Eurofleet Tyres & Services

What Eurofleet Tyres & Services does

Eurofleet Tyres & Services SAS is a French fleet tire and vehicle maintenance provider that operates a nationwide network of nearly 900 service points delivering tire equipment, preventive maintenance, and repair services to professional fleet operators and individual motorists. The company serves light vehicles (VL), light utility vehicles (VUL), and heavy industrial vehicles (VI), with a service catalog spanning tire sales (over 16,000 references), oil changes, braking, shock absorbers, air conditioning, exhaust, glass replacement, and winter products, all delivered in a manner that preserves manufacturer warranties. Operations are organized through three complementary brand networks — Côté Route (neighborhood garage model), Speedy (500+ auto centers open six days per week), and Firststop (350 centers in France as part of a 2,000+ European footprint) — supplemented by 800 mobile intervention vehicles providing on-site servicing for immobilized vehicles, with approximately 3,000 employees in total.

The commercial offering rests on a fleet management platform bundling online appointment booking, a customer reporting dashboard, geolocated tire storage tracking, centralized consolidated invoicing across all service points regardless of outlet brand, and an informatized contract pricing engine that enforces national negotiated rates at every outlet. A dedicated key account team and 100+ commercial representatives run a sales-led B2B go-to-market targeting tenders and framework agreements. Revenue is generated through tire sales, professional maintenance and repair services, and mobile interventions, with pricing quote-based and negotiated at account opening under a pay-as-you-go billing cadence.

Eurofleet is a privately held SAS (capital of €350,000, RCS Lyon 480 500 768) operating as a brand under Bridgestone Europe, headquartered at 100 route de Lyon, Saint-Priest near Lyon. The customer base spans transporters, industrial companies, agricultural operators, civil engineering firms, and rental companies, alongside individual motorists reached through Speedy and Firststop. All operations are within metropolitan France; no international or expansion activity beyond the domestic market is disclosed in the available data.

Name

Eurofleet Tyres & Services

Legal name

EUROFLEET TYRES & SERVICES SAS

Website

https://eurofleet.fr

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eurofleet Tyres & Services is a Bridgestone Europe-owned fleet tire and vehicle maintenance provider operating nearly 900 service points across France through the Côté Route, Speedy, and Firststop networks, serving professional B2B fleet operators and individual motorists.

Ownership category

akta.pro rank

Product category

Fleet Tyre & Maintenance Services

NAICS

Automotive Repair and Maintenance (8111), Tire Dealers (441340), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Fleet tyre management
• Vehicle maintenance services
• Mobile fleet interventions
• Tyre replacement services
• Consolidated fleet billing

Headquarters

HQ city

Saint-priest-la-vêtre

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fleet tire equipment and services: Supply of thousands of tire references for all vehicle types, managed through the network of 900 service points across France. Includes tire storage, seasonal tire changes, and fleet tire management.
2. Vehicle maintenance and repair services: Complete maintenance services for vehicle fleets including oil changes, braking systems, shock absorbers, air conditioning, exhaust systems, and windshield replacement. Services provided at all network locations with manufacturer warranty preservation.
3. Mobile intervention services: On-site intervention services via 800 mobile vehicles that can quickly service immobilized vehicles with mobile tools and IT systems, reducing vehicle downtime impact.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Eurofleet Tyres & Services provides outsourced tyre management and preventive vehicle maintenance for professional fleets across France. Its offering combines a network of nearly 900 service points across three branded banners (Côté Route, Speedy, Firststop), 800 mobile intervention vehicles for on-site servicing, and digital tools for online appointment booking, online reporting, geolocated tyre storage, and consolidated invoicing. Services span tyre supply and replacement, oil changes, braking, shock absorbers, air conditioning, exhaust, glass, and winter preparation.

Product overview

Eurofleet Tyres & Services operates as a unified fleet management platform offering tire sales, vehicle maintenance, and repair services through a network of nearly 900 service points across France. The core product portfolio centers on tires (with over 16,000 references), vehicle maintenance (oil changes, braking, shock absorbers, air conditioning, exhaust, glass), and specialized services (winter products, warranty-preserved servicing). Supporting digital add-on modules include centralized billing, online appointment booking, online reporting, geolocated tire storage, mobile intervention vehicles (800 units), fleet management tools, and accreditation cards. Services are delivered through three franchise/service networks: Côté Route (neighborhood garages), Speedy (500+ centers), and FirstStop (350 locations in France/2,000 in Europe), all under the Eurofleet umbrella brand owned by Bridgestone Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Côté Route: A network offering automotive center and local garage services for regular maintenance of tourism and utility vehicles, including tyres, shock absorbers, brakes, technical equipment, and manufacturer warranty-preserved services.
• Speedy
• FirstStop

Products and services

• Tyre supply and replacement (Pneumatiques) Supply and fitting of tyres for light commercial vehicles, trucks, and company cars, available across the company's service centre networks and via mobile intervention vehicles. Intended for professional fleet operators needing rapid, distributed tyre replacement.
• Oil change and scheduled maintenance (Vidange et entretien) Preventive oil-change and routine maintenance services performed to manufacturer specifications so that fleet vehicles retain their warranty coverage. Intended for professional fleet operators seeking warranty-preserved maintenance.
• Braking services (Freinage) Brake inspection, pad and disc replacement, and braking system servicing for fleet vehicles.
• Shock absorber replacement (Amortisseurs) Inspection and replacement of shock absorbers on fleet vehicles.
• Air conditioning service (Climatisation) Air conditioning inspection, recharge, and repair for fleet vehicles.
• Exhaust service (Échappement) Exhaust system inspection, repair, and replacement for fleet vehicles.
• Glass repair and replacement (Vitrage) Windshield and vehicle glass repair and replacement services.
• Winter preparation (Produits hivernaux) Seasonal winter preparation services and winter products such as wiper blades and anti-freeze for fleet vehicles.
• Geolocated seasonal tyre storage (Stockage de pneumatiques)
• Mobile intervention service (Intervention sur site) On-site fleet servicing delivered through ~800 mobile intervention vehicles that travel to the customer's location to perform tyre and maintenance work, reducing vehicle downtime.
• Manufacturer warranty preservation programme (Constructeur / Garantie) Maintenance programme delivered to manufacturer-prescribed procedures so fleet vehicles retain their original warranty coverage.
• Fleet accreditation / fuel card (Carte accréditative) Accreditation card for fleet drivers authorising service access across the Eurofleet network.

Quantifiable outcome

• Standardized national contract rates applied across all 900+ service points through informatized pricing system
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Bridgestone EuropecoreOthersBridgestone Europe is the brand owner of Eurofleet. The company operates as a SAS under license/partnership with Bridgestone, providing tire and vehicle maintenance services to professional fleets.
• Coté RoutecoreChannel Partner/ Reseller/ DistributorAuto center and neighborhood garage network offering maintenance services for tourism and utility vehicles including tires, shock absorbers, brakes, technical equipment, and warranty-preserved maintenance. Part of the three-network structure providing nationwide coverage.
• SpeedycoreChannel Partner/ Reseller/ DistributorWith over 40 years of experience and more than 500 auto centers in France, Speedy is a key player in automotive maintenance. Services include maintenance & oil change, mechanical & electronic, tires, air conditioning, glass, and accessories. Open 6 days per week.
• FirststopcoreChannel Partner/ Reseller/ DistributorMajor tire, maintenance, and auto repair specialist with over 2,000 sales points in Europe and 350 in France. Multi-brand specialist serving light vehicles, professional and industrial vehicles with 2,000+ continuously trained employees.

Scale indicators6 records

Recent moves5 records

Broad incumbents

• Michelin: Global tire manufacturer and parent of Euromaster. Comparable as a broad incumbent in tires and fleet services; overlaps with Eurofleet in B2B fleet tire supply, distribution, and managed service programs across Europe.
• Continental: Global tire manufacturer with commercial/fleet tire product lines and ContiConnect fleet monitoring platform. Comparable as a broad incumbent offering overlapping fleet tire and digital service capabilities.
• Goodyear: Global tire manufacturer with strong commercial truck tire presence and fleet management solutions (e.g., Proactive Solutions). Comparable as a broad incumbent in fleet tire supply and managed services.

Direct peers

• Midas: International automotive service franchise network operating in France. Comparable multi-site service model for tires, brakes, suspension, and general maintenance, serving both consumers and small fleet customers.
• AD Tyres (Pneus AD): European tire distribution and service network (Auto Distribution group). Comparable as a multi-brand tire and maintenance network serving independent workshops, fleets, and retail customers across France.
• Point S: Cooperative tire retail and service network with strong presence in France and Europe. Directly comparable as a multi-brand tire and auto service network serving both consumers and fleet customers through franchise locations.
• Euromaster: Michelin-owned European fleet tire and maintenance service network operating across multiple countries. Directly comparable to Eurofleet in target market (B2B fleet operators), service offering (tires + maintenance + mobile intervention), and business model (franchise/service point network).
• Norauto: Major French automotive service and tire retail chain (Mobivia group). Comparable in operating model — multi-site automotive service centers offering tires, maintenance, and repairs — though more consumer-weighted than Eurofleet.
• Feu Vert: French automotive service and tire center chain. Comparable in service portfolio (tires, maintenance, repairs) and center-based distribution, primarily consumer-focused but with growing fleet offering.

Regional players

• Kwik-Fit: Largest UK-based tire and exhaust service network. Comparable in service portfolio and franchise model, but geographically focused on the UK/Ireland rather than France, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eurofleet-tyres-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurofleet Tyres & Services