What HERPETOFAUNA does

Herpetofauna Foundation (Stichting Herpetofauna) is a Dutch non-profit foundation established in 2008 and headquartered in Tilburg, the Netherlands. It is dedicated to the welfare and conservation of reptiles, amphibians, and arthropods, operating through four pillars: conservation, education, research, and connection. The foundation functions as a hub coordinating work across more than 20 countries, including active projects in Kenya (mangrove restoration via the Brain Youth Group), Venezuela (Orinoco crocodile), India (snakebite treatment and King Cobra programs), and Spain (ARCO Spain), executed largely through partner organizations rather than direct field staff.

The foundation generates revenue through a diversified set of streams: individual donations and corporate sponsorships (including pet-industry sponsors ZooMed, Avonturia, De Kaaiman, Kiezebrink, Repticura, and Prins Petfoods), a Big 6 species adoption subscription program (€5/month or €50/year across six flagship species), fee-based educational services (€150–€750 per booking), merchandise sales via a webshop, the Herpetofauna Sustainability Fund (corporate CO2 compensation through mangrove restoration starting at €100), and signature fundraising events including Snakefest (a rock/metal festival at €8.50/ticket), Body Art for Nature, and Auction For Nature. The organization relies on a volunteer-led delivery model with an unpaid three-person board (Chairman Rogier van Rossem, Secretary Chiara Pijnenburg, Treasurer Melissa de Laat) and nine working groups, and has registered ANBI public-benefit status in the Netherlands.

Technically, the foundation operates no proprietary technology platform; its intellectual and operational assets are its scientific network (partnerships with Utrecht, Leiden, Ghent, and Arizona State universities, RAVON, Healthy Seas, GlobeGuards, and the Snakebite Foundation), its goodwill ambassador program (notably venom researcher Bryan Fry), and its sub-brand portfolio (Astro Rangerclub youth program, Herpsymposia scientific conference series, Snakebite Survival Fund, Herpetofauna Sustainability Fund). The primary customer segments are individual donors, corporate ESG partners, and educational institutions in the Netherlands and Belgium, with secondary segments in conservation NGOs and snakebite-affected communities in endemic regions.

Name

HERPETOFAUNA

Legal name

Stichting Herpetofauna

Website

https://herpetofaunafoundation.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Herpetofauna Foundation is a Dutch non-profit foundation dedicated to the conservation of reptiles and amphibians worldwide, operating through conservation, education, research, and connection programs in 20+ countries and funded by donations, corporate sponsorships, adoptions, education services, and events.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Grantmaking Foundations (813211)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Wildlife conservation services
• Reptile conservation programs
• Amphibian welfare initiatives
• Nature education programs
• Environmental nonprofit services

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Sponsorship: Individual donations through one-time payments or recurring SEPA direct debit. Corporate sponsorships from businesses supporting specific projects or general operations. The foundation offers specific funds like the Snakebite Survival Fund and Herpetofauna Sustainability Fund for targeted donations.
2. Adoption Program (Big 6): Recurring adoption program for six flagship species: Antillean Iguana, Gharial, Harlequin Toad, King Cobra, Leatherback Sea Turtle, and Fire Salamander. Monthly, quarterly, or annual subscription options.
3. Merchandise Sales: Sale of reptile-themed merchandise at events and through the webshop. Proceeds directly fund conservation projects.
4. Educational Services: Fee-based educational services including on-location presentations (€275 per half-day), lectures (€150), and Astro Activity Day programs (€750 full day).
5. Herpetofauna Sustainability Fund: Corporate CO2 compensation through mangrove restoration in Kenya, starting from €100 per company contribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

The Herpetofauna Foundation is a Dutch non-profit dedicated to the conservation of reptiles and amphibians, operating through four pillars: conservation, education, research, and connection. It funds and runs conservation projects (including the Snakebite Survival Fund and the Herpetofauna Sustainability Fund for corporate ESG/mangrove restoration), delivers nature education to youth and schools (Astro Rangerclub, presentations, customized visits), and hosts public-facing events such as Herpsymposia (scientific symposiums) and Snakefest. Revenue is generated through donations, sponsorships, membership-style adoptions, event ticket sales, and merchandise.

Product overview

Herpetofauna Foundation is a conservation organization operating as a platform of interconnected programs. The core organization focuses on four pillars: conservation, education, research, and connection. Key products include the Astro Rangerclub (youth education program), Herpsymposia (scientific symposiums), the Webshop (merchandise), and the Big 6 Adoption Program. The foundation offers educational services for schools including the Turtle Project, Presentations, and City Clean-Up programs. Specialized funds include the Snakebite Survival Fund (providing €250 snakebite treatments) and Herpetofauna Sustainability Fund (mangrove restoration). Fundraising events include Snakefest (music festival), Body Art For Nature (bodypainting event), and Auction For Nature. The organization also provides on-location customized educational visits and animal shows at various price points.

Differentiator

Problem solved

Functional benefit

Brands

• Astro Rangerclub: Youth division of the foundation for children aged 6-14, organizing activities, camps, expeditions, and educational programs about reptiles and amphibians
• Snakebite Survival Fund
• Herpetofauna Sustainability Fund
• Herpsymposia

Products and services

• Astro Rangerclub Recurring youth nature-education and membership program for children, focused on engaging young people with reptile and amphibian conservation and the Herpetofauna Foundation's mission.
• Herpsymposia Scientific symposiums organised by the foundation to bring together herpetologists, researchers, conservationists, and students for knowledge exchange and research dissemination.
• Snakefest / Snakefest Kids Ticketed public festival dedicated to snakes and herpetofauna, including a dedicated children's edition (Snakefest Kids), combining educational exhibits, live animals, and family entertainment.
• Big 6 Adoption Program Symbolic species adoption/sponsorship program that lets individual supporters fund the care and conservation of six flagship reptile or amphibian species through recurring contributions.
• Snakebite Survival Fund Dedicated conservation fund supporting snakebite treatment, training, and anti-venom logistics for at-risk communities affected by venomous snake encounters.
• Herpetofauna Sustainability Fund Corporate ESG and sustainability partnership program, including mangrove restoration projects, that allows companies to fund biodiversity and climate-positive initiatives.
• Presentations Educational talks and live-animal presentations delivered by the foundation primarily to schools and youth groups, covering reptile and amphibian biology and conservation.
• Customized Visits (Bezoek op Maat) Tailored on-site visits to the foundation for schools, groups, and organisations, offering customised reptile/amphibian education experiences.
• Turtle Project Dedicated conservation project focused on turtle welfare, rehabilitation, and protection within the foundation's conservation pillar.
• City Clean-Up Volunteer-driven urban clean-up events organised by the foundation to remove waste and reptile/amphibian habitat hazards in local environments.
• Body Art For Nature Ticketed fundraising event that uses body art as a creative vehicle to raise awareness and donations for reptile/amphibian conservation.
• Auction For Nature Charity auction event run by the foundation to generate funds for reptile and amphibian conservation projects.
• Herpetofauna Webshop Online merchandise store selling branded apparel and conservation-themed products, with proceeds supporting the foundation's conservation programs.

Quantifiable outcome

• More than 10,000 snakebite deaths prevented monthly through education and treatment support
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered minor, core and moderate.

• ZooMedminorOthersCorporate sponsor providing support for reptile care and conservation programs.
• AvonturiaminorOthersCorporate sponsor from the Dutch pet industry supporting foundation activities.
• De KaaimanminorOthersCorporate sponsor supporting reptile and amphibian conservation efforts.
• KiezebrinkminorOthersCorporate sponsor providing support for conservation activities.
• RepticuraminorOthersCorporate sponsor from the reptile industry.
• Prins PetfoodsminorOthersPet food company supporting foundation through corporate sponsorship.
• Healthy SeascoreStrategic or Co-development PartnerMarine conservation organization recovering ghost nets from oceans. Partnered on Turtle Project and mangrove restoration initiatives. Echo the dolphin is mascot representing Healthy Seas in joint educational efforts.
• Utrecht UniversitymoderateStrategic or Co-development PartnerAcademic partner supporting research initiatives and educational programs related to herpetology.
• Leiden UniversitymoderateStrategic or Co-development PartnerAcademic partner for research collaboration in biology and conservation.
• Ghent UniversitymoderateStrategic or Co-development PartnerAcademic partner for research and educational initiatives.
• Arizona State UniversitymoderateStrategic or Co-development PartnerInternational academic partner for research collaboration.
• RAVONcoreStrategic or Co-development PartnerDutch organization for reptile and amphibian research and conservation. Co-organizer of symposia and partner in fire salamander conservation.
• GlobeGuardsmoderateStrategic or Co-development PartnerConservation organization; foundation is member of GlobeGuards network.
• Poppodium PhoenixcoreStrategic or Co-development PartnerMusic venue in Breda co-organizing Snakefest annual rock festival and Snakefest Kids. Bands perform for free to raise funds.
• PantropicaminorStrategic or Co-development PartnerVenue hosting Body Art for Nature event in Luttelgeest, providing location for annual body painting fundraiser.
• Syllie FacesminorStrategic or Co-development PartnerBody paint company co-organizing Body Art for Nature annual event.
• National Snakebite InitiativecoreStrategic or Co-development PartnerPartner in India operating information hotline for snakebite victims and conducting education campaigns in shopping centers.
• Snakebite FoundationcoreStrategic or Co-development PartnerInternational partner working on snakebite treatment and prevention programs.
• Brain Youth GroupcoreStrategic or Co-development PartnerLocal partner in Kenya implementing mangrove restoration. Founded by Mbaraak Abdalla, organization has planted 750,000 seedlings and provides employment for disadvantaged youth and women.
• Kālinga FoundationmoderateStrategic or Co-development PartnerOrganizing international Elapid Symposium on king cobras and venomous snakes in India, with Herpetofauna Foundation as co-organizer.
• EduPetcoreStrategic or Co-development PartnerKnowledge center for companion animals. Co-organized King Cobra Symposium (2017) and Venomous Snakes as Flagship Species symposium (2019).
• Burgers ZoominorStrategic or Co-development PartnerHosted Venomous Snakes as Flagship Species symposium in 2019.
• VivariumminorChannel Partner/ Reseller/ DistributorReptile and amphibian fair providing free stand for foundation outreach.
• VHM EventsminorChannel Partner/ Reseller/ DistributorOrganizer of Terraria Houten expo providing complimentary table for foundation.
• Nijmegen RexpominorChannel Partner/ Reseller/ DistributorReptile expo providing complimentary booth for foundation presence.
• Duystere MarktminorChannel Partner/ Reseller/ DistributorCuriosities expo providing free stand for foundation in Roeselare, Belgium.
• Europese Slangen Vereniging (ESV)minorChannel Partner/ Reseller/ DistributorEuropean Snake Society organizing Slangendag expo and providing 3 free tables for foundation.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• IUCN (International Union for Conservation of Nature): Global authority on species conservation status and policy, including reptile and amphibian specialist groups. Comparable as a network hub for conservation science, but at vastly greater scale and breadth.
• The Nature Conservancy: One of the world's largest environmental nonprofits, running habitat protection and restoration programs globally. Comparable as a nonprofit conservation foundation with corporate partnerships, but with far broader species and habitat focus.
• WWF Netherlands: Dutch branch of global conservation NGO covering species and habitat protection broadly. Comparable as a domestic Dutch conservation nonprofit soliciting corporate and individual donations, but at much greater scale and species scope.

Direct peers

• Amphibian Survival Alliance: Global partnership dedicated to amphibian conservation, coordinating efforts across NGOs, governments, and researchers. Directly comparable focus on amphibian species protection with strong overlap in target donor and partner base.
• Durrell Wildlife Conservation Trust: Conservation trust focused on species recovery including reptiles and amphibians (e.g., pink pigeon, Mallorcan midwife toad). Comparable nonprofit foundation model with education and field conservation programs.
• The Orianne Society: U.S.-based nonprofit focused on snake and reptile conservation, particularly imperiled species. Comparable in targeting snake-specific conservation, research funding, and public education.
• Save the Snakes: International nonprofit dedicated to snake conservation through education and habitat protection. Directly comparable mission (snake-focused conservation + education) with similar community-driven fundraising model.
• RAVON (Reptile, Amphibian and Fish Research Netherlands): Dutch organization dedicated to research and conservation of reptiles, amphibians, and fish. Direct peer — Herpetofauna already co-organizes symposia with RAVON and partners on fire salamander conservation, serving an identical niche audience and mission.
• European Snake Society (Europese Slangen Vereniging): Dutch/European society for snake hobbyists and conservation. Already a partner providing complimentary expo tables; comparable focus on snake welfare and education through hobbyist channels.

Others

• Healthy Seas Foundation: Marine conservation organization focused on recovering ghost nets from oceans. Already a strategic partner of Herpetofauna on the Turtle Project and mangrove initiatives — adjacent rather than competing, supporting Herpetofauna's marine reptile (sea turtle) programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/herpetofauna
• Facebookfacebook.com/herpetofaunafoundation
• LinkedInlinkedin.com/company/herpetofauna-foundation
• Instagraminstagram.com/herpetofaunafoundation
• YouTubeyoutube.com/@HerpetofaunaFoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERPETOFAUNA