El Jannah
El Jannah is an Australian quick-service restaurant chain founded in 1998 that operates 63+ franchise and corporate locations serving halal-certified Lebanese charcoal chicken, fried chicken and complementary Middle Eastern menu items to Australian consumers, with catering and direct-to-consumer digital ordering via its own app.
- Company typePrivate
- Founded1998
- HeadquartersGranville, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What El Jannah does
El Jannah is an Australian quick-service restaurant chain founded in 1998 in Granville, Sydney, by Andre and Carole Estephan, specializing in Lebanese charcoal chicken and complementary Middle Eastern menu items including fried chicken, burgers, rolls, salads, sides and the recently launched Baklawa dessert. The company operates across 63+ company-owned and franchisee locations in NSW, VIC and ACT with stated plans to scale beyond 200 locations nationally and into international markets, backed by a ~$1 billion controlling investment from US private equity firm General Atlantic in late 2025. Franchise partnerships are sold at AUD $1.5-1.8 million per store with 12-week training, 7-15 year agreements and dedicated area manager support; average customer transaction exceeds AUD $38 and the chain is fully halal-certified.
The business is supported by a proprietary mobile app and website for direct ordering, the Legendary Rewards loyalty program (with a $5 new-member signup offer and "Refer a Cousin" referral mechanic) and Uber Direct for third-party delivery. On the technology layer, El Jannah deploys Salesforce Agentforce as an AI customer service agent that autonomously handles the majority of inbound requests, and an Employment Hero AI interview agent for recruitment. Brand heritage, proprietary recipes refined over 27+ years, a cult-following customer base described as having some of the highest return and total spend customers among Australian QSRs, and a generalist fast-food format differentiated by authentic Lebanese charcoal preparation together form the core of El Jannah's identity and consumer appeal. Revenue is generated through owned-restaurant sales, franchise fees and royalties, direct-delivery transactions and catering services for both individual consumers and corporate/event clients.
El Jannah firmographics
Firmographics- Name
- El Jannah
- Legal name
- El Jannah Franchise Company Pty Ltd (ACN 607 919 326) ATF El Jannah Franchise Trust (ABN 67 498 019 635)
- Website
- https://eljannah.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Jannah is an Australian quick-service restaurant chain founded in 1998 that operates 63+ franchise and corporate locations serving halal-certified Lebanese charcoal chicken, fried chicken and complementary Middle Eastern menu items to Australian consumers, with catering and direct-to-consumer digital ordering via its own app.
- Ownership category
- akta.pro rank
El Jannah industry classification
Industry- Product category
- Quick-Service Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
- akta.pro secondary industries
- Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)
Keywords
Where El Jannah is headquartered
LocationHeadquarters
- HQ city
- Granville
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
El Jannah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Owned Restaurant Sales (Direct Customer Transactions): El Jannah operates a network of company-owned and franchisee-operated quick-service restaurant locations generating revenue through dine-in, takeaway, and delivery transactions. Average ticket exceeds $38 per transaction. Catering and online ordering via proprietary app and website contribute additional revenue streams.
- Franchise Fees and Royalties: Franchise Partnership opportunities cost between $1,500,000 – $1,800,000 depending on format and store size. Franchisees operate under the El Jannah brand with ongoing royalties and support fees. Franchise Agreement typically runs 7-15 years with 12-week training period before opening.
- Delivery and Ordering Platform Revenue: Revenue from direct delivery orders placed through the El Jannah app and website (order.eljannah.com.au). Delivery fee of $3.95 for Members. Third-party delivery coordinated via Uber Direct and other delivery partners. Minimum order spend of $30 (excluding delivery fees) applies to website orders.
- Catering Services: Catering menu includes charcoal chicken boxes, fried chicken, burgers, rolls, sides, salads, desserts (Baklawa), and drinks available in bulk quantities. No minimum spend required. Orders must be placed by 4pm the previous day. Pickup available at select stores (Newtown and Baulkham Hills), with catering delivery newly available. New catering delivery option launched.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Partnership Cost (Full-format store) |
| Unit Pricing | Pay-as-you-go | Baklawa Dessert (Retail) |
| Unit Pricing | Pay-as-you-go | Baklawa Catering Box |
| Freemium | Pay-as-you-go | New Member Signup Offer |
| Transaction based/ take rate | Pay-as-you-go | Member Delivery Fee |
| Transaction based/ take rate | Pay-as-you-go | Website Minimum Order Spend |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
El Jannah product offering
Product offeringCore offering
El Jannah operates a quick-service restaurant chain across Australia serving Lebanese-style charcoal chicken and related Mediterranean menu items (burgers, rolls, sesame pockets, sides, desserts) through company-owned and franchised locations. The business also generates revenue via catering services, an in-house loyalty program (Legendary Rewards), a branded mobile app, and a franchise system spanning more than 60 restaurants nationally.
Product overview
El Jannah is a family-founded Australian quick-service restaurant chain specializing in Lebanese charcoal chicken. Founded in 1998 in Granville, Sydney, the company operates on a multi-product portfolio model with charcoal chicken as the core signature product, complemented by fried chicken, burgers, rolls, sesame pockets, boxes, salads, sides, and desserts. The company offers a mobile app with online ordering, a Legendary Rewards loyalty program, and comprehensive catering services across 63 locations in Australia. Recent additions include Baklawa dessert launched in February 2026 and AI-powered customer service via Salesforce Agentforce. Franchise opportunities are available with investment ranging from $1.5-1.8 million.
Differentiator
Problem solved
Functional benefit
Products and services
- Charcoal Chicken
- Fried Chicken
- Burgers
- Rolls and Sesame Pockets
- Boxes and Combos
- Sides, Salads and Desserts
- El Jannah Garlic Sauce
- El Jannah Catering
- El Jannah Mobile App
- Legendary Rewards Loyalty Program
- El Jannah Franchise
Quantifiable outcome
- AI agent independently handled over 1,000 customer queries and managed 60% of all inbound requests
- +4 more outcomes
Companies that use El Jannah
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
El Jannah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature3 records
El Jannah partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Employment HerocoreEmployment Hero deployed its AI interview agent starting with El Jannah to streamline the restaurant chain's recruitment process. The system reduces hiring time and administrative workload and is projected to save over AUD $500,000 in the next year. Part of Employment Hero's broader initiative to incorporate AI tools across employment workflows.
- SalesforcecoreEl Jannah implemented Salesforce's Agentforce AI platform to handle customer service inquiries. Since February 2025, the AI agent handled over 1,000 queries, managed 60% of inbound requests, attracted 16,000+ new active customers, and increased average guest lifetime value by over 55%. Plans include expansion to loyalty system support and real-time stock/store busy-ness updates.
- Uber DirectminorThird-party delivery partner used by El Jannah to facilitate delivery of online orders placed via the website. Delivery subject to geographic availability near store locations.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
El Jannah competitors and assessment
Company assessmentDirect peers
- Red Rooster: Long-established Australian chicken-focused QSR chain offering roast and fried chicken with nationwide distribution. Comparable as a direct competitor in the Australian chicken QSR category with similar menu positioning and dine-in/takeaway/delivery model.
- Schnitz: Australian fast-casual chain specializing in schnitzel with a similar premium-QSR positioning, dine-in/takeaway/delivery model, and franchise-led national expansion. Comparable as a fast-casual Australian competitor targeting similar price-sensitive but quality-conscious consumers.
- Nando's Australia: Australian operation of the Portuguese PERi-PERI flame-grilled chicken chain. Most directly comparable QSR concept: grilled/charcoal chicken, similar price point, dine-in/takeaway/delivery model, and broad Australian footprint. El Jannah and Nando's are often considered the two leading grilled-chicken QSR brands in Australia.
- Oporto's: Australian flame-grilled chicken QSR chain with Portuguese heritage, comparable in concept (flame/charcoal-grilled chicken), price point, and target customer to El Jannah. Direct competitor in the Australian grilled chicken segment.
- Chat Thai: Australian fast-casual Thai restaurant group with a similar dine-in/takeaway/delivery model in major Australian cities. Comparable as an Australian fast-casual ethnic cuisine brand competing for similar urban consumer occasions.
- Chicken Treat: Western Australia-based fried chicken QSR chain with strong regional loyalty. Directly comparable to El Jannah as an Australian-grown chicken QSR with similar menu focus, dine-in/takeaway model, and franchise-driven expansion.
- Grill'd: Australian better-burger fast-casual chain with a strong brand, similar price point to El Jannah, dine-in/takeaway/delivery model, and franchise-led expansion. Comparable as a premium Australian fast-casual brand with similar consumer positioning.
- Zambrero: Australian fast-casual Mexican chain with a comparable franchise-driven growth model, similar price point, and dine-in/takeaway/delivery format. Comparable as an Australian-born fast-casual brand scaling nationally through franchising.
Broad incumbents
- Hungry Jack's: Major Australian QSR chain (Burger King franchisee) with extensive national footprint and dine-in/takeaway/delivery model. Competes for the same QSR occasions and value-conscious Australian consumer, though focused on burgers rather than chicken.
- KFC Australia (Yum! Brands): Dominant global fried chicken QSR with a massive Australian footprint. Competes for the same chicken QSR occasions and customer wallet but at scale orders of magnitude larger; not a specialty halal/Lebanese concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
El Jannah social profiles
Digital presenceEl Jannah compliance and trust
Trust signalCompliance1 record
El Jannah financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Jannah leadership team
Management profileNumber of profiles
Profiles4 records
El Jannah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Jannah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Jannah
What does El Jannah do?
El Jannah operates a quick-service restaurant chain across Australia serving Lebanese-style charcoal chicken and related Mediterranean menu items (burgers, rolls, sesame pockets, sides, desserts) through company-owned and franchised locations. The business also generates revenue via catering services, an in-house loyalty program (Legendary Rewards), a branded mobile app, and a franchise system spanning more than 60 restaurants nationally.
Is El Jannah a public or private company?
El Jannah is a private company. It is classified as private equity controlled and is currently operating.
When was El Jannah founded?
El Jannah was founded in 1998. It employs 11 to 50 people.
Where is El Jannah based?
El Jannah is headquartered in Granville, Australia, in the Oceania region.
How does El Jannah make money?
Four revenue lines are on record. Owned Restaurant Sales (Direct Customer Transactions) is the primary driver. The others are franchise Fees and Royalties, delivery and Ordering Platform Revenue and catering Services.
Who are El Jannah's main competitors?
Direct peers on record are Red Rooster, Schnitz, Nando's Australia, Oporto's, Chat Thai, Chicken Treat, Grill'd and Zambrero. Broad incumbents are Hungry Jack's and KFC Australia (Yum! Brands).
Does El Jannah have an API?
No public API is recorded for El Jannah.
What industry is El Jannah in?
El Jannah's product category is Quick-Service Restaurants. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual, with a secondary code of THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel). Its NAICS code is 722513 and its SIC code is 5810.