Cheex
Cheex, operated by mix&match GmbH (Berlin, founded 2020), is a subscription platform offering ethically produced adult video-on-demand, erotic audio stories, live sex education workshops, and an editorial magazine aimed at women, couples, and LGBTQIA+ audiences across DACH and international markets.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cheex does
Cheex, operated by mix&match GmbH (Berlin, Germany, founded 2020), is a subscription-based online platform delivering adult video-on-demand, erotic audio stories, live sex education workshops, and an editorial magazine (Pleasure Academy) targeted at women, couples, and LGBTQIA+ audiences. The platform is positioned as an inclusive, ethically produced alternative to mainstream porn, anchored by curated licensing partnerships with award-winning studios including Erika Lust, Joybear, Sinn Sage, New Sensations, and Sinfulxxx. Content is delivered in English and German, distributed via getcheex.com and a Progressive Web App rather than native app stores — a deliberate choice that avoids app store policy friction common in the adult category.
The platform is built on standard consumer SaaS infrastructure: AWS hosting with CloudFront CDN, WordPress as CMS, HubSpot for CRM, Algolia for search, Borlabs for cookie consent, and Yoti for biometric age verification. Cheex maintains a layered regulatory posture, holding 18 U.S.C. § 2257 record-keeping compliance for U.S. distribution, GDPR compliance for EU users, and employing a designated Jugendschutzbeauftragter under German youth protection law. The marketing stack is community-led, spanning Instagram, TikTok, Spotify podcasts, PA Magazine editorial, live expert workshops (featuring sexologists Camilla Storgaard, Esluna Love, and Dex Parker), and an active influencer program targeting the DACH region.
Monetization is a self-serve B2C subscription model priced at EUR 19.90/month or EUR 118.80/year, with a recently added gift-card channel (3- and 6-month SKUs) operated through a separate e-commerce shop (shop.getcheex.com). The company is founder-owned with no disclosed institutional funding; headcount sits in the 11–50 band. There is no advertising, B2B, or enterprise tier.
Cheex firmographics
Firmographics- Name
- Cheex
- Legal name
- mix&match GmbH
- Website
- https://getcheex.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cheex, operated by mix&match GmbH (Berlin, founded 2020), is a subscription platform offering ethically produced adult video-on-demand, erotic audio stories, live sex education workshops, and an editorial magazine aimed at women, couples, and LGBTQIA+ audiences across DACH and international markets.
- Ownership category
- akta.pro rank
Where Cheex is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Cheex business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- Subscription Video-on-Demand (VOD): CHEEX operates primarily as a subscription-based streaming platform offering unlimited access to its library of films, audio stories, live workshops, and educational content. Users pay a recurring membership fee for access to the full platform. The platform also offers gift cards (3-month and 6-month options) purchased through its shop, extending the subscription model to gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Multi-year contract | Annual subscription |
| Subscription | Multi-year contract | Gift cards (3-month and 6-month) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Cheex product offering
Product offeringCore offering
Cheex operates a subscription-based video-on-demand platform that streams curated, ethically produced adult films, erotic audio stories, live sex education workshops, and an editorial magazine for adult women, couples, and LGBTQIA+ audiences. The service is sold as a recurring monthly or annual membership with add-on gift cards and is delivered entirely via the web and a Progressive Web App, supported by AWS infrastructure and biometric age verification.
Product overview
CHEEX operates as a unified subscription-based platform combining ethically-produced erotic video-on-demand content with audio storytelling, sexual education tutorials, live workshops, and a digital magazine. The core offering centers on high-class streaming films featuring real couples and authentic performers, complemented by the Pleasure Academy ecosystem for sexual education. Subscription tiers provide unlimited access to all films, audio stories, live workshops, and educational content. The platform positions itself as an inclusive, female-friendly alternative to mainstream porn, emphasizing diversity, consent, and fair production standards.
Differentiator
Problem solved
Functional benefit
Brands
- Pleasure Academy: Educational platform featuring sex tutorials, workshops, and a magazine with sexual health and intimacy content.
- Shop
Products and services
- Video-on-Demand Streaming Platform Core subscription video-on-demand library of curated adult films, series, and trailers featuring ethically produced content with real couples and authentic performers; available to individual adult subscribers via the web platform.
- Erotic Audio Stories Library of erotic audio stories narrated by male and female voices, providing an audio-only intimate content format that complements the video library; included in the Cheex subscription.
- Pleasure Academy Sexual education hub offering tutorials, workshops, and a magazine with articles on sexual health, pleasure, intimacy, positions, toy recommendations, and BDSM techniques; available to individual adult subscribers.
- Live Workshops Live, roughly 60-minute interactive courses led by certified sexologists and performers covering sexual techniques, bodywork, and intimacy, with chat-based participant interaction; exclusive to Cheex members.
- CHEEX Magazine (PA Magazine) Digital editorial magazine featuring articles about sex positions, sex-toy recommendations, BDSM techniques, interviews with sex-industry professionals, and educational sexual-health content; accessible to Cheex members.
- Gift Cards Digital gift cards sold in 3-month and 6-month subscription denominations via the Cheex shop (shop.getcheex.com), redeemable for a Cheex membership; serves as a gifting and customer-acquisition channel.
Quantifiable outcome
- All featured performers are of legal age, are paid fairly, are insured, and are tested for STDs. All content is consensual and voluntary.
- +1 more outcomes
Companies that use Cheex
Customer profileSegments3 records
Ideal customer profiles3 records
Cheex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Cheex partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- Erika Lust StudioscoreErika Lust is one of CHEEX's featured award-winning porn producers. She is known for feminist, ethically produced erotic films that align with CHEEX's female-friendly content philosophy. CHEEX streams her films as part of its curated library.
- Joybear StudioscoreJoybear Studios is one of CHEEX's featured award-winning porn producers. Joybear produces romantic, female-friendly erotic content that aligns with CHEEX's brand values.
- Sinn SagecoreSinn Sage is one of CHEEX's featured award-winning porn producers, known for queer and feminist adult content.
- New SensationscoreNew Sensations is listed as one of CHEEX's featured award-winning porn producers.
- SinfulxxxcoreSinfulxxx is one of CHEEX's featured award-winning porn producers included in the platform's curated library.
- Eva ElfiecoreEva Elfie is one of the famous performers featured on CHEEX, known for her large following in the adult entertainment industry.
- Chloe AmourcoreChloe Amour is one of the famous performers featured on CHEEX's platform.
- My Sweet ApplecoreMy Sweet Apple is listed as one of the famous performers featured on CHEEX.
- Avery BlackcoreAvery Black is one of the famous performers featured on CHEEX's platform.
- Jay SmoothcoreJay Smooth is listed as one of the famous performers featured on CHEEX.
- Epoch EU LimitedcoreEpoch EU Limited is CHEEX's primary payment processor for credit cards, debit cards, and other payment types. Epoch provides a state-of-the-art payment gateway, one-time and recurring billing, and secure data storage. CHEEX has entered into an order processing agreement with Epoch.
- Segregated Payments Limited (Segpay)coreSegpay is CHEEX's secondary payment processor offering credit card, debit card, and other payment type processing with secure payment gateway, one-time and recurring billing, and protected data storage. A Data Processing Agreement has been concluded with Segpay.
- Amazon Web Services (AWS)coreCHEEX hosts its website with AWS (Amazon Web Services EMEA SARL, Luxembourg). AWS servers process personal data of visitors. Data transfers to AWS US parent company use EU Standard Contractual Clauses. AWS GDPR Data Processing Addendum applies.
- Amazon CloudFront CDNcoreCHEEX uses Amazon CloudFront CDN as a globally distributed content delivery network to route content between user browsers and the website, improving global accessibility and performance. Data transfers to the USA use EU Standard Contractual Clauses.
- HubSpot CRMcoreCHEEX uses HubSpot CRM to manage existing and potential customers, capture interactions across email, social media, and phone, and conduct marketing (newsletter mailings). HubSpot is provided by HubSpot Inc., USA, with data transfers based on EU Standard Contractual Clauses.
- Yoti (Age Verification)coreCHEEX uses Yoti's Age Verification service (Yoti Ltd., London, UK) to comply with German youth protection law (§ 4 JMStV). Yoti processes selfies, liveness checks, and ID document front sides to calculate a non-reversible age token ('18+/21+'), which is the only data CHEEX receives. Raw biometric data is deleted by Yoti within 30 days. SCCs and a Data Processing Agreement are in place.
- Camilla StorgaardcoreCamilla Storgaard is a certified sexology consultant, practicing sexual therapist, and couples counselor who serves as a CHEEX workshop expert. She works with women, men, couples, and gender-diverse individuals, providing workshops on CHEEX that align with the platform's educational mission.
- Esluna LovecoreEsluna Love is a porn performer, model, and dancer who serves as a CHEEX workshop expert and content creator. She focuses on bodywork and demonstrates sex practices and techniques in live workshops, often accompanied by her partner Marvin.
- Dex ParkercoreDex Parker (Brian Carew alias Dex Parker) is a holistic movement coach, performer, and companion who provides CHEEX workshops on holistic, pleasure-oriented bodywork. He has training in breath therapy and yoga, providing a holistic approach to sexual education on the platform.
- Malia Siobhan BauercoreMalia Siobhan Bauer is CHEEX's Public Relations & Campaign Manager, serving as the primary press contact for interview requests, press releases, image materials, and press list distribution.
- Rechtsanwalt Marko Dörre (Youth Protection Officer)coreRechtsanwalt Marko Dörre is CHEEX's designated youth protection officer (Jugendschutzbeauftragter) pursuant to § 7 JMStV (German Interstate Treaty on the Protection of Human Dignity and Youth in Broadcasting). His office is located at Marienstr. 8, 10117 Berlin.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cheex competitors and assessment
Company assessmentDirect peers
- Audioerotica: Audio-first ethical adult-content subscription service mirroring Cheex's erotic-audio-stories vertical; comparable on format (audio), subscription pricing, and ethical-platform positioning.
- Sssh.com: Subscription-based women-focused erotica platform with ethical/consent-driven content; competes in the same female-friendly ethical adult SVOD niche as Cheex.
- Lust Cinema: Erika Lust's premium ethical-porn streaming platform and a key content licensor for Cheex; directly comparable on feminist, fair-pay, story-driven adult content for women and couples.
- Make Love Not Porn: Cindy Gallop's ethical, real-couples adult-content platform; directly comparable to Cheex on female-friendly, authentic-intimacy positioning and subscription monetization for curated crowdsourced content.
- Bellesa: Subscription-based porn platform with an explicitly female-friendly positioning and curated ethical library — the closest direct competitor to Cheex on positioning, audience, and SVOD model.
Broad incumbents
- Fansly: Adult-content creator subscription platform positioning as a privacy-first OnlyFans alternative; overlaps with Cheex on ethical/privacy branding and adult subscription monetization, but operates a creator-driven rather than curated-studio model.
- ADULT TIME (Gamma Entertainment): Large multi-studio adult SVOD bundle at much greater scale; comparable on subscription VOD delivery model and CDN-backed streaming, but much broader (less niche) content mix.
- OnlyFans: Creator-economy adult-content subscription platform at vastly larger scale; comparable on subscription/recurring-revenue mechanics and direct-to-consumer billing, but driven by individual creators rather than Cheex's curated-studio model.
Emerging players
- Kink.com: BDSM-focused ethical adult platform with explicit consent, performer-standards, and ethical-production values that mirror Cheex's compliance posture; niche overlap but distinct content vertical.
Others
- Erika Lust Studios: Award-winning feminist adult-film production company and a key content supplier (licensor) to Cheex; comparable via shared ethical-production ethos and direct partnership, but operates upstream as a producer rather than a consumer-facing SVOD competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cheex social profiles
Digital presenceCheex compliance and trust
Trust signalCompliance2 records
Cheex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheex leadership team
Management profileNumber of profiles
Profiles3 records
Cheex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheex
What does Cheex do?
Cheex operates a subscription-based video-on-demand platform that streams curated, ethically produced adult films, erotic audio stories, live sex education workshops, and an editorial magazine for adult women, couples, and LGBTQIA+ audiences. The service is sold as a recurring monthly or annual membership with add-on gift cards and is delivered entirely via the web and a Progressive Web App, supported by AWS infrastructure and biometric age verification.
Is Cheex a public or private company?
Cheex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cheex founded?
Cheex was founded in 2020. It employs 11 to 50 people.
Where is Cheex based?
Cheex is headquartered in Berlin, Germany, in the Europe region.
How does Cheex make money?
One revenue line is on record: subscription Video-on-Demand (VOD).
Who are Cheex's main competitors?
Direct peers on record are Audioerotica, Sssh.com, Lust Cinema, Make Love Not Porn and Bellesa. Broad incumbents are Fansly, ADULT TIME (Gamma Entertainment) and OnlyFans. Kink.com is listed as an emerging player. Erika Lust Studios is listed as an others.
Does Cheex have an API?
No public API is recorded for Cheex.