TRAITDECO

What TRAITDECO does

TRAITDECO operates traitdeco.be, a Belgian Dutch-language web directory that aggregates and routes consumer demand to third-party service providers across three distinct verticals: mobile catering and foodtrucks (e.g., MTM Event, Hamburger on Wheels, Frituuraanhuis.nl), telesecretariaat / telephone-answering services (e.g., Sfelek, Q-calls), and residential home energy solutions including solar panels and home batteries. The site is hosted on startnet.be infrastructure and presents category-based landing pages targeting Flemish/Limburg consumers, with no evidence of proprietary booking, fulfillment, or transactional technology beyond standard directory/affiliate mechanics.

The underlying platform functions as an SEO-oriented content and referral aggregator: visitors browse category pages and are forwarded to partner providers via outbound links, with the operator monetizing through referral commissions. There is no disclosed pricing model, subscription tier, or direct B2B SaaS component; the customer base consists of long-tail end consumers seeking these services and the partner providers who receive inbound leads. The site operates in Dutch and targets the Belgian/Flemish market, with at least one partner relationship extending into the Netherlands. No headcount, funding, ownership, or financial disclosures are available in the input.

Name

TRAITDECO

Website

https://traitdeco.be

Company type

Private

Operating status

Operating

Short description

TRAITDECO operates traitdeco.be, a Belgian Dutch-language web directory routing consumers to third-party providers across mobile catering, telesecretariaat, and home energy verticals, monetizing via referral commissions to partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Affiliate/Referral Traffic: TRAITDECO generates revenue by driving visitor traffic to third-party service providers through embedded links and references. The site aggregates and promotes external businesses in the foodtruck, telesecretariaat, and home energy categories, earning referral compensation from partner companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TRAITDECO is a Belgian online directory that aggregates and links visitors to third-party service providers across mobile catering (foodtrucks, mobile fries stalls, hamburger rentals), telephone secretarial/answering services, and residential home energy solutions (solar panels and home battery installations). The site does not deliver any of these services itself; it monetizes visitor traffic by driving referrals to external partner companies such as Sfelek, Q-calls, MTM Event, and Hamburger on Wheels.

Product overview

TRAITDECO is a Belgian web-based service directory that aggregates and organizes multiple local service categories. The portal serves as a linking platform connecting users to external service providers across three main verticals: (1) Mobile catering services including food trucks, fries vendors, and hamburger rental for events, (2) Professional telephone secretarial and call center services for medical and business clients, and (3) Home energy solutions including solar panel and home battery installation. TRAITDECO does not directly provide these services but functions as a curated directory powered by startnet.be hosting infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• TRAITDECO Web Portal (Belgian Service Directory) A Belgian web directory/portal that organizes and links visitors to third-party local service providers across mobile catering (foodtrucks, fries stalls, hamburger rentals), telephone secretarial services, and home energy solutions (solar panels and home battery installation). Intended for Belgian consumers and small businesses seeking these niche services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• SfelekminorChannel Partner/ Reseller/ DistributorSfelek is referenced as a thuisbatterij (home battery) installation specialist on TRAITDECO's 'thuisbatterij installateur' page. Sfelek provides professional installation of quality home batteries that make homes smarter and more energy-efficient. The partnership involves TRAITDECO directing visitors to Sfelek's services for solar energy storage solutions in the Limburg region.
• Q-callsminorChannel Partner/ Reseller/ DistributorQ-calls is featured as a telesecretariaat (telephone answering) service provider on TRAITDECO's 'telesecretariaat' page. Q-calls offers telephone call management and agenda management services for doctors and businesses, providing quick and professional service so clients have more time for patients and customers.
• MTM EventminorChannel Partner/ Reseller/ DistributorMTM Event is referenced across multiple pages (snackkar, frituur aan huis prijs) as a provider of mobile frietkramen (fry stalls) and foodtruck burger services for events at home. They offer complete catering solutions including cutlery, chairs, tables, and tents, serving as a one-stop solution for event catering.
• Hamburger on WheelsminorChannel Partner/ Reseller/ DistributorHamburger on Wheels is featured on the 'foodtruck burgers' page as a mobile foodtruck and hamburger specialist. The company provides gourmet burger foodtrucks for home parties and events, serving Belgian and Dutch event markets with mobile catering solutions.
• Frituuraanhuis.nlminorChannel Partner/ Reseller/ DistributorFrituuraanhuis.nl is listed on the 'snackkar' page as a Flemish frietkot (chip shop) rental service for parties, providing quality fries and friendly service for events with friends, family, and colleagues.

Recent moves6 records

Expansion highlights3 records

Direct peers

• Thumbtack: Online marketplace that matches consumers with local professionals across multiple service categories and earns referral fees per lead. Highly comparable to TRAITDECO's directory-and-affiliate model spanning food catering and home services.
• Houzz: Online platform that aggregates home design, renovation, and home services professionals and drives leads via content and search. Comparable to TRAITDECO given the original firmographic positioning around residential interiors and its home-services directory verticals.
• HomeAdvisor: US lead-generation network that matches homeowners with prescreened service professionals across home improvement and energy categories, monetized per lead. Same SEO-driven directory + pay-per-lead model as TRAITDECO.
• Angi (formerly Angie's List): Lead-generation platform connecting homeowners with prescreened local service pros (including home energy installers), monetizing through pay-per-lead and subscription. Directly analogous to TRAITDECO's home battery/solar referral motion.

Broad incumbents

• Yelp: Generalist local-business directory that drives consumer traffic to SMBs across categories including food, events, and home services. Demonstrates the scale ceiling of the directory/affiliate model TRAITDECO operates in.
• Justdial: Multi-category local search and directory platform monetized through lead-generation fees to SMBs. Comparable as an established incumbent in the directory/affiliate model category.
• Pages Jaunes / Solocal: Historic French-language directories and digital local search business connecting consumers with local professionals. Operates in the same Francophone/Belgian regional landscape as the Toulouse-based TRAITDECO team.

Regional players

• Werkspot: Dutch online marketplace for household and professional services (cleaning, renovation, installation) operating in the same linguistic/Low Countries market as TRAITDECO. Closest European peer given the Dutch-language, Belgium/Netherlands operating overlap.
• Solvari (previously Solvari / Zoofy): Dutch/Belgian online marketplace for home maintenance and installation leads, monetized via professional subscriptions and per-lead fees. Comparable as a Low Countries home-services aggregator competing for similar intent traffic.

Others

• Frituur aan Huis (Frituuraanhuis.nl): Belgian/Dutch operator of mobile fries catering for events and a named TRAITDECO partner. Sits on the supply side of TRAITDECO's directory rather than competing as a directory itself, but exemplifies the type of vertical specialist that TRAITDECO aggregates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAITDECO