Studiehulp.NU

What Studiehulp.NU does

Studiehulp.NU is a privately-held, founder-owned tutoring and study coaching service operating from a single physical location at Kerklaan 30, Haren, Netherlands, serving students from primary school through tertiary (MBO/HBO/WO) education in the Groningen region. The company was founded in September 2013 by owner Alex Gaaikema after he observed inadequate attention to learning-to-learn skills in traditional Dutch secondary education. Core service lines include Huiswerkbegeleiding (homework supervision from €235/month), Studiecoaching (study skills coaching from €380/month), Het Studiecoaching Examenjaar (full-year exam preparation from €430/month), Bijles (one-on-one tutoring at €35-€45/hour), Rent-A-Chair (workspace rental from €130/month), Faalangstreductietraining 'Koele Bikkels' (€285 for 4 sessions), and Maatwerk customized programs.

The technical stack is intentionally lightweight: a self-developed Online Leerlingvolgsysteem tracks attendance and progress and generates daily email reports to parents; a proprietary Studieplanner tool combines scheduling, appointments, and planning for students; a custom Werkboek 'Leren Leren' workbook delivers self-tests, modules, and exercises; and the third-party ToetsMij platform provides aligned practice tests with separate student and parent accounts. There is no app, no public API, and no disclosed AI/ML capability. The team consists of approximately 10-15 staff including the owner, two coordinators, study coaches, homework supervisors, a tutoring pool, and a social work intern.

Revenue is generated primarily through monthly recurring subscriptions priced by service intensity (days per week), supplemented by per-hour bijles, exam-training sessions, and group fear-of-failure training. The company is founder-financed with no external funding, no M&A activity, and no geographic expansion beyond Haren. A partnership with Gemeente Groningen, in place since January 2019, delivers subsidized homework supervision through the Stadjerspas/Kindpakket program to children from low-income families, which functions as both a social-mission channel and a referral source. Distribution is exclusively direct: students and parents complete an intake conversation at the Haren site, and acquisition relies on Google reviews, word-of-mouth, organic social media (Facebook and Instagram), and the municipality partnership.

Name

Studiehulp.NU

Legal name

Studiehulp.NU

Website

https://studiehulp.nu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Studiehulp.NU is a privately-held tutoring and study coaching service based in Haren, Netherlands, offering homework supervision, study coaching, exam preparation, one-on-one tutoring, and fear-of-failure training for primary, secondary, and tertiary students in the Groningen region.

Ownership category

akta.pro rank

Product category

Educational Support Services / Tutoring

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industries

Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), Homework Help & Study Supervision (Non-Tutoring) (HSAAAHAB), College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities) (EDANAAAJ)

Keywords

• Homework supervision
• Private tutoring
• Study coaching
• Exam preparation
• Educational support

Headquarters

HQ city

Haren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription-based Coaching Services: Monthly recurring subscriptions for Huiswerkbegeleiding (homework supervision), Studiecoaching (study coaching), and Rent-A-Chair services. Pricing varies by intensity (days per week) from €130-595/month.
2. Per-hour Tutoring (Bijles): One-on-one tutoring charged at €35/hour for internal students (already enrolled in other programs) and €45/hour for external students.
3. Exam Training: Individual exam training sessions at €127.50 per subject (2 hours), including unlimited access to study rooms before and during exam period.
4. Fear of Failure Training: Faalangstreductietraining 'Koele Bikkels' program at €285 for 4 sessions of 1.5 hours each.
5. Stadjerspas Program (Subsidized Services): Partnership with Municipality of Groningen to provide free homework supervision 2 days/week for children from low-income families, funded through Kindpakket.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studiehulp.NU provides in-person homework supervision, study coaching, private tutoring, exam training, and exam-year coaching for primary, secondary, and tertiary (mbo/hbo/wo) students in the Haren/Groningen region of the Netherlands. It also offers tailored ('maatwerk') programs, a fear-of-failure reduction training called 'Koele Bikkels', and rents out its physical workspace to external tutors via 'Rent-A-Chair'.

Product overview

Studiehulp.NU is a tutoring and coaching service provider offering a portfolio of interconnected services for primary, secondary, and tertiary students in the Netherlands. The core offering consists of Huiswerkbegeleiding (Homework Guidance), Studiecoaching (Study Coaching), and Bijles (Private Tutoring), which can be taken individually or combined. These are augmented by specialized programs including Het Studiecoaching Examenjaar (Exam Year Coaching), Rent-A-Chair (workspace rental), Faalangstreductietraining 'Koele Bikkels' (fear-of-failure training), Examentraining (exam training), and Maatwerk (custom solutions). The company also provides mbo/hbo/wo study coaching and partners with the Municipality of Groningen via the Stadjerspas for subsidized homework guidance. All services integrate with the ToetsMij digital platform for practice tests and progress tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Koele Bikkels: Faalangstreductietraining (fear-of-failure reduction training) for students aged 12-15 in the lower grades of secondary school, using the Bikkels method.

Products and services

• Huiswerkbegeleiding (Homework Supervision)

Quantifiable outcome

• Students have improved grades from failing to passing (e.g., 3 to 8 on statistics)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Gemeente Groningen (Municipality of Groningen)coreStrategic or Co-development Partner · 1 January 2019Partnership since January 1, 2019 to make educational support accessible for all children regardless of financial background. Children from low-income families (minimagezinnen) with Stadjerspas receive free homework supervision 2 days per week, funded through the Kindpakket (Children's Package). Services available for children in voortgezet onderwijs living in Groningen South or Haren.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anne4Tutors: Dutch platform offering in-home tutoring, homework supervision, and study coaching. Comparable to Studiehulp.NU on service portfolio and customer base, with a comparable premium positioning but a different delivery model.
• Studiekring: Established Dutch homework supervision and tutoring franchise with physical locations across the country. Comparable to Studiehulp.NU on core service offering (huiswerkbegeleiding and bijles) and target segment, though with significantly larger geographic footprint.
• BijlesHuis: Dutch in-home and online tutoring marketplace connecting students with private tutors for bijles and exam training. Comparable to Studiehulp.NU on the tutoring and exam-preparation services, but competes via a marketplace model rather than a single physical location.
• Tutora: Dutch tutoring and study coaching provider offering one-on-one bijles and study guidance. Directly comparable to Studiehulp.NU's bijles and studiecoaching services and serves a similar K-12 and tertiary student base in the Netherlands.
• Lyceo: Dutch nationwide provider of homework supervision, study coaching, and tutoring for primary and secondary students. Closely comparable to Studiehulp.NU on service mix and target customer, but operates at chain scale across many cities in the Netherlands.

Emerging players

• Squla: Dutch online learning platform for primary school children covering arithmetic, reading, and Cito preparation. Partial overlap with Studiehulp.NU's primary-school tutoring segment, particularly Cito prep, but delivered digitally rather than on-site.
• Slim.nl: Dutch online tutoring platform offering bijles and exam training on demand. Comparable to Studiehulp.NU on tutoring and exam preparation, but competes on convenience and price through remote delivery.

Broad incumbents

• 4Kids: Larger Dutch provider of after-school care and educational support services. Overlaps with Studiehulp.NU on the after-school homework supervision and tutoring segments, but operates at significantly broader scale.

Others

• Muiswerk Educatief: Dutch provider of adaptive digital learning programs used widely in primary and secondary schools. Adjacent to Studiehulp.NU's homework and study skills support, functioning as an enabling content/tooling vendor rather than a direct tutor.
• ToetsMij: Dutch digital practice-test platform used by Studiehulp.NU for progress tracking. Functions as an enabling technology partner rather than a competitor, but its platform capabilities could in theory support competing tutoring models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Studiehulp.NU
• Instagraminstagram.com/studiehulp.nu
• LinkedInlinkedin.com/company/studiehulp-nu

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studiehulp.NU