Super Proper
Super Proper is an AI-led advertising studio in Toronto offering integrated content marketing, performance media, and data analysis services to brands. Founded in 2024, the firm operates with a 1-10 person team.
- Company typePrivate
- Founded2024
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Super Proper does
Super Proper is an advertising studio operating from Toronto, Canada, founded in 2024. The company positions itself as an AI-led customer growth agency that consolidates creative, media, CRM, loyalty, and data services into a single integrated offering for brands. Its functional scope covers three core service lines: content marketing production, performance media management, and advertising data analysis, addressing what the company frames as "modern advertising challenges in the AI era."
The underlying technology is described as an AI-powered advertising technology platform, though no proprietary features, integrations, APIs, model architectures, or technical components are disclosed in publicly available material. The company markets itself with an "AI-native approach to advertising and content creation," positioning AI as central to its differentiation, but no patents, research publications, named models, or data flywheel mechanics have been documented.
On the business model, Super Proper operates as a services-led agency rather than a SaaS product. No pricing structures, contract terms, customer logos, customer segments, or revenue mechanics are publicly disclosed, and the firm has 1-10 employees. No funding rounds, management team, partnerships, regulatory actions, or awards have been disclosed, leaving significant gaps in the available investment-relevant data.
Super Proper firmographics
Firmographics- Name
- Super Proper
- Legal name
- Super Proper
- Website
- https://superproper.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Super Proper is an AI-led advertising studio in Toronto offering integrated content marketing, performance media, and data analysis services to brands. Founded in 2024, the firm operates with a 1-10 person team.
- Ownership category
- akta.pro rank
Where Super Proper is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Super Proper business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Super Proper product offering
Product offeringCore offering
Super Proper is an AI-led customer growth agency that operates as a single unified advertising studio offering, delivering content marketing production, performance media management, and data analysis services to brands. The platform unifies creative, media, CRM, loyalty, and data functions into one AI-powered offering for brand marketers.
Product overview
Super Proper is an advertising studio that operates as a single unified offering, combining AI-powered content marketing, performance media, and data analysis capabilities within one integrated service. The source does not identify separate named products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Super Proper Advertising Studio A single unified AI-powered advertising studio offering for brands, combining content marketing production, performance media management, and data analysis into one customer growth service.
Companies that use Super Proper
Customer profileIdeal customer profiles1 record
Super Proper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Super Proper partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Super Proper competitors and assessment
Company assessmentDirect peers
- Movable Ink: Movable Ink is a personalization and content generation platform that uses data and AI to produce individualized marketing assets at the moment of engagement. It is a strong comparable to Super Proper in unifying creative, data signals, and CRM-driven personalization for major brand marketers.
- Smartly.io: Smartly.io is an AI-driven advertising automation platform that unifies creative production, media buying, and performance optimization for major brand advertisers. It targets the same end customers (growth-stage and enterprise brands) and offers the same converged creative + media + analytics value proposition that Super Proper positions around.
- AdCreative.ai: AdCreative.ai is an AI-powered advertising creative generation platform that helps brands and agencies produce conversion-focused ad creatives at scale. It directly competes with Super Proper in the AI-led ad creative and media optimization space, serving similar brand and agency customers with overlapping tooling for creative + performance.
- Persado: Persado applies AI and machine learning to generate and optimize marketing language across digital channels, with deep performance analytics. It shares Super Proper's positioning at the intersection of AI-generated content, media optimization, and enterprise brand customers.
- Omneky: Omneky is an AI-powered advertising platform that generates, launches, and analyzes personalized ad creatives across digital channels. It is a direct competitor to Super Proper in the AI-native ad studio category, combining creative generation with performance media and data analysis in a single workflow.
- Madgicx: Madgicx is an AI-powered advertising optimization platform focused on Meta and Google ad performance, with creative generation and analytics capabilities. It is comparable to Super Proper in the AI-driven performance media and data analysis segment, serving similar DTC and e-commerce brand customers.
- Pencil: Pencil is an AI creative studio that produces ad creatives and predicts performance for brands and agencies using generative AI. It overlaps directly with Super Proper's content marketing production and performance media positioning, targeting similar mid-market and growth-stage brand clients.
Broad incumbents
- WPP: WPP is the world's largest advertising holding company, operating creative, media, CRM, and data agencies (including Ogilvy, GroupM, VMLY&R) serving global brand advertisers. It represents the broad incumbent alternative to Super Proper's unified agency model, with much wider scope but legacy cost structures that AI-native studios aim to disrupt.
- Publicis Groupe: Publicis is a global advertising holding company with agencies spanning creative, media, CRM, and data (Leo Burnett, Saatchi, Starcom, Epsilon). It is a broad incumbent comparable to Super Proper in the unified creative + media + data services category, competing for the same brand marketing budgets at much larger scale.
Emerging players
- Jasper: Jasper is an AI content generation platform widely used by marketers and agencies for advertising copy and campaign content. It is an emerging/partial competitor to Super Proper on the AI content marketing production side, though it lacks the integrated media buying and performance analytics stack.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Super Proper social profiles
Digital presenceSuper Proper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Proper leadership team
Management profileNumber of profiles
Super Proper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Proper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Proper
What does Super Proper do?
Super Proper is an AI-led customer growth agency that operates as a single unified advertising studio offering, delivering content marketing production, performance media management, and data analysis services to brands. The platform unifies creative, media, CRM, loyalty, and data functions into one AI-powered offering for brand marketers.
Is Super Proper a public or private company?
Super Proper is a private company. It is classified as unknown and is currently operating.
When was Super Proper founded?
Super Proper was founded in 2024. It employs 1 to 10 people.
Where is Super Proper based?
Super Proper is headquartered in Toronto, Canada, in the North America region.
Who are Super Proper's main competitors?
Direct peers on record are Movable Ink, Smartly.io, AdCreative.ai, Persado, Omneky, Madgicx and Pencil. Broad incumbents are WPP and Publicis Groupe. Jasper is listed as an emerging player.
Does Super Proper have an API?
No public API is recorded for Super Proper.