LOCAVOR

What LOCAVOR does

LOCAVOR operates locavor.fr, a French online marketplace that connects local food producers with consumer communities through short supply chains (circuits courts). Founded in April 2013 and headquartered in Fontaine-lès-Dijon, the company was built entirely in-house and remains bootstrapped without venture capital or angel investment, operating through the legal entity Infoproj SAS.

The platform is a three-sided marketplace serving local agricultural producers, distribution-point managers ('animateurs'), and consumer members. Producers list products and configure weekly sales; animateurs open and manage physical pickup points (drives fermiers, with optional home, enterprise, and relay delivery); members register for free, place orders during scheduled sales windows, and collect products at the local distribution event. The platform handles catalog management, automated invoicing, payment processing (via Paysurf, an ACPR-licensed payment institution), cold-chain coordination, order cutoffs 1-3 days before distribution, and refund handling for missing items. The technology stack runs on OVH-hosted infrastructure and includes proprietary features such as multi-profile management for animateurs running several distribution points and a free producer mini-site builder.

Monetization is transaction-based: LOCAVOR charges producers a 9.5% commission on the pre-tax sale price (described in-house as the lowest in the market for short-circuit sales), while animateurs receive 9-13% depending on their level of in-person involvement. There are no upfront fees; the platform is free for producers and members when no transactions occur. As of the available data, LOCAVOR operates 50+ active distribution points across at least 12 French regions, with no disclosed revenue, no completed funding rounds, and headcount of 1-10 employees.

Name

LOCAVOR

Legal name

Infoproj SAS

Website

https://locavor.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

LOCAVOR operates locavor.fr, a French online marketplace connecting local agricultural producers with consumer communities through short supply chain weekly distribution points across 50+ locations in France, monetizing via a 9.5% commission on producer sales.

Ownership category

akta.pro rank

Product category

Online Local Food Marketplace

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Retail-Catalog & Mail-Order Houses (5961), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)

akta.pro secondary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Local food marketplace
• Short supply chain
• Farm-to-consumer platform
• Online grocery ordering
• Local producer network

Headquarters

HQ city

Fontaine-lès-dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform commission on producer sales: LOCAVOR charges producers a 9.5% commission on the pre-tax sale price of every product sold through the platform. This covers online payment processing, platform tools, servers, and support. No commission is charged when no sales occur — the platform is free to use without transactions.
2. Producer partnerships with local animators: Animators of distribution points receive 9-13% of the pre-tax sale price depending on their level of involvement (presence at distribution: 9%, preparation only: 11%, consignment/deposit sale: 13%). This is a three-way revenue split between platform (9.5%), animator (9-13%), and producer (76.5-81.5%).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

LOCAVOR operates locavor.fr, a web-based three-sided marketplace connecting local agricultural producers, community distribution-point managers (animateurs), and end consumers for short-circuit food ordering. Members register for free at a nearby distribution point, place orders online during scheduled sales windows, and pick up products weekly at physical pickup locations managed by local animateurs. Producers set their own prices and pay a 9.5% commission only on completed sales, with no upfront fees.

Product overview

LOCAVOR operates a web-based platform (locavor.fr) that facilitates local food purchasing through short supply chains in France. The platform serves three user types: producers who sell products, animateurs who manage distribution points (drive fermier), and members who purchase products. The core offering includes the main platform with ordering and payment features, distribution point management tools, a producer directory, product catalog, and free producer profile pages. The service charges a 9.5% platform fee on sales plus 0-13% for animateur services, with complete absence of upfront costs for joining.

Differentiator

Problem solved

Functional benefit

Products and services

• locavor.fr Online Marketplace Platform Web-based three-sided marketplace platform (locavor.fr) that enables local agricultural producers to list products, animators to manage distribution points, and consumers to browse and order local food online for weekly pickup. Includes catalog management, automated invoicing, payment processing, and distribution scheduling.
• Drive Fermier Distribution Network Physical community distribution points (drive fermier) where members collect pre-ordered local products. Each point is managed by an animateur who organizes weekly sales, coordinates with local producers, and offers optional home or relay delivery.
• Free Producer Listing and Mini-Site Service Free producer profile and product listing service allowing local farmers, orchardists, and food artisans to create a public mini-site on locavor.fr, set their own prices, and access local consumer demand through the network. Producers pay commission only on completed sales.

Quantifiable outcome

• In traditional distribution, margins can represent more than 150% of the sale price — locavor significantly reduces this by cutting intermediaries.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Premice (Incubateur d'entreprises innovantes de Bourgogne)coreStrategic or Co-development PartnerPremice is an incubator for innovative businesses in Burgundy. LOCAVOR was accompanied by Premice starting in March 2015, providing business development support during the early growth phase.
• La French TechminorStrategic or Co-development PartnerLa French Tech is a national initiative supporting French tech and digital startups. LOCAVOR is listed as a La French Tech partner, benefiting from brand visibility and network access.
• Conseil régional de BourgogneminorStrategic or Co-development PartnerThe Burgundy Regional Council is a regional institutional partner supporting local economic development. LOCAVOR benefits from regional backing as a local innovation project.
• Communauté d'Agglomération du Grand DijonminorStrategic or Co-development PartnerThe Greater Dijon urban community is a local institutional partner. Given that LOCAVOR's headquarters is in Fontaine-lès-Dijon (Greater Dijon area), this partnership provides local support and visibility.
• PaysurfcoreTechnology or IntegrationPaysurf SA (Strasbourg) is the licensed payment institution (agréé établissement de paiement by ACPR under number 82826) providing the payment infrastructure for all transactions on locavor.fr. Infoproj SAS acts as a Payment Services Agent for Paysurf. Paysurf processes card payments and manages the 1-click payment system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Le Court Circuit: French platform organizing local producer–consumer sales in physical pickup points, mirroring LOCAVOR's short-circuit ordering and weekly distribution format. Direct functional overlap in target market, business model, and delivery mechanism.
• Cagette.net: Open-source cooperative platform powering buying clubs and AMAP-style local food distribution groups in France. Operates in the same community-led short-supply-chain niche, with overlapping producers and animator personas.
• Ferme à la Maison: French online platform enabling consumers to order directly from local farms and producers for home delivery or pickup. Closely comparable in short-supply-chain positioning, target customers, and producer-side onboarding model.
• La Ruche qui dit Oui: French short-supply-chain marketplace connecting local producers with consumer communities via online ordering and physical pickup points — the most direct competitor to LOCAVOR's drive fermier model, operating at significantly larger scale with venture capital backing.

Emerging players

• Open Food Network: Global open-source platform for short food supply chains, used by producer cooperatives and local food hubs including in France. Comparable producer-management and ordering tooling, with a more international and cooperative governance orientation.
• Local Food Marketplace: North American SaaS platform powering online farmers markets and food hubs with producer storefronts, order management, and pickup/delivery logistics. Functionally similar three-sided platform model for LOCAVOR, though operating in a different geography.
• Pourdebon: French online marketplace specializing in artisanal and local food products shipped to consumers. Comparable specialty/local food positioning but differs in national shipping model versus LOCAVOR's local pickup-point model.

Broad incumbents

• Carrefour: French mass-market grocery incumbent with growing local-producer offerings and drive/pickup logistics. Represents the broader incumbent competition that LOCAVOR's short-circuit value proposition is positioned against for local-food consumer mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/_Zl9oNvkJp8
• Facebookfacebook.com/locavor.fr
• LinkedInlinkedin.com/company/locavor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCAVOR