BLEU PROMOTION
- Company typePrivate
- Founded2006
- HeadquartersLattes, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
BLEU PROMOTION firmographics
Firmographics- Name
- BLEU PROMOTION
- Legal name
- Bleu Promotion
- Website
- https://bleu-promotion.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where BLEU PROMOTION is headquartered
LocationHeadquarters
- HQ city
- Lattes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BLEU PROMOTION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Property Sales: One-time sales of residential properties including villas, townhouses, apartments, and land parcels to individual buyers and investors. Revenue generated from development margins on new construction projects.
- Rental Investment Schemes: Properties sold under the Duflot law scheme for tax optimization, where buyers commit to renting the property for 9 years as their principal residence, generating tax savings and rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 16 townhouses at uniform price |
| Unit Pricing | Multi-year contract | 10 patio villas starting price |
| Unit Pricing | Multi-year contract | 70 serviced land parcels |
| Unit Pricing | Multi-year contract | 20 houses for first-time buyers |
| Unit Pricing | Multi-year contract | Rental investment properties |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
BLEU PROMOTION product offering
Product offeringCore offering
Bleu Promotion is a residential real estate developer (promoteur immobilier) based in Montpellier that develops, builds, and sells new-construction housing — including townhouses, patio villas, single-family homes, serviced land parcels, and tourism residences — to individual buyers, first-time purchasers (primo accédants), and property investors in the Hérault department of southern France. Its current commercial portfolio centers on the Le Carré Bleu development in Baillargues (villas and Duflot-law rental investment units), the Mèze Costes eco-district (first-time-buyer homes and 70 land parcels), and the Vibes Resort project at Cap d'Agde.
Product overview
Bleu Promotion is a French real estate development company based in Montpellier offering a portfolio of residential properties across the Occitanie region. The product portfolio spans three categories: current offerings (Nos Offres) including Le Carré Bleu townhouses and patio villas in Baillargues, first-time buyer homes and land parcels in Mèze; development projects (Nos Projets) such as the Vibes Resort tourism residence in Cap d'Agde; and completed realizations (Nos Réalisations) including Résidence Boréale (68 apartments), Terrasses Méditerranée (port-view apartments), Loft La Fabrique (Nantes rehabilitation), and Résidence Lou Souleil (villa complex). All developments emphasize Mediterranean architecture, energy efficiency (BBC 2005 label), and sustainable urban planning. The company partners with Crédit Foncier de France for financing assistance and collaborates with regional architects and builders including CALUEBA.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Carré Bleu – Villas Contemporaines
Companies that use BLEU PROMOTION
Customer profileSegments3 records
Ideal customer profiles3 records
BLEU PROMOTION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BLEU PROMOTION partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CALUEBAcoreLocal construction company responsible for building the Mèze Primo Accédants residential project. CALUEBA brings proven expertise in quality residential construction and delivers properties under the Construction Contract for Individual Houses (CCMI) with full construction guarantees.
- A+ ArchitecturecoreArchitecture firm that designed the Baillargues Carré Bleu project, creating innovative Mediterranean-inspired contemporary housing with flexible space designs that can accommodate family growth through additional room construction.
- Regional Construction PartnersminorNetwork of regional construction professionals including architects, surveyors (géomètres), and individual house builders. These partners provide customer support for construction projects and facilitate property development across the region.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
BLEU PROMOTION competitors and assessment
Company assessmentBroad incumbents
- Pitch Promotion: Mid-sized French residential developer (now part of Altarea) developing new-build housing, residences, and serviced residences nationally. Comparable for-sale residential and rental-investment product focus with similar buyer segment strategy.
- Marignan Immobilier: French residential developer with apartments, houses, and serviced residences. Comparable business model targeting individual buyers and rental investors, with projects distributed across metropolitan France.
- Kaufman & Broad: Major French single-family home and apartment developer. Same business model focused on new for-sale residential housing across metropolitan French markets, addressing first-time buyers, family buyers, and investors similar to Bleu Promotion's segmentation.
- Bouygues Immobilier: Large French residential property developer (part of Bouygues Group) building apartments, houses, and serviced residences across France including southern France. Overlapping product categories with Bleu Promotion at meaningfully larger scale.
- Nexity: France's largest residential real estate developer with national operations including Montpellier. Comparable core business of new-build for-sale residential housing, but operates at vastly greater scale and geographic breadth than Bleu Promotion.
- Vinci Immobilier: National French residential and mixed-use developer with for-sale housing, serviced residences, and managed residences across metropolitan France, including Occitanie region where Bleu Promotion operates.
Direct peers
- Quartus: Independent French residential real estate developer covering new housing, rehabilitation, and serviced residences. Closer in scale and independence profile to Bleu Promotion than the major incumbents, with overlapping first-time buyer and investor products.
Regional players
- Groupe Angelotti: Independent French real estate developer concentrated in southern France (Languedoc-Roussillon and Midi-Pyrénées). Directly comparable to Bleu Promotion in geographic focus on Hérault and the broader Occitanie region with similar residential product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
BLEU PROMOTION social profiles
Digital presenceBLEU PROMOTION financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLEU PROMOTION leadership team
Management profileNumber of profiles
Profiles3 records
BLEU PROMOTION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLEU PROMOTION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLEU PROMOTION
What does BLEU PROMOTION do?
Bleu Promotion is a residential real estate developer (promoteur immobilier) based in Montpellier that develops, builds, and sells new-construction housing — including townhouses, patio villas, single-family homes, serviced land parcels, and tourism residences — to individual buyers, first-time purchasers (primo accédants), and property investors in the Hérault department of southern France. Its current commercial portfolio centers on the Le Carré Bleu development in Baillargues (villas and Duflot-law rental investment units), the Mèze Costes eco-district (first-time-buyer homes and 70 land parcels), and the Vibes Resort project at Cap d'Agde.
Is BLEU PROMOTION a public or private company?
BLEU PROMOTION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BLEU PROMOTION founded?
BLEU PROMOTION was founded in 2006. It employs 1 to 10 people.
Where is BLEU PROMOTION based?
BLEU PROMOTION is headquartered in Lattes, France, in the Europe region.
How does BLEU PROMOTION make money?
Two revenue lines are on record. Property Sales are the primary driver. The others are rental Investment Schemes.
Who are BLEU PROMOTION's main competitors?
Broad incumbents on record are Pitch Promotion, Marignan Immobilier, Kaufman & Broad, Bouygues Immobilier, Nexity and Vinci Immobilier. Quartus is listed as a direct peer. Groupe Angelotti is listed as a regional player.
Does BLEU PROMOTION have an API?
No public API is recorded for BLEU PROMOTION.