IKT Forlaget

What IKT Forlaget does

IKT Forlaget AS is a Norwegian educational technology publisher founded in 2009 by Haldor Lønningdal to produce short, practical video instructions on ICT for primary-school teachers and students. After being placed on hold in 2018 during the founder's transition to retirement, the company was reactivated around 2023 with a strategic pivot to AI-focused content for Norwegian K-12 educators, including AI literacy, video production skills, and critical engagement with the technology.

The core product set comprises paid video courses led by the flagship Camtasia 2024 Grunnleggende (a 21-lesson screen recording and video editing course priced at 220 kr), an AI for Teachers course series covering ChatGPT, image generation (Adobe Firefly, DALL-E, Fotor, Pixlr) and AI-assisted video tools (Invideo, Runway AI), supplementary courses on digital art and arithmetic, a multilingual chatbot building service delivered via ElevenLabs (Norwegian, English, German, Italian, Spanish), a Kindle e-book on AI in K-10 education, and a podcast/video series. The underlying technology is third-party AI tooling layered onto Camtasia-based video production rather than proprietary AI models; the differentiation is localization, pedagogical framing, and curation of AI tools for the Norwegian school context.

The business model is a hybrid of one-time course purchases through the iktforlaget.no e-commerce storefront, freemium free introductory courses, quote-based professional services (1-1 teaching, bespoke video production for schools and businesses, avatar-based marketing videos), and content monetization on YouTube and Kindle. The go-to-market is direct-to-educator and direct-to-SMB, with marketing concentrated on the website, a podcast, a discussion forum, and direct email to the founder. The company is founder-operated (1-10 employees), serves a single geography (Norway), has no disclosed external funding, and derives its revenue base from a narrow segment of Norwegian K-12 teachers and a secondary pool of business buyers of custom video services.

Name

IKT Forlaget

Legal name

IKT Forlaget AS

Website

https://iktforlaget.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

IKT Forlaget AS is a Norwegian educational technology publisher founded in 2009 that produces video courses, AI literacy training, and digital learning resources for Norwegian K-12 educators, reactivated in 2023 with a renewed AI focus after a multi-year pause.

Ownership category

akta.pro rank

Product category

Educational Technology Services

NAICS

Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

Keywords

• Educational video courses
• Teacher AI training
• Digital learning content
• School technology training
• AI literacy education

Headquarters

HQ city

Capannori

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Video Course Sales: Sale of video courses including the Camtasia 2024 Grunnleggende course priced at 220 kr. The course contains 20+ video lessons covering screen recording, editing, and video production techniques.
2. Free Educational Courses: Freemium model offering free introductory video courses (PowerPoint 2024, Word 2024, KI Bilder) to attract educators, with premium paid content available in the shop.
3. Custom Video Production Services: Bespoke video production for schools and businesses, including social media content, website videos, and customized educational materials. Also offers 1-1 teaching sessions and digital classroom solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IKT Forlaget produces and sells Norwegian-language video-based educational courses and AI training resources primarily for primary and secondary school teachers. The portfolio includes courses on Camtasia video editing, AI tools (ChatGPT, image generation, voice synthesis via ElevenLabs), digital art, mental arithmetic, and multilingual chatbot building, supplemented by custom video production services and 1-1 AI teaching sessions delivered by the founder.

Product overview

IKT Forlaget is an educational technology publisher offering video-based courses and AI training for teachers and students. The core products include Camtasia 2024 video editing courses and AI-focused training for educators. The portfolio comprises video courses on AI tools (ChatGPT, image generation, video creation), specialized subjects (digital art, arithmetic), educational podcasts, and one-on-one training services. The company focuses on digital competence in schools, offering both free educational content and paid courses, with a mission to make technology education accessible to all regardless of economic background.

Differentiator

Problem solved

Functional benefit

Products and services

• Camtasia 2024 Grunnleggende A video editing course teaching screen recording and video production using Camtasia 2024 software. Includes 21 video lessons covering media management, annotations, animations, behaviors, audio editing, and AI integration. Targeted at Norwegian teachers, principals, and content creators.
• Kunstig Intelligens for Lærere (AI for Teachers) Video course series teaching teachers how to use AI tools including ChatGPT, Bing, image generation, and AI-assisted video creation. Designed for Norwegian educators building AI literacy and classroom AI integration.
• Custom ChatBot Builder Educational chatbot creation tool allowing students and teachers to build AI chatbots without internet access, supporting five languages (Norwegian, English, German, Italian, Spanish) with voice synthesis via ElevenLabs.
• KI Bilder (AI Images) Educational content and tutorials on creating AI-generated images using tools like Adobe Firefly, DALL-E, Fotor, and Pixlr, with a focus on educational and creative applications.
• Digital Kunst (Digital Art) Course exploring digital art creation with AI tools, discussing ownership of AI-generated images and creative applications in educational contexts.
• Regning (Arithmetic) Mental arithmetic training videos demonstrating simple methods for practicing calculation skills for primary school students.
• One-on-One AI Courses Personalized AI training sessions offered directly by founder Haldor Lønningdal for teachers and educators seeking tailored instruction on AI tools and digital pedagogy.
• Custom Video Production Services Bespoke video production for schools and businesses, including social media content, website videos, customized educational materials, and digital classroom solutions.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ElevenLabscoreTechnology or IntegrationIntegration of ElevenLabs AI voice technology for creating multilingual chatbots with 5 languages (Norwegian, English, German, Italian, Spanish) with unique voices. Used for educational purposes and digital learning tools.
• Utdanningsdirektoratet (Norwegian Directorate for Education and Training)minorStrategic or Co-development PartnerReferences Utdanningsdirektoratet's guidelines on AI in schools and contributes to the national dialogue on digital competence and AI implementation in Norwegian education.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Adobe Education: Adobe's dedicated education division offering free curriculum, tutorials, and certifications for educators using Creative Cloud tools including Firefly AI. Directly competes with IKT Forlaget's paid Firefly training but offers it free as part of vendor enablement.
• LinkedIn Learning: Major professional development video course platform owned by Microsoft, covering software tools (Office, Adobe), AI, and teaching skills. LinkedIn Learning targets professionals including educators with similar subject matter (Camtasia, generative AI, productivity tools) at much greater scale.
• Coursera: Large online learning platform partnering with universities and companies to deliver courses on technology and pedagogy. Comparable as a video-based professional upskilling destination where educators seek AI and digital literacy training, though Coursera's content is more academic and credential-driven.

Regional players

• Gyldendal Norsk Forlag: Major Norwegian educational publisher producing textbooks and digital learning resources for K-12 schools. Comparable as a Norwegian-language educational content publisher, though Gyldendal is far larger and focused on traditional curriculum content rather than AI training.
• itslearning: Norwegian-origin learning management system widely used in Nordic K-12 schools. Comparable as a fellow Norwegian EdTech player serving the same educator segment, though itslearning provides LMS infrastructure rather than video training content.

Direct peers

• Skillshare: Subscription-based platform for creative and technology skill courses, with emphasis on short video lessons taught by practitioners. Comparable to IKT Forlaget in its video-led teaching of digital tools (Camtasia, Adobe, AI tools) to working professionals and educators.
• Udemy: Global marketplace for video-based courses taught by individual instructors. Udemy is the most direct comparable: IKT Forlaget sells individual video courses (Camtasia, AI for Teachers) through its own storefront much like Udemy instructors do, serving professional upskilling in technology topics.
• Teacher's Discovery (Teachers Pay Teachers): Marketplace where educators create and sell teaching resources, lesson plans, and digital materials to other teachers. IKT Forlaget follows the same creator-to-educator model but with video courses on technology skills rather than classroom lesson materials.

Emerging players

• DeepLearning.AI: AI education provider founded by Andrew Ng offering short courses and specializations on generative AI tools and applications. Comparable as a specialist AI training provider for professional upskilling, though English-language and aimed at a technical/developer audience rather than K-12 educators.

Others

• TechSmith (Camtasia): Maker of Camtasia, the screen recording and video editing software that IKT Forlaget's flagship course teaches. TechSmith publishes its own tutorials, making it both an enabler (validates the product) and a competitive supplier of free training that IKT Forlaget monetizes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLCpUEdSO0bs4pnF3iPhv2w1-dlhQt9PHh
• LinkedInlinkedin.com/company/iktforlaget

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IKT Forlaget