Brand Logistics

What Brand Logistics does

Brand Logistics Inc, doing business as Brand Logistics Hub, is a privately held direct-to-consumer e-commerce retailer incorporated in New York and operating from Staten Island, United States. The company runs a single online storefront at brandlogisticshub.com selling a horizontally diversified assortment of consumer goods organized into seven categories — Beauty & Personal Care, Home & Kitchen, Toys & Games, Office Products, Health/Household & Baby Care, Pet Supplies, and Grocery & Gourmet Food — though only three categories currently show active listings (Beauty & Personal Care with approximately 10 SKUs, Home & Kitchen with 1 SKU, and Pet Supplies with 1 SKU). The company functions as an authorized multi-brand reseller, carrying recognized labels such as MAC Cosmetics, Crabtree & Evelyn, Calphalon, Tru Fragrance, Cocokind, Coleman, and NYX, and additionally offers a graphic and logo design service from the same domain.

The underlying technology is a stock WooCommerce/WordPress e-commerce stack with SSL encryption for secure checkout. Functional features include user accounts, wishlists, product comparison, search by category/brand/keyword, and a standard sign-in/cart/checkout flow with multiple payment options (Visa, MasterCard, PayPal, American Express, Bitcoin, and Maestro). Fulfillment is handled exclusively through USPS with a 2–8 day domestic delivery window from a single warehouse, and free standard shipping is offered on orders above $500. No public APIs, mobile applications, proprietary technology, or developer-facing integrations were disclosed, and no operating history, founders, or management team is provided in the source data.

The business model is straightforward unit-priced retail: revenue is generated through one-time product sales at individually listed prices ranging from $35.99 to $99.99, with no subscription, SaaS, marketplace, or recurring component. The customer base consists of individual U.S. consumers purchasing personal care, home, and specialty items, sourced via organic SEO and an email newsletter. The company is privately held with no institutional investors, no parent entity, no subsidiaries, no disclosed funding, and no mergers, acquisitions, or leadership changes in the available record.

Name

Brand Logistics

Legal name

Brand Logistics Inc

Website

https://brandlogisticshub.com

Company type

Private

Operating status

Operating

Short description

Brand Logistics Inc is a privately held, U.S.-based multi-brand e-commerce retailer operating brandlogisticshub.com on WooCommerce, selling a limited assortment of beauty, home & kitchen, and pet products from authorized brands such as MAC, Crabtree & Evelyn, and Calphalon to individual consumers with domestic USPS shipping.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

General Merchandise Retailers (455), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Online retail platform
• Beauty product sales
• Home goods ecommerce
• Pet supplies online
• Consumer goods marketplace

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct retail sales of consumer products across multiple categories including beauty, home goods, pet supplies, and more. Revenue generated from individual transactions at listed prices with free shipping threshold of $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brand Logistics operates an online retail storefront selling consumer products across categories including beauty and personal care (Crabtree & Evelyn, MAC, Tru Fragrance, Cocokind, NYX), home and kitchen (Calphalon), pet supplies (Coleman), toys, office products, health and baby care, and grocery products. The company also offers graphic design and logo design services alongside product sales.

Product overview

Brand Logistics operates an e-commerce retail platform (built on WooCommerce/WordPress) that sells products across multiple consumer categories, primarily focusing on Beauty & Personal Care, Home & Kitchen, and Pet Supplies. The core product is the online shopping marketplace, with supported sub-brands including Crabtree & Evelyn (skincare), MAC (cosmetics), Tru Fragrance (fragrances), Cocokind (natural skincare), Calphalon (cookware), Coleman (pet supplies), and NYX (makeup). The platform offers a unified shopping experience with features including wishlists, product comparison, multiple payment options (Visa, MasterCard, PayPal, Bitcoin), and shipping via USPS. Additionally, the company offers graphic design services for logo and graphics design. The business model is a multi-brand e-commerce retailer with no proprietary AI or advanced technology features.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Logistics Hub: Primary e-commerce platform for online shopping

Products and services

• Crabtree & Evelyn skincare and body care collection Premium British skincare and body care line carried as an authorized reseller; products include shower gels, body lotions, and body washes with botanical ingredients, targeted at individual consumers seeking personal care items.
• MAC (Make-up Art Cosmetics) line Professional cosmetics brand products sold through authorized reseller arrangement; offerings include mascara and other makeup artistry items for individual consumers shopping for beauty products.
• Tru Fragrance fragrance collection Fragrance and beauty brand carried as authorized reseller; products include perfumes, colognes, and body mists targeted at individual consumers.
• Cocokind skincare line Natural and sustainable skincare brand carried as authorized reseller; includes facial oils such as Watermelon Hemp Oil for individual consumers seeking natural skincare.
• Calphalon cookware Premium cookware brand carried as authorized reseller; offerings include nonstick aluminum fry pans and other kitchen essentials for individual consumers shopping for home and kitchen items.
• Coleman pet supplies Outdoor/recreation brand extended to pet supplies, carried as authorized reseller; offerings include travel dog beds and other pet items for individual consumers.
• Graphic Design and Logo Design services Graphic design service offering including graphics and logo designing, sold as a standalone service alongside the e-commerce product catalog.
• Brand Logistics Hub e-commerce storefront Proprietary online shopping platform aggregating multiple consumer product categories and brands under a single storefront with secure checkout and account features; ships domestically via USPS.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USPScoreOthersPreferred shipping carrier for order fulfillment. Provides domestic delivery services with 2-8 day delivery window. Orders dispatched directly from warehouse.
• PayPalcoreOthersPayment processing partner enabling secure checkout transactions for customers.
• Visa and MasterCardcoreOthersCard payment processing partners for credit and debit transactions.
• MAC CosmeticsminorChannel Partner/ Reseller/ DistributorAuthorized reseller of MAC brand beauty products including mascara and cosmetics.
• Crabtree & EvelynminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Crabtree & Evelyn personal care products including body lotion, shower gel, and body wash.
• CalphalonminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Calphalon cookware products including nonstick fry pans.
• ColemanminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Coleman pet supplies including travel dog beds.
• Tru FragranceminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Tru Fragrance perfume and body mist products.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Amazon: The dominant general-merchandise online retailer carrying beauty, home, kitchen, pet, toys, office, and grocery products. Comparable because Brand Logistics competes across the same verticals, though Amazon operates at vastly greater scale and SKU depth.
• Walmart: Mass-market general merchandise retailer with a growing online storefront spanning beauty, home, pet, and grocery. Comparable to Brand Logistics' category breadth, though Walmart's scale and pricing power are incomparably larger.
• Sephora: Premium beauty and personal-care multi-brand retailer carrying MAC, fragrances, and skincare brands. Directly comparable to Brand Logistics' authorized-reseller model for MAC and Crabtree & Evelyn, though at much larger scale and with proprietary retail experience.
• eBay: Long-tail online marketplace selling beauty, home, pet, and miscellaneous consumer goods from third-party sellers. Comparable as a general-merchandise online channel for the same niche SKUs that Brand Logistics offers.
• Ulta Beauty: Specialty beauty retailer with broad assortment across mass and prestige cosmetics and skincare. Comparable as a multi-brand beauty e-commerce destination, competing for the same consumer the Beauty & Personal Care category of Brand Logistics targets.
• Target: Mass-market general-merchandise retailer operating online across beauty, home, kitchen, pet, and toys. Comparable to Brand Logistics' multi-category approach, though with vastly greater assortment and supply-chain infrastructure.

Direct peers

• Zulily: Multi-category online flash-sale retailer offering beauty, home, and kids/family products. Comparable to Brand Logistics' model of curating assorted consumer goods across categories through an inventory-led online storefront.
• Wayfair: Online specialty retailer focused on home goods and kitchen products, including cookware brands like Calphalon. Comparable because both rely on multi-brand online merchandising within the home/kitchen vertical that Brand Logistics serves.
• Chewy: Pure-play online pet supplies retailer carrying brands such as Coleman pet products. Comparable because both sell pet merchandise through an inventory-led online storefront targeting US consumers.
• Overstock: Online general-merchandise retailer offering home goods, furniture, and miscellaneous categories. Comparable to Brand Logistics' model of selling assorted consumer goods through a single online storefront with no proprietary product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Logistics