TREND MARKETING CONSULTING

What TREND MARKETING CONSULTING does

TREND MARKETING CONSULTING is a privately held, Paris-based trend forecasting and creative consulting firm serving enterprise clients across the fashion, textile, sport, automotive, cosmetic, tech, entertainment, and hotel industries. The firm delivers five interconnected services — Market Analysis & Consumer Targets, Brand Positioning & Definition, Collection Development, Space Design, and Communication & Advertising Campaign — designed to translate strategic market intelligence into concrete creative outputs from concept through retail execution. Its value proposition rests on a multicultural, multilingual team led by President Thierry Zouzou and eight named senior leaders, each with 20+ years of specialized domain expertise across distinct verticals (lingerie/swimwear, womenswear/menswear, beauty, editorial, image production, architecture), supported by an international network spanning Europe, Japan, and China via a 20+ year Japan subsidiary.

The business operates as a boutique B2B professional services firm with approximately 8-15 employees, headquartered at 34 Avenue des Champs Elysées in Paris. Revenue is generated through bespoke, quote-based consulting engagements rather than standardized pricing or recurring subscriptions; the firm does not disclose pricing, revenue, or contract structures. Core technology is human creative and strategic expertise rather than proprietary platforms or software products, and there are no disclosed AI/ML, data, or technology products in the offering. Client acquisition relies on direct enterprise engagement via the firm's website and established industry relationships, with marketing primarily conducted through a corporate website presenting service portfolios and thought leadership positioning.

The competitive positioning emphasizes an agile, highly specialized team, multicultural reach across Europe and Asia, and the ability to operate from trend analysis through to physical retail space and audiovisual campaign execution. Strategic partnerships — notably with architect Pascal Grasso Architectures for Space Design — extend delivery capacity without expanding headcount. No funding events, acquisitions, regulatory actions, or public listings are disclosed; the firm has operated continuously for over 20 years under private ownership with no parent entity or institutional investors identified in the available data.

Name

TREND MARKETING CONSULTING

Legal name

TREND MARKETING CONSULTING

Website

https://trendmarketingconsulting.com

Company type

Private

Operating status

Operating

Short description

TREND MARKETING CONSULTING is a Paris-based trend forecasting and creative consulting firm that delivers market analysis, brand positioning, collection development, space design, and advertising services to enterprise clients across fashion, textile, automotive, cosmetic, tech, and hospitality sectors in Europe, Japan, and China.

Ownership category

akta.pro rank

Product category

Marketing & Trend Forecasting Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Brand Research & Positioning (Audience/Competitive Insights) (MPAAAEAI), Market, Shopper & Category Insights / Research Services (CRAOAOAI)

Keywords

• Trend forecasting consulting
• Brand positioning strategy
• Collection development services
• Retail space design
• Market analysis consumer insights

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services including market analysis, brand positioning, collection development, space design, and communication/advertising campaigns. Revenue is generated through client engagements for strategic and creative services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TREND MARKETING CONSULTING is a Paris-based trend forecasting and marketing consulting agency that delivers five integrated services: market analysis and consumer targeting, brand positioning and definition, seasonal collection development, retail space design, and communication/advertising campaigns. The firm serves enterprise clients across fashion, textile, sport, automotive, cosmetic, tech, entertainment and hotel industries, leveraging an international network spanning Europe, Japan and China to translate strategic directions into concrete creative solutions.

Product overview

TREND MARKETING CONSULTING operates as a trend forecasting agency offering five interconnected consulting services: Market Analysis & Consumer Targets provides market intelligence and consumer insights; Brand Positioning & Definition establishes strategic brand identity; Collection Development structures seasonal product offerings with design orientations; Space Design creates retail environments and pop-up stores; and Communication & Advertising Campaign delivers consistent brand messaging. These services work together to help fashion, textile, sport, automotive, cosmetic, tech, entertainment, and hotel sector clients understand market trends and translate them into actionable creative solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Analysis & Consumer Targets Market analysis service that helps enterprise clients understand a given market, identify new and emerging values, and read consumer expectations to surface opportunities.
• Brand Positioning & Definition Strategic service that positions and defines a brand so it stands out in its market through differentiated messaging and identity.
• Collection Development Seasonal collection structuring service that defines the concept driving a strong consumer message and creates the story and design orientations for product collection development.
• Space Design Retail environment design service that develops consumer touch points, retail spaces and pop-up stores aligned with the client's brand image and strategy.
• Communication & Advertising Campaign Creative communication and advertising campaign service that enhances brand image through consistent messaging across channels.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pascal Grasso ArchitecturescoreStrategic or Co-development PartnerArchitect DPLG partner with Master's degree from Ecole d'Architecture de Paris. Provides interior & furniture design, space design, and retail environment services. Brings multicultural skills from worldwide experience in France, Japan, Russia, China, Africa. Works from concept to construction.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Mudpie: Trend forecasting agency serving fashion, beauty, and lifestyle brands with consumer insight and creative direction. Comparable in scope, especially on trend intelligence and brand strategy services.
• Peclers Paris: Paris-based trend forecasting and brand strategy agency serving fashion, beauty, and lifestyle brands. Closely matches Trend Marketing Consulting's Paris positioning, multi-vertical coverage, and consulting-led service model.
• Trend Union (Li Edelkoort): Pioneering trend forecasting firm led by Li Edelkoort covering fashion, beauty, and design. Comparable as a high-end trend consultancy with international perspective and design-led authority.
• NellyRodi: Paris-headquartered trend forecasting and creative agency serving fashion, beauty, and home. Direct competitor on geographic footprint, service mix (trend, brand, collections), and target enterprise clients.
• WGSN: Global leader in trend forecasting for fashion, beauty, interiors, and consumer lifestyle. Directly comparable to Trend Marketing Consulting as a trend intelligence and consumer insight provider serving overlapping enterprise client bases.
• Carlin International: International trend and brand strategy agency with Paris roots, serving fashion, beauty, and consumer goods. Comparable service offering spanning trend analysis, brand positioning, and creative direction.
• Promostyl: Paris-based trend forecasting agency covering fashion, lifestyle, and design with international offices. Comparable as a long-established French trend consultancy with multi-vertical coverage and global ambitions.

Broad incumbents

• Landor & Fitch: Global branding and design consultancy offering brand strategy, identity, and design at scale. Comparable on Brand Positioning & Definition and Space Design services, though operating with much larger scope and resources.
• Interbrand: Global brand consultancy offering brand strategy, identity, and experience design. Comparable on the brand positioning and creative communication work that Trend Marketing Consulting provides, but at significantly larger enterprise scale.

Emerging players

• Heuritech: Paris-based AI trend forecasting platform for fashion and luxury using image recognition and social data. Adjacent competitor on the trend intelligence layer that Trend Marketing Consulting covers manually, and a potential disruptor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREND MARKETING CONSULTING