PROMESSENS ILE DE FRANCE

What PROMESSENS ILE DE FRANCE does

PROMESSENS (legal entity: PROMESSENS SAS, registered with RCS Lyon under No. B 908 510 530) is a French new-build residential property developer, founded in 2011 and operating as a subsidiary of Groupe Valority, a 38-year heritage management specialist with 700 collaborators and 50,000 clients nationally. The company develops and markets apartments and villas across multiple French regions — Île-de-France, Auvergne-Rhône-Alpes, Occitanie, Provence-Alpes-Côte d'Azur, Hauts-de-France, Centre-Val de Loire, and Nouvelle-Aquitaine — with active programs ranging from small 9-unit renovation projects to 127-unit developments (Sequoia Park, Croix Bannis, Les Passerelles). All buildings are designed for compliance with French environmental regulations RE 2020 and RT 2012, targeting HQE (Haute Qualité Environnementale) 14 performance standards.

PROMESSENS makes money through one-time unit sales to two principal customer segments: primary residence buyers (primo-accédants) eligible for PTZ (prêt à taux zéro) and reduced notary fees, and buy-to-let investors targeting LMNP meublé and residual Pinel+ fiscal incentives. A third segment — landowners and municipal partners — sells land or existing property to PROMESSENS for development. Pricing is quote-based rather than publicly listed; visible entry prices range from approximately €140,040 for a T2 (L'Ecrin, Colombes, Q3 2027 delivery) to €255,807 for a studio-to-T3 unit (Villa Les Merisiers, Montreuil, Q1 2025 delivery).

The go-to-market motion is sales-led and event-driven: the company's promotional website (promessens.fr) drives top-of-funnel discovery, while regional offices in Rueil-Malmaison (Île-de-France Nord) and Lyon (siège social and Rhône-Alpes Sud) handle direct field sales, on-site visits, and inbound phone/email inquiries. Land is sourced through direct outreach to local elected officials, prospection, and a network of business introducers (apporteurs d'affaires). The company is a member of the FPI (Fédération des Promoteurs Immobiliers), uses rule-based financial simulators (PTZ, Pinel+) on its website, and holds an explicit 5-year production target of 500 purged units per year.

Name

PROMESSENS ILE DE FRANCE

Legal name

PROMESSENS, société par actions simplifiée

Website

https://promessens.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PROMESSENS is a French new-build residential property developer (PROMESSENS SAS) and subsidiary of Groupe Valority, marketing apartments and villas across seven French regions to primary residence buyers and buy-to-let investors, with active programs ranging from 9 to 127 units.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate development
• New-build apartments
• Buy-to-let investment
• Real estate programs
• Property development

Headquarters

HQ city

Rueil-malmaison

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Residential Property Sales: PROMESSENS develops and sells new-build residential properties (apartments and villas) to end buyers — both primary residence purchasers and buy-to-let investors. Revenue is generated through unit sales at launch and completion.
2. LMNP / Pinel+ Investment Products: Sell-through of new-build units under fiscal incentive schemes (Pinel+, LMNP meublé) targeting investors seeking rental income and tax advantages. Revenue generated per unit transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PROMESSENS Ile de France develops and markets new-build residential real estate programs (apartments, villas, and student housing) across France for primary residence buyers and buy-to-let investors. The company sources land, manages architecture and construction, and sells finished units directly to end buyers, leveraging fiscal incentive schemes such as PTZ, Pinel+, and LMNP. It operates as a subsidiary of the Valority group, benefiting from its national infrastructure, capital strength, and more than 10 years of real estate development expertise.

Product overview

PROMESSENS is a national real estate development company backed by the VALORITY group, specializing in residential property development across France. The company offers a portfolio of residential programs including apartments and villas in various cities, along with services for purchasing new properties as primary residence, real estate investment (including LMNP/furnished rental schemes), and property/land sales. Their current programs include Villa Les Merisiers, L'orée du Parc, Croix Bannis, Villa Green, L'Ecrin, Les Passerelles, La Bastide Blanche, Villa Stella, Sequoia Park, and Tulum Park. The company focuses on properties compliant with RE 2020 and RT 2012 environmental regulations and offers financing assistance including PTZ (zero-interest loans) and Pinel+ tax reduction programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Les Merisiers New-build residential development in Montreuil offering 17 apartments (studios to 5-room units) in 2 three-story buildings, with 16 underground parking spaces. Mineral cladding facades, balconies, terraces, secured entrance halls, and individual gas boilers. Targets primary residence buyers and investors.
• L'orée du Parc New-build residence in Neuilly-Plaisance offering 26 apartments from T2 to T5 with equipped kitchens, tiling in wet areas, digicode/intercom, elevator, and underground parking. Located in wooded surroundings near Marne riverbanks.
• Croix Bannis Large-scale residential development in Beaumont-sur-Oise with 105 housing units ranging from T1 to T5 apartments, scheduled for delivery in Q4 2025.
• Villa Green Modern new-build residence in Épinay-sur-Seine with up to 30 apartments from T1 to T4, contemporary architecture, underground parking, secure videophone entrance, bicycle storage, and individual gas heating. Eligible for furnished rental (LMNP) investment.
• L'Ecrin New-build residential program in Colombes offering 28 apartments from T2 to T3 with private terraces or gardens. Eligible for LMNP (furnished rental) taxation. Starting price €140,040. Scheduled for delivery Q3 2027.
• Les Passerelles Student housing development in Villeneuve-d'Ascq near Lille's scientific campus with metro access. Offers 52 furnished apartments from studios to T3 with fitness room, laundry, bicycle storage, and rooftop amenities.
• La Bastide Blanche Renovation project in Romans-sur-Isère offering 9 apartments from T1 to T3 duplex, restoring historic charm with moldings, period details, oak parquet flooring, and collective heat pump heating. Eligible for deficit foncier tax advantage.
• Villa Stella Restoration project in Montpellier featuring 9 apartments from T2 to T4 that combines period features (chimneys, stone staircase) with contemporary design. Located near Antigone district, 10 minutes from city center.
• Sequoia Park Large-scale residential development in Chartres with 127 units across 3 buildings, including 228 parking spaces, bicycle storage, and equipped kitchens in smaller units.
• Tulum Park Villas development in Mauguio featuring 17 T4 duplex units with private gardens and terraces. Secured residence with remote-controlled gate, videophone access, and aluminum sliding windows.
• Land and Property Acquisition Service Service for landowners and property owners to sell land or existing property to PROMESSENS for residential development. Highlights include solid financial structure, absence of financing conditions for land acquisition, and close collaboration with municipalities.

Quantifiable outcome

• Reduced notary fees of 2-3% for new-build purchases vs 7-8% for older properties
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Valority GroupcoreStrategic or Co-development PartnerPROMESSENS is a subsidiary/brand of the Valority group, benefiting from its full range of expertise in real estate development — from land studies and permitting to final sales. Valority is a 38-year heritage management specialist with 700 collaborators and 50,000 clients nationally. PROMESSENS leverages Valority's capital strength, operational infrastructure, and brand recognition.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Altarea Cogedim: Major French real estate group with a Cogedim residential development brand developing new-build housing across major French metros. Directly comparable as a national new-build residential developer targeting the same primary-residence and Pinel/LMNP investor buyers.
• Bouygues Immobilier: Major French residential developer and subsidiary of Bouygues Group developing new-build housing across France. Comparable as a national-scale French promoter offering PTZ/Pinel-eligible new-build programs to the same primary and investor buyer segments.
• Nexity: France's largest residential property developer offering new-build apartments and houses nationwide with a broad multi-segment portfolio. Directly comparable as a French new-build for-sale residential developer competing for the same primary-residence and investor buyer base.
• Kaufman & Broad: Established French residential developer producing new-build houses, apartments, and managed residences. Directly comparable in product offering (new-build for-sale residential), target segments (primary and investor), and use of fiscal incentive schemes.
• Eiffage Immobilier: French residential and commercial property developer, part of Eiffage Group, with nationwide new-build residential programs. Comparable as a national French promoter serving primary-residence and buy-to-let buyer segments with similar fiscal-eligible products.
• Icade Promotion: French property developer with residential arm developing new-build housing across Île-de-France and major metros. Directly comparable in Île-de-France regional focus and new-build residential product offering.
• Vinci Immobilier: Residential and commercial property developer subsidiary of Vinci Group operating across France. Comparable as a national French new-build residential developer with similar product positioning across primary residence and investor buyers.
• Crédit Agricole Immobilier: French residential developer backed by Crédit Agricole group, developing new-build programs nationwide including PTZ and Pinel-eligible products. Comparable as a national French promoter with strong banking relationships targeting similar buyer segments.

Direct peers

• Edouard Denis: Mid-sized French residential developer focused on new-build houses and apartments across regional French markets. Most directly comparable by scale and mid-tier regional positioning, competing for similar buyers using PTZ and Pinel-style incentives.
• Les Nouveaux Constructeurs: French residential developer of new-build housing serving primary residence and investor buyers across major French metros. Comparable as a similarly-sized French residential promoter competing for the same Pinel/PTZ-eligible buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pure-habitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMESSENS ILE DE FRANCE