Café Allez! Limited
Café Allez! Limited operates a UK mobile coffee catering service from a restored 1972 Citroën HY van, serving events, weddings and corporate clients via mobile catering, van hire, CoffeeSultant consultancy, and sister bakery Allez! Bakes.
- Company typePrivate
- Founded2015
- HeadquartersMelton Mowbray, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Café Allez! Limited does
Café Allez! Limited is a UK-based mobile coffee catering business founded by Mark and Claire, headquartered in Stathern, Melton Mowbray, Leicestershire. The company operates a premium mobile coffee shop from a restored 1972 Citroën HY van named Henri, equipped with a Fracino espresso machine, oak counters, LED lighting and full catering equipment. It serves freshly ground and brewed coffee, premium teas, hot chocolate, cakes, pastries and breakfast items at events, weddings and corporate functions, covering most of the UK from its Leicestershire base. The company holds a 5-star food hygiene rating from the UK Food Standards Agency, and co-founder Mark holds an SCA Barista Skills Foundation certification trained by 200 Degrees Coffee roasters in Nottingham. Distribution is primarily direct via the website, phone, email, social media and earned media, including a TV appearance on ITV's The Masked Singer.
The business operates four revenue-generating lines. The core is mobile coffee catering for weddings, corporate events and sporting/outdoor occasions, complemented by a van-only hire service (Van Henri Hire) for clients wanting the vehicle as a backdrop or champagne/prosecco bar without catering staff. In 2022 the company launched CoffeeSultant, a professional consultancy offering barista training, espresso menu development, equipment guidance and operational coaching to independent coffee shop owners, billed at £45 per hour ex-VAT plus 45p per mile from LE14 4HJ, following a free initial consultation. In 2023 the company launched Allez! Bakes as a wholly-owned sister commercial bakery in Scalford, near Melton Mowbray, supplying cakes and cookies to coffee shops, cafes and pubs with allergen labelling and both standard and vegan options. A previous fixed-location coffee shop at Belvoir Castle operated from May 2019 until 28 March 2022.
Café Allez! Limited is a privately held UK private limited company (Company No. 11589045), with no external institutional funding, no parent company, and full operational involvement from the two co-founders. The enterprise customer base spans Hotels (Marriott), Fashion/Luxury (Dolce & Gabbana), Insurance (Allianz), Automotive (Collecting Cars, RBW), Sports (The FA / Lionesses), Logistics (Tritax Big Box, GLP Magna Park), Construction (Glencar) and heritage venues (Belvoir Castle, Grimsthorpe Castle). The company maintains partnerships with 200 Degrees Coffee (roasting and SCA training), Bloomsbury Bakery (bread supply), Glencar Construction, GLP and Futures For All (social mobility).
Café Allez! Limited firmographics
Firmographics- Name
- Café Allez! Limited
- Legal name
- Café Allez! Limited
- Website
- https://cafeallez.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Café Allez! Limited operates a UK mobile coffee catering service from a restored 1972 Citroën HY van, serving events, weddings and corporate clients via mobile catering, van hire, CoffeeSultant consultancy, and sister bakery Allez! Bakes.
- Ownership category
- akta.pro rank
Café Allez! Limited industry classification
Industry- Product category
- Mobile Coffee Catering
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)
- akta.pro secondary industries
- Coffee Chains & Franchise Cafes (THAFADAB), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Café Allez! Limited is headquartered
LocationHeadquarters
- HQ city
- Melton Mowbray
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Café Allez! Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Mobile Coffee Catering Services: Café Allez! provides premium mobile coffee shop services at events, weddings, and corporate functions from their vintage van Henri. Services include freshly ground and brewed coffee, premium teas, hot chocolate, cakes, pastries, and breakfast items.
- Vintage Van Hire: Henri the vintage Citroën HY van can be hired for events without catering services, with options for branding and customisation. Rates are negotiable based on event and location.
- CoffeeSultant Consulting: Mark offers coffee shop consulting services including barista training, equipment advice, drinks menu optimisation, and operational improvements. Free initial consultation followed by hourly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Initial Consultation |
| Unit Pricing | Pay-as-you-go | Hourly Consulting Rate |
| Other | Pay-as-you-go | Van Henri Hire |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Café Allez! Limited product offering
Product offeringCore offering
Café Allez! operates a premium mobile coffee shop from a restored 1972 Citroën HY van named Henri, providing freshly ground and brewed espresso-based coffee, premium teas, hot chocolate, cakes, pastries, and breakfast items to events, weddings, and corporate workplaces across the UK. The business is supported by a vintage van hire service, an SCA-accredited coffee consultancy (CoffeeSultant), and a sister wholesale bakery (Allez! Bakes) that supplies cakes and cookies to coffee shops, cafes, and pubs.
Product overview
Café Allez! Limited operates as a premium mobile coffee shop business built around its restored 1972 vintage Citroën HY van, Henri. The core offering is mobile event and corporate catering services — bringing espresso-based drinks, teas, hot chocolate, and cakes directly to events, weddings, and workplaces. This is supported by a van-hire sub-service (Van Henri Hire) for clients wanting Henri purely as a backdrop, and a professional consultancy arm (CoffeeSultant) offering barista training and coffee shop operational coaching. A sister company, Allez! Bakes, provides a commercial bakery supply line for cakes and cookies to other coffee shops, cafes, and pubs. Together, the portfolio spans mobile catering, venue hire, professional consulting, and wholesale bakery supply.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Coffee Catering (Van Henri) Premium mobile coffee shop service delivered from a restored 1972 vintage Citroën HY van named Henri, providing freshly ground espresso-based coffee, premium teas, hot chocolate, cakes and pastries at events, weddings, and workplaces across the UK.
- Wedding Coffee Service Mobile coffee catering tailored for weddings, including hot and cold drinks, cakes, pastries, and breakfast options, delivered by Van Henri with personalised branding, décor, and optional champagne/prosecco bar setup.
- CoffeeSultant Consulting Professional coffee consultancy for coffee shop owners delivered by Mark, including barista training, espresso menu development, equipment guidance, drinks menu optimisation, and operational coaching using SCA-accredited training.
- Allez! Bakes Sister commercial bakery supplying cakes and cookies to coffee shops, cafes, and pubs, with allergen labelling, full product specifications and both standard and vegan options.
- Van Henri Hire Hiring out the vintage Citroën HY van Henri for use as a branded backdrop, Champagne/Prosecco bar, or aesthetic feature at events, weddings, corporate functions, and filming/photography shoots, with optional branding customisation.
Quantifiable outcome
- Never had to pay out on 'Love Your Coffee As Much As We Do … Or Your Money Back' promise at Belvoir Castle
- +2 more outcomes
Companies that use Café Allez! Limited
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Café Allez! Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Café Allez! Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Futures For AllcoreCafé Allez! is a Social Mobility Partner with Futures For All, the UK's leading social mobility charity working to close the opportunity gap. They deliver 'virtual' work experience at secondary schools, including insights into hospitality sector and setting up a successful enterprise. Together they're supporting life-changing work experience for students from state schools and colleges.
- 200 Degrees CoffeecoreCoffee roasters who roast Café Allez!'s coffee in Nottingham. They are also accredited to deliver SCA (Speciality Coffee Association) courses, through which Mark achieved his Barista Skills Foundation certification.
- Bloomsbury BakeryminorLocal bakery based in Grantham that supplies bread for Café Allez! events.
- Glencar ConstructionminorConstruction company featured in Café Allez! video showcasing ground-breaking catering services at their construction sites.
- GLP (Magna Park)minorLogistics and warehouse developer at Magna Park, Lutterworth. Café Allez! has partnered with GLP for launch events at distribution facilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Café Allez! Limited competitors and assessment
Company assessmentRegional players
- Square Mile Coffee Roasters: London-based specialty coffee roaster with a strong reputation among UK independents. Comparable in the upstream specialty-coffee ecosystem that supplies the kind of high-end venues and shops where Café Allez! seeks customers.
- Union Hand-Roasted Coffee: Award-winning UK specialty coffee roaster with wholesale and barista training operations. Comparable in serving UK coffee shops with roasted beans and operational training that overlaps with CoffeeSultant's value proposition.
- Extract Coffee Roasters: UK specialty coffee roaster with a strong wholesale and training programme. Comparable to the Allez! Bakes / CoffeeSultant arm as a specialty supplier and educator serving the UK independent coffee shop market.
Broad incumbents
- Pret A Manger: UK-based coffee and food chain with a strong takeaway and corporate-catering presence. Comparable as a broad incumbent serving coffee to time-pressed UK consumers and corporate event audiences.
- Costa Coffee: The UK's largest coffee chain, operating thousands of sites. Comparable as a broad incumbent in the UK specialty/mass-market coffee space where Café Allez! competes for coffee-serving occasions, although Costa's fixed retail model differs from the mobile event approach.
- 200 Degrees Coffee: Nottingham-based specialty coffee roaster and barista training provider — already a partner of Café Allez!. Comparable because it overlaps in specialty coffee roasting, accredited training (SCA), and UK event/office coffee supply, while also being a direct competitor for CoffeeSultant-style training engagements.
- Caffè Nero: Major UK coffee chain with a strong espresso-led, European-style brand identity. Comparable as a broad incumbent in UK coffee consumption, overlapping with Café Allez! in targeting customers seeking specialty coffee experiences.
- Starbucks UK: Global coffee chain with substantial UK presence. Comparable as a broad incumbent competing for the same end-consumer coffee occasions, although the operating model and scale differ materially from Café Allez!'s mobile event focus.
Emerging players
- Pact Coffee: UK specialty coffee subscription and B2B supplier focused on offices and workplaces. Comparable as an emerging player pursuing UK office/workplace coffee contracts — directly overlapping with Café Allez!'s workplace event service and wholesale bakery supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Café Allez! Limited social profiles
Digital presenceCafé Allez! Limited compliance and trust
Trust signalCompliance1 record
Café Allez! Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Café Allez! Limited leadership team
Management profileNumber of profiles
Profiles2 records
Café Allez! Limited subsidiaries and ownership
Company hierarchySubsidiaries1 record
Café Allez! Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Café Allez! Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Café Allez! Limited
What does Café Allez! Limited do?
Café Allez! operates a premium mobile coffee shop from a restored 1972 Citroën HY van named Henri, providing freshly ground and brewed espresso-based coffee, premium teas, hot chocolate, cakes, pastries, and breakfast items to events, weddings, and corporate workplaces across the UK. The business is supported by a vintage van hire service, an SCA-accredited coffee consultancy (CoffeeSultant), and a sister wholesale bakery (Allez! Bakes) that supplies cakes and cookies to coffee shops, cafes, and pubs.
Is Café Allez! Limited a public or private company?
Café Allez! Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Café Allez! Limited founded?
Café Allez! Limited was founded in 2015. It employs 1 to 10 people.
Where is Café Allez! Limited based?
Café Allez! Limited is headquartered in Melton Mowbray, United Kingdom, in the Europe region.
How does Café Allez! Limited make money?
Three revenue lines are on record. Mobile Coffee Catering Services are the primary driver. The others are vintage Van Hire and coffeeSultant Consulting.
Who are Café Allez! Limited's main competitors?
Regional players on record are Square Mile Coffee Roasters, Union Hand-Roasted Coffee and Extract Coffee Roasters. Broad incumbents are Pret A Manger, Costa Coffee, 200 Degrees Coffee, Caffè Nero and Starbucks UK. Pact Coffee is listed as an emerging player.
Does Café Allez! Limited have an API?
No public API is recorded for Café Allez! Limited.
What industry is Café Allez! Limited in?
Café Allez! Limited's product category is Mobile Coffee Catering. Its primary akta.pro industry code is THAFADAK, Drive-Thru Coffee Stands & Coffee Kiosks, with a secondary code of THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 722515 and its SIC code is 5810.