Fit One Five

What Fit One Five does

Fit One Five, doing business as FitFive Meals, is a private, for-profit company founded in 2017 and headquartered in Hoover, Alabama, operating healthy meal prep delivery services in the Birmingham, Alabama metropolitan area. The company's core offering is a single product line: chef-prepared, ready-to-heat meals along with meal packs and snacks, packaged and distributed directly to health-conscious consumers who want convenient nutritional alternatives to home cooking. Customer use cases identified in the source data center on busy professionals and families seeking time savings on meal preparation while maintaining a healthy diet. Distribution is purely direct-to-consumer at the local level, with online ordering, in-store pickup, shipping, and home delivery as the four documented fulfillment modes.

The revenue model is consumer-direct, transaction or subscription-based meal purchasing; however, no pricing tiers, menus, subscription mechanics, or unit economics are disclosed in the source material because the company's pricing page failed to load. The business employs 11-50 staff, suggesting a small operation combining kitchen production, packing, and last-mile delivery labor. No proprietary technology platform, mobile app, or AI/ML capabilities are referenced in the available data; the underlying technology stack is essentially commercial off-the-shelf website/e-commerce tooling paired with conventional cold-chain meal prep operations.

The company competes in a crowded regional meal prep and prepared-meal category against both national subscription players (e.g., meal kits) and other local Birmingham-area operators. No funding rounds, acquisitions, partnerships, patents, certifications, awards, management team details, or financial disclosures are present in the source data, indicating either genuine opacity or — more likely — a founder-operated small business that has not pursued institutional capital. Operating status is operating but cannot be definitively confirmed from the available signals, and no expansion into additional geographies, verticals, or product lines is documented.

Name

Fit One Five

Website

https://fitfivemeals.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

Fit One Five (DBA FitFive Meals) is a private, Birmingham, Alabama–based meal prep delivery company founded in 2017 that provides chef-prepared ready-to-heat meals, meal packs, and snacks directly to health-conscious consumers and busy families via online ordering, pickup, shipping, and home delivery.

Ownership category

akta.pro rank

Product category

Meal Prep Delivery Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYCRAHAJAD

Prepared Meal Subscriptions (Chef-Prepared, Recurring)

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

Keywords

• Healthy meal prep
• Ready-to-heat meals
• Meal delivery service
• Chef-prepared meals
• Meal packs and snacks

Headquarters

HQ city

Hoover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Fit One Five, doing business as FitFive Meals, provides chef-prepared, ready-to-heat meals, meal packs, and snacks to consumers through online ordering with three fulfillment options: home delivery, shipping, and local pickup. The service targets health-conscious individuals and families in the Birmingham, Alabama metro area seeking convenient, pre-prepared healthy meal options.

Product overview

FitFive Meals is a single-service meal prep delivery company offering healthy pre-prepared meals to consumers in Birmingham, Alabama. The offering consists of one core product: a meal delivery service. No additional modules, add-ons, or related products were identified in the available source data.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• CookUnity: Chef-prepared ready-to-heat meal delivery subscription service operating nationally with a rotating menu of independent chefs. Direct overlap with FitFive's chef-prepared, ready-to-heat, DTC subscription model.
• Factor: Large-scale DTC prepared-meal delivery brand (formerly Factor 75) offering chef-made, ready-to-heat meals nationwide. Closest at-scale analog to FitFive's ready-to-heat prepared meal model.
• Fresh n Lean: Healthy chef-prepared meal delivery service shipping nationwide, with an emphasis on organic, paleo, and keto options. Directly comparable health-focused DTC prepared-meal positioning.
• Trifecta: Organic, fresh, ready-to-eat meal delivery service serving health-conscious customers nationally. Directly comparable health-positioned DTC meal prep business.
• Sakara Life: Premium health-focused prepared meal delivery program selling weekly meal programs nationwide. Comparable chef-prepared, health-forward DTC positioning at a higher price tier.
• Territory Foods: Chef-prepared meal delivery service that began as a regional operator (Mid-Atlantic) before expanding, offering an analog of FitFive's regional DTC ready-to-heat model with a similar growth pathway.

Broad incumbents

• Daily Harvest: Large-scale DTC prepared-food delivery company offering ready-to-heat meals and snacks. Overlaps in the ready-to-heat, health-forward DTC prepared-food category, though broader portfolio.

Others

• Hungry Harvest: Mission-driven produce and meal delivery service addressing food access and healthy eating. Adjacent to FitFive's health-conscious meal prep positioning rather than a direct competitor.

Emerging players

• Methodical Meals: Smaller-scale chef-prepared healthy meal delivery operator. Comparable in size and positioning to FitFive as an emerging DTC prepared-meal brand.

Regional players

• Eat Clean To Go: Regional healthy prepared-meal retail and delivery operator (Texas) with in-store pickup and delivery. Closely comparable regional prepared-meal model with multi-channel fulfillment.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/fit-five-meals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit One Five