What GROUPE CREATIV' does

GROUPE CREATIV' now operates commercially as Roadia, a French automotive expertise services company headquartered in Nîmes. The business provides vehicle damage assessment, claims evaluation, and post-accident expertise services to insurance companies and their policyholders, operating through a network of 80 agencies organized into six regional divisions across France. The company was formed through the 2024 merger of two established French automotive expertise firms, CREATIV' (founded 1995) and KPI, and now functions as the automotive branch of diversified professional services group Groupe ADENES.

Roadia handles approximately 750,000 missions annually with a workforce of 900 employees, generating €80M in FY2024 revenue. The service offering is fundamentally field-based: in-person vehicle inspections and damage assessments conducted by expert appraisers, supplemented by a dedicated hail catastrophe hotline ('Spécial Grêles') and a self-serve client portal (myroadia.eu). Revenue is generated through professional service fees negotiated B2B with insurance carriers, with the end policyholder as the indirect beneficiary of the assessment work.

The company's go-to-market is sales-led and relationship-driven, targeting French insurance companies as primary contracting entities while serving their insured customers at the point of claim. Distribution is anchored on physical agency locations providing nationwide coverage, complemented by a digital client portal. No proprietary technology platform, AI/ML capabilities, or differentiated technical architecture are disclosed in available materials; the business is operationally intensive and human-capital-driven. Growth signals are limited to the recent consolidation and incremental digital capability investments, with no disclosed geographic or vertical expansion beyond the French automotive insurance claims market.

Name

GROUPE CREATIV'

Legal name

Roadia

Website

https://creativexpertiz.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

GROUPE CREATIV', now operating as Roadia, is a French automotive expertise services provider formed from the 2024 merger of CREATIV' and KPI. It serves insurance companies and policyholders with vehicle damage assessment and claims management across 80 agencies in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Cormelles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive expertise services: Roadia provides vehicle expertise services to insurance companies and their policyholders. Revenue is generated through service fees for expert assessments of vehicle damage, claims evaluation, and related automotive expertise services. The company handles approximately 750,000 missions annually.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GROUPE CREATIV' provides automotive expert appraisal and claims management services, delivering vehicle damage assessment for insurance companies and their policyholders. The company operates through a network of 80 agencies across France, staffed by approximately 900 collaborators, and handles around 750,000 expertise missions annually. It also operates specialized response capabilities for natural disaster events such as hailstorms.

Product overview

Roadia is a B2B automotive expertise services platform formed from the merger of CREATIV' (Creativexpertiz) and KPI companies. Operating as the automotive branch of the ADENES group, Roadia provides vehicle damage assessment and expertise services primarily for insurance companies, offering nationwide coverage through 80 agencies across France. The company handles approximately 750,000 missions annually with 900 employees and generates 80M€ in revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadia automotive expertise and claims management services End-to-end vehicle damage assessment and claims management services delivered to insurance companies and their policyholders through 80 agencies across France, handling approximately 750,000 expertise missions per year.
• CREATIV' (Creativexpertiz) automotive expertise services
• KPI (Groupe KPI) automotive expertise services
• Hail damage response service (Sépécila Grêles)

Quantifiable outcome

• Handle 750,000 missions annually across 80 agencies in France

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CREATIV'coreOthersOne of the two founding companies that merged to create Roadia. CREATIV' brought established automotive expertise capabilities to the merger.
• KPIcoreOthersOne of the two founding companies that merged to create Roadia. KPI contributed its expertise to the combined entity.
• Groupe ADENEScoreStrategic or Co-development PartnerParent group of Roadia. Roadia represents the automotive branch of Groupe ADENES, working together to prepare the future of mobility by combining customer aspirations, insured needs, and tomorrow's expertise.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Crawford & Company: Crawford & Company is a global claims-management and loss-adjusting provider. It is comparable through outsourced insurance claims expertise and service delivery, although its portfolio is much broader than Roadia's.
• DEKRA: DEKRA is a global testing, inspection, and automotive-services company with vehicle inspection and technical-assessment capabilities. It is a broader incumbent but remains comparable in technical vehicle assessment.
• Sedgwick: Sedgwick provides claims administration, loss adjusting, and managed repair services globally. It overlaps with Roadia's insurer-facing claims workflow but serves more categories and geographies.
• TÜV SÜD: TÜV SÜD provides inspection, testing, and automotive assessment services worldwide. It overlaps with Roadia in technical vehicle expertise but serves a substantially wider market.
• TÜV Rheinland: TÜV Rheinland is a global testing, inspection, and certification group active in vehicle inspection and damage assessment. It shares Roadia's technical-inspection orientation and enterprise customer adjacency but operates across many other sectors.

Direct peers

• Stelliant: Stelliant is a scaled French claims and loss-adjustment group with automotive expertise and broad claims-management capabilities. Its service model and insurer customer base closely overlap with Roadia's.
• Ajustcar: Ajustcar provides automotive claims expertise in France, with comparable vehicle-damage assessment, insurer relationships, and policyholder support.
• Saretec: Saretec is a French provider of vehicle-damage appraisal and insurance claims expertise, making it one of Roadia's closest competitors in the same customer and service category.
• Experauto: Experauto operates a French automotive-expertise network serving insurers and policyholders, closely matching Roadia's appraisal and claims-management model.

Others

• CCC Intelligent Solutions: CCC Intelligent Solutions supplies insurers and collision-repair businesses with claims estimation and workflow technology. It is comparable through digital claims-assessment infrastructure but is an enabling technology peer rather than a field-service competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-creativ-expertiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROUPE CREATIV'