YASSAS

What YASSAS does

Yassas The Greek Way is a Melbourne-based Greek restaurant group operating four dine-in venues across the metropolitan area: Southbank (flagship, since 2018), Docklands (since 2019), Eastland Ringwood (since 2020), and Craigieburn Central (since 2023). The group serves consumer diners — families, friend groups, couples, corporate and event customers, and halal-conscious diners — with a menu centred on charcoal-grilled souvlaki, vertical-spit gyros, shared meze platters, Feed Me banquets, and Greek-inspired cocktails. All meats across all venues are sourced from halal-certified butchers, which is a defining sourcing standard rather than a venue-by-venue opt-in. Cooking is anchored in traditional Greek methods: individual marinade-and-grill for souvlaki, slow-rotating vertical rotisserie for gyros, and a 24-hour marinade process using lemon, olive oil, garlic and oregano. Two of the four sites (Southbank, Docklands, Craigieburn) operate charcoal spits in-house; Eastland in Shopping Centre uses alternative cooking methods to deliver the same recipes.

The business model is multi-streamed: dine-in transaction revenue across four sites, takeaway and third-party delivery via UberEats and DoorDash, corporate and private-event catering (no minimum order, 24-hour notice), weekend Bottomless Brunch at A$89 per person (Southbank, Docklands, Craigieburn), tiered Feed Me Feasts ("Apla Ellinika" from A$49pp, "Ultimate" from A$69pp), digital gift cards via Square, and Southbank-specific pre-theatre set menus targeting Arts Centre Melbourne / Hamer Hall audiences. Pricing is a-la-carte and per-cover, with location-based variation (Southbank is the premium flagship; Craigieburn runs dedicated kids and family pricing). Distribution mixes direct sales (dine-in, phone/online takeaway, catering enquiries via [email protected]) with reseller channels (OpenTable reservations, UberEats and DoorDash marketplace listings). Customer segments are explicitly diversified: families/social groups, corporate/business buyers, couples and young professionals, halal-conscious diners, entertainment/sports-event diners, and catering clients.

Operationally the company is bootstrapped, founder-controlled, and privately held with no disclosed institutional investment, parent company, or public listing. The listed employee count is 1-10 (consistent with corporate/registered headcount rather than total venue employment). All sites remain operating as of the source data, with no closures, restructurings, or leadership changes on record. The company's competitive identity rests on three reinforcing pillars: authentic charcoal-grill Greek cooking, group-wide halal certification, and a hospitality positioning ("Philoxenia") expressed through shared-dining formats, family-friendly venue design, and event/function capacity ranging from six to over 200 guests.

Name

YASSAS

Legal name

Yassas

Website

https://yassas.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

YASSAS The Greek Way operates four Melbourne Greek restaurants (Southbank, Docklands, Eastland, Craigieburn) serving halal-certified charcoal-grilled souvlaki, gyros, and shared feasts to families, professionals, corporate clients, and entertainment/event diners via dine-in, takeaway, delivery, and catering.

Ownership category

akta.pro rank

Product category

Greek Restaurant / Hospitality Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Greek restaurant
• Charcoal-grilled souvlaki
• Halal dining Melbourne
• Greek catering services
• Communal Greek feasts

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant dining across four Melbourne venues (Southbank, Docklands, Eastland, Craigieburn). Customers order from the full menu including souvlaki, gyros, feasts, meze, salads, and desserts. Revenue is generated per transaction at table service.
2. Takeaway and Delivery: Customers can order food for pickup or delivery via third-party platforms (UberEats, DoorDash) or directly through the Yassas website. Orders include the full menu available at each venue.
3. Catering Services: Corporate events, office catering, school trips, birthday parties, weddings, and community events. No minimum order. Pickup and delivery available with surcharge. Menu includes dips, pita, souvlaki platters, and upcoming signature dishes (slow-cooked lamb shoulder, moussaka, pastitsio, yemista).
4. Gift Cards: Digital gift cards sold via Square, redeemable at all Melbourne venues. Available in any amount, delivered instantly via email. Used for gifting occasions.
5. Bottomless Brunch: Weekend bottomless brunch experience at Southbank, Docklands, and Craigieburn venues. Priced at $89 per person for 90 minutes of unlimited cocktails, wine, beer, mixed grill platter, and bottomless chargrilled pita.
6. Feed Me Feasts: Curated sharing banquet experiences priced per person. Apla Ellinika (Simply Greek) from $49pp at non-Southbank venues; Ultimate Feast from $69-$89pp. Weekend and public holiday surcharges apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

YASSAS operates a multi-venue Greek restaurant group across Melbourne (Southbank, Docklands, Eastland Ringwood, Craigieburn), serving charcoal-grilled souvlaki, spit-roasted gyros, meze, and traditional Greek dishes with halal-certified meats. Beyond dine-in, the company offers takeaway and delivery via UberEats, DoorDash, and direct ordering, plus corporate and event catering, gift cards, bottomless brunch, and group dining/private events packages.

Product overview

YASSAS The Greek Way is a multi-venue Greek restaurant group operating four locations across Melbourne: Southbank (flagship, since 2018), Docklands (since 2019), Eastland Ringwood (since 2020), and Craigieburn (since 2023). The core product is authentic charcoal-grilled Greek cuisine built around signature items: souvlaki (skewered, grilled meats), gyros (spit-roasted meats), and meze plates. These are complemented by Feed Me Feasts (curated banquet experiences in two tiers: Simply Greek/Apla Ellinika and YASSAS Ultimate Feast), catering services, gift cards, bottomless brunch ($89pp on weekends), and group dining/event packages. The group positions itself around sharing culture, with all meats halal-certified from certified butchers. Southbank offers additional experiences including pre-theatre menus and live music, while Craigieburn is positioned as the only fully halal-certified venue. The Family Feast package provides a more affordable family-oriented option on weeknights.

Differentiator

Problem solved

Functional benefit

Products and services

• Feed Me Feasts
• Catering Services
• YASSAS Gift Cards
• Bottomless Brunch
• Group Dining and Private Events
• Pre-Theatre Set Menu
• Family Feast
• Eastland Lunch Specials
• YASSAS Restaurant Menu
• Greek Cocktails and Drinks Menu

Quantifiable outcome

• Southbank venue rated 4.1 stars from 1,904 Google reviews
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable is the primary online reservation platform for Yassas, enabling customers to book tables at all four Melbourne venues. The partnership facilitates group bookings, special occasion notes, and feast reservations. Integration appears on the website and venue pages.
• UberEatscoreChannel Partner/ Reseller/ DistributorUberEats is one of two third-party delivery platforms through which Yassas offers takeaway and delivery orders. Available at all venues, allowing customers to order directly from the restaurant's UberEats listing.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is the second third-party delivery platform partner, enabling takeaway and delivery orders across all Yassas Melbourne venues alongside UberEats.
• SquarecoreTechnology or IntegrationSquare provides the gift card gifting platform for Yassas. Gift cards are sold digitally via Square's gifting system, redeemable at all four Melbourne venues. Available in any denomination, delivered via email.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Regional players

• The Hellenic Centre: Community-anchored Greek dining and functions operator in Melbourne. Comparable Greek cuisine and catering/functions capability, though more event/community-led than commercial restaurant.

Direct peers

• Hellenic Republic: Long-established modern Greek restaurant group in Melbourne offering sit-down dining, meze, and charcoal-grilled classics. Closest direct comparable on cuisine, casual full-service model, and Melbourne catchment.
• Nikos Taverna: Melbourne Greek taverna-style restaurant serving charcoal-grilled meats and traditional Greek dishes. Comparable cuisine and casual sit-down dining format in the Melbourne market.
• The Greek on Porter: Melbourne CBD Greek restaurant with full table service, charcoal-grilled meats, and Greek wines. Comparable cuisine and full-service casual dining model in the same market.
• Stalactites: Iconic Melbourne Greek restaurant on Lonsdale Street serving souvlaki, gyros, and meze for decades. Directly comparable Greek casual dining offering in the same city.
• Greca: Melbourne Greek restaurant offering charcoal-grilled meats, meze, and Greek cocktails in a sit-down format. Directly comparable cuisine and casual premium positioning.
• El Jannah: Australian charcoal-grilled chicken chain with sit-down and takeaway service across multiple states. Comparable fast-casual model centred on charcoal cooking and consistent menu across venues.

Broad incumbents

• Zeus Street Greek: National Greek fast-casual chain with broader geographic reach across Australia. Comparable in souvlaki/gyros-led menu and casual dining positioning, but operates at significantly larger scale.
• Nando's Australia: Major Australian fast-casual flame-grilled chain with national footprint. Comparable casual dining service model, multi-venue roll-out, and aggregator-enabled delivery economics, though at much larger scale.

Emerging players

• Meatball & Wine Bar: Melbourne-based casual dining operator focused on shareable plates and group experiences. Comparable on group/family positioning and event-driven dining, though centred on Italian rather than Greek cuisine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yassasthegreekway
• LinkedInlinkedin.com/company/yassas-the-greek-way

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YASSAS