What Flow Retail As does

Flow Retail AS is a privately held Norwegian software company founded in 1995 and headquartered in Sandnes, Norway, that builds point-of-sale and adjacent retail software for professional specialty retailers. The company's flagship product is the Flow Retail POS Platform, a cross-platform client supporting Windows, Mac, iPad, iPhone, and Android, delivering over 500 store-facing functions covering inventory and variants, purchase ordering, omnichannel sales, split payments, gift cards, campaigns, after-sales / RMA workflows, and customer history. An API-first architecture and documented connectors link the platform to complex enterprise back-ends such as SAP ERP as well as lighter e-commerce platforms like Shopify, with native Norwegian and Nordic payment integrations through Vipps and SoftPay NFC.

The product suite is structured as a core platform plus three extensions: the Flow Gift Card Platform for retail gift card programs, Flow Service for after-sales service and returns handling, and a Shopware-based professional e-commerce delivery practice sold primarily in Norway. Targeted verticals include electronics, sport and outdoor, fashion, furniture, jewelry, home improvement, hobby and crafts, arts and galleries, and B2B retail. The business sells through a sales-led direct motion with live demos and expert consultation, supported by API and developer documentation; named reference customers include the Nordic electronics retailer POWER Nordic (a 20+ year relationship) and the furniture retailer Thune.

Flow Retail monetizes the platform primarily through SaaS-style subscriptions priced by quote based on retailer size and requirements, with no publicly disclosed pricing. The company is bootstrapped with no external funding rounds recorded and operates from a single Norwegian headquarters. Markets served are stated as Nordic countries with broader European ambition; current disclosure does not extend to revenue, headcount within the 11–50 band, or financial metrics.

Name

Flow Retail As

Legal name

Flow Retail AS

Website

https://flowretail.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Flow Retail AS builds a cross-platform point-of-sale platform with 500+ retail functions, plus gift card, after-sales, and Shopware e-commerce modules, sold via direct sales and subscriptions to professional specialty retailers primarily in the Nordics.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flow Retail POS Platform Subscription: SaaS-based point-of-sale platform subscription model providing access to POS software, inventory management, and integrations. Pricing is quote-based and tailored to retailer size and requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Flow Retail AS sells the Flow Retail POS Platform, a cross-platform, cloud-connected point-of-sale system with 500+ built-in functions covering inventory, variants, serial numbers, omnichannel sales, split payments, gift cards, customer history, and built-in purchase ordering for professional retailers. The company also offers the Flow Gift Card Platform, Flow Service for after-sales and RMA workflows, and delivers Shopware-based e-commerce solutions to Norwegian retailers. All offerings are sold on a subscription basis with quote-based pricing, accessed via API-first integrations to ERP and e-commerce systems.

Product overview

Flow Retail As offers a platform-plus-modules architecture centered on the Flow Retail POS Platform as the core product. The core platform includes built-in features for inventory, selling, purchasing, and customer management. Additional modules include the Flow Gift Card Platform for gift card programs and Flow Service for after-sales workflows. The company also delivers Shopware eCommerce implementations as a separate service offering in Norway. Extensions are available for campaigns, multi-currency, B2B features, and other industry-specific capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Flow Retail POS Platform: Modern point-of-sale platform built for growth, powers physical stores with lightning-fast, always-on POS
• Flow Gift Card Platform
• Shopware eCommerce

Products and services

• Flow Retail POS Platform

Quantifiable outcome

• Store staff fully operative after just a few hours of training

Named customers2 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• SAPcoreTechnology or IntegrationSAP integration is highlighted as a key capability, with Flow Retail able to connect to complex SAP ERP systems for enterprise retailers requiring seamless data synchronization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cegid: French retail and ERP software vendor with deep specialty retail features (Cegid Retail). Broad incumbent competing with Flow Retail for multi-store European retailers requiring integrated ERP.
• Square (Block): Payments-led POS and commerce suite serving SMBs across multiple verticals. A broad incumbent encroaching on Flow Retail's specialty retail segment with bundled hardware, software, and payments.
• Zettle by PayPal: PayPal-owned POS and commerce platform headquartered in Stockholm. Targets SMB retailers in Europe with integrated payments, competing with Flow Retail's lower-end and mobile POS use cases.
• Shopify POS: POS extension of the Shopify commerce platform, targeting omnichannel retailers with online + in-store selling. Flow Retail explicitly integrates with Shopify; competes for the same specialty retail customer.
• SumUp: Payments and POS provider with strong European (especially Nordic) presence. Competes for the lower end of Flow Retail's customer base via simplified, mobile-first POS offerings.

Emerging players

• Toast: Vertical-SaaS POS leader in restaurants, now expanding into adjacent retail-adjacent segments. Not a direct competitor today but a model benchmark for vertical SaaS scaling and platform expansion that Flow Retail could emulate.

Direct peers

• Springboard Retail: Cloud POS designed specifically for specialty retailers (apparel, footwear, gifts). Closely mirrors Flow Retail's vertical specialization and recurring SaaS model for multi-store independent retailers.
• Retail Pro: Specialty-retail-focused POS and retail management platform serving apparel, footwear, and lifestyle retailers globally. Direct competitor to Flow Retail in multi-store specialty retail with deep inventory and variant features.
• LS Retail (LS Central): Iceland-headquartered POS and ERP solution built on Microsoft Dynamics for retail and hospitality. Closest functional peer to Flow Retail, with comparable SAP/Dynamics ERP integration depth and specialty-retail focus.
• Lightspeed Commerce: Cloud-based POS and commerce platform serving retail and restaurant SMBs globally. Directly competes with Flow Retail in specialty retail POS, with comparable omnichannel, inventory, and multi-store capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flow-retail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Retail As