipment serving European vegetable growers.
- Ploeger Group: Dutch group building specialty harvesters for vegetables, potatoes, and berries. Overlap with Delecroix in field-harvesting equipment for high-value vegetable crops; similar European specialist-manufacturer profile.
- Asa-Lift: Danish manufacturer of specialized vegetable harvesting machines (carrots, onions, leeks, celery). Comparable as a niche European OE specializing in mechanized vegetable harvest, similar target customers and products.
- Dewulf: Belgium/Netherlands-based specialist in harvesting and handling of potatoes, carrots, and root vegetables. Directly comparable product portfolio (harvesters, conveyors, trailers) and customer base (professional vegetable producers) overlap tightly with Delecroix's belts, trailers, and floretting equipment.
Broad incumbents
- John Deere: Largest global agricultural equipment OEM with broad crop production portfolio. Indirect adjacency but a clear strategic benchmark as a potential channel or acquirer of specialty harvesting assets like Delecroix.
- Grimme: German family-owned manufacturer of potato, beet, and vegetable harvesting and handling equipment. Highly relevant large-scale specialist incumbent with overlapping technology and customer base, but a much wider product portfolio than Delecroix.
- CNH Industrial (Case IH / New Holland): Global agricultural and construction equipment OEM. Broad incumbent that could extend into specialty vegetable harvesting through product line extension or acquisition, representing large-scale competitive pressure on niche players.
- Kverneland Group: Large European-based agricultural machinery group (subsidiary of Kubota) active in tillage, seeding, crop care, and increasingly specialty crop equipment. Represents a broader incumbent that could expand into or acquire specialty vegetable harvesting territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DELECROIX social profiles
Digital presenceDELECROIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
DELECROIX leadership team
Management profileNumber of profiles
Profiles2 records
DELECROIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DELECROIX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DELECROIX
What does DELECROIX do?
DELECROIX manufactures and sells agricultural harvesting equipment, specifically harvesting belts/conveyors (modular band belts and PVC band belts), vegetable trailers integrated with harvesting belts, and floretting machines (mobile and fixed) for in-field cauliflower and broccoli processing. The company also offers custom design engineering, equipment rental, and spare parts to professional vegetable producers and agricultural equipment dealers.
Is DELECROIX a public or private company?
DELECROIX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DELECROIX founded?
DELECROIX was founded in 2003. It employs 11 to 50 people.
Where is DELECROIX based?
DELECROIX is headquartered in Bailleul, France, in the Europe region.
How does DELECROIX make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental and spare Parts.
Who are DELECROIX's main competitors?
Direct peers on record are AVR, Tong Engineering, Baselier, Ploeger Group, Asa-Lift and Dewulf. Broad incumbents are John Deere, Grimme, CNH Industrial (Case IH / New Holland) and Kverneland Group.
Does DELECROIX have an API?
No public API is recorded for DELECROIX.
What industry is DELECROIX in?
DELECROIX's product category is Agricultural Equipment. Its primary akta.pro industry code is IMAHACAD, Harvesting & Forage Equipment, with a secondary code of IMAHACAL, Agricultural Processing Equipment (On-farm). Its NAICS code is 333111 and its SIC code is 3523.