Field Of Vision, Llc

What Field Of Vision, Llc does

Field of Vision, LLC is a privately held, family-owned independent insurance brokerage founded in 2012 by Lisa Wishoun and headquartered in Spring, Texas (Houston metropolitan area). The agency specializes in Medicare solutions — covering Parts A, B, and D, Medicare Advantage, and Medicare Supplement plans — alongside a broader portfolio that includes ACA health insurance, life insurance (term, whole, universal, indexed universal life, and final expense), annuities, and tax-free retirement products using IUL structures. The agency represents 13 insurance organizations offering 119 products in the Texas market, with select agents holding carrier counts ranging up to 7 organizations each, and serves clients across Texas, Louisiana, Tennessee, Colorado, and Massachusetts.

Operationally, the firm runs as a relationship-driven brokerage with 14 licensed agents, including three Wishoun family members (Lisa Wishoun-Day, David Wishoun, Bryce Wishoun). The agency earns revenue exclusively through carrier-paid commissions on bound policies; all client-facing consultations are provided at no cost. Distribution combines direct agent consultations (phone, in-person, and video scheduled via Calendly) with agent-assisted online enrollment through third-party platforms Spark Advisors (Medicare) and HealthSherpa (ACA), supplemented by carrier-specific portals (Wellcare, Amerigroup, Cigna Supplemental, NCD, Back9, GeoBlue/HTH, Redirect Health) and a partnership with Trust and Will for estate planning cross-sell.

The technology stack is entirely third-party; no proprietary platform, mobile application, or AI tooling is in place. Marketing is relationship-based, relying on Google reviews, an educational content library (Medicare FAQs, educational videos, a community social services resource directory), and Eventbrite-driven formal presentations timed to the Medicare Annual Election Period (AEP). Ownership is entirely private and family-controlled, with no external investors, parent company, subsidiaries, or disclosed funding rounds.

Name

Field Of Vision, Llc

Legal name

Field of Vision LLC

Website

https://fovinsurance.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Field of Vision LLC is a family-owned independent insurance brokerage in Spring, TX, founded in 2012, with 14 agents specializing in Medicare, ACA health, life, annuities, supplemental, and tax-free retirement products for individual consumers across five states.

Ownership category

akta.pro rank

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Commission Revenue: FOV Insurance Brokers earns commissions from insurance carriers when policies are sold and bound. As an independent agency, they represent multiple insurance organizations (13 organizations offering 119 products per the main disclaimer, 7 organizations for some agents) and receive commission payments from these carriers for each enrollment completed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Field of Vision LLC is a family-owned independent insurance brokerage that represents 13 insurance organizations offering 119 products, providing personalized, one-on-one insurance brokerage and advisory services primarily focused on Medicare (Parts A, B, D, Supplements, and Medicare Advantage), ACA health insurance, life insurance (term, whole, universal, indexed universal life, final expense), annuities, supplemental insurance (dental, vision, critical illness, hospital indemnity, accident, travel), and tax-free retirement planning via Indexed Universal Life (IUL) policies. Services are delivered at no cost to clients through licensed agents via phone, in-person, video, and online enrollment portals.

Product overview

Field of Vision LLC is a family-owned insurance brokerage offering a portfolio of insurance products primarily focused on Medicare solutions and retirement planning. The company represents 13 organizations with 119 products (per main site) and individual agents representing various carrier counts (e.g., Bryce represents 7 organizations with 164 products). The core product family includes Medicare coverage (Parts A, B, D, Supplements, and Medicare Advantage), ACA health insurance, life insurance (term, whole, universal, indexed universal life, and final expense), annuities, and supplemental insurance plans (dental, vision, critical illness/cancer, hospital indemnity, accident, and travel). The company operates as an independent agency with agents who specialize in Medicare products and offer shopping platforms for clients to compare and purchase plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Insurance Advisory

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Spark AdvisorscoreChannel Partner/ Reseller/ DistributorSpark Advisors is a Medicare-focused enrollment platform. Multiple FOV agents (Lisa Wishoun-Day, David Wishoun, Bryce Wishoun, Heather Allen, Ann Jewett, Kristal Bennett, Mitch Irwin, Regina Moffett, Paul Nixon) have dedicated Spark Advisor agent pages for Medicare shopping and plan enrollment. This is a primary distribution channel for the agency's Medicare product sales.
• HealthSherpacoreChannel Partner/ Reseller/ DistributorHealthSherpa is an ACA Health Insurance Marketplace platform. Multiple FOV agents (Lisa Wishoun-Day, David Wishoun, Linda Cox, Ann Jewett, Kristal Bennett, Mitch Irwin, Regina Moffett, Paul Nixon) use HealthSherpa for ACA/under-65 health insurance enrollment, both through direct agent IDs and via the agency's Health Insurance page linking to HealthSherpa.
• Trust and WillminorGTM or Marketing PartnerTrust and Will is an online estate planning platform. FOV offers Trust and Will products through a dedicated link on their website and in the navigation menu under 'Wills & Trusts', allowing agents to cross-sell legal/estate planning services to their existing insurance client base.
• WellcareminorChannel Partner/ Reseller/ DistributorWellcare is a Medicare Advantage and prescription drug plan carrier. FOV agents Lisa Wishoun-Day and Linda Cox have dedicated Wellcare agent pages (wellcarerep.com) for enrolling clients in Wellcare plans.
• AmerigroupminorChannel Partner/ Reseller/ DistributorAmerigroup is a Medicare Advantage and health insurance carrier. Lisa Wishoun-Day has a dedicated Amerigroup agent portal for enrolling clients in Amerigroup plans.
• Redirect HealthminorChannel Partner/ Reseller/ DistributorRedirect Health is a health insurance platform. Agents Lisa Wishoun-Day and Linda Cox have dedicated Redirect Health enrollment links for distributing health plans to clients.
• CignaminorChannel Partner/ Reseller/ DistributorCigna provides dental, vision, and hearing insurance supplemental products. Lisa Wishoun-Day has a dedicated Cigna enrollment portal (shop.cignasupplemental.com) for Cigna supplemental product sales.
• GeoBlue / HTH Travel InsuranceminorChannel Partner/ Reseller/ DistributorGeoBlue and HTH Travel Insurance are international/travel medical insurance providers. Lisa Wishoun-Day offers these products to clients through dedicated enrollment links, serving clients who travel internationally or need expatriate coverage.
• NCD (National Collateral Drugs)minorChannel Partner/ Reseller/ DistributorNCD provides dental and vision insurance plans. Multiple FOV agents (Mitch Irwin, Ann Jewett, Heather Allen, Linda Cox) use NCD enrollment portals for distributing dental and vision plans.
• Back9 InsuranceminorChannel Partner/ Reseller/ DistributorBack9 Insurance is a life insurance platform. Agents Ann Jewett and Lisa Wishoun-Day have Back9 enrollment links for life insurance product distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoHealth: GoHealth is a Medicare-focused health insurance marketplace that enrolls beneficiaries in Medicare Advantage, Supplement, and Part D plans via a tech-enabled agent model. Like Field of Vision, it monetizes through carrier commissions and targets the same Medicare-eligible demographic, but operates nationally at materially greater scale.
• SelectQuote: SelectQuote is a direct-to-consumer insurance brokerage distributing life, Medicare, and supplemental insurance through inside-sales agents. It is directly comparable to Field of Vision's agent-led, commission-based model with an overlapping Medicare and life insurance product set.

Others

• MediaAlpha: MediaAlpha operates a customer acquisition platform powering insurance carrier and agent customer acquisition, including in Medicare. It is comparable as an upstream lead-generation ecosystem participant influencing how Field of Vision and similar brokerages source and compete for Medicare prospects.
• Medicare Plan Finder (Medicare.gov): The official Medicare Plan Finder is the government-run comparison tool for Medicare Advantage and Part D plans. It is the principal direct-to-consumer alternative to Field of Vision's advisory model and exerts competitive pressure on agent-led Medicare brokerage as beneficiaries increasingly self-serve.
• HealthSherpa: HealthSherpa is an ACA marketplace enrollment platform that Field of Vision agents actively use to enroll under-65 clients. It is comparable as a technology infrastructure partner and as a competing ACA enrollment channel for the same pre-retiree and individual market.

Broad incumbents

• EverQuote: EverQuote operates an online insurance marketplace that connects consumers with agents and carriers across health, life, Medicare, and auto insurance. It is comparable as a customer-acquisition channel feeding Medicare leads into agent distribution networks like Field of Vision's.
• Bankers Life (CNO Financial): Bankers Life is a national insurance distribution organization with a captive agent model focused on Medicare supplement, life, and retirement products for middle-income Americans. Comparable to Field of Vision in target customer (pre-retirees/seniors), product mix (Medicare supplements, life, annuities), and agent-led distribution, though operating at much greater scale.
• HealthMarkets: HealthMarkets is a national insurance brokerage representing multiple carriers across health, Medicare, life, and supplemental lines. It is structurally similar to Field of Vision's independent multi-carrier model but with national scale, broader product access, and stronger carrier relationships.
• eHealth: eHealth operates one of the largest online health insurance marketplaces, offering Medicare, ACA, and individual/family plans. It is comparable to Field of Vision across the Medicare and ACA product lines, but competes primarily through a self-service digital channel rather than agent-led consultations.

Emerging players

• Chapter: Chapter is a modern Medicare-focused advisory firm using technology and licensed advisors to help beneficiaries select Medicare plans. It competes for the same Medicare-eligible customer with a tech-enabled, advice-led model that is more scalable than Field of Vision's traditional agent approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/field-of-vision-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Of Vision, Llc