Spark Advisors
Spark Advisors operates an all-in-one Medicare technology platform serving 10,000+ independent brokers, agency principals, and call center operators across the United States with CRM, enrollment, and carrier integration tools.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Spark Advisors does
Spark Advisors is a technology-enabled Medicare brokerage that operates an all-in-one platform serving independent Medicare agents, agency principals, and call center operators across the United States. Founded in 2020 and headquartered in New York, the company has built a proprietary, Medicare-specific platform in-house that consolidates CRM, quoting and enrollment (via Sunfire integration), automated retention campaigns, carrier contracting, commission reconciliation, and white-labeled marketing tools into a single system. The platform is differentiated by direct data integrations with national and regional Medicare Advantage carriers, enabling real-time book-of-business reporting at individual policy and agent level and bypassing carrier portals. Supporting services include an on-demand client services team, a Partner Program with co-op marketing advancements and equity opportunities, and the Independent Medicare Network community.
The company monetizes primarily through recurring subscription-based platform fees charged to brokers and agencies, supplemented by co-op marketing advancements and agency referral agreements. Its go-to-market combines direct field sales for large agencies and call centers, inside sales for mid-sized accounts, and a self-serve login for contracted individual brokers. Spark reports 10,000+ partnered brokers and approximately 250,000 Medicare enrollments in 2025, with stated operational metrics including 84% client retention, a 91 broker NPS, 97% of agent support emails answered within 24 hours, and 176% YoY partner enrollment growth. AI-powered capabilities (Spark AI Assistant, AI churn defense) and analytics tools (Enrollment Scorecards) are layered into the core workflow.
Spark has raised approximately $40 million in total venture funding across a Series A of $15 million in January 2023 and a Series B of $25 million in July 2023, with investors including American Family Ventures, Primary Venture Partners, Viewpoint Ventures, Torch Capital, and Vine Ventures. The company operates through a wholly-owned subsidiary, Spark Insurance Services LLC, which holds state insurance agency licenses. Recent senior appointments in 2026 include Pooneet Kant as COO (March 2026) and Rod Barlow as CTO (May 2026), indicating a transition toward more operationally mature and AI-forward leadership. The legal entity is Spark Health Inc., and the platform serves only the U.S. market.
Spark Advisors firmographics
Firmographics- Name
- Spark Advisors
- Legal name
- Spark Health Inc.
- Website
- https://sparkadvisors.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Spark Advisors operates an all-in-one Medicare technology platform serving 10,000+ independent brokers, agency principals, and call center operators across the United States with CRM, enrollment, and carrier integration tools.
- Ownership category
- akta.pro rank
Spark Advisors industry classification
Industry- Product category
- Insurance Technology (Medicare Distribution Software)
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Software Publishers (5132), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE), Medigap Plan Administration (Enrollment, Billing & Member Services) (HLAEADAC), Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing) (FSAIAGAI)
Keywords
Where Spark Advisors is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spark Advisors business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Subscription fees: Subscription-based platform fees for Medicare brokers and agencies accessing the all-in-one technology platform including CRM, quoting, enrollment, contracting, commissions, and marketing tools.
- Marketing co-op programs: Co-op marketing advancements provided to partner agencies ahead of enrollments to fund their business growth.
- Agency referral agreements: Partner agencies receive rewards for referring like-minded partners to Spark ecosystem.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Spark Advisors product offering
Product offeringCore offering
Spark Advisors sells an all-in-one, cloud-based Medicare technology platform to independent Medicare brokers, agency principals, and call center operators, combining Medicare CRM, quoting and enrollment, marketing, contracting, commission management, and customer service into a single system with direct carrier data integrations. The company supplements the platform with on-demand Client Services, Contracting Services, and the Partner Program (including co-op marketing and equity opportunities) to drive broker growth and retention. Spark's wholly-owned subsidiary Spark Insurance Services LLC holds state insurance agency licenses for Medicare transactions.
Product overview
Spark Advisors offers a single unified platform called the Spark Platform - an all-in-one Medicare technology ecosystem that combines CRM, quoting and enrollment, marketing, contracting, commissions, and customer service into one system. The platform serves three distinct user segments: Field Brokers (via Medicare CRM with lead capture, automated retention, and AI churn defense), Agency Principals (via Agency Management with contracting, onboarding tracking, performance reporting, and commission reconciliation), and Call Center Operators (via Call Center Management with compliant lead queries and metrics tracking). Supporting the core platform are services including Client Services (on-demand support), Contracting Services, and the Partner Program. Notable feature additions include the AI Assistant for real-time enrollment guidance, Enrollment Scorecards for cross-carrier quality metrics, Plan Cheatsheets for automated plan comparisons, and Beneficiary Lookup with Contact Sync. The company also runs the Independent Medicare Network as a community initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Spark Platform All-in-one cloud-based Medicare technology platform that combines CRM, quoting and enrollment, marketing, contracting, commissions, and client service into one system for independent Medicare brokers, agency principals, and call center operators.
- Medicare CRM Medicare-specific CRM product line for field brokers, including lead data capture, automated client retention campaigns, AI churn defense, lead management, and the broker-facing workflow on the Spark Platform.
- Agency Management Agency management product line for agency principals covering onboarding tracking of new downlines, performance reporting, production and commission reconciliation, and core agency workflows from contracting through finance.
- Call Center Management Call center management product line for Medicare call center operators providing compliant lead data queries, agent metrics tracking, macro trend analysis, and overall call center health monitoring.
- Contracting Services Carrier contract management service supporting Medicare Advantage, Medicare Supplement, Part D, final expense, long-term care, dental, and ancillary products with national carriers (Aetna, UnitedHealthcare, Humana, Cigna, Molina, and others), regional carriers (Banner, BCBS state plans, Devoted Health, SCAN, and others), and life/ancillary carriers (Aflac, Mutual of Omaha, Nationwide, Cigna Supplemental).
- Client Services On-demand support service team handling billing issues, provider searches, and extra assistance programs on behalf of agents, included with the platform at no extra cost and reporting a 96% customer satisfaction rate.
- Partner Program Program for Medicare agencies providing access to Spark's senior leadership, the Agent Advisory Council, equity participation for top agencies, co-op marketing advancements, agency referral rewards, and broker recruitment events.
- Independent Medicare Network Community initiative connecting ambitious Medicare brokers across the United States with support, resources, and peer collaboration through the Independent Medicare Network Facebook group.
- Spark Insurance Services LLC Wholly-owned licensed insurance agency subsidiary that holds state insurance agency licenses to support Medicare insurance transactions for Spark partners and customers.
Quantifiable outcome
- 40% growth in agency enrollments after using Spark
- +5 more outcomes
Companies that use Spark Advisors
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Spark Advisors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature9 records
Spark Advisors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Medicare CarrierscoreSpark supports contracts with all national Medicare Advantage carriers including Aetna, UnitedHealthcare, Humana, Cigna, Molina, and others.
- Regional Medicare CarrierscoreLarger regional carriers in the Northeast, South, and West coast supported including Banner, BCBS state plans, Devoted Health, SCAN, and others.
- Life & Ancillary CarriersminorSupport for final expense, long-term care, dental, and other ancillary products through carriers including Aflac, Mutual of Omaha, Nationwide, Cigna Supplemental, and others.
- Trusted Benefits GroupminorAgency spotlight partnership highlighting Trusted Benefits Group as a Spark partner agency.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Spark Advisors competitors and assessment
Company assessmentEmerging players
- QuoteWizard (LendingTree Insurance): QuoteWizard is an online insurance comparison and lead generation platform that connects consumers with insurance agents and carriers. It is comparable to Spark as a digital distribution and lead-gen technology layer for insurance agents.
- AgentCubed: AgentCubed is an insurance CRM and agency management platform used by insurance agents across lines including health and Medicare. It is comparable to Spark as agent-facing workflow/CRM technology, though it is broader across insurance products and smaller in scale.
- Connected Insurance (Gaspar Insurance): Connected Insurance provides insurance CRM, marketing, and distribution technology for independent agencies. It is comparable to Spark as a workflow and agency management platform serving independent insurance producers.
Broad incumbents
- EverQuote: EverQuote is an online insurance marketplace with proprietary agent technology and lead-generation capabilities across personal lines including health. It is comparable to Spark as an insurance distribution technology and lead monetization platform.
- MediaAlpha: MediaAlpha operates a performance marketing platform for insurance and other verticals, monetizing consumer clicks and leads to carriers and agents. It is comparable to Spark as a technology-enabled insurance customer acquisition layer, though it is broader and more marketing-centric.
Direct peers
- eHealth: eHealth operates one of the largest online Medicare insurance marketplaces and provides a technology platform supporting agents, carriers, and consumers. It overlaps directly with Spark on Medicare distribution technology and agent-facing tooling.
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace and technology platform that connects consumers with carriers via a network of agents. It is the closest publicly listed comparator to Spark in terms of Medicare brokerage technology and agent enablement.
- SelectQuote: SelectQuote is a senior-focused direct-to-consumer insurance distributor with a large Medicare Advantage business and proprietary agent technology. It competes with Spark in Medicare distribution scale and agent productivity tooling.
- HealthPlanOne: HealthPlanOne is a Medicare-focused insurance brokerage with proprietary lead generation and agent enablement technology. It targets the same Medicare Advantage/Supplement buyer and agent distribution motion as Spark.
- Benefytt (now part of Allstate): Benefytt was a Medicare and individual health insurance distribution platform combining lead generation, technology, and agent enablement, now part of Allstate's National General operation. It directly parallels Spark's Medicare brokerage-plus-tech model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights7 records
Customer concentration
Spark Advisors social profiles
Digital presenceSpark Advisors compliance and trust
Trust signalCompliance7 records
Spark Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spark Advisors leadership team
Management profileNumber of profiles
Profiles8 records
Spark Advisors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spark Advisors funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spark Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spark Advisors
What does Spark Advisors do?
Spark Advisors sells an all-in-one, cloud-based Medicare technology platform to independent Medicare brokers, agency principals, and call center operators, combining Medicare CRM, quoting and enrollment, marketing, contracting, commission management, and customer service into a single system with direct carrier data integrations. The company supplements the platform with on-demand Client Services, Contracting Services, and the Partner Program (including co-op marketing and equity opportunities) to drive broker growth and retention. Spark's wholly-owned subsidiary Spark Insurance Services LLC holds state insurance agency licenses for Medicare transactions.
Is Spark Advisors a public or private company?
Spark Advisors is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spark Advisors founded?
Spark Advisors was founded in 2020. It employs 101 to 250 people.
Where is Spark Advisors based?
Spark Advisors is headquartered in New York, United States, in the North America region.
How does Spark Advisors make money?
Three revenue lines are on record. Platform/Subscription fees are the primary driver. The others are marketing co-op programs and agency referral agreements.
Who are Spark Advisors's main competitors?
Emerging players on record are QuoteWizard (LendingTree Insurance), AgentCubed and Connected Insurance (Gaspar Insurance). Broad incumbents are EverQuote and MediaAlpha. Direct peers are eHealth, GoHealth, SelectQuote, HealthPlanOne and Benefytt (now part of Allstate).
Does Spark Advisors have an API?
No public API is recorded for Spark Advisors.
What industry is Spark Advisors in?
Spark Advisors's product category is Insurance Technology (Medicare Distribution Software). Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO). Its NAICS code is 52421 and its SIC code is 6411.